Pinterest marketing is evolving rapidly as new health trends reshape the way consumers search for recipes, products, and inspiration. One of the biggest shifts in recent years? The explosion of GLP-1 drugs like Ozempic, Wegovy, and Mounjaro, which have changed not just individual eating habits but the broader food and beverage landscape. According to data from KFF, one in eight U.S. adults has now tried a GLP-1 drug, making this a trend marketers—and especially those in the food sector—cannot afford to ignore.

But how does this medical revolution intersect with the digital world of Pinterest? And how are major brands responding? Enter Danone, a global leader in the food industry, whose Chief Marketing Officer (CMO) is embracing these new realities. Here’s how Pinterest marketing is being transformed by the GLP-1 wave, and why Danone is ahead of the curve.

GLP-1s: The Appetite Game-Changer

GLP-1 drugs, originally designed to manage diabetes, are now widely known for their role in appetite suppression and weight management. They have become household names, with celebrities and influencers discussing their use openly. The effect? Many Americans are eating less, choosing smaller portions, and seeking out foods with higher nutritional value.

This seismic shift in eating habits is directly reflected in online searches, especially on platforms like Pinterest. For years, Pinterest has been a hub for food inspiration—recipes, meal planning, and healthy living tips. Now, as millions of Americans rethink their diets, the search data is telling a new story.

How Pinterest Search Trends Reflect GLP-1 Shifts

On Pinterest, searches for “low-calorie snacks,” “high-protein recipes,” and “portion control meals” are surging. These keywords are closely linked to the needs of GLP-1 users, who are looking for foods that align with their new appetites and health goals. Brands that tap into these trends have a unique opportunity to connect with an engaged, motivated audience.

Pinterest marketing strategies must now account for these new behaviors. Instead of focusing solely on indulgent treats or elaborate dinners, savvy marketers are promoting content that speaks to smaller portions, nutrient density, and satiety. Danone’s CMO has noted this change and is leading the brand in a direction that reflects these consumer needs.

Danone’s CMO: Embracing Change in Food Marketing

Danone, a major player in dairy, plant-based, and health-focused foods, recognizes that GLP-1 drugs are reshaping how people eat. The company’s CMO has emphasized the importance of agility in food marketing. “We’re seeing real-time shifts in what consumers want,” the CMO said in a recent interview. “Pinterest is one of our most valuable platforms for understanding and engaging with these new dietary patterns.”

For Danone, this means launching new products and marketing campaigns that highlight portion-friendly packaging, high protein content, and gut health benefits. Pinterest boards and promoted pins now feature snack-size yogurts, high-protein smoothies, and recipes designed for smaller appetites. The brand’s messaging has shifted from “bigger is better” to “nutrient-rich and satisfying, even in small amounts.”

Creative Pinterest Marketing Strategies for Today’s Health Trends

For brands looking to succeed on Pinterest in the age of GLP-1s, creativity and authenticity are key. Here are a few tactics inspired by Danone’s approach:

1. Focus on Visual Storytelling: Pinterest is a visual platform, so creating eye-catching pins with clear nutrition information, portion sizes, and appealing imagery is essential. Highlight the benefits that resonate with GLP-1 users—satiety, protein, and digestive health.

2. Keyword Optimization: Incorporate trending Pinterest keywords like “high-protein snack ideas,” “meal prep for weight loss,” and “easy portion control meals” into your pin descriptions and board titles. This ensures your content reaches the right audience.

3. Educational Content: Use Pinterest boards to share tips about healthy eating, GLP-1-friendly recipes, and the science behind appetite changes. This positions your brand as a trusted resource.

4. Collaboration with Influencers: Partner with health and wellness influencers who have authentic experience with GLP-1s. Their personal stories and recipe ideas can drive engagement and trust.

5. Product Innovation: Just like Danone, consider developing new products or packaging that meets the needs of smaller, more nutrient-focused meals. Highlight these innovations through creative pins and campaigns.

