Three Steps Forward Into Online Marketing For Travel Agents
Lorraine Ball, marketing strategist for RoundPeg a social media consulting firm in Indianapolis that works with many travel agencies, says the very first step is to build a strong website that merchandises your special services, key suppliers, and …
Bikini Luxe Is Seeking Summer Interns In Miami Beach, FL
Bikini Luxe Is Seeking Summer Interns In Miami Beach, FL. We are now looking for summer interns with a variety of passions and talents, to assist with social media marketing, press relations, customer service, photoshop, web design and display, and …
Think Outside the Text: How to Diversify Content for Better Visibility
But have no fear; there are dozens of simple and affordable resources to help you develop high-quality video content, and there are several avenues to incorporate video marketing into almost any brand’s marketing strategy. Video content is the perfect …
Lorraine Ball, marketing strategist for RoundPeg a social media consulting firm in Indianapolis that works with many travel agencies, says the very first step is to build a strong website that merchandises your special services, key suppliers, and …
What to Do if You’re Absolutely Sick of Social Media
According to the State of the Online Marketing Services Industry, 83 percent of marketing agencies offer social media services.
New marketing declares avocados ‘California by Nature’
The Irwindale-based California Avocado Commission is running a new campaign that promotes the California avocado as a symbol of the California lifestyle.
How Major Brands Are Winning Through Episodic Content
Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. In fact, in a Content Marketing Institute study, 70 percent of B2B marketers said they created more content than a year ago. But with …
Fireball Explosion: The Completely Bizarre Rise Of An Insane Liquor
Pomes’ efforts represent the most old-fashioned type of marketing: word of mouth. His mission accomplished, he moved on in 2012, creating his own agency and serving such clients as the city of New Orleans itself.
New marketing declares avocados ‘California by Nature’
The new campaign will include digital ads, custom content on websites and recipes and imagery shared on Facebook, Twitter, Instagram, Snapchat and Pinterest. The avocado commission will support retailers with radio spots, mobile ads, social media and …
3 PR and marketing alternatives to ‘going viral’
For example, a cookbook recipe might be introduced on Youtube as a how-to video; expanded on Instagram as a series of visual steps; pinned as a board on Pinterest linking to the cookbook shopping cart; and posted on Facebook as video with an expanded …
Ecommerce Imperative for Today’s Luxury Brands
Maria del Carmen Fernández González: The biggest challenges are having a great brand, connecting with the target audience, being innovative and different, and having enough experience in online marketing. Specifically, a luxury brand must have a DNA …
7 Hacks To Get More Traffic And Leads From Social Media
As online marketing agencies are continually pushing the envelope to increase ROI, if you want to become a social media superstar in 2016, you need to make sure that you are using links correctly.
Tech City Voices What to consider when it comes to marketing your startup
Samantha Long, content marketing manager at Yoma, discusses how you can market your startup online. Marketing is all about building relationships with consumers to make your brand, products and services known, in order to grow your business.
13 Secrets for Becoming a Successful Freelancer
You might also realize that small businesses want a one-stop-shop for marketing—so maybe you team up with a local SEO person to offer that services as well.
California Avocado Commission launches new marketing campaign
“It’s a celebration of everything that is endemic to the Golden State, from a climate that’s unlike any other to its diverse people, ideas and interests,” Jan DeLyser, CAC vice president marketing, said in a press release. “Our new campaign … The new …
6 brands that have taken the cloud by storm
Pinterest provides one of the world’s largest visual bookmarking tools, with more than 100 million monthly active users and 50 billion pins, and refreshes its search index every single day – something which wouldn’t be possible without the cloud …
6 brands that have taken the cloud by storm
Pinterest provides one of the world’s largest visual bookmarking tools, with more than 100 million monthly active users and 50 billion pins, and refreshes its search index every single day – something which wouldn’t be possible without the cloud …
How to Get Your Enterprise Digitally Ready and Agile
Before starting their digital journey, organizations must clear their path of three obstacles, says Jerry (Yoram) Wind, a Wharton marketing professor and director of the SEI Center for Advanced Studies in Management. “One is an aversion to risk, and …
5 Benefits Of Visual Branding That Every Brand Should Know
In one of my previous posts, I discussed how a brand needs to appear sympathetic to audiences, so they can obtain the benefits of empathy marketing. Now, empathy is an emotion and a brand can never tickle its audience’s’ emotions with a straight face, …
Social Studies: 10 Strategies to Help Marketers Succeed
Yet successful brands know that it is not enough to simply establish a presence on platforms like Facebook, Twitter, Instagram and Pinterest. Your campaign must be inspirational and community focused, and built for mobile devices. “Social media …
Researchers Receive Grant to Improve Security of Online Social Networks
Online social networks such as Facebook, Instagram and Pinterest are susceptible to various types of fraud and attacks, like account impersonation, viral marketing and Sybil attacks, which forge identities across networks to subvert systems. Existing …
Influencer Marketing: Drafting the Perfect Outreach Email
My name is Meredith and I work in the marketing department at Nike Inc. I started following Young, Fit & Fabulous when I stumbled across your post on how to train for a 5k on Pinterest and have been hooked on your posts ever since! You definitely …
4 Ways Interactive Content Can Up Your Email Marketing Game
Want more email inspiration? From welcome messages and re-engagement campaigns to great uses of GIFs in email, we’ve got a whole Pinterest board full of beautiful email campaigns. How are you using interactive content in your emails? We want to know …
CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST
The president and CEO of a Connecticut marketing firm made waves recently with an open letter posted on a conservative blog’s website.
CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST
The president and CEO of a Connecticut marketing firm made waves recently with an open letter posted on a conservative blog’s website.
