Tips for Getting the Most from Your Small Business Marketing Budget
However, not all small business owners are professional writers, which is why it can pay big dividends to hire an expert to create articles, infographics, and website content.
Warum Marketer Pinterest 2016 auf dem Radar haben müssen [Infografik]
Dass Bilder auf sozialen Netzwerken für mehr Engagement sorgen, ist bekannt. Aber gerade in Deutschland werden Bildernetzwerke wie Pinterest oder Instagram noch immer belächelt. Marketer sollten spätestens dieses Jahr auf den Pinterest-Zug …
Pinterest Taps Millward Brown to Offer Brands New Metrics for Campaigns
“We are thrilled to be partnering with Pinterest on measurement of the platform to help marketers make informed decisions from their marketing investments.” Initial campaign measurements revealed Walgreens saw lifts of more than 15% in measures such as …
Four Scrappy Content Marketing Hacks
Office furniture giant Herman Miller has a Pinterest board called “107 Years and Counting,” featuring photos of their founders, old products, and more.
Learn from top social media marketing experts at SocialPro this June in Seattle
Considering that the half-life period of a Pinterest pin is a thousand times longer than a tweet or Facebook post, this platform should not be ignored.
Academy Sports + Outdoors Names Thomas Lamb Chief Marketing Officer
For more information about Academy Sports + Outdoors visit academy.com, facebook.com/academy, twitter.com/academy, pinterest.com/academy, youtube.com/academy and instagram.com/academy. Certain statements in this press release constitute …
Pinterest targets UK for first ad campaign
With the campaign, Pinterest wants to provide people in the UK with a deeper understanding of how the platform can be used in their everyday life.
Learn from top social media marketing experts at SocialPro this …
Considering that the half-life of a Pinterest pin is a thousand times longer than a tweet or Facebook post, this platform should not be ignored.
JC Penney and Pinterest Team Up to Target Moms at a Mall Near You
JC Penney, which was founded 114 years ago, has been partnering with San Francisco-based Pinterest for years but this is the first time the pair have worked on a mall activation, noted Sheeba Philip, VP of marketing strategy and communication at the …
Are you getting paid less than a Bay Area tech intern?
We reached out to Pinterest in an effort to confirm these figures. Media representative Jamie Favazza told us the company does not disclose compensation details, but said it does “offer competitive salaries to all candidates.
Should your brand focus on Pinterest or Instagram?
Pinterest and Instagram both have the potential to electrify your business, but how can you tap into that revenue potential?
Beautiful and American grown
Eighty-five percent of Farmgirl’s marketing dollars go to social media, and Facebook by far is the best return on investment, Stembel says.
CxM and PoS – A Tale of two Cities
Enter web site, e-commerce, Facebook, Pinterest et al., smart phones, in store wifi systems, beacons, even security camera footage, customer reactions on various campaigns on different channels that a CRM system gathers, reward- and loyalty programs …
Academy Sports + Outdoors Names Thomas Lamb Chief Marketing Officer
KATY, Texas, May 3, 2016 /PRNewswire/ — Academy, Ltd. d/b/a Academy Sports + Outdoors (“Academy”), a premier sports, outdoor and lifestyle retailer, named Thomas “Tom” Lamb Executive Vice President, Chief Marketing Officer, effective May 23, 2016. Tom …
Radiohead tried (and failed) to erase itself from the Internet
The leading fan theory on this “Internet erasure” is that it foretells the release of Radiohead’s long-anticipated ninth album; the band has been known for similar marketing stunts in the past. (Vulture has dubbed this latest strategy “anti-viral …
Debunking the three biggest myths about m-commerce marketing
As mobile shopping becomes more prevalent and with 2016 purported to be the “year of ecommerce,” digital marketers are working hard to stay ahead of (or even catch up to) the shift in consumer spending habits on mobile devices.
Are you getting paid less than a Bay Area tech intern?
According to Folz’s data, the median package offered by San Francisco-based Pinterest is $9,000 per month cash, plus a $1,000 relocating bonus, and a $3,000 per month housing stipend.
Millward Brown Digital and Pinterest Partner to Provide Platform Measurement
Brand Lift Insights, the Millward Brown Digital solution used to measure the impact of campaigns, provides fast, accurate insights into campaign impact on brand measures, allowing marketers to make strategic decisions on their current and future campaigns.
Record GIFs From Your Desktop Using Giphy Capture
GIFs are now a huge part of social media. Social media users are now 9 times more likely to search for a GIF in 2016 than they were in 2012.
There’s Method For Every Mess
“The base that [Method] carves out is style combined with substance, and that’s unique among the field,” Tony Zimney, creative director with the agency, tells Marketing Daily. “We found the messy part of the story before you cleaned up was was fun part.
Why Your Content Marketing Strategy Should Include Long-Form Content
This would explain ideas like Vine (6-second videos), infographics, and even Pinterest, which is simply easy on the eyes without a lot of processing.
Warum Marketer Pinterest 2016 auf dem Radar haben müssen [Infografik]
Dass Bilder auf sozialen Netzwerken für mehr Engagement sorgen, ist bekannt. Aber gerade in Deutschland werden Bildernetzwerke wie Pinterest oder Instagram noch immer belächelt. Marketer sollten spätestens dieses Jahr auf den Pinterest-Zug …
4 Smart Marketing Strategies for Handmade Businesses
… recognition – and ultimately – more sales. On top of opening up a version of your shop on an additional marketplace, you can also look into social commerce tools on sites like Facebook and Pinterest to help you sell directly to your social media …
Pinterest nabs mobile ad tech firm URX
… recommendations, monetization and discovery.” As Pinterest builds out its advertising business, the acquisition might help position it to help improve app discovery and Pinterest’s shoppable ads — both of which would be of value to marketers.
