Profits slip by a third at Dublin marketing group TPI
The Printed Image (TPI), the Colin Culliton-led marketing group that last week acquired events firm Pluto Communications, saw profits fall by nearly a third last year.
How buying Instapaper could help Pinterest become a media portal like Facebook
Pinterest is buying read-it-later service Instapaper to ramp up its run at Facebook as a rival next-generation, increasingly insular media portal.
Amobee Named in Fortune Magazine’s 10 Best Workplaces in Advertising and Marketing
FOSTER CITY, CA–(Marketwired – Aug 24, 2016) – Fortune magazine and Great Place to Work have named leading marketing technology company, Amobee, one of the top 10 Best Workplaces in Advertising & Marketing in 2016. Fortune’s list … Amobee’s unified …
Me and My Money: Barry Gray, BoIPA head of marketing and proposition
… to WhatsApp. ME AND MY MONEY – Barry Gray, head of marketing and proposition, BOIPA (BOI Payment Acceptance), a technology alliance between Bank of Ireland and EVO Payments International, providing card payment solutions to Irish businesses …
Three Things Your Brand Needs To Know To Keep Up With Millennial Women In The Beauty Industry
In a social media driven world, the day-to-day routine of millennials and gen Z is different than generations before them. Beauty today is a hot topic, between Photoshop controversies and experiential marketing, the beauty and hair care industry is …
Three Things Your Brand Needs To Know To Keep Up With Millennial Women In The Beauty Industry
In a social media driven world, the day-to-day routine of millennials and gen Z is different than generations before them. Beauty today is a hot topic, between Photoshop controversies and experiential marketing, the beauty and hair care industry is …
Major internet companies support Yelp in case that threatens online reviews
That’s why Google, Facebook, Pinterest, Twitter and numerous others have submitted letters to the California Supreme Court and urged the court to review and overturn the case.
WPP beats first-half net sales forecasts
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Netflix and chill? More like Netflix and knit.
On Pinterest, entire boards are dedicated to patterns that can be stitched while binge-watching. Over on Reddit, commenters swap suggestions on the shows most conducive to a … “If I don’t have a project that I’m working on, I’ll find myself aimlessly …
Surge in IVF demand boosts Irish profits of Virtus
Ms Channon told investors that Virtus has no plan to open another clinic in Ireland, but said it would step up its marketing and promotional activity to capitalise on the booming demand for IVF. Virtus, which had group sales of $261 million, entered …
Savoy cinema owner IMC sees profit rise to just under €8m
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Data Sheet—Wednesday, August 24, 2016
Pinterest buys popular “save it for later” app. The online pinboarding startup last valued around $11 billion, is paying an undisclosed sum for Instapaper, … Six tech companies ready to hire its graduates: GoDaddy, online education platform Coursera …
Eight priorities for advertisers investing in analytics technology
As these methodologies continue to advance across all marketing activities, channels, and devices, marketers gain greater clarity around customer journeys and conversion paths as well as greater insight into the contribution associated with each of the …
7 Ways to Build Your Brand With Social Media Marketing
According to Social Media Marketing Industry Report 2016, around 90 percent of online organizations and people believe that online networking has helped them to expand their exposure, while 63 percent of them reported that they could build up a …
Branch Rolls Out Pioneering Cross-Channel Mobile Marketing Solution
The Branch premium solutions fill a critical gap in the mobile marketing landscape by unifying the user experience across digital channels to the native app.
AFM goes all out with promos
Consumers will also be encouraged to celebrate “Guactember” and show their love of guac by helping AFM create the best and largest guacamole board on Pinterest featuring anything and everything “guacamole”. Consumers … is full of occasions perfect …
Eight priorities for advertisers investing in analytics technology
Given that brand marketers and partners share the same goals, it is critical that all parties have access to performance data, including clicks, conversions and payment/commission data.