The Future of Pinterest Marketing: Adapt and Thrive

The rise of GLP-1 drugs is just the beginning of a broader transformation in food and wellness culture. As more Americans turn to these medications, their habits—and the content they seek on Pinterest—will continue to change. Marketers who stay ahead of these shifts, listen to consumer needs, and leverage the power of Pinterest marketing will be best positioned to succeed.

Danone’s proactive approach is a blueprint for brands in every category: embrace change, innovate boldly, and use Pinterest as a window into the evolving tastes and needs of today’s consumers. In the age of GLP-1s, Pinterest marketing isn’t just about what looks good—it’s about what feels good, nourishes the body, and fits the realities of modern life.

How to Make Money on TikTok: 10 Ways to Earn in 2025 (With or Without a Huge Following)

If you’ve spent any time on TikTok recently, you know the platform is buzzing with creators sharing their “I quit my 9-to-5” stories. From dancing teens to makeup artists and book reviewers, TikTok has become a launchpad for anyone looking to make money online. But do you need millions of followers to cash in? The answer is a resounding no. Whether you’re just starting out or already have a steady audience, there are creative ways to earn an income from TikTok in 2025—and some don’t require a huge following at all.

Let’s dive into the top ten ways to make money on TikTok, whether you’re an emerging creator or an established influencer.

1. Partner with Brands for Sponsored Content

Brand partnerships are a classic way to monetize your TikTok presence. Companies are eager to tap into TikTok’s younger, highly engaged audience. If you have a niche, even with a few thousand loyal followers, brands may approach you for sponsored posts, unboxing videos, or product reviews. Tools like TikTok Creator Marketplace make it easier than ever for brands and creators to connect.

Tip: Focus on creating authentic content that matches your personal style and audience interests—brands value real engagement over vanity metrics.

2. Join the TikTok Creativity Program

Launched as a successor to the TikTok Creator Fund, the TikTok Creativity Program rewards creators for producing original, high-quality videos. Eligible users earn money based on video performance, engagement, and watch time. The more creative and engaging your videos, the more you can earn, regardless of your follower count.

3. Leverage Affiliate Marketing

Affiliate marketing isn’t just for Instagram and blogs anymore. TikTok allows creators to share affiliate links in their bios and, in some cases, directly in videos. When your followers click through and make a purchase, you earn a commission. This is an excellent option for niche creators, from tech enthusiasts to beauty gurus.

4. Sell Your Own Products or Services

If you have a business or side hustle, TikTok is a powerful platform for promotion. Use short-form videos to showcase your products, share behind-the-scenes moments, or demonstrate services. TikTok’s Shop feature and in-app checkout make it easier than ever for followers to buy directly from your videos.

5. Go Live and Collect Virtual Gifts

TikTok LIVE lets creators interact with their audience in real time, and viewers can show appreciation by sending virtual gifts purchased with coins. These gifts can be converted into cash, providing a direct revenue stream for creators. While you need at least 1,000 followers to go live, this feature rewards active engagement rather than follower count.

6. Offer Exclusive Content with Subscriptions

Following trends on platforms like Patreon and YouTube, TikTok now lets creators offer exclusive content to paying subscribers. Think behind-the-scenes clips, bonus tutorials, or early access to new videos. Subscriptions create a steady income stream and reward your most dedicated fans.

7. Teach TikTok Skills with Courses or Coaching

Are you a TikTok whiz? Share your expertise by offering courses, coaching sessions, or workshops on video editing, content strategy, or audience growth. Promote your services within your videos and direct interested followers to your website or booking page.

8. Become a TikTok Consultant

Brands and individuals want to master TikTok, but not everyone knows where to start. If you’ve cracked the code, consider offering consulting services. Help businesses develop strategies, identify trends, and optimize their presence on the platform. Your experience as a creator is valuable—don’t underestimate it!

9. License Your Viral Videos

Some TikTok videos go viral beyond the app, making their way into news segments, advertisements, and social media compilations. Platforms like Jukin Media let you license your content to third parties, earning royalties for each use.

