“I am excited to start this new adventure with Crestron and lead the product development, sales, and marketing for Crestron’s residential business.

New tourism campaign answers “Why visit Wyoming?”

By MJ Clark facebook twitter google_plus reddit pinterest linkedin mail. The new Wyoming Office of … Shober described the old site as “clunky” compared to the new one, and is excited about the new marketing opportunities it will offer. The challenge …

14 Ways to Grow Your Small Business

Gary Vaynerchuk is the Belarusian business mogul who transformed his father’s $3 million wine business into a $60 million empire.

PayPal pairs with telecom to grow in Europe and Latin America

E-Retailers · Omnichannel · Mobile · Marketing · Technology · Charts + Data. Articles By …. It purchased Xoom Corp. for $890 million last year and it is experimenting with buy buttons seen on social media platforms such as Pinterest Inc. The new …

GNP Company® Launches New Line of Fully Cooked Chicken Sausages

To support the launch, the sausages will be promoted on the Gold’n Plump website and social media channels including Facebook, Twitter and Pinterest. The product line will also be featured in digital, mobile and radio ads, with in-store marketing …

New tourism campaign answers “Why visit Wyoming?”

To help boost the state’s online presence, a new tourism website, travelwyoming.com will replace the old www.wyomingtourism.org site.

5 Tips to Improve Your SEO ROI in 2016

The response to the post endorsed one key assumption that despite all hue and cry, marketers still believe in the power of SEO and aspire to learn new ways to improve their efforts.

Crisis of the Week: Royal Caribbean’s Stormy Cruise

Ira Kalb, assistant professor of clinical marketing at the USC Marshall School of Business: “Royal Caribbean’s initial statements related to its sailing into a hurricane are difficult for some to believe.

15 St. Patrick’s Day Marketing Ideas

With St. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing. Whether it’s promoting St. Patty’s Day … Create a St. Patrick’s Day Themed Pinterest Board. Pin images of holiday themed …

5 Content Marketing Ideas for March 2016

In March content marketers should have plenty of options, thanks to holidays like St. Patrick’s Day, Ask a Question Day, Pi Day, and the onset of spring and everything it brings with it.

In the past five years alone, we’ve seen the rapid ascent of entirely new digital as technologies such as programmatic advertising, as well as the rise of multiple scalable media platforms including Facebook, Twitter, Instagram, LinkedIn and Pinterest …

Twitter to invest heavily in Periscope to capitalize on social video trend

Twitter also talked up Periscope, saying it began a pilot with a handful of marketers on Twitter to allow them to promote Tweets with Periscope broadcasts within the Promoted Video campaign objective.

Twitter is ‘over-valued’ by APAC marketers and ‘least satisyfying’, finds Forrester study

Meanwhile, WeChat – which is relatively nascent outside of China – Pinterest and Tumblr prove to be satisfactory from a business perspective, but not many marketers in the region use them. Facebook and LinkedIn are both widely used and deliver for …

Curious About Leveraging Pinterest for Your Business?

Tax advisors can create inspirational pins with information such as the ‘5 tips to remember when filing taxes’, or marketing companies can post Pins with infographics on SEO basics. Pinterest has expanded to include articles that are optimized with …

Openings and New Hires at Factual, Yext, xAd and ZypMedia

Pinterest has tapped Google vice president of sales, Jon Kaplan, as its new head of global sales. … Joining xAd in 2012 as a sales leader, Chad Hickey has assumed the role as chief revenue officer of the location-based mobile marketing company. xAd …

Twitter is ‘over-valued’ by APAC marketers and ‘least satisyfying’, finds Forrester study

Meanwhile, WeChat – which is relatively nascent outside of China – Pinterest and Tumblr prove to be satisfactory from a business perspective, but not many marketers in the region use them. Facebook and LinkedIn are both widely used and deliver for …

Small Business Marketing Tips for 6 Industries

Did your small business grow last year? What are you planning to do in the coming year to extend or trigger growth? Every business should take time to evaluate their marketing strategy, determining what’s working and identifying areas for change or …

Meredith Corporation To Host Investor Day And Present At Jefferies And Deutsche Bank Investor Conferences