Judge to examine handling of tickets at three Olympic Games
He is still being detained in Rio where he is accused of intending to supply tickets for ticket touting, diverting tickets from legitimate use and false marketing. Mr Hickey denies any wrongdoing but has stood down temporarily as OCI president and also …
Three Things Your Brand Needs To Know To Keep Up With Millennial Women In The Beauty Industry
In a social media driven world, the day-to-day routine of millennials and gen Z is different than generations before them. Beauty today is a hot topic, between Photoshop controversies and experiential marketing, the beauty and hair care industry is …
AFM goes all out with promos
Consumers will also be encouraged to celebrate “Guactember” and show their love of guac by helping AFM create the best and largest guacamole board on Pinterest featuring anything and everything “guacamole”. Consumers … is full of occasions perfect …
Former Diageo executive named chief executive of 98FM
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Amobee Named in Fortune Magazine’s 10 Best Workplaces in Advertising and Marketing
FOSTER CITY, CA–(Marketwired – Aug 24, 2016) – Fortune magazine and Great Place to Work have named leading marketing technology company, Amobee, one of the top 10 Best Workplaces in Advertising & Marketing in 2016. Fortune’s list recognizes the …
Netflix and chill? More like Netflix and knit.
On Pinterest, entire boards are dedicated to patterns that can be stitched while binge-watching. Over on Reddit, commenters swap suggestions on the shows most conducive to a quality knitting session (Hint: “Gilmore Girls” is a fan-favorite).
Avocados From Mexico Goes Big For the Month of the Guac
Consumers will also be encouraged to celebrate “Guactember” and show their love of guac by helping AFM create the best and largest guacamole board on Pinterest featuring anything and everything “guacamole”. … is full of occasions perfect for avocado …
22 daily style habits from Australia’s best-dressed men
“I have a look at the forecast for tomorrow’s weather and then if it’s a bright sunny day, I’ll bring out the loafers and pick a lighter colour suit with a more colourful pocket square,” says digital marketing professional Johnny Li, founder of men’s …
Here’s YouTube’s Secret Plan to Get More Social
Do you consider YouTube a social network? Though when most people think social networks, they think about sites like Facebook, Twitter, LinkedIn, Instagram, Snapchat and Pinterest. YouTube is often forgotten. If rumors are true, YouTube is looking to …
Barkley: 3 keys to harness the power of influencers for your brand
Building an effective influencer marketing program isn’t a one-size-fits-all approach, she said. Identify which avenue – Instagram, Twitter, Pinterest or another social media platform – will work best for your product or brand. Also, think about …
4 Reasons Why Your Business is Wasting Time On Social Media
But social media marketing isn’t all sunshine and rainbows for some businesses. I’ve seen businesses invest far too much time in social media with far too little reward.
Here’s YouTube’s Secret Plan to Get More Social
Do you consider YouTube a social network? Though when most people think social networks, they think about sites like Facebook, Twitter, LinkedIn, Instagram, Snapchat and Pinterest. YouTube is often forgotten. If rumors are true, YouTube is looking to …
Be patient with parents as school year nears
Weave into all of those things the added pressures of today’s exhausting perfect-parenting era, filled with picture-perfect bento box lunches, and Pinterest-prodded back-to-school fairies that visit on “School Year’s Eve,” and it’s easy to understand …
Digital Marketing & Content Writing
This person is a talented content creator who will focus on developing content marketing strategies and writing and editing content and thought leadership across various projects.
prime: How to plan a summer garden party
If you’re into Pinterest, there are a lot of great decoration and party-planning ideas, although it isn’t entirely necessary if you already have recipes in mind – I found most of mine on Buzzfeed.
How the CFL could claim former Browns QB Johnny Manziel
As a result, CFL officials are casting a wary but intrigued eye, knowing Manziel’s celebrity would inject energy and help flex the international marketing strategy of commissioner Jeffrey Orridge. Manziel is reported to be on the negotiating list of …
Symphony Commerce pulls in $11 mln
With the rise of e-commerce, however, consumers’ path to purchase is not only directed through a brand’s website, but also through other channels like Facebook, Jet, Pinterest, and Nordstrom.com. In addition, the modern consumer expects to be able to …
Term Sheet — Wednesday, August 24
Pinterest has acquired Instapaper, maker of a popular ‘save it later’ app. No financial … Christina Lee is leaving venture capital firm Kleiner Perkins Caufield & Byers, where she has been marketing and communications partner since 2011. No word yet …
Street Fight Daily: Uber Racks Up Big Losses, Businesses Coming to WhatsApp
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez.
It doesn’t have to be websites vs apps: How both can work together
Pinterest understands this well, creating a dynamic dialogue between its website and app worlds to improve the ‘stickiness’ of both.. But relevant to this blog post, he gave a great summary of how Pinterest constantly evolved and iterated on their web …
This is the most pinned lipstick on Pinterest and yes, it’s TO DIE FOR
Guys, the search is over: We’ve officially found the best shade of lipstick ever. With a little help from Pinterest, obvs.
How-To Analyse Your Social Media Audience (And What To Do)
DID YOU KNOW: 60% OF MARKETERS IDENTIFY “MEASURING ROI” AS ONE OF THEIR TOP THREE SOCIAL MEDIA MARKETING CHALLENGES? I know first hand how difficult it can be to anaylse your social media audience as a small business.
Keeping Up with Google: How AI Will Shape Future Content
Chicago SEO Company’s Antonio Tooley, an authority on digital marketing, says: “RankBrain’s introduction will result in a convergence of sorts in the way Google and SEOs view great content.
Weekly Media Note #154 from Lance Hanish: Why Retailers & Brands Use Dynamic and Social Media Advertising in …
Finch suggests leveraging both dynamic and social media advertising in tandem to reach consumers at each stage of the marketing funnel allows advertisers to ultimately succeed and arrive at their key performance indicators. … Then there is Pinterest …
How-To Analyse Your Social Media Audience (And What To Do)
DID YOU KNOW: 60% OF MARKETERS IDENTIFY “MEASURING ROI” AS ONE OF THEIR TOP THREE SOCIAL MEDIA MARKETING CHALLENGES? I know first hand how difficult it can be to anaylse your social media audience as a small business.
Top Stories: Pinterest, Kickstarter Reveal New Features
Pinterest has been adding new features to help businesses reach their target audiences in the platform. One of the most recent updates is a promoted video feature.
New stats on what’s driving consumer purchases
However, buy buttons, available on certain channels, were surveyed by marketing firm Campaigner. Adoption of buy buttons among United States retailers in 2015 were as follows: 27.1 percent for email buy button, 22 percent for Facebook buy button, 6.8 …
#SocialSkim: Facebook’s New Teen-Only App, Plus 10 More Stories This Week
Instapaper, a save-to-read-later app, is Pinterest’s latest attempt to thwart Facebook’s dominance as the sole social network with valuable data.
#SocialSkim: Facebook’s New Teen-Only App, Plus 10 More Stories This Week
Instapaper, a save-to-read-later app, is Pinterest’s latest attempt to thwart Facebook’s dominance as the sole social network with valuable data.
This is the most pinned lipstick on Pinterest and yes, it’s TO DIE FOR …
Guys, the search is over. Thanks to Pinterest, we’ve officially found the best shade of lipstick ever: Watch Me Simmer by MAC.
The Drum’s Dogerati: Vote now to crown the top dog in marketing …
People all over the world are celebrating National Dog Day, and to mark the occasion The Drum has been on the hunt for the top office pooch talent in the …
Casper plaza project scores grant from snack cake co.
By Jeff Truchot facebook twitter google_plus reddit pinterest linkedin mail … Chris McKee, executive vice president of marketing & sales at family-owned McKee said “getting people out and happy” was what the outdoor happiness movement “was all about.”.
Cycling – the ‘in’ sport in Silicon Valley
Thinking he needed to take up a “California sport,” Greg Gretsch started cycling in 1988, when he moved to the Bay Area to work in marketing at Apple after graduating from the University of Georgia. He bought a 10-speed road bike and joined a group of …