Take Pinterest. The social network has become a catalogue of consumer desire, where its 100 million active users “pin” and share images of recipes, clothes, vacation ideas and so on.

M&A roundup – week ending 8/27/16

Two Instapaper employees are joining Pinterest, including CEO Brian Donohue, and they’ll be working on both Pinterest and Instapaper. The Instapaper … ScribbleLive, a content marketing platform, acquired Linkdex, an enterprise SEO platform. No …

The Death of Social Bookmarking in SEO?

And, the interface is easy-to-use. Pinboard Similar to del.icio.us, Pinboard gives you a way to organize, tag and sort through your social bookmarks.

Weekly Media Note #154 from Lance Hanish: Why Retailers & Brands Use Dynamic and Social Media Advertising in …

Finch suggests leveraging both dynamic and social media advertising in tandem to reach consumers at each stage of the marketing funnel allows advertisers to ultimately succeed and arrive at their key performance indicators. … Then there is Pinterest …

Weekly Media Note #154 from Lance Hanish: Why Retailers & Brands Use Dynamic and Social Media Advertising in …

Finch suggests leveraging both dynamic and social media advertising in tandem to reach consumers at each stage of the marketing funnel allows advertisers to ultimately succeed and arrive at their key performance indicators. … Then there is Pinterest …

What Millennial Job Candidates Want From Tech Startups

A “social media specialist” didn’t exist ten years ago, but it’s a role businesses of all sizes and all industries need to fill to keep up with marketing in the digital landscape. This particular position is perfect for a millennial employee because …

Weekly Media Note #154 from Lance Hanish: Why Retailers & Brands Use Dynamic and Social Media Advertising in …

Finch suggests leveraging both dynamic and social media advertising in tandem to reach consumers at each stage of the marketing funnel allows advertisers to ultimately succeed and arrive at their key performance indicators. … Then there is Pinterest …

Employee Advocacy Programs: An Untapped Resource?

The top industries with EA programs in place include business and professional services (30 percent), advertising/marketing/public relations (15 percent), and technology (8 percent). Companies in highly regulated industries such as healthcare, legal …

Here’s how shoppable video will (finally) work

Already, we’ve seen how platforms like Pinterest have helped consumers move from browsing to purchase consideration by giving them a place to store product pages and other content containing goods they might like to buy.

Top Stories: Pinterest, Kickstarter Reveal New Features

… a marketing executive to found a startup, Intellifluence, a platform that helps brands partner with influencers. The reason: To give small businesses access to the same type of influencer marketing opportunities that were only available to large …

Weekly Media Note #154 from Lance Hanish: Why Retailers & Brands Use Dynamic and Social Media Advertising in …

Finch suggests leveraging both dynamic and social media advertising in tandem to reach consumers at each stage of the marketing funnel allows advertisers to ultimately succeed and arrive at their key performance indicators. … Then there is Pinterest …

New firm offers social media support

MARION – One of the perks of operating a business out of your home is being able to go to work in your pajamas on occasion, or even stepping away to play pool.

The Best Pinterest Group Boards for Real Estate Agents

If you are a real estate agent who has a blog and are not using Pinterest as part of your social media marketing strategy then you are missing the boat!

Here’s how shoppable video will (finally) work

Already, we’ve seen how platforms like Pinterest have helped consumers move from browsing to purchase consideration by giving them a place to store product pages and other content containing goods they might like to buy.

The Best Pinterest Group Boards for Real Estate Agents

If you are a real estate agent who has a blog and are not using Pinterest as part of your social media marketing strategy then you are missing the boat!

Marketing Strategies Today: The best tools for creating viral content

Podbean: for this one you do not need any programming knowledge. It gives a fast way to create and share your podcasts on Twitter, Facebook, Tumblr, Pinterest and the Podbean platform. There are free and paid options so you should make the decision.

What Does It Take to Be a Digital Marketer: Is It in You?

Digital marketing is gaining more popularity than ever as more and more of the market moves to, and relies upon, digital means, that means there’s never been a better time to become a digital marketer.

The Drum’s Dogerati: Vote now to crown the top dog in marketing following National Dog Day

“Peter (aka Petey-Pie) is marketing mascot here at Dogs Trust, Rehomed from our Evesham centre, he has been a part of the Digital team for nearly two years.

