“When people are dating, or just starting a relationship, the focus should be about the fun and excitement of something new,” said Julie Loeger, Discover’s senior vice president and chief marketing officer, in an email. “I’d be surprised if the words …

7 Tips to Spice Up Social Advertising for Valentine’s Day

Consumers are also searching the web to create more affordable, DIY gifts: Pinterest reports over 200 million Valentine’s Day Pins, and #homemade and #etsy are among the top searched hashtags leading up to the 14th.

Romance authors bring love to Miromar

As a debuting author with one book, Sara Andre of Bonita Springs found joining group blogs, with between seven and 20 members who take turns writing, a good marketing investment: “I’m able to market my work through their work. It’s kind of ‘If you …

Financial Planning Series Aims to Help Students

Brandon Lausch, Director of Strategic Marketing and Communications at Temple, said that the series was a collaboration between the Strategic Marketing team and several other offices at the university. “The foundation for this … “There’s a Pinterest …

Valentine’s Day: It’s not just about love, it’s about likes

“These Pinterest boards with creative valentines makes it easier to find interesting ideas, but they become uncool faster,” said Zeynep Arsel, an assistant professor of marketing at the John Molson School of Business at Concordia University, who holds …

Small Business Marketing Tips for 6 Industries

Did your small business grow last year? What are you planning to do in the coming year to extend or trigger growth? Every business should take time to evaluate their marketing strategy, determining what’s working and identifying areas for change or …

Purina announces organic feed

“Our backyard flock customers are passionate about sustainably raising their birds and feeding their families wholesome eggs,” says Jodi Eineichner, backyard flock marketing manager with Purina Animal Nutrition. “The new line of Purina® Organic Premium …

Valentine’s Day: It’s not just about love, it’s about likes

“These Pinterest boards with creative valentines makes it easier to find interesting ideas, but they become uncool faster,” said Zeynep Arsel, an assistant professor of marketing at the John Molson School of Business at Concordia University, who holds …