4 Best Practices in Social Media Marketing
If you have a great number of visual people in your audience, focus more on pictures, videos, and social media sites like Pinterest or Instagram. If your visitors enjoy reading, you can use blog posts, photos with captions, or sites like Snapchat or …
7 ways to attract and keep customers
… for designing Pinterest pins, web site landing pages and other graphics that will get customers’ attention. Assess after — and during.
7 ways to attract and keep customers
… for designing Pinterest pins, web site landing pages and other graphics that will get customers’ attention. Assess after — and during.
Pinterest: 7 reasons to include site in your SEO strategy
… is how your visitors, prospects, clients and fans want to visually socialize your organization. The likes of GE and IBM are using Pinterest, proving that it is relevant to both B2C and B2B. Here are seven SEO reasons to add Pinterest to your …
How to Grow Your Business Exponentially With the Help of Social Media
While social media is one of the most powerful marketing tools a business can use, the 2016 State of Small Business Report by Wasp Barcode Technologies showed that only 48 percent of small businesses are using social media.
SeaPak Launches Online Shrimp Marketing Campaign to Celebrate National Shrimp Day on May 10
SeaPak is hosting a national marketing campaign this weekend in the run up to National Shrimp Day in the US on May 10. The major retail … The offers will be available on the company’s website and social media pages on Facebook, Instagram and Pinterest.
Getting Started With Promoted Pins
Pinterest made headlines recently with an announcement that Promoted Pins are now available in the UK, with plans to open up Promoted Pins to other English-speaking markets in the second half of 2016.
Visual Marketing and the Future of Geolocation
Related: Secrets of Succeeding at Visual Marketing on Instagram, Pinterest and YouTube. Now, Google’s Neural Network can determine where any image was taken, giving it the power to transform the landscape of mobile use and mobile advertising.
Visual Marketing and the Future of Geolocation
Related: Secrets of Succeeding at Visual Marketing on Instagram, Pinterest and YouTube. Now, Google’s Neural Network can determine where any image was taken, giving it the power to transform the landscape of mobile use and mobile advertising.
How to Promote Your Etsy Store on Pinterest
That means you don’t need hundreds of thousands of followers to earn a decent income from your Pinterest marketing efforts.
Online haters: What do they really want?
Across every social media platform, including Facebook, Twitter, Pinterest, Instagram, Snapchat, Vine, WhatsApp, and WeChat, the heavier the usage, the more likely the consumer is to complain about businesses.
CMO Today: Vice and ESPN Make Sports Play
Today we are launching WSJ Media Mix, a new weekly show that will feature conversations with the most important people in the media and marketing world. The program, hosted by yours truly along with my colleague Jack Marshall, kicks off today with Vox …
HotCo: Wasatch Railcar Repair
By Kim Phagan-Hansel facebook twitter google_plus reddit pinterest linkedin mail. John Rimmasch has always loved locomotives.
Radiohead Tries (And Fails) To Disappear Completely From The Web
In the course of a single afternoon, Radiohead did what many of us have fantasized about for ages: evanesced from the Internet, leaving nothing but confused fans and empty pages.
What Businesses Ought To Know About Facebook Insights?
… is a digital marketing manager for an online startup that offers assignment assistance,academic and career consultancy. She’s a passionate writer and enjoys covering a wide variety of social media topics including facebook ad tips, pinterest …
M&A roundup – week ending 5/7/16
About half the company is joining Pinterest on the product management, engineering and partnerships teams, while co-founder and CEO John Milinovich will join Pinterest as a product manager. They will be working on content related projects across the …
M&A roundup – week ending 5/7/16
About half the company is joining Pinterest on the product management, engineering and partnerships teams, while co-founder and CEO John Milinovich will join Pinterest as a product manager. They will be working on content related projects across the …
5 Inbound Marketing Strategy That Work
The birth of the digital age and rapid penetration of internet has now enabled marketers to get customers to come searching for their products and services at perhaps a much lesser cost.
Radiohead tried (and failed) to erase itself from the Internet
The leading fan theory on this “Internet erasure” is that it foretells the release of Radiohead’s long-anticipated ninth album; the band has been known for similar marketing stunts in the past. (Vulture has dubbed this latest strategy “anti-viral …
Valley social media influencers growing: ‘big fish in a small pond’
From Pinterest “Pinfluencers” to fashion bloggers to YouTubers, the Valley is home to a number of creative influencers that landed into their careers-many accidentally- and largely because Phoenix isn’t saturated with influencers like larger cities …
What Businesses Ought To Know About Facebook Insights?
… is a digital marketing manager for an online startup that offers assignment assistance,academic and career consultancy. She’s a passionate writer and enjoys covering a wide variety of social media topics including facebook ad tips, pinterest …
Marketing in the age of Instagram: Olapic’s Jose de Cabo talks visual marketing, the future of earned content and …
Launched just as Instagram was starting out, Olapic uses software to root out hashtagged photos and videos from Instagram, Pinterest and Twitter which showcase a brand being used or enjoyed, then repurposes that content to engage customers and boost …
Social Media Executive – $55-60k package – ref: 7357
Leading hospitality, entertainment and venues group is looking for a switched on Social Media Executive to join the team. If you are experienced in community management and ready for the step up, this position is responsible for building unique …
Breaking Through In A Crowded Market
Hudson Andrews, Thrive Market’s Director of Marketing and Finance, credits much of the success to the company’s commitment to providing healthy foods at affordable prices while continually educating customers.