10. Cross-Promote on Other Platforms

If you’re active on YouTube, Instagram, or even Pinterest, promote your TikTok content to build a larger following and monetize across multiple channels. Many creators use TikTok to drive traffic to longer-form content or to promote their affiliate links and products on other platforms.

SEO Bonus: Why Pinterest Marketing Matters for TikTok Creators

If you’re looking to maximize your earnings on TikTok, don’t overlook the power of Pinterest marketing. While TikTok excels at short-form video, Pinterest is a visual search engine where content has a much longer shelf life. Savvy creators repurpose their TikTok videos as Idea Pins or link back to their profiles and shops. By combining TikTok’s viral potential with Pinterest marketing’s longevity and discoverability, you create multiple streams of income and reach new audiences.

Final Thoughts: Start Earning on TikTok in 2025

Monetizing your TikTok presence is more accessible than ever, whether you have a handful of followers or a massive fan base. From brand partnerships and affiliate marketing to going live and offering exclusive content, creators have a toolbox of options to turn their passion into profit. And by integrating Pinterest marketing into your strategy, you can grow your influence and income even further.

Ready to start making money on TikTok? Explore these options, experiment with what fits your brand, and remember: Consistency, creativity, and genuine engagement are your keys to success in 2025 and beyond.

As global trade tensions continue to rise and tariffs disrupt supply chains, chief marketing officers are finding themselves facing unexpected financial pressures. Marketing budgets, typically seen as safe from international trade issues, are now increasingly vulnerable. In this shifting environment, brands need cost-effective advertising strategies that deliver solid returns. Pinterest marketing is emerging as a smart, cost-efficient solution that not only addresses budgetary constraints but also positions brands for sustainable growth.

Understanding the Impact of Tariffs on Advertising Budgets

Tariffs may seem distant from your company’s advertising budget, but their effects ripple through nearly every business function. When governments levy additional import duties, the resulting higher costs for raw materials and products often force companies to reallocate resources to cover these unexpected expenses. This reallocation inevitably eats into marketing budgets, with CMOs being tasked with achieving more with less.

For example, a 10% tariff on imported goods doesn’t simply increase production costs—it forces marketers to reassess their budgets, trim ad spends, and seek new, cost-effective marketing channels. This pressure to adapt quickly creates an urgent need for innovative and budget-friendly marketing strategies.

Why Pinterest Marketing Stands Out in a Tariff-Affected Market

Pinterest marketing stands out as one of the most effective strategies in times of economic uncertainty. As a visual discovery platform with over 450 million active monthly users, Pinterest offers businesses the opportunity to showcase their products, inspire consumers, and build brand loyalty—all at a fraction of the cost of traditional advertising channels.

Pinterest provides a highly engaged audience actively searching for ideas, inspiration, and products. According to Pinterest, more than 85% of users use the platform to plan future purchases. This purchasing intent positions Pinterest as a powerful driver of sales and customer engagement, helping marketers stretch their advertising dollars further.

Pinterest’s Cost-Efficiency: Stretch Your Advertising Budget Further

In comparison to expensive platforms such as Facebook or Google Ads, Pinterest advertising often delivers significantly better returns on investment (ROI) thanks to its organic reach and long-term discoverability. Pins created today can continue driving traffic for weeks, months, and even years. This evergreen aspect is unlike the ephemeral nature of ads on other social networks.

Moreover, Pinterest ads are often less competitive and therefore more affordable. With fewer advertisers bidding aggressively, brands can enjoy lower costs-per-click (CPC) and higher returns, allowing businesses to maintain a robust digital presence even when budgetary constraints arise.

Leverage Pinterest’s Organic Reach to Offset Budget Cuts

One significant advantage Pinterest offers marketers is its impressive organic reach potential. With the right Pinterest marketing strategy, a single well-optimized pin can generate traffic, conversions, and brand awareness long after its initial posting. This ongoing organic visibility is particularly valuable during times when paid advertising budgets are reduced due to tariff-induced cost pressures.

To maximize your organic reach, focus on keyword-rich pin descriptions, high-quality images, and consistent posting. By carefully optimizing your Pinterest content, you’ll improve your visibility in Pinterest search results, ensuring sustained brand awareness and consumer engagement.

Pinterest’s Unique Audience: Ready to Buy and Discover

Unlike other social platforms, Pinterest users have a clear purchasing intent. Users come to Pinterest to discover new products, gather ideas for projects, or plan major life events such as weddings, home renovations, or travel. This consumer mindset makes Pinterest users uniquely receptive to marketing messages.

By leveraging Pinterest marketing, businesses can directly tap into this motivated audience. The platform’s advanced targeting tools also allow brands to reach users based on interests, demographics, keywords, and specific search behaviors. This targeted advertising capability ensures your budget is spent efficiently, reaching those most likely to convert.

Long-Term Stability: Pinterest Marketing as an Investment in Your Brand’s Future

In times of trade turbulence and uncertainty, businesses need marketing channels that promise long-term stability and predictable returns. Pinterest, with its focus on evergreen content and powerful search capability, offers precisely this. Unlike fleeting social media posts, Pinterest content accumulates momentum over time, continually growing brand visibility and generating traffic.

Investing in Pinterest marketing today means investing in long-term brand awareness and sustainable lead generation. Even if tariffs continue to pressure marketing budgets, your Pinterest marketing strategy will continue to deliver value and revenue well into the future.

Tips for Pinterest Marketing Success Amid Budget Pressures

To make the most of Pinterest during tariff-induced budget constraints, here are quick actionable tips for Pinterest marketing success:

– Optimize your Pinterest account: Ensure your brand profile clearly communicates who you are, using high-quality imagery and keywords aligned with your products and industry.
– Create visually engaging pins: Eye-catching images and graphics consistently outperform standard visuals.
– Write keyword-rich pin descriptions: Pinterest SEO is critical. Research and strategically incorporate keywords related to your product and audience.
– Leverage Pinterest analytics: Monitor performance regularly to understand your audience, improve your targeting, and refine your strategy.
– Experiment with Pinterest ads: Even with modest budgets, test Pinterest Promoted Pins to amplify your reach and conversions.

Final Thoughts: Pinterest Marketing – Your Shield Against Tariff Uncertainty

The impact of tariffs on marketing budgets highlights the importance of agile, cost-effective, and resilient advertising strategies. Pinterest marketing stands as an ideal solution, delivering high ROI, sustained organic visibility, and a highly receptive audience at a fraction of the cost of traditional advertising platforms.

As trade tensions continue to reshape business realities, marketers must stay ahead by adopting innovative strategies. Pinterest marketing represents a powerful, creative, and cost-effective way to protect your advertising budgets and maintain brand growth in an uncertain economic climate.

Influencers and IRL Takeovers: How Pinterest Marketing is Transforming Brand Activations and Events

Influencers and creators have long been essential components of digital marketing strategies, especially on visually-driven platforms such as Pinterest. But today, influencers are stepping beyond the boundaries of the digital world and becoming integral to real-life (IRL) brand activations and events. Pinterest marketing, in particular, is evolving, allowing brands to create more authentic, engaging experiences both online and offline. In this article, we’ll explore how Pinterest marketing, combined with influencer IRL takeovers, is reshaping brand activations and why your brand should jump on this trend.

The Rise of IRL Influencer Takeovers

In recent years, brands have leveraged influencer marketing primarily through social media platforms. Pinterest, renowned for its visual appeal and inspirational content, has become a valuable channel where brands and influencers collaborate to build authentic connections with audiences. However, the latest trend in Pinterest marketing goes beyond the digital screen—brands are now inviting influencers to participate in real-life events and activations, creating memorable experiences that drive deeper connections.

IRL influencer takeovers happen when creators host, curate, or lead offline events such as product launches, workshops, pop-up shops, or experiential marketing events. Instead of simply posting sponsored content online, influencers become central figures in live interactions, helping to generate excitement and genuine engagement among event attendees.

Why Pinterest is the Perfect Platform for IRL Takeovers

Pinterest marketing focuses heavily on visual storytelling, inspiration, creativity, and discovery—all key elements that make it ideal for merging the digital with the physical world. Brands leveraging Pinterest effectively already have a loyal following eager for authentic, visually appealing content that inspires action and creativity.

Pinterest users actively look for inspiration and ideas, from fashion and beauty to home decor, DIY projects, recipes, and more. As influencers transition from pinboards to live events, they bring their carefully-curated, Pinterest-inspired aesthetics into real life, providing an immersive experience that resonates powerfully with followers. Moreover, Pinterest’s visual nature seamlessly complements experiential marketing, allowing brands to build anticipation and extend the reach of their IRL activations through visually engaging pins and idea boards.

Benefits of Leveraging Influencer IRL Takeovers in Pinterest Marketing

1. Increased Brand Authenticity and Trust

Influencers are trusted figures who genuinely connect with their audiences. By featuring influencers in real-life brand activations, companies can foster deeper trust and authenticity. Audiences who experience events firsthand or see authentic interactions on Pinterest are more likely to perceive the brand as trustworthy and relatable.

2. Amplified Reach and Engagement

By partnering with influencers, brands can tap into existing communities and expand their reach beyond traditional channels. Influencers sharing content from live events to Pinterest inspire followers who couldn’t attend in person, thereby driving online engagement, shares, repins, and brand discovery.

3. Creation of Engaging, Pinterest-Friendly Content

IRL activations provide rich visual opportunities ideal for Pinterest marketing. Events featuring unique decor, photo booths, creative workshops, or exclusive product experiences naturally generate highly shareable Pinterest content, extending the event’s value well beyond its initial timeframe.

4. Powerful Community Building

Influencers are community builders by nature. By engaging influencers for IRL activations, brands have the opportunity to build stronger communities through shared experiences, creating lasting brand advocates who eagerly spread the word both online and offline.

How to Successfully Integrate Pinterest Marketing with Influencer IRL Takeovers

1. Choose the Right Influencers

Select influencers whose audiences closely align with your brand values, interests, and visual aesthetics. Consider influencers who already engage heavily on Pinterest or whose followers actively seek inspiration from Pinterest boards.

2. Create Visually Captivating Events

Design your IRL activation with Pinterest-inspired elements that attendees will want to photograph, share, and save. From branded backdrops to interactive experiences, ensure your event visually represents your Pinterest identity.

3. Plan Strategic Pinterest Content

Encourage influencers to document and share event moments on Pinterest. Consider creating dedicated Pinterest boards that influencers can collaborate on, or host Pinterest Idea Pin challenges tied to your event. This strategy will ensure your event extends beyond attendees and reaches a wider Pinterest audience.

4. Leverage Cross-Platform Promotion

Use Pinterest marketing in tandem with other social platforms. Cross-promote your influencer-led IRL event through Instagram, TikTok, Facebook, and other relevant channels to maximize visibility and attendance.

Real-World Examples of Successful Pinterest Influencer IRL Activations

Brands like Anthropologie, Sephora, and West Elm have successfully integrated Pinterest into their influencer-led activations. For example, Anthropologie frequently partners with popular Pinterest creators to host in-store workshops, craft sessions, or styling events. These activations perfectly complement their Pinterest marketing strategy, delivering inspirational content directly into followers’ offline experiences.

The Future of Pinterest Marketing: Influencers Bridging Digital and Physical Worlds

The convergence of influencer marketing with IRL brand activations indicates a powerful shift in how brands approach Pinterest marketing. Influencers are no longer confined to digital platforms; instead, they’re instrumental in crafting immersive, offline experiences that deepen consumer connections.

Pinterest marketers must recognize the immense potential of influencer IRL takeovers and adapt their strategies accordingly. By investing in meaningful collaborations, creating visually compelling events, and leveraging Pinterest’s strengths, brands can build lasting relationships, boost their visibility, and forge deeper connections both online and offline.

Pinterest marketing is evolving, and brands that embrace this trend are poised to stand out in a crowded digital landscape. It’s time to think beyond your Pinterest feed and explore how influencer-driven IRL takeovers can reshape your marketing strategy.