In the past five years alone, we’ve seen the rapid ascent of entirely new digital as technologies such as programmatic advertising, as well as the rise of multiple scalable media platforms including Facebook, Twitter, Instagram, LinkedIn and Pinterest …

Twitter to invest heavily in Periscope to capitalize on social video trend

Twitter also talked up Periscope, saying it began a pilot with a handful of marketers on Twitter to allow them to promote Tweets with Periscope broadcasts within the Promoted Video campaign objective.

Twitter is ‘over-valued’ by APAC marketers and ‘least satisyfying’, finds Forrester study

Meanwhile, WeChat – which is relatively nascent outside of China – Pinterest and Tumblr prove to be satisfactory from a business perspective, but not many marketers in the region use them. Facebook and LinkedIn are both widely used and deliver for …

Curious About Leveraging Pinterest for Your Business?

Tax advisors can create inspirational pins with information such as the ‘5 tips to remember when filing taxes’, or marketing companies can post Pins with infographics on SEO basics. Pinterest has expanded to include articles that are optimized with …

Openings and New Hires at Factual, Yext, xAd and ZypMedia

Pinterest has tapped Google vice president of sales, Jon Kaplan, as its new head of global sales. … Joining xAd in 2012 as a sales leader, Chad Hickey has assumed the role as chief revenue officer of the location-based mobile marketing company. xAd …

Twitter is ‘over-valued’ by APAC marketers and ‘least satisyfying’, finds Forrester study

Meanwhile, WeChat – which is relatively nascent outside of China – Pinterest and Tumblr prove to be satisfactory from a business perspective, but not many marketers in the region use them. Facebook and LinkedIn are both widely used and deliver for …

Small Business Marketing Tips for 6 Industries

Did your small business grow last year? What are you planning to do in the coming year to extend or trigger growth? Every business should take time to evaluate their marketing strategy, determining what’s working and identifying areas for change or …

Meredith Corporation To Host Investor Day And Present At Jefferies And Deutsche Bank Investor Conferences

12, 2016 /PRNewswire/ — Meredith Corporation (NYSE: MDP; www.meredith.com) – the leading media and marketing company with local television brands in large, fast-growing markets and national brands serving 100 million American women – announced …