The New York Times Company names David Rubin Senior VP and Head of Brand

New York, NY – April 28, 2016 – The New York Times Company announced today that David Rubin has been named senior vice president and head of brand.

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5 Ways to Avoid Disaster in Your B2B Content

Today, we’ll talk about some marketing mistakes that carry a little less weight, but are still ones you want to avoid. Let’s focus in on … Let’s say someone reads your blog post, and they want to save it to their Pinterest board by pinning the image …

The pros and cons of social media marketing for accountants

Facebook, Twitter, LinkedIn and Pinterest are all-pervasive, but just how important is it really for accounting practices to establish a strong social media presence?

5 Ways to Improve Your Content Marketing Results Without Breaking the Bank

Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. PT. Register Now ». Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online.

People on the move: Hires and departures at Hearst Magazines, New York Times, Apple and more

Prior to this, Rubin served as head of global brand marketing at Pinterest, a role he left at the end of last year. In his new position, Rubin will be tasked with “leading enterprise-wide brand strategy, development and execution.

The pros and cons of social media marketing for accountants

Facebook, Twitter, LinkedIn and Pinterest are all-pervasive, but just how important is it really for accounting practices to establish a strong social media presence?

5 Ways to Improve Your Content Marketing Results Without Breaking the Bank

Related: 7 Inconvenient Truths About Content Marketing. If you are one of those business owners who cannot tell whether their content marketing efforts are justified in any way or whether the content they publish makes any impact, here are 5 tips to …

How to choose the right social network to share your content

Pinterest, on the other hand, is a simple network to connect people with things, while most other networks focus on connecting people with each other.

YikYak looks to revive app popularity with chat

60, on a chart that’s topped by Facebook Messenger, Facebook, We Heart it, WhatsApp and Pinterest.) The Yik Yak app was founded in Atlanta in late … “It felt unique and different from the other marketing e-mails. They liked that.” –Have a mascot …

New York, NY – April 28, 2016 – The New York Times Company announced today that David Rubin has been named senior vice president and head of brand.

Portage County tourism rises in 2015

Brish said the increase in visitor spending locally can be attributed to several factors, including successful marketing campaigns, hosting numerous sports events and a strong meeting and convention market in 2015.

Mobile, social CRM table stakes for customer engagement strategy

Mobile and social CRM represent opportunities to collect data that can guide marketing and sales efforts pointed at providing relevant information to customers as well as product development.

Let the world know Bermuda is no tax haven

Such an aggressive marketing campaign needs to be placed everywhere. Webinars, YouTube displayed on every Bermuda business website, individual and tourist-related websites, LinkedIn, Facebook, Instagram, Pinterest and every other social media …

Why Consumer Brands Should Focus on the Top 5% of Customers: 3 Ways Brands Can Laser-Focus on Top Social …

Before social media, identifying customers who were driving word-of-mouth for your brand was difficult, but the rise of visual platforms like Instagram, Vine and Pinterest has made it much easier to identify them. These heavy-hitters are publicly …

SC Creators of Yik Yak Look to Revive App Popularity with Chat

60, on a chart that’s topped by Facebook Messenger, Facebook, We Heart it, WhatsApp and Pinterest.) The Yik Yak app was founded in Atlanta in late … “It felt unique and different from the other marketing e-mails. They liked that.” –Have a mascot …

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

We rounded up our interviews with Brooks Buffington, co-founder of Atlanta-based social messaging app Yik Yak, Will Jamieson, chief marketing officer for Charleston-based mobile video app Stre.am, Kristina Montague, managing partner of the Jump Fund, …

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Silicon Valley’s most secretive startup is scooping up Palo Alto offices

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

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It’s All About Content in Digital Marketing

In most cases, this content should be placed on Facebook, Pinterest, and other social media platforms. Those sites are the new frontier of marketing. It’s much easier to redirect traffic from those mediums to an intended destination once you have a …

Silicon Valley’s most secretive startup is scooping up Palo Alto offices

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

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CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

We rounded up our interviews with Brooks Buffington, co-founder of Atlanta-based social messaging app Yik Yak, Will Jamieson, chief marketing officer for Charleston-based mobile video app Stre.am, Kristina Montague, managing partner of the Jump Fund, …

http://rock.ly/yvh79

CONNECT TWEET PINTEREST

The NFL’s increased marketing of the game in Europe has started a trickle of prospects from overseas. Dallas signed British defensive end Efe Obada as an undrafted free agent last year after he played in just five games in 2014 with the London Warriors.

Silicon Valley’s most secretive startup is scooping up Palo Alto offices

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

Palo Alto: Palantir is taking over

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

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Palo Alto: Palantir is taking over

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

Silicon Valley’s most secretive startup is scooping up Palo Alto offices.

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

High on the hat: Turn heads with a wearable work of art

A native Nashvillian, Connie Cathcart-Richardson has dedicated the past 10 years to building and supporting the local fashion community following a 25-year career in marketing. Often referred to as the “Team Mom” of Nashville fashion, Connie impacts …

Silicon Valley’s most secretive startup is scooping up Palo Alto offices

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

Silicon Valley’s most secretive startup is scooping up Palo Alto offices.

