That’s a problem.

Yet it’s also facing pressure from Wall Street; as Wired reported Monday, Twitter’s current market value of roughly $10 billion puts it below the likes of private “unicorns” such as Pinterest and Snapchat. Investors want it to amp … The flip side of …

Nordstrom speaks to younger audience with latest national campaign

The See Anew marketing campaign includes a kaleidoscopic short film as a centerpiece as well as print, online, out of home, social and television components.

‘Who needs a six-pack?’ The brands ripping up the male marketing rulebook

According to Joel Windels, vice president of marketing at the analytics platform Brandwatch, which assessed the online chatter surrounding the ad: “Most brands take a net positive statement as their aim – meaning they are happy with a result that is …

A point on the different fundamentals of unicorns today vs. tech startups in the 1990s

“Word of mouth today—through Facebook, Twitter, Tumblr, Pinterest, and so on—is just so fast, and it’s the most effective means of marketing.” Moreover, the launch of the iPhone, in 2007, not only opened up opportunities for products and services but …

7 Ways to Increase Organic Reach on Social Media

For example, if you’re marketing running shoes, you might have keywords that range from general topics like “women’s running shoes” to very specific things such as “women’s cold weather trail running shoe”.

Wall Street wants Twitter to be Facebook

Yet it’s also facing pressure from Wall Street. As Wired reported Monday, Twitter’s current market value of roughly US$10 billion puts it below the likes of private “unicorns” such as Pinterest and Snapchat. … The flip side of that, from a marketing …

7 Ways to Increase Organic Reach on Social Media

For example, if you’re marketing running shoes, you might have keywords that range from general topics like “women’s running shoes” to very specific things such as “women’s cold weather trail running shoe”.

Scooter’s Coffee Bolsters Executive Team with Industry Experts

In this role, Streett will assume direct oversight of franchise expansion efforts, day-to-day operations and overall brand marketing and development. Streett’s resume boasts more than 20 years of experience in both the coffee industry and national …