Marketing and Communications Specialist Mark Pfeifer said students should consider visiting the university’s Pinterest page prior to the event. “We have an entire board that shows the differences between business casual, business professional, and what …

Bigcommerce expands ANZ presence with eBay partnership

At the time, Bigcommerce said the partnership would allow business owners to focus on their passion of selling great products and marketing their brand, rather than spending hours managing company finances and complicated technology integrations …

The Complete Guide to Creating Infographics for Non-Designers

Even if you’re not a graphic designer, you can quickly and easily create attractive marketing-driven infographics for your website and social media feeds.

Game Changers: 20 Essential Online Tools to Use in 2016

… a project management platform, but primarily it serves as a CRM. This is where you’ll draw the most powerful conclusions about your customer base, giving you the ammunition you need to create targeted messaging that works in your marketing campaigns.

1 in 5 small businesses still on the sidelines of social media

What is holding them back? For some, it may be the financial commitment, as 9 percent of companies with between five to 500 employees are not investing revenue into marketing as a whole, and more than half are committing less than 6 percent of their …

International Marketing Executive Peter McDonough Teams Up with SX Liquors

International Marketing Executive Peter McDonough Teams Up with SX Liquors Bringing business building insights from prior successful roles as Chief Marketing & Innovation Officer for Diageo North America, VP of European Marketing at Procter & .

Why You Shouldn’t Build Your Startup in Silicon Valley—And Where to Do It Instead

His company, which is almost three years old, builds products that simplify marketing for e-commerce companies, and he believes being based in NYC has made both of those ingredients more attainable and led to Bluecore’s success.

How Social Media Analytics Improve Social KPIs

Can you really measure social media ROI? You have an excellent team of social media marketers and copywriters. You know they blog and post regularly on channels like Facebook, Twitter, LinkedIn and others.