The Drum’s Dogerati: Vote now to crown the top dog in marketing following National Dog Day

“Peter (aka Petey-Pie) is marketing mascot here at Dogs Trust, Rehomed from our Evesham centre, he has been a part of the Digital team for nearly two years.

Survey: Majority of Americans likely to hire lawyer active on social media

According to a new survey from Findlaw, 54 percent of consumers say they would likely hire an attorney who is active on social media, including Facebook, Twitter and LinkedIn.

SALES LEADS: Chobani, Honey Bunches of Oats, HERDEZ®…

Honey Bunches of Oats is launching a new Hispanic 360-degree marketing campaign to encourage fans to rethink the classic cereal.

PS Styling brings family flair to Dubuque’s fashion world

She used her time overseas to take classes in international business and marketing, as well as learn Spanish. The trip also allowed her to immerse herself in … “I think (the website) Pinterest has been big,” she said. “It’s opened up a lot of doors …

New Israeli Startup Meme Global Helpes Marketers Replicate Competitors’ Successful Campaigns

That’s exactly what Meme Global is doing. The company is announcing its public launch today and is completely altering the field of digital media marketing by introducing Business Intelligence analytics, and revealing its patented “Brief Buster …

This AI Startup Wants To Automate Your Tedious Document Searches

And the bonkers success of the iPhone had another, less obvious effect: It broadened Apple’s strategic and marketing focus, shifting it away from being so centered around music.

The Importance Of Pre-Tail In The Shopping Journey

Various often-quoted studies by Point-of-Purchase Advertising International and The Marketing Science Institute have said that between 60 and 70% of purchase decisions are made at retail.

Marketing Strategies Today: The best tools for creating viral content

Podbean: for this one you do not need any programming knowledge. It gives a fast way to create and share your podcasts on Twitter, Facebook, Tumblr, Pinterest and the Podbean platform. There are free and paid options so you should make the decision.

Williams-Sonoma’s e-commerce growth drives a digital marketing shift

Online sales account for most of Williams-Sonoma Inc.’s growth, and as a result, the home goods retailer says it is focusing more of its marketing efforts on digital channels. E-commerce sales increased 5.2% in the fiscal second quarter for Williams …

New Israeli Startup Meme Global Helpes Marketers Replicate Competitors’ Successful Campaigns

That’s exactly what Meme Global is doing. The company is announcing its public launch today and is completely altering the field of digital media marketing by introducing Business Intelligence analytics, and revealing its patented “Brief Buster …

The Drum’s Dogerati: Vote now to crown the top dog in marketing and celebrate National Dog Day

“Peter (aka Petey-Pie) is marketing mascot here at Dogs Trust, Rehomed from our Evesham centre, he has been a part of the Digital team for nearly two years.

Meat of the Matter: When ‘new’ is really, really old

And here’s FoodDive.com’s takeaway from that factoid the geniuses trolling Pinterest discovered: “Manufacturers can adopt similar language as the past when marketing the products they position as comfort foods, rather than focusing only on better-for …

Don’t Discount The Influence Of Moms

As many brands looking to reach moms today are either testing the waters of influencer marketing or analyzing the ROI of their influencer marketing campaigns, it’s important to address the question of influence that these bloggers bring to the table …

Meat of the Matter: When ‘new’ is really, really old

Yes indeed, the marketing MBAs behind the article insist. And the evidence for this continual change (where have we heard that phrase before?

At Home Partners with HGTV on High Style, Low Budget Lists

“We pride ourselves in the fact that our customers never have to sacrifice style or budget when they visit At Home,” said Jennifer Warren, Chief Marketing Officer for At Home. “HGTV is just as dedicated as we are to helping everyone turn their house …

5 Things I Didn’t Know a Year Ago That Are Essential to Starting Anything ‘Big’

But it quickly became clear that our customers needed a richer experience beyond just investor guidance; they responded to classes aimed at design thinking, sales and marketing, PR and media training and even organizational management. Don’t get me …

6 Surefire Way to Increase Blog Traffic

For example, visual content like images and infographics appeal well on Instagram and Pinterest while slideshows are better for the professional community.

The Best Pinterest Group Boards for Real Estate Agents

If you are a real estate agent who has a blog and are not using Pinterest as part of your social media marketing strategy then you are missing the boat!

