There are many social media platforms such as Twitter, LinkedIn, Facebook and Pinterest that offer advertising options. 5. Amplify Content With Contently – Contently offers marketers a smarter way to build target audiences. It gets more engagement and …

Securing Your Unicorn Narrative

To secure a solid investment round and to continue to grow towards becoming a unicorn, you have to be able to prove your solutions are secure and data leaks, like the ones that happened to Pinterest, Snapchat, WeWork, Uber and Palantir won’t happen to …

Business Rx: Building this photo-branding business is not exactly a snap

“PostCreator is an easy-to-use tool that lets you upload an image, overlay a message, embed your logo and post directly to Facebook, Twitter, Pinterest and LinkedIn. In just a few minutes, users can now brand their social images with their logo, and …

Twitter is ‘overvalued’ by APAC marketers, finds Forrester study

Meanwhile, WeChat – which is relatively nascent outside of China – Pinterest and Tumblr prove to be satisfactory from a business perspective, but not many marketers in the region use them. Facebook and LinkedIn are both widely used and deliver for …

CMO Today: ESPN Concerns Overshadow ‘Star Wars’ Success for Disney

And now detergent makers are changing their marketing strategies and introducing loads of manly-scented products, The Wall Street Journal reports.

Mapping Your Social Media Gameplan

Whether your interest is in marketing your business or boosting your personal brand, this certificate series will give you practical skills to work with WordPress blogs, Facebook, Twitter, Instagram, LinkedIn, Pinterest and Snapchat. Social Media 1 The …

Twitter is ‘overvalued’ by APAC marketers, finds Forrester study

Meanwhile, WeChat – which is relatively nascent outside of China – Pinterest and Tumblr prove to be satisfactory from a business perspective, but not many marketers in the region use them. Facebook and LinkedIn are both widely used and deliver for …

Q&A: What is consumer-generated content (CGC) and why it’s essential for brands and retailers alike

Generally, and across all generations, consumers are increasingly researching and shopping directly from their smart devices, and as social continues to merge with commerce, the ‘big’ players such as Facebook, Twitter, and Pinterest are all adding ‘buy …