12, 2016 /PRNewswire/ — Meredith Corporation (NYSE: MDP; www.meredith.com) – the leading media and marketing company with local television brands in large, fast-growing markets and national brands serving 100 million American women – announced …

There are many social media platforms such as Twitter, LinkedIn, Facebook and Pinterest that offer advertising options. 5. Amplify Content With Contently – Contently offers marketers a smarter way to build target audiences. It gets more engagement and …

Securing Your Unicorn Narrative

To secure a solid investment round and to continue to grow towards becoming a unicorn, you have to be able to prove your solutions are secure and data leaks, like the ones that happened to Pinterest, Snapchat, WeWork, Uber and Palantir won’t happen to …

Business Rx: Building this photo-branding business is not exactly a snap

“PostCreator is an easy-to-use tool that lets you upload an image, overlay a message, embed your logo and post directly to Facebook, Twitter, Pinterest and LinkedIn. In just a few minutes, users can now brand their social images with their logo, and …

Twitter is ‘overvalued’ by APAC marketers, finds Forrester study

Meanwhile, WeChat – which is relatively nascent outside of China – Pinterest and Tumblr prove to be satisfactory from a business perspective, but not many marketers in the region use them. Facebook and LinkedIn are both widely used and deliver for …

CMO Today: ESPN Concerns Overshadow ‘Star Wars’ Success for Disney

And now detergent makers are changing their marketing strategies and introducing loads of manly-scented products, The Wall Street Journal reports.

Mapping Your Social Media Gameplan

Whether your interest is in marketing your business or boosting your personal brand, this certificate series will give you practical skills to work with WordPress blogs, Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat. Social Media 1 The …

Twitter is ‘overvalued’ by APAC marketers, finds Forrester study

Meanwhile, WeChat – which is relatively nascent outside of China – Pinterest and Tumblr prove to be satisfactory from a business perspective, but not many marketers in the region use them. Facebook and LinkedIn are both widely used and deliver for …

Q&A: What is consumer-generated content (CGC) and why it’s essential for brands and retailers alike

Generally, and across all generations, consumers are increasingly researching and shopping directly from their smart devices, and as social continues to merge with commerce, the ‘big’ players such as Facebook, Twitter, and Pinterest are all adding ‘buy …

That’s a problem.

Yet it’s also facing pressure from Wall Street; as Wired reported Monday, Twitter’s current market value of roughly $10 billion puts it below the likes of private “unicorns” such as Pinterest and Snapchat. Investors want it to amp … The flip side of …

Nordstrom speaks to younger audience with latest national campaign

The See Anew marketing campaign includes a kaleidoscopic short film as a centerpiece as well as print, online, out of home, social and television components.

‘Who needs a six-pack?’ The brands ripping up the male marketing rulebook

According to Joel Windels, vice president of marketing at the analytics platform Brandwatch, which assessed the online chatter surrounding the ad: “Most brands take a net positive statement as their aim – meaning they are happy with a result that is …

A point on the different fundamentals of unicorns today vs. tech startups in the 1990s

“Word of mouth today—through Facebook, Twitter, Tumblr, Pinterest, and so on—is just so fast, and it’s the most effective means of marketing.” Moreover, the launch of the iPhone, in 2007, not only opened up opportunities for products and services but …

7 Ways to Increase Organic Reach on Social Media

For example, if you’re marketing running shoes, you might have keywords that range from general topics like “women’s running shoes” to very specific things such as “women’s cold weather trail running shoe”.

Wall Street wants Twitter to be Facebook

Yet it’s also facing pressure from Wall Street. As Wired reported Monday, Twitter’s current market value of roughly US$10 billion puts it below the likes of private “unicorns” such as Pinterest and Snapchat. … The flip side of that, from a marketing …

7 Ways to Increase Organic Reach on Social Media

For example, if you’re marketing running shoes, you might have keywords that range from general topics like “women’s running shoes” to very specific things such as “women’s cold weather trail running shoe”.