How Social Engagement Skyrocketed at Western Union
O’Brien currently oversees a social media presence encompassing some 8.2 million followers on 10 platforms—Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn, Pinterest, Vine, WeChat and blogs—in more than 200 countries and territories, … and …
Miller Media Mastermind teaches online marketing
KAHULUI – Social media marketer Danielle Miller recently announced a new training topic, day and time for Miller Media Mastermind, a marketing program that combines the support of a business networking group with the training of a college course – just …
Pinterest targets UK for first ad campaign
Elie Donahue, the head of marketing at Pinterest, told Campaign: “The way you can showcase media in the UK is pushing the boundaries into a fresh space.
Every Baby Can Be a Model
Marketing executives at Pottery Barn Kids saw it and thought so, too. They re-shared the image on their Instagram feed, garnering more than 2,750 likes and 125 comments.
New customer data creates emerging roles in mobile (event)
The very nature of mobile’s continuous, location-based paradigm creates a distinct pattern shift for marketers who wish to do targeting – in what format, at what time and location, and why the engagement even occurs in the first place.
Wedding Brigade Gets ₹4 Crore In Pre-Series A To Tap Into India’s Colossal Wedding Celebrations Market
This round will be used to expand our team in Delhi and Mumbai spend on marketing to make sure that we reach more users. We don’t want to … Similar to Pinterest, users can pin their favorite content on boards and share the same with their family …
Pinterest debuts first ad campaign, partnering with Channel 4 to ‘focus on the flavour of British culture’
… campaign, we really want to inspire the UK audience around the broad range of locally relevant ideas they can find on Pinterest for both their everyday and maybe not so everyday life moments,” said Elie Donahue, head of global marketing at Pinterest.
Xola Lands Series A, Led By Rakuten, Takes On The $120 Billion Global Tours And Activities Market
“Rakuten Travel is excited to partner with Xola and we look forward to supporting Xola’s efforts to expand its global market position by providing an easy-to-use booking and marketing platform for diversified travel and tourism businesses,” said …
CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST
The president and CEO of a Connecticut marketing firm made waves recently with an open letter posted on a conservative blog’s website.
California Avocado Commission launches new marketing campaign
“It’s a celebration of everything that is endemic to the Golden State, from a climate that’s unlike any other to its diverse people, ideas and interests,” Jan DeLyser, CAC vice president marketing, said in a press release. “Our new campaign … The new …
Miller Media Mastermind teaches online marketing
KAHULUI – Social media marketer Danielle Miller recently announced a new training topic, day and time for Miller Media Mastermind, a marketing program that combines the support of a business networking group with the training of a college course – just …
The New York Times Taps Ex-Pinterest Executive David Rubin as Head of Brand
Rubin, who most recently served as head of global brand marketing at Pinterest, joined The Times on Wednesday. He is responsible for leading enterprise-wide brand strategy, development and execution, and he reports to chief revenue officer Meredith …
Should your brand focus on Pinterest or Instagram?
Pinterest and Instagram both have the potential to electrify your business, but how can you tap into that revenue potential?
Platform Dependent and Independent Social Media Mistakes to Avoid
For all businesses that have a digital presence, social media marketing is a must. But mistakes lower the chances of being successful with it.
How to Make Money With Social Media
Related: How to Craft Your Social Media Marketing Plan. Many experts say that … products on social media. Instagram and Pinterest may seem like obvious places to hit, but Facebook, Twitter and Google+ are also great channels for sharing visual media.
Disengaged: Are CMOs Missing the Mark When it Comes to Engaging Millennials?
Pinterest, Instagram and Snapchat have all taken to market less intrusive promoted pins and posts, working both with the users’ interests and blending in with the platform layout.
Platform Dependent and Independent Social Media Mistakes to Avoid
For all businesses that have a digital presence, social media marketing is a must. But mistakes lower the chances of being successful with it.
4 Marketing Tools to Connect With Customers & Grow Your Business.
There are so many platforms out there—Facebook, Twitter, Pinterest, Instagram, Periscope, YouTube (plus much more)—that you have an excellent opportunity to interact with both current and prospective customers.
Twitter recategorized itself from “social networking” to “news” in Apple’s App Store
On April 26 Twitter ranked fifth among free apps in the App Store’s “social networking” category, trailing three Facebook-owned apps and Pinterest. Now it tops the “news” category’s list of free apps. How much of a difference the new ranking in the new …
Boost Your Recruiting on ‘Those Other’ Social Media Sites
In fact, there is a solid return on investment when it comes to social recruiting, content marketing and social advertising, which tends to be very targeted and low cost compared to traditional job board advertising, according to Craig Fisher, head of …
UK will host first Pinterest ads
“If you’re watching a programme that mentions brunch, we’re going to show you exciting ideas about brunch that relate to the UK – it’s something I haven’t seen done before,” Elie Donahue, Pinterest’s head of marketing, explained to Marketing Week.
ZICO Signs U.S. Athletes, David Boudia and Ali Krieger as Brand Ambassadors for Rio 2016 Olympic Games
EL SEGUNDO, Calif.–(BUSINESS WIRE)–In conjunction with the kickoff of the 100-day countdown to Rio 2016, ZICO, Official Coconut Water of the Olympic Games, is proud to announce two world-class athletes as our partners.
How To Do Video Marketing On A Budget In The Online World
According to Cisco, by 2017 video marketing will account for 69% of all online consumer traffic and businesses, both large and small, need to effectively utilise this marketing strategy to ensure they keep up with, and even stay ahead of, the rest of …
5 Content Marketing Ideas for May 2016
May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover.
Social Media News Roundup: Promoted Pins Arrive In UK
James Allen runs through this week’s social media marketing news, including the arrival of Pinterest Promoted Pins in the UK, increasing revenue form Facebook mobile ads, and Sprout Social releases new report feature.