Why 76% of retailers are boosting their social …
That’s why 76% of retailers are spending more on social media marketing this year than they did a year ago, according to Forrester Research Inc.’s report “The State of Retailing Online 2016: Marketing and Merchandising.” That growth is more than in …
That’s why 76% of retailers are spending more on social media marketing this year than they did a year ago, according to Forrester Research Inc.’s report “The State of Retailing Online 2016: Marketing and Merchandising.” That growth is more than in …
Making Your Mark: The Science of Digital Marketing
Luckily, you can choose from LinkedIn, Facebook, Twitter, Instagram, Pinterest, Snapchat and a whole host of other social media networks to start creating a unified brand experience for people looking for a company like yours.
Animoto Video Builder Is Aimed Right at Small Businesses
… can easily make videos to be distributed across different channels. In an exclusive email interview with Small Business Trends, Cyndi Knapic, Head of Animoto for Business, pointed out why small businesses need video marketing, and why Marketing …
Animoto Video Builder Is Aimed Right at Small Businesses
… can easily make videos to be distributed across different channels. In an exclusive email interview with Small Business Trends, Cyndi Knapic, Head of Animoto for Business, pointed out why small businesses need video marketing, and why Marketing …
21 Secrets Behind Viral Infographics
Influencer marketing is word-of-mouth marketing at scale. When you mention or team up with social … Use tools like social sharing plugins, “click tweet” links, Pinterest “Pin-It” buttons and custom calls-to-action. These all make it easier for people …
Avon calling: With a brand makeover, the beauty company targets millennials
“We are not going after millennials,” demurred Matt Harker, vp of marketing for Avon. “We are looking for representatives who are self-starters and want to take control of their … next week to let users record and share a video of themselves …
Animoto Video Builder Is Aimed Right at Small Businesses
… can easily make videos to be distributed across different channels. In an exclusive email interview with Small Business Trends, Cyndi Knapic, Head of Animoto for Business, pointed out why small businesses need video marketing, and why Marketing …
Markwins Beauty Brand Assistant Social Media Manager for Wet n Wild
Get hands-on experience in new media, brand-building, product development and promotional marketing. The ideal candidate will possess excellent communication, organizational, multi-tasking and problem-solving skills.
Pinned In The Union
The social media image sharing site was the theme of an event hosted in Memorial Union by Campus Attractions: Pinterest Night.
Tom Brady’s greatest talent is his desire to be great
But upon further review, this is one glamour boy who has never been about the glamour. For however many commercial endorsements Brady has, he could have dozens more.
Strong Correlation Exists Between Visual Engagement and Purchase, Sticky Study Finds
Is Visual Search the Next Big Frontier in Digital Marketing? The survey results paint a very clear picture about consumer … Pinterest is the latest to jump on the visual search bandwagon. The popular photo-sharing site recently expanded the …
Four Keys To A Successful, Compliant Social Media Strategy
This is true for almost every platform, including Twitter, Google+, Instagram, YouTube and Pinterest. So share your own … for Danvers, Mass.-based Mortgage Network Inc., one of the largest independent mortgage lenders in the eastern U.S. A marketing …
Strong Correlation Exists Between Visual Engagement and Purchase, Sticky Study Finds
Is Visual Search the Next Big Frontier in Digital Marketing? The survey results paint a very clear picture about consumer … Pinterest is the latest to jump on the visual search bandwagon. The popular photo-sharing site recently expanded the …
Gordon Borrell On Why Facebook Is Killing It In Local Advertising
Who in that market understands marketing the best? Media companies. The marketers themselves don’t have time to keep up with the difference between Instagram and Pinterest, and the difference between a post and boosted post on Facebook and how to …
Avon calling: With a brand makeover, the beauty company targets millennials
“We are not going after millennials,” demurred Matt Harker, vp of marketing for Avon. “We are looking for representatives who are self-starters and want to take control of their … next week to let users record and share a video of themselves …
BERNINA of America Sponsors Fashion X Houston Runways & Gallery Event October 13-15
“We feel it’s important to support young, emerging fashion designers and are pleased to be able to show our support by giving away two BERNINA machines that will allow them to continue to create future designs and quality collections,” said Amy …
How a brand advocate can boost your reputation
I checked in with Jim Darroch, director of marketing at Backyard Farms, a hydroponic tomato grower in Madison, Maine, to see how they recruit and manage the celebrity chefs that help them drive brand recognition and trust.