Scooter’s Coffee Bolsters Executive Team with Industry Experts

In this role, Streett will assume direct oversight of franchise expansion efforts, day-to-day operations and overall brand marketing and development. Streett’s resume boasts more than 20 years of experience in both the coffee industry and national …

Pinterest has a new ad boss. Jon Kaplan, most recently vice president for the Americas at Google, is joining Pinterest on March 7 to serve as the company’s new head of global sales. Mr. Kaplan, who spent the past 12 years at Google, will report to Tim …

B2B Social Media: Why Social Media Isn’t Just for B2C Marketing

In the B2C world, there are a multitude of social media platforms that companies can use to build relationships with online customers: Facebook, Twitter, Instagram, Pinterest, Tumblr, to name but a few. The most important factor to consider is who your …

A point on the different fundamentals of unicorns today vs. tech startups in the 1990s

“Word of mouth today—through Facebook, Twitter, Tumblr, Pinterest, and so on—is just so fast, and it’s the most effective means of marketing.” Moreover, the launch of the iPhone, in 2007, not only opened up opportunities for products and services but …

The 7 biggest mistakes in social media

DENVER BUSINESS JOURNAL – Most businesses are using social media as a part of their marketing strategy. Despite the … Images and videos generate more engagements on Facebook and Twitter and are vital for Pinterest and Instagram. You’ve heard …

A point on the different fundamentals of unicorns today vs. tech startups in the 1990s

“Word of mouth today—through Facebook, Twitter, Tumblr, Pinterest, and so on—is just so fast, and it’s the most effective means of marketing.” Moreover, the launch of the iPhone, in 2007, not only opened up opportunities for products and services but …

Millennials ‘like’ casual, tech-friendly worship

He’ll post scripture verses, spiritual questions and Pinterest-worthy quotes. And it’s bringing people a new version of religion: religion online.

Kohl’s will make the most of Oscar-night sponsorship

“The Oscars will be a major brand moment for Kohl’s,” says Will Setliff, Kohl’s executive vice president of marketing. “Kohl’s is taking a unique approach, including an engaging social campaign, to break through the excitement of the Oscars—one that I …

B2B Social Media: Why Social Media Isn’t Just for B2C Marketing

In the B2C world, there are a multitude of social media platforms that companies can use to build relationships with online customers: Facebook, Twitter, Instagram, Pinterest, Tumblr, to name but a few. The most important factor to consider is who your …

When it involves developing advertisements online, some affiliate marketing experts as well as tiny companies just don’t have numerous options; whether it be due to lack of resources, lack of imaginative ability, or lack of copy skills.

Tumblr promised millennials on a plate, so why didn’t brands bite?

Speaking to Marketing, he said: “[The target of] $100m this year was a wildly ambitious goal from the start, and it to my mind seemed completely arbitrary.

Mashable chief marketing officer reveals the ins and out of Snapchat as a publisher platform

The Drum interviewed Stacy Martinet, chief marketing officer at Mashable, on how it is already using Snapchat and its future plans on the platform as it moves to understand and accomodate publishers.

B2B Social Media: Why Social Media Isn’t Just for B2C Marketing

In the B2C world, there are a multitude of social media platforms that companies can use to build relationships with online customers: Facebook, Twitter, Instagram, Pinterest, Tumblr, to name but a few. The most important factor to consider is who your …

Starting Your First Social Campaign? Check These Best Practices First

And while your campaign is ultimately a part of your marketing plan, you shouldn’t treat it as just a platform for you to share whatever marketing messages you want. Instead, make it a two-way street where you genuinely interact with and provide value …

Liverpool are a lightning-rod for fans’ fury when football and business collide

Like most Premier League clubs, Liverpool are founded on a highly developed business model that takes in every aspect of modern marketing and communication. The homepages of Liverpool and Manchester United for example greet with you an official …

Nordstrom speaks to younger audience with latest national campaign

The See Anew marketing campaign includes a kaleidoscopic short film as a centerpiece as well as print, online, out of home, social and television components.

Liverpool are a lightning-rod for fans’ fury when football and business collide

Like most Premier League clubs, Liverpool are founded on a highly developed business model that takes in every aspect of modern marketing and communication. The homepages of Liverpool and Manchester United for example greet with you an official …