“Don’t worry, be crappy” – marketing lessons from Guy Kawasaki to all entrepreneurs

Thus, he says, it is important to use these and other forums such as Pinterest and Instagram to help promote and market your product, brand and company effectively and to garner the response you are looking for.

6 Surefire Way to Increase Blog Traffic

For example, visual content like images and infographics appeal well on Instagram and Pinterest while slideshows are better for the professional community.

Luxury email unique opens, click-throughs down in Q2

“Part of the reason why we are seeing a decline in open and click-through rates is because of the sheer volume of emails being sent,” said Spencer Kollas, vice president of global deliverability for Experian Marketing Services. “As email volume …

Keep Martin Luther King Jr.’s Name Out of Your Mouth

Most people thought the ad was an effective piece of marketing against Donald Trump’s brand of racial politics. After a week where his … I am sure billionaire George Soros and the group of rich White people (including Susie Buell, the founder of …

5 Things I Didn’t Know a Year Ago That Are Essential to Starting Anything ‘Big’

But it quickly became clear that our customers needed a richer experience beyond just investor guidance; they responded to classes aimed at design thinking, sales and marketing, PR and media training and even organizational management. Don’t get me …

5 Simple Steps For Promoting Your Business Blog On Social Media

It’s not all doom and gloom though, this is where social media can play a huge role in your blog marketing strategy. When you start devoting time to promoting your content through the number of social channels out there, you’re going to start seeing a …

SMB Market Budgets Up For Websites And Word-Of-Mouth

According to July 2016 research by RevLocal, nearly two in five small businesses in the US planned to increase their marketing budget over the next year, while just 5.4% had plans to cut marketing spending. Based on other research into effective …

“Don’t worry, be crappy” – marketing lessons from Guy Kawasaki to all entrepreneurs

Thus, he says, it is important to use these and other forums such as Pinterest and Instagram to help promote and market your product, brand and company effectively and to garner the response you are looking for.

6 Ways You Can Use Inbound Marketing To Grow Your Business

Depending on your organization, you may find your contacts prefer to engage with your content most on Facebook, Twitter, LinkedIn, Pinterest or another social media platform. Encourage sharing by displaying social media buttons prominently on your …

What Is Influencer Marketing and How Can It Help My Business?

“Conversely, the organic tea manufacturer needs to be targeting Instagram, Pinterest, Twitter and Facebook, considering the demographics in these networks are more in line with the target audience.

Business Kudos

Now she manages several accounts in WordPress and Joomla content management system formats and helps to manage social media (Facebook, Pinterest, Twitter, Instagram, LinkedIn, Google+) and email newsletter design and setup for clients of E.

Don’t Wait Until It’s Too Late: Gear Up for the Holiday Marketing Rush Now

Facebook, for example, represents half of social referrals and 64 percent of social revenue, while Pinterest represents 16 percent of social revenue and gives users the power to buy right from the site when they integrate it with a commerce platform …

Search Engine Land Announces Eden Advertising As 2016 Landy Award Finalist, Recognizing Excellence In Search …

30, 2016 /CNW/ – Search Engine Land recently unveiled a shortlist of 89 nominees in 18 categories for the 2016 Landy Awards, compiled from leading digital agencies, in-house marketing teams, and individuals around the world. From the nearly 200 …

4 Content Marketing Fundamentals You Could Revisit With Nifty Hacks

Like battles involve surveillance of the terrain and the other army (and you would crash and burn if you didn’t do this), you need to do the same with content marketing. …. Use multiple formats of content for promotions (visuals could go on Pinterest …

This becomes very obvious if you read the Infintech Designs blog, which offers great reading for marketing officers and business owners alike.

Food and booze choices of millennials

NEW YORK (FOX 5 NEWS) – Andrew DiLorenzo, 26, is a beer guy — a craft beer guy to be exact. Anthony is not alone. A recent survey found that many male millennials prefer craft beer over other adult beverages.

Grow Your Business With The Right Influencer Connections

A well-planned marketing strategy along with data tracking will help you find the best influencers to interact with and promote online.

Summertime fun to benefit many

First up were Jerry Howard, senior marketing manager for the Salem-Keizer Volcanoes, and Jerry Meier — the “J” in J T and the Tourists.

Redesign site search to boost findability and sales

Instead, shoppers attuned to Pinterest and Pokemon Go are stuck in a digital time warp of unfriendly text boxes and unhelpful results.