Pressing buy: The state of mobile commerce in 5 charts
Stewart Emerson, director of product marketing at Criteo, said the mobile web is catching up with apps with user experience.
A number of the world’s top design experts and IT industry leaders from leading companies such as BMW, Pinterest and Kickstarter will be speaking at Herald Design Forum on Nov. 8. In its sixth year, Herald Design Forum 2016 will focus on how fusing …
Pinned In The Union
The social media image sharing site was the theme of an event hosted in Memorial Union by Campus Attractions: Pinterest Night.
9 Ways to Measure and Receive ROI From Influencer Marketing
Cross-promote: Require all influencers to pin their content on Pinterest. Pinterest is the most evergreen social platform, and you’ll receive continual engagement well past the initial engagement period of your campaign.
Pinterest lagged behind leaked revenue projections in 2015
You may recall that last year TechCrunch reported, based on leaked documents we received, that the company was projecting around $169 million in revenue for 2015 (and $2.8 billion by 2018).
3 content marketing strategies you likely didn’t consider
Social networks like Twitter, Facebook, Pinterest and Linkedin are fickle marketing platforms at your disposal. On one hand these are open channels for direct engagement with your targeted users, but on the other these are over-saturated platforms full …
Pinterest lagged behind leaked revenue projections in 2015
You may recall that last year TechCrunch reported, based on leaked documents we received, that the company was projecting around $169 million in revenue for 2015 (and $2.8 billion by 2018).
YouTube buys FameBit, a Santa Monica start-up that pays video makers for product placement
The company takes a 10% cut from bids approved by video makers and charges a separate 10% fee to advertisers. Science also incubated and invested in HelloSociety, a marketing service aimed at Pinterest users that was sold to the New York Times Co. in …
Smartphones drive marketing decisions for businesses
Navigating the ever changing landscape of digital advertising can be difficult for the most seasoned business owner. Traditional advertising remains relevant, however being out front and visible in the digital space is paramount for today’s businesses …
Smartphones drive marketing decisions for businesses
Navigating the ever changing landscape of digital advertising can be difficult for the most seasoned business owner. Traditional advertising remains relevant, however being out front and visible in the digital space is paramount for today’s businesses …
YouTube buys FameBit, a Santa Monica start-up that pays video makers for product placement
The company takes a 10% cut from bids approved by video makers and charges a separate 10% fee to advertisers. Science also incubated and invested in HelloSociety, a marketing service aimed at Pinterest users that was sold to the New York Times Co. in …
Avocado report eyes digital, social marketing strategies
Social media images of avocados should have bright color and prominence on the page to suggest freshness, according to the board, especially on visually oriented sites like Pinterest and Instagram. Recipe ideas featuring avocados drive shopping trips …
6 Digital Marketing Strategies for Your Human Resources Department
The rise of platforms like Pinterest and Instagram as brand portals also makes them useful for HR marketing strategies focused on showcasing work in a creative, visual way.
How to Prove Influencer Marketing ROI in 2017
To boost ROI, marketers can work with influencers to create evergreen content that leverages this longer discovery time. The more timeless the post on Pinterest or in a Google search, the more likely it is to continue generating “free” organic impressions.
How to Prove—and Grow—Your Influencer Marketing ROI in 2017
Influencer marketing is a tricky beast. While brands know influencers pack a powerful following on social media networks like Instagram and Snapchat, research shows they often don’t know how to prove their return on investment.
How to Prove—and Grow—Your Influencer Marketing ROI in 2017
Influencer marketing is a tricky beast. While brands know influencers pack a powerful following on social media networks like Instagram and Snapchat, research shows they often don’t know how to prove their return on investment.
Premium Bottled Water Is Becoming The Trendiest Drink
Why complicate things when you can do them simply? Marketing will always find a way to sell us useless products. The latest trend?
YouTube Acquires Ad Firm FameBit
YouTube’s acquisition Tuesday of a Santa Monica start-up that connects advertisers with online video creators gives the streaming video service a new tool to fend off rivals Snapchat and Facebook.
Marketers Say ‘More’ to Search, Mobile, Facebook
Three-quarters of US marketing professionals said in August 2016 that they plan to increase their AdWords budget in the next 12 months, according to a survey from pay-per-click optimization firm Hanapin Marketing. Nearly as many said the … With 41 …
‘N Day’ Metric Dramatically Underestimates App Retention Rates, According to Study
A study based on the data calls into question one of the industry’s most popular retention metrics and challenges how much importance companies should place on it as they plan business, product and marketing strategies. ‘N Day’ retention measures the …
Wechsel in der Chefetage: Country Manager Jan Honsel verlässt Pinterest
Wie Horizont berichtet, verlässt der erste Country Manager DACH von Pinterest das Unternehmen gleich Ende Oktober. Laut einer Pinterest-Sprecherin sieht er seine Mission bei dem Bildernetzwerk als erfüllt an, weshalb “jetzt ist ein guter Zeitpunkt für …
What role do brands play in today’s world of eCommerce?
Over time, customers’ habits have changed, and brand marketing is turning into product marketing now that shopping is no longer a destination game.
YouTube Acquires Ad Firm FameBit
The company takes a 10% cut from bids approved by video makers and charges a separate 10% fee to advertisers. Science also incubated and invested in HelloSociety, a marketing service aimed at Pinterest users that was sold to the New York Times Co. in …
Amobee Named in Fortune Magazine’s 100 Best Medium Workplaces
FOSTER CITY, CA–(Marketwired – Oct 13, 2016) – Fortune magazine and Great Place to Work have named leading marketing technology company, Amobee, one of 2016’s Best 100 Medium Workplaces in addition to the company’s recognition in Fortune as one of the …
What role do brands play in today’s world of eCommerce?
Over time, customers’ habits have changed, and brand marketing is turning into product marketing now that shopping is no longer a destination game.
YouTube Acquires Ad Firm FameBit
The company takes a 10% cut from bids approved by video makers and charges a separate 10% fee to advertisers. Science also incubated and invested in HelloSociety, a marketing service aimed at Pinterest users that was sold to the New York Times Co. in …
50 Small Business Ideas for People Who GET Social Media
You can also use social media to actually sell products. You can have an ecommerce store and connect it to sites like Facebook and Pinterest, or you can actually start a dedicated account and list products for sale directly on platforms like Instagram.
Pinterest Showing it Can Compete With Facebook, Twitter
“The consumer’s intent to buy is much more intense on Pinterest than other platforms,” said Kristi Argyilan, Target’s senior vice president of marketing. Other ad testers such as Pete Blackshaw, global head of digital and social media at Nestlé SA …
Pinterest’s monthly user base hits 150 million people, up 50% from last year
The 50% monthly user base increase is a good sign for Pinterest as it tries to attract more and varied advertisers beyond the “tens of thousands of advertisers” it claims to already have.
4 Vital Reasons Why Video Content Is Awesome For Marketing
The graph shown is for one of our videos, called “What is Pinterest?” You can see that the average view duration in that graph is on par throughout.
Amobee Named in Fortune Magazine’s 100 Best Medium Workplaces
FOSTER CITY, CA–(Marketwired – Oct 13, 2016) – Fortune magazine and Great Place to Work have named leading marketing technology company, Amobee, one of 2016’s Best 100 Medium Workplaces in addition to the company’s recognition in Fortune as one of the …
Pinterest poaches Twitter’s finance VP to fill newly-created CFO role
Pinterest has hired its first ever chief financial officer in the form of Todd Morgenfeld, who joins from Twitter where he was vice-president, finance.