Image Science: The Next Big Bang in Digital Marketing
Image recognition is opening up the opportunity for publishers to monetise the editorial images on their platforms, something they’ve never been able to do before, and at the same time offer premium inventory to marketers that they previously haven’t …
20 Popular Social Media Sites Right Now
… spreading yourself too thin. To make this easy for you, we profiled 20 most popular social media websites so you can now make informed marketing decisions. … Pinterest announced September 2015 that it had acquired 100 million users. Small …
Meet the Disrupt NY 2016 speakers and judges
Jeremy Levine led early stage investments in Yelp, Pinterest and LinkedIn, and has earned a reputation for spotting fledgling stars while others miss them.
4 Smart Marketing Strategies for Handmade Businesses
… recognition – and ultimately – more sales. On top of opening up a version of your shop on an additional marketplace, you can also look into social commerce tools on sites like Facebook and Pinterest to help you sell directly to your social media …
5 Ways to Generate Sales Leads Like Never Before
When running a B2B business, your main concern is generating leads. According to a study, 61% of B2B marketers pointed out that generating high-quality leads is their biggest concern and biggest challenge.
4 Ways to Win the Hearts of Consumers
But if goals are dreams with deadlines (thanks Pinterest), why not make your goals a reality? Rocksbox, an e-commerce startup based out of San Francisco, makes it easy for busy women to effortlessly ace their jewelry game through their subscription box …
Learn from top social media marketing experts at SocialPro this June in Seattle
If you’re looking for advanced social media marketing tactics that the pros are using to drive results, SocialPro is your go-to event.
Last Minute Shoppers Are the Key to Mother’s Day Sales
So instead of marketing to Moms only, try also contributing gift ideas for the other important women in peoples’ lives.
Meet the Disrupt NY 2016 speakers and judges
Jeremy Levine led early stage investments in Yelp, Pinterest and LinkedIn, and has earned a reputation for spotting fledgling stars while others miss them.
AD-TECH ROUND UP: Pinterest, Instagram, ZoomIn.TV and More
A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
5 questions with Rob Carlo, creator of Snipbo
A. It’s got all the social media features that you would find on Facebook and the organization of Pinterest. It’s all kind of … We will offer them free selling, free marketing, some free e-mail marketing for integration for the buttons on their site …
Shopify (SHOP) CEO Tobi Lütke on Q1 2016 Results – Earnings Call Transcript
Good morning. My name is Sylvie and I will be your conference operator today. At this time, I would like to welcome everyone to the Shopify Q1 2016 financial results conference call.
Reader of the Week: Kate Newman
Graduated from Marquette University with a bachelors in public relations and marketing. You can usually find me exploring every nook of Chicago and in the summer attending street festivals, music festivals, hanging out at North Avenue Beach or on the …
10 tips for successful Pinterest advertising
Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive performance marketing through the concept of idea discovery. With the 10 tips below, you’ll be ready to take on …
Building Blocks: Nicola Evans, Co-founder & COO at SurveyMe Talks Marketing Tech
… list or description depicting your marketing stack (various marketing software products or platforms your team uses or subscribes to)?
4 Branding Strategies on Social Media that Guarantee ROI
There are many different platforms that are popular among both consumers and businesses – Facebook, Twitter, YouTube, Pinterest, LinkedIn, and so on. While each of these has its own specificities, all of them can be put to good use to send marketing …
The New Recruits: May 4, 2016
Most recently, Rubin was head of global brand marketing at Pinterest. Advertising Age has named Josh Golden the brand’s new publisher.
BELK BOWL: 2016 Belk Bowl Thursday, December 29th at 5:30PM
“We are thrilled that the 2016 Belk Bowl will be played on December 29th in primetime,” said Jon Pollack, Belk’s Executive Vice President of Marketing, Sales Promotion and eCommerce. “We look forward to hosting some of … Belk offers many ways to …
The 7 deadly sins of content marketers
Use it to find out what kind of content about a specific topic or keyword is more engaging to your audience. Look at statistics to see how many times it has been shared with others on social media like Facebook, Twitter, Pinterest or LinkedIn. That …
10 Tips for Maintaining Good Habits in a Digitally Distracting World
Regularly reading and writing about your favorite digital marketing topics will also help keep your knowledge at the forefront of this rapidly changing industry.
How to Optimize Pinterest for Business
This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool that should not be overlooked, even by the smallest businesses.
Calandria Meadows Named Digital VP Of Katz Diginets
She most recently lead social program development for the Turner Entertainment Networks TNT, TBS and TCM, including all Facebook, Twitter, Google+, YouTube, Tumblr, Instagram and Pinterest marketing efforts. Meadows oversaw the re-launch of TBS …
Luxury Menswear Brand Bugatchi Expands Footwear And Digital Footprint
Having them follow you on Facebook, Instagram, Twitter and Pinterest allows you to always be marketing to them and acts as a catalyst to making a purchase on your website.
Adopt an Effective Content Marketing Strategy This Mother’s Day
With Mother’s Day shy of one month away marketers can bond with mothers with an effective content marketing strategy.
3 Questions To Ask To Identify The Best Social Media Channels for Your Digital Marketing Strategy
The big three – Facebook, Twitter, and LinkedIn – remain relevant, but Snapchat, Pinterest, Medium, and more, now join the ranks of popular and effective channels.
3 Ways Online Publishers Can Give Their Site a User Experience Makeover
Even social media giant Pinterest is incorporating videos into their visually focused site in order to maintain a longer retention time for the user.