When millennials finally buy homes, they invest in them differently

“[Millennials are] a lot more focused on bringing some personality into the home,” Kevin Hofmann, Home Depot’s chief marketing officer, told CNBC. On a call with analysts in May, Home Depot CEO … And thanks to the prevalence of inspirational …

Five Tips for Getting an A+ in Back-to-School Marketing

One last social media tip: consider incorporating Pinterest into your social strategy. In a recent study, Crowdtap found that twenty-seven percent of shoppers plan to organize their back-to-school lists and ideas via Pinterest, and twenty-five percent …

Papa John’s Renews Partnership Deal as Official Pizza Sponsor of NFL and Super Bowl

As the Official Pizza Sponsor of the NFL and Super Bowl, Papa John’s will continue to use NFL logos and trademarks in its advertising and integrated marketing campaigns across marquee league events, such as the Super Bowl, Pro Bowl and NFL Kickoff …

Imgur’s Quest To Create Upvoted Ads

To better monetize Imgur’s massive audience, the company raised $40 million from Andreessen Horowitz in 2014. Pinterest and LinkedIn vet Steve Patrizi joined Imgur soon after to head advertising and marketing. Last year, Imgur introduced sponsored …

Boost Media Offers Only Creative Optimization Marketplace to Support Google’s Expanded Text Ads

04, 2016 (GLOBE NEWSWIRE) — Boost Media, the leader in creative optimization marketing technology, today announced that it has become the industry’s only marketplace to offer full writing and testing support for Google’s expanded text ads (ETAs) with …

Staples Canada Launches Marketing Campaign For Back-To-School Season Featuring the Return of Staples Guy

“Every year we aim to improve the back-to-school experience for our consumers, and to make it more memorable than the last,” said Craig Taylor, senior vice president of ecommerce and marketing at Staples Canada. “We are committed to offering the best …

5 Things To Know About Facebook’s New Page Layout

… such as About, Videos, Photos, Posts, and Events. You can customize the navigation section depending on your type of business.

5 Things To Know About Facebook’s New Page Layout

… Facebook page, such as About, Videos, Photos, Posts, and Events. You can customize the navigation section depending on your type of business.

How Pinterest’s Timing Element Affects Your Marketing (and What You Can Do About It)

Imagine you’re watching the Indy 500 . It’s lap two of the race and you’re thinking about placing a bet. The problem is all you know is how the drivers performed on lap one.

Back to School!

Actually, marketing automation software vendor, it is. Now that the conventions are over, television is one long commercial with some tweens dancing in … “My First Day of Third Grade!” a Pinterest-inspired placard reads. “OMG third grade already? I …

Instagram Stories Sends A Clear Message To Digital Marketers

Whereas brands are accustomed to scheduling regular posts on Facebook FB +0.50%, Instagram, and Pinterest – often using social media marketing platforms to create and manage content flows – Snapchat is more reactive, immediate, and constant.

Put a clear data plan in place

I talk with a lot of business professionals who tell me they want to devote more time to social media marketing tasks to improve their brand presence, attract new customers or engage with clients.

Business Professionals Learn Google Marketing Pointers

Speakers Sandi and Wayne Sturm, with Inbound Train of Knoxville, provided a fast-paced online marketing education program to help small businesses keep on track.

Statistics-Shmatistics

Between each article and website not agreeing on numbers and the flood of Pinterest boards promising a celebrity style wedding for just under $1,000, couples are getting frustrated trying to figure out what’s real and what’s not.

Instagram Stories Sends A Clear Message To Digital Marketers

Whereas brands are accustomed to scheduling regular posts on Facebook FB +1.54%, Instagram, and Pinterest – often using social media marketing platforms to create and manage content flows – Snapchat is more reactive, immediate, and constant.

Demand Media Reports Second Quarter 2016 Results

eHow saw strong social growth during Q2, with followers increasing on Facebook and Pinterest, and ended Q2 with approximately 1.1 million followers across social sites, primarily Facebook and Pinterest. In June 2016, eHow Home ranked as the #6 Home …

Boost Media Offers Only Creative Optimization Marketplace to Support Google’s Expanded Text Ads

04, 2016 (GLOBE NEWSWIRE) — Boost Media, the leader in creative optimization marketing technology, today announced that it has become the industry’s only marketplace to offer full writing and testing support for Google’s expanded text ads (ETAs) with …

Pinterest Brings Buyable Pins to the Web – Finally

Small business owners already harnessing the power of Pinterest as a sales and marketing tool will also be delighted to note that the social networking site has introduced an enhancement to its visual search capability.

