What Retailers Can Expect in 2017
With consumer-like, social technologies taking center stage next year, the use of tools like Pinterest and Instagram for collecting proprietary ideas will decline among the retail community.
‘Irish Times’ writers win business journalism awards
… Podcasts · Executive Jobs; Search. Subscribe; My Account; Sign In. Companies · Media & Marketing · Financial Services · Agribusiness & Food · Energy & Resources · Health & Pharma · Manufacturing · Retail & Services · Transport & Tourism.
State Fair wins 23 awards in international competition
Besides winning two firsts in the marketing and communications category, its efforts received six other awards for overall social media campaign, for web advertisements and for printed promotional material.
Finding the Right Social Media Marketing Pro with a Great Job Description
Social media marketers should have a strong background in creating engaging social content and posts, plus understanding how social media impacts a brand’s overarching marketing strategy. Social is often a consumer’s first experience with a brand so a …
Pinterest für SEO und Content Marketing nutzen
Pinterest ist so ein Fels in der Brandung im Rauschen des Newsstreams. Wir zeigen, wie man Pinterest für SEO und Content Marketing erfolgreich nutzt. Pinterest sollte in keiner Content Marketing Strategie fehlen, da Pinnwände und Pins maßgeblich zur …
The State of Social Media in 2016: Platform and Usage Trends
The researchers polled respondents on their useage of five major social networks: Facebook, Instagram, Pinterest, LinkedIn, and Twitter.
Marketing to millennials key component of IEOOC #BIGONIONLOVE campaign
Recognizing the economic clout wielded by the generation born between the late 1970s and the mid-1990s, the Idaho-Eastern Oregon Onion Committee/USA Onions is reaching out to millennials in its #BIGONIONLOVE marketing campaign this year. In the United …
Walmart.com’s former head of marketing looks to help Pinterest lure retailers’ ad dollars
Pinterest, which sells itself as a “platform of intent,” today announced it has hired former Walmart.com head of marketing Brian Monahan as its head of vertical strategy. Monahan will oversee the retailer’s key verticals, which include retail, consumer …
50 Main Street Local Marketing Ideas for the Holidays
The holiday shopping season can be a great time for Main Street organizations and Chambers of Commerce to support local merchants and other downtown businesses.
How Pinterest is like a consumer’s holiday wish list
Aside from product development, manufacturers and retailers also use Pinterest to connect with consumers from a marketing perspective. Brands can share photos of or recipes using their products to generate interest around a particular product, category …
Mobile ads thrive on Facebook, Google, Instagram and Pinterest
Mobile-app-install ads in the United States will generate nearly $6 billion in marketing spending in 2016, according to eMarketer.
Pinterest Snags Former Walmart Head of Marketing
As head of vertical solutions, Mr. Monahan will be responsible for developing and managing marketing programs to increase awareness, enhance adoption and drive revenue for Pinterest in verticals like CPG, retail, entertainment, auto, tech, telco …
Social Media Advertising: Best Way To Stimulate CPG E-Commerce
Consumer packaged goods (CPG) advertisers will spend $5.97 billion on digital marketing in the U.S. this year, an 18.2% increase over 2015.
Pinterest Snags Former Walmart Head of Marketing
As head of vertical strategy, Mr. Monahan will be responsible for developing and managing marketing programs to increase awareness, enhance adoption and drive revenue for Pinterest in verticals like CPG, retail, entertainment, auto, tech, telco …
Four things to consider before marketing on a new digital channel
To find out how professional marketers decide whether to use a new digital channel, Econsultancy in association with IBM Cognitive Engagement: Watson Marketing recently held roundtable discussions in Delhi. There, senior client-side marketers discussed …
Robertson: Small businesses can learn from holiday marketing
Determine if your current and potential customers are more likely to use Facebook, Twitter, Pinterest, or other social media channels.
Robertson: Small businesses can learn from holiday marketing
Determine if your current and potential customers are more likely to use Facebook, Twitter, Pinterest, or other social media channels.
How you should be leveraging native ads in 2017
Whether it’s Facebook, Instagram, Twitter, Pinterest, Linkedin or Snapchat, each allows sponsored content within in-stream user experiences.
10 Trends That Defined Digital Marketing in 2016
This year, Facebook shared that most of the videos on their site are watched without sound, Pinterest added Engagement Retargeting and Lookalike/Actalike Audiences, and Snapchat enhanced its ad targeting capabilities.
Pinterest taps former Walmart executive Brian Monahan as head of vertical strategy
Pinterest has poached Brian Monahan, Walmart’s former head of marketing, to spearhead its efforts in developing marketing programs to increase brand awareness, user adoption and revenue. The industry luminary’s remit will include CPG. retail, …
Movers & