Pinterest has a new ad boss. Jon Kaplan, most recently vice president for the Americas at Google, is joining Pinterest on March 7 to serve as the company’s new head of global sales. Mr. Kaplan, who spent the past 12 years at Google, will report to Tim …

B2B Social Media: Why Social Media Isn’t Just for B2C Marketing

In the B2C world, there are a multitude of social media platforms that companies can use to build relationships with online customers: Facebook, Twitter, Instagram, Pinterest, Tumblr, to name but a few. The most important factor to consider is who your …

A point on the different fundamentals of unicorns today vs. tech startups in the 1990s

“Word of mouth today—through Facebook, Twitter, Tumblr, Pinterest, and so on—is just so fast, and it’s the most effective means of marketing.” Moreover, the launch of the iPhone, in 2007, not only opened up opportunities for products and services but …

The 7 biggest mistakes in social media

DENVER BUSINESS JOURNAL – Most businesses are using social media as a part of their marketing strategy. Despite the … Images and videos generate more engagements on Facebook and Twitter and are vital for Pinterest and Instagram. You’ve heard …

A point on the different fundamentals of unicorns today vs. tech startups in the 1990s

“Word of mouth today—through Facebook, Twitter, Tumblr, Pinterest, and so on—is just so fast, and it’s the most effective means of marketing.” Moreover, the launch of the iPhone, in 2007, not only opened up opportunities for products and services but …

Millennials ‘like’ casual, tech-friendly worship

He’ll post scripture verses, spiritual questions and Pinterest-worthy quotes. And it’s bringing people a new version of religion: religion online.

Kohl’s will make the most of Oscar-night sponsorship

“The Oscars will be a major brand moment for Kohl’s,” says Will Setliff, Kohl’s executive vice president of marketing. “Kohl’s is taking a unique approach, including an engaging social campaign, to break through the excitement of the Oscars—one that I …

B2B Social Media: Why Social Media Isn’t Just for B2C Marketing

In the B2C world, there are a multitude of social media platforms that companies can use to build relationships with online customers: Facebook, Twitter, Instagram, Pinterest, Tumblr, to name but a few. The most important factor to consider is who your …