Have an eCommerce Site? Here’s a Handy SEO Checklist

With a growing 100 million active users, the platform, Pinterest generates over 400 percent more in revenue per click than Twitter and 27 percent more per click than Facebook.

3 Shifts to Make Your Brand Effective

That’s really the key to the new branding and marketing mindset—the recognition that building a brand, be it personal, team, or business, is the result of an ongoing, steady stream of consistent small efforts, not a series of one-off, gigantic pushes …

Have an eCommerce Site? Here’s a Handy SEO Checklist

With a growing 100 million active users, the platform, Pinterest generates over 400 percent more in revenue per click than Twitter and 27 percent more per click than Facebook.

A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future

As someone with a long career in affiliate marketing, I see this as an exciting example of how affiliate relationships are propelling digital advertising into the future – making this long-established native platform even more native with seamless …

Facebook forges ahead into social commerce

Pinterest is a major social commerce player despite a relatively small user base. The pinning platform drives 16% of social revenue despite an audience 6.5 times smaller than Twitter.

Pinterest to launch native video tool

Of all the social media platforms, Pinterest seems to align most naturally with e-commerce: Its predominantly female user base often uses the platform for shopping inspiration and product discovery.

Business Professionals Learn Google Marketing Pointers

Speakers Sandi and Wayne Sturm, with Inbound Train of Knoxville, provided a fast-paced online marketing education program to help small businesses keep on track.

Brick And Mortar Travel Agents: Start Cooking Up New Revenue!

You can spread the word inexpensively through your local press, on your website, via email, signage in your agency or partner retailer, and social media sites (especially on your Facebook, Twitter and Pinterest pages, with gorgeous photography of the …

Twitter’s Key Communication Executive Jim Prosser Heads to SoFi

Kerris had joined Pinterest in the month of February, a critical time when the company had to prove to the investors and to the followers that it could grow as an independent network.

Instagram Stories Sends A Clear Message To Digital Marketers

Whereas brands are accustomed to scheduling regular posts on Facebook FB +0.59%, Instagram, and Pinterest – often using social media marketing platforms to create and manage content flows – Snapchat is more reactive, immediate, and constant.

Duo works toward a greener future

Steinbeck takes care of the marketing, bookkeeping and the business end while VanRenan is the carpenter and networks with clientele to expand the business.

Dust-Off unveils new packaging, merchandising options

There are over a 100 uses for our duster all around your home and office ranging from cleaning your keyboard, to cleaning your jewelry, to art projects,” said Jen Rappaport, director of marketing at Dust-Off. “We looked very carefully at who is buying …

Have an eCommerce Site? Here’s a Handy SEO Checklist

With a growing 100 million active users, the platform, Pinterest generates over 400 percent more in revenue per click than Twitter and 27 percent more per click than Facebook.

Learn to engage your audience with the Marketing Bundle (97% off)

Additionally, a course on Pinterest for Marketing and Sales will walk you through the finer points of promoting your business on Pinterest’s visually-driven platform. You’ll learn everything from setting up a profile to executing marketing initiatives …

Job or Internship Hunting? Don’t Make These Social Media Mistakes

If someone is applying for a marketing job, for example, and doesn’t have established profiles across several platforms, that’s a red flag, says Griffin, who witnessed that with a recent candidate.

How to Create Compelling Videos for E-commerce Marketing

Use videos on your social media platforms like Facebook, Instagram, Twitter and Pinterest to announce and promote new products, upcoming sales, and specials.

A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future

As someone with a long career in affiliate marketing, I see this as an exciting example of how affiliate relationships are propelling digital advertising into the future – making this long-established native platform even more native with seamless …

Top 10 Ways to Promote Your Content

Seeing the current trend in content marketing, where every brand is ensuring to add the maximum of alluring images, texts, and allied innovations, you should also customize the platform.

5 Easy Ways to Protect Your Reputation Online

If your product can be photographed or people can be photographed enjoying it or using it, think about Pinterest and Instagram, too.

Pinterest is losing to Snapchat in the battle for digital ad dollars

A March 2016 online marketing survey conducted RBC Capital Markets shows that advertisers were interested in both Snapchat and Pinterest, but Snapchat passed Pinterest for the first time. “A record high 45% of respondents indicated an interest in …

5 Important Things about Social Media and SEO that You Should Never Forget

… and SEO, finding that both benefit from the exposure. Even though Google doesn’t factor social signals into ranking, SEO-focused marketers should continue to improve integration between the two digital marketing techniques, and this article …

GENERIC CIALIS – Viagra For Sale

Our marketing approach looks and feels entirely different from others, thanks to our incredibly talented and creatively driven team.

Motherhood is anything but sacred in recent movies and TV series

With an empathetic view on modern motherhood, these films and shows often reflect the anxieties of women stretched to the limits by an era of helicopter parenting, tiger moms and Pinterest-ready perfectionism. Hoping that moms just want to have fun …

Marie Kondo’s war on clutter

Joy points upward, according to Marie Kondo, whose name is now a verb and whose life has become a philosophy. In April at the Japan Society in New York, she mounted a stage in an ivory dress and silver heels, made namaste hands at the audience, and …

Fix Your Social Media Strategy by Taking It Back to Basics

Some articles indicate that stories are an effective marketing and advertising tool. But what story will you tell? How will you integrate it with your traditional efforts?

What’s Next for Social Commerce

When Pinterest, Facebook, Twitter, and Google began experimenting with click-to-buy features known as “buy buttons,” their efforts were hailed as a smart way to remove barriers in shopping.

Pinterest is losing to Snapchat in the battle for digital ad dollars

A March 2016 online marketing survey conducted RBC Capital Markets shows that advertisers were interested in both Snapchat and Pinterest, but Snapchat passed Pinterest for the first time. “A record high 45% of respondents indicated an interest in …

Use videos on your social media platforms like Facebook, Instagram, Twitter and Pinterest to announce and promote new products, upcoming sales, and specials.

How HiSmile used social media to gain 100000 customers

HiSmile’s marketing is done entirely on social media, which Mirkovic and Tomic say allowed them to take a scattergun marketing approach in the first six months, promoting the brand to anyone and everyone aged 15 to 35, before discovering their niche …

CVB explains details of $61M tourism impact

Under this section, the Social Media contacts were listed as Facebook, Pinterest, Twitter, blogs and Instagram. Convention Services were detailed, followed by visitor services, tourism sales, special events, the marketing partnership with the city and …

After The EBay Split, Commerce Giant Magento Acquires An Advanced Analytics Shop

One year ago, eBay put its enterprise marketing assets up for sale, and its commerce platform Magento was taken private again.

11 Ways to Overcome Marketing Dread

Whether they were self-published or worked with a more traditional publishing house, whether they sold most of their titles in digital or print format, they all said the same thing: they were aware that they should participate in marketing their own …

Facebook Successfully Tests Drone, Pinterest Adds Buyable Pins to Web, More

“Email marketing is dead.” If you’ve been involved in the world of marketing over the last few years, you’ve likely heard that declaration more than once.

Tuned In

PH: Sure, we are 360 people now. We started out bootstrapped back in 2009 with the aim of creating a Software as a Service (SaaS) product for performance marketing that had not yet been done at that time. We were big fans of SalesForce and the shift to …

Learn to engage your audience with the Marketing Bundle (97% off)

Additionally, a course on Pinterest for Marketing and Sales will walk you through the finer points of promoting your business on Pinterest’s visually-driven platform. You’ll learn everything from setting up a profile to executing marketing initiatives …

5 Tips For Repurposing Your Content On LinkedIn SlideShare

Don’t forget to include hyperlinks to push traffic back to the original content you are repurposing, your company’s website, or social media sites (think Facebook, LinkedIn,Google+, Pinterest, and Twitter.) It is also a good idea to include links to …

5 Ways to Boost “Shareability” on Facebook

These tools allow you to search based on many criteria including URL and key phrase to see which content is getting the most shares across Facebook, Twitter, Google+, LinkedIn and Pinterest. The more you know about what people are sharing right now, …

Bisola of Stylvo: 5 Ways to Avoid BellaNaija Weddings Envy

When she’s not blogging, styling intimate soirees, creating on her Mac or guiding the marketing team at BCG Events, you can find her reading the Bible, daydreaming on Pinterest or binge watching her favorite Youtube influencers while sipping on a cup …

Weighing the Benefits of Social Media Marketing VS Email Marketing

It’s no secret that social media is creating quite a buzz in the marketing world as people move to leverage social sharing, personal recommendations and the bump in search engine optimization that comes from a well-crafted campaign.

Instagram, The $50 Billion Grand Slam Driving Facebook’s Future: The Forbes Cover Story

With 9.6 million Twitter followers, 79-year-old Pope Francis might be the most surprising breakout star of the social media age. Keen to reach a younger generation, the pontiff summoned a person with a platform that rivals even the Catholic Church when …

Social Links: Twitter’s tough quarter; Yelp warns users about litigious dentist; Pinterest battles Snapchat

Marketing genius or potential Consumer Fraud and Abuse Act violation? Tiffany & Co. launched a Snapchat filter to attract millennials.

After The EBay Split, Commerce Giant Magento Acquires An Advanced Analytics Shop

One year ago, eBay put its enterprise marketing assets up for sale, and its commerce platform Magento was taken private again.

SIYIOU Leads Chinese Exporting Companies to Phase 4.0 of Chinese Foreign Trade

Not only helping with Google SEO, Foreign Trade Express also helps Chinese foreign traders share their products information with hundreds of B2B and B2C platforms, and social media like Facebook, Twitter, Pinterest and so on. And, with other marketing …

Instagram, The $50 Billion Grand Slam Driving Facebook’s Future: The Forbes Cover Story

With 9.6 million Twitter followers, 79-year-old Pope Francis might be the most surprising breakout star of the social media age. Keen to reach a younger generation, the pontiff summoned a person with a platform that rivals even the Catholic Church when …

Virginia Beach CVB Selects Regatta Travel Solutions to Power Booking Engine on VisitVirginiaBeach.com

“We are already impressed with the amount of personal involvement on behalf of the Regatta team,” said Kelli Norman, Director of Tourism Marketing and Sales for the Virginia Beach Convention & Visitors Bureau. “We finally have a solution that will …

Elevator Pitch: Hypetap

Hypetap is an influencer marketing tech platform and agency that enables brands and influencers to build relationships by creating content together on the platform, as opposed to purchasing pre-prepared content based on a brief.

Use videos on your social media platforms like Facebook, Instagram, Twitter and Pinterest to announce and promote new products, upcoming sales, and specials.

Beyond the Brownie

s website is Pinterest-meets-pot. The confections look like they’d fit right in at a bougie soiree or even in your grandma’s candy bowl.

Snapchat, retooled marketing mix will win millennials over from independent labels

Facebook remains the most effective social channel in this regard, with Pinterest, Instagram and YouTube following. Snapchat, a relatively new player, has lower volume, but its growth potential suggests brands should not bypass it.

Get Scrappy: 7 Tips for Smarter Digital Marketing

For all social media platforms, remember that whether you’re marketing to consumers or businesses, they are still people.

Elevator Pitch: Hypetap

Hypetap is an influencer marketing tech platform and agency that enables brands and influencers to build relationships by creating content together on the platform, as opposed to purchasing pre-prepared content based on a brief.

What We can Learn From Prisma about Viral marketing

… apps have touched. Every entrepreneur and CEO’s goal is to make their app or website as viral as these apps have been, which begins a vicious cycle of viral marketing all over – people will eventually promote these on their own. But how did this …

Make Animated GIFs in Adobe Photoshop CC

Social media networks, including Pinterest, Twitter, and Facebook, have sparked an animated GIF renaissance. More than a … Apparel retailer Boden has been known to use animated product GIFs on social media and in email marketing messages. Similarly …

For These Artisan Founders, Cute Small-Batch Goods Were Just the Beginning

Etsy, Instagram and Pinterest fueled it all, allowing the makers to easily tell their stories and connect directly with consumers.

The big debate: Do marketing experts need a qualification in marketing?

“Before you explain how marketing is changing you should understand what it was before you started announcing the change.

The big debate: Do marketing experts need a qualification in marketing?

“Before you explain how marketing is changing you should understand what it was before you started announcing the change.

4 Companies Dominating on Digital

As more businesses complete the journey into the digital marketing space, determining what features and aspects are particularly important to implement can be daunting.

Live-Streaming Video via Periscope & Facebook Live: Are You Ready for This?

Pre-recorded videos, memes, gifs, infographics, and so many other content marketing pieces are everywhere you look online. Businesses are tweeting on Twitter, pinning on Pinterest, and even snapping on Snapchat these days, but not many are yet going …

‘Jason Bourne’ Leverages Matt Damon’s Return For Box Office Victory

As studios shift more of their precious marketing dollars away from traditional marketing methods and towards digital campaigns, social media is taking on ever greater importance – so what clues did online activity give us about the box office …

When millennials finally buy homes, they invest in them differently

“[Millennials are] a lot more focused on bringing some personality into the home,” Kevin Hofmann, Home Depot’s chief marketing officer, told CNBC. On a call with analysts in May, Home Depot CEO … And thanks to the prevalence of inspirational …

What We can Learn From Prisma about Viral marketing

… apps have touched. Every entrepreneur and CEO’s goal is to make their app or website as viral as these apps have been, which begins a vicious cycle of viral marketing all over – people will eventually promote these on their own. But how did this …

A Talk With SEO Expert Brian Hong

This becomes very obvious if you read the Infintech Designs blog, which offers great reading for marketing officers and business owners alike.

7 Simple Offline Tactics Startups Need to Employ Now

An example of Guerilla marketing was when Pinterest went to Apple stores and put their website on all the computers there.

Food and booze choices of millennials

NEW YORK (FOX 5 NEWS) – Andrew DiLorenzo, 26, is a beer guy — a craft beer guy to be exact. Anthony is not alone. A recent survey found that many male millennials prefer craft beer over other adult beverages.

10 Ways Social Media Marketing Can Help Grow Your Business

If you’re a business owner, chances are you’ve already considered using social media marketing to help get the word out about your business.

For These Artisan Founders, Cute Small-Batch Goods Were Just the Beginning

Etsy, Instagram and Pinterest fueled it all, allowing the makers to easily tell their stories and connect directly with consumers.

PinMeTo Is Key to Your Local Marketing

Using PinMeTo, national brands can gain a local presence on Facebook, Google+/Search/Maps, Apple maps, Instagram, Foursquare, Twitter, Pinterest and essentially every other app, platform and service out there. It utilizes the platforms that customers …

7 Simple Offline Tactics Startups Need to Employ Now

An example of Guerilla marketing was when Pinterest went to Apple stores and put their website on all the computers there.

When millennials finally buy homes, they invest in them differently

“[Millennials are] a lot more focused on bringing some personality into the home,” Kevin Hofmann, Home Depot’s chief marketing officer, told CNBC. On a call with analysts in May, Home Depot CEO … And thanks to the prevalence of inspirational …

Current Marketing Introduces Akela To Connect Influencer Marketing To Real Life

Instagram is the most important social channel for influencer marketing, with 37 percent of influencers rating it #1, followed by Pinterest (22%), Facebook (21%), Twitter (11%), YouTube (6%) and Snapchat (3%). (Note: Snapchat is not part of the …

Businesses, Social Media Is for More Than Just Marketing

Groupon is a great example of this: if you get X amount of friends to buy the same deal as you, your purchase is free. Secondly, social media can be used as an independent online shop.

Homepages Are Dead: The Rise Of The All Landing Page Website

Most businesses active with an inbound marketing strategy have a list of keywords they’re targeting. They’ve determined what their target audience is searching for and created SEO content optimized to appear when they do.

Business Power Tools: Startup Execs Talk Their Favorite In-House Software

Marketing automation tool HubSpot provides customer relationship management (CRM), email marketing, social media management, web advertising, and landing page hosting all in one.

Turning Your Marketing Content Into Treasure

Thank you, Pinterest! All of these examples demonstrate that you can have all of the content or “stuff” you believe you need but if you don’t know what to do with it all, it’s nothing more than…well…junk.

3 Ways You Can Make Social Commerce Work for Your Business

And with Instagram’s average order value at $65 and Pinterest’s average order value at $58.95, social commerce can drive some serious ROI.

‘Jason Bourne’ Leverages Matt Damon’s Return For Box Office Victory

As studios shift more of their precious marketing dollars away from traditional marketing methods and towards digital campaigns, social media is taking on ever greater importance – so what clues did online activity give us about the box office …

Business Power Tools: Startup Execs Talk Their Favorite In-House Software

Marketing automation tool HubSpot provides customer relationship management (CRM), email marketing, social media management, web advertising, and landing page hosting all in one.