The 7 deadly sins of content marketing
Use it to find out what kind of content about a specific topic or keyword is more engaging to your audience. Look at statistics to see how many times it has been shared with others on social media like Facebook, Twitter, Pinterest or LinkedIn. That …
Finely tuned social strategies can help reach beyond millennials: Fashionbi
Social media is no longer just a tool for reaching young people, according to a new report from Fashionbi. Although those in the 16-24 demographic are the most prolific users averaging active usage on almost four channels, those in the 35-44 range also …
The rise of Gen Z brings new marketing challenges compared to millennials, CivicScience data suggests
Millennials may be the generation with the most spending power for now, but Gen Z is catching up fast and how they engage with brands and respond to marketing is very different than their predecessors, according to new research from CivicScience …
Influencers Win For Brands In The Ad-Blocking Economy
To capture the word-of-mouth zeitgeist and circumvent ad blocking, brands can maximize their marketing dollars through targeted, transparent and compelling influencer marketing. According to a McKinsey study, 70% of leading brands plan to increase …
Four great examples of marketing for millennials
Most millennials use Pinterest, Twitter and Instagram. As a result, more and more brands are realising that they’ve no choice but to use them too.
Four great examples of marketing to millennials
Most millennials use Pinterest, Twitter and Instagram. As a result, more and more brands are realising that they’ve no choice but to use them too.
5 Ways You Can Harness Instagram to Get Leads and Close Sales
With the introduction of ads, the situation has changed a little, but Instagram remains somewhat closed off compared to Facebook, Twitter and Pinterest. The hesitation to use this platform for marketing comes from illiteracy on how to effectively drive …
Four great examples of marketing to millennials
Most millennials use Pinterest, Twitter and Instagram. As a result, more and more brands are realising that they’ve no choice but to use them too.
Breaking Through In A Crowded Market
Hudson Andrews, Thrive Market’s Director of Marketing and Finance, credits much of the success to the company’s commitment to providing healthy foods at affordable prices while continually educating customers.
Gen Z girls live for social media
LOS ANGELES: Young women and girls aged 13 to 22, or those belonging to Generation Z, are very aware of online marketing and they interact with content primarily through social media platforms, according to new research.
ShopStyle’s platform allows influencers to “monetise everything”
The network allows social media influencers to monetise audiences across Facebook, Pinterest, Twitter, Instagram and video.
IMAGE: Good Karma
And in this age of celebrity, Pinterest, and Instagram, it is safe to say that yoga has something of a star status, with yoga teachers almost as recognizable as the Kardashians: The do-rag bandana doting Baron Baptiste.
How Fashion and Retail Brands Are Using Snapchat
Despite its rampant popularity with such a key consumer demographic, brands – especially high-end fashion and luxury brands – have been slow to embrace the platform relative to older social networks like Facebook, Instagram and Pinterest. The reasons …
5 tips to supercharge your social media engagement
A fashion brand might find more interaction on Instagram and Pinterest, whereas a B2B company may might engage more potential customers on LinkedIn.
5 Ways You Can Harness Instagram to Get Leads and Close Sales
With the introduction of ads, the situation has changed a little, but Instagram remains somewhat closed off compared to Facebook, Twitter and Pinterest. The hesitation to use this platform for marketing comes from illiteracy on how to effectively drive …
Public Libraries Launch Next Chapter of Book Clubs
Digital Book Clubs offer a powerful marketing opportunity for authors and publishers. Promoting an eBook or … and is owned by Tokyo-based Rakuten.
Gen Z girls live for social media
LOS ANGELES: Young women and girls aged 13 to 22, or those belonging to Generation Z, are very aware of online marketing and they interact with content primarily through social media platforms, according to new research.
Facebook expands dynamic ad retargeting to Instagram and travel sector, ramps up ‘lookalikes’
“The new options address the fact that some website visitors are more valuable to a business than others,” Facebook says simply.
Can Snapchat Help You Reach More Customers?
Snapchat is the photo-sharing app that lets users send vanishing content to their friends and followers. These photo or video “snaps” can be viewed for up to 10 seconds before disappearing from the screen – with the caveat that recipients can save …
Why the Best Leaders Are Social Media Savvy
Of course, leaders need to be thoughtful about the content they push out across such platforms as Twitter, Facebook, Instagram, or Pinterest. A number of companies have … Libby Turner, the director of client services at Room 214, a digital marketing …
Why Topshop is playing the long game when it comes to digital transformation
It still hasn’t reached any adoption state and is still quite gimmicky,” global marketing and communications director Sheena Sauvaire told The Drum, admitting that any start-up with an idea will likely need a lot of work to get it customer ready …
Why it took a decade after the asbestos scandal for James Hardie to return to marketing
More than a decade ago the James Hardie brand pulled all of its marketing in Australia, with the building supplies firm caught in the wake of an asbestos crisis that engulfed the business and resulted in it setting up a trust from which to pay the …
SeaPak Readies Consumers for Highly Anticipated National Shrimp Day Celebration
… offers, prize opportunities and delectable recipes featuring the unbeatable taste and versatility of shrimp are available on SeaPak.
Worth a Thousand Clicks
Social media networks that focus on visuals were the fastest-growing in 2014, according to digital marketing strategy firm Smart Insights.
Why machine-learning will enhance, not replace, human creativity
Marketers who embrace artificial intelligence have extra human capital to spend on artistic ideas and moving ads. Thanks to machines, we’re replacing the data-packed spreadsheet with the high-level marketing brainstorm session. Albert Einstein famously …
How Innovative Technology Is Shaping The Future Of Interior Design
We’ve come a long way from flipping through endless paint and fabric swatches in a showroom. Dennis Williams, content and strategy manager at AR solutions company Augment, makes the case for high-tech tactics in the highly-tactile world of interior …