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

CONNECT TWEET PINTEREST

But those suspensions are somewhat misleading – three occurred as a freshman, before Robinson spent 45 days at a drug treatment center, and the other occurred when he mistakenly met with a marketing agent as his career was winding down.

Silicon Valley’s most secretive startup is scooping up Palo Alto offices

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

UK will host first Pinterest ads

“If you’re watching a programme that mentions brunch, we’re going to show you exciting ideas about brunch that relate to the UK – it’s something I haven’t seen done before,” Elie Donahue, Pinterest’s head of marketing, explained to Marketing Week.

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Twitter’s Brain Drain Is The Overall Tech Industry’s Gain

At Manage, Ng wants to expand the DSP’s capabilities to help marketers take better advantage of the advertising APIs offered by social platforms, including Twitter, Pinterest and, eventually, Snapchat. These platforms are “very different beasts” and …

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Silicon Valley’s most secretive startup is scooping up Palo Alto offices

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

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How do you reach Generation Z?

Generation Z may reside at the tail end of the alphabet, but marketers who fail to give it top-of-mind attention do so at their own risk.

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The New York Times Taps Ex-Pinterest Executive David Rubin as Head of Brand

Rubin, who most recently served as head of global brand marketing at Pinterest, joined The Times on Wednesday. He is responsible for leading enterprise-wide brand strategy, development and execution, and he reports to chief revenue officer Meredith …

6 things I’ve learned working with social influencers

If you’re thinking about using social influencers to grow your audience, then read on. As the Director of Marketing for London-based social media startup 6Tribes, I’ve been tasked with quickly growing our user base and have had great success over the …

Silicon Valley’s most secretive startup is scooping up Palo Alto offices

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

ELR Media Group Is Seeking Graphic Design/Photography And PR/Social Media Interns In New York

Passionate about Fashion, PR, Marketing & Social Media. Exceptional knowledge of social media platforms including, but not limited to, Facebook, Twitter, Instagram, Pinterest, blogs, etc. A speedy writer with an eye for interesting fashion and …

Social media relations platform Babbler plots US expansion

NEW YORK: Babbler, a social media platform designed to connect media relations professionals with reporters, is looking to expand its user base with a marketing campaign rolling out in the U.S. and France this month. Babbler is the brainchild of …

Live Video Will Save Your Content Marketing – Here’s Why

… content marketing from a black hole or irrelevance? As always, it depends. Let’s take a quick look at the big players.

Pinterest’s first ad campaign coming to the UK

Pinterest’s Head of Global Marketing, Elie Donahue, said: “By focusing on the flavour of British culture, we’re creating an ambitious, innovative campaign that will be constantly changing to connect with people where and when they want to be inspired …

Silicon Valley’s most secretive startup is scooping up Palo Alto offices

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

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Pinterest Taps Millward Brown to Offer Brands New

“We are thrilled to be partnering with Pinterest on measurement of the platform to help marketers make informed decisions from their marketing investments.” Initial campaign measurements revealed Walgreens saw lifts of more than 15% in measures such as …

Radiohead tried (and failed) to erase itself from the Internet

The leading fan theory on this “Internet erasure” is that it foretells the release of Radiohead’s long-anticipated ninth album; the band has been known for similar marketing stunts in the past. (Vulture has dubbed this latest strategy “anti-viral …

Silicon Valley’s most secretive startup is scooping up Palo Alto offices

Pinterest moved to San Francisco in 2012. Smartwatch-maker Pebble and mobile marketing startup Kahuna moved to Redwood City last year.

http://rock.ly/6hocf

6 things I’ve learned working with social influencers

If you’re thinking about using social influencers to grow your audience, then read on. As the Director of Marketing for London-based social media startup 6Tribes, I’ve been tasked with quickly growing our user base and have had great success over the …

Build social campaigns with SAP Anywhere and Brand Networks

Through SAP’s new SME platform, small and midsize enterprises can now have integrated access to Brand Networks’ social marketing capabilities alongside other tools including Google’s productivity and collaboration capabilities, PayPal’s payment system …

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Pinterest Verticalizes; The New York Times Presents VR Opportunities

Pinterest is pitching itself as a way to target consumer “life moments” (like weddings, pregnancies and buying a home), which accompany new, long-term shopping trends, and it’s building out use cases for marketers in the automotive, financial services …

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Keys for a successful practice include implementing, establishing brand recognition

With the substantial energy and work expended in keeping up with the latest equipment, techniques and regulations, it is easy to overlook a key component of managing a successful business: branding and marketing a practice. On the heels of the 2007 …

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5 Reasons Why Your Online Video Strategy Isn’t Working

Take a few minutes to browse OnlineVideo.net and you’ll find countless articles providing tips and tricks on how to improve an online video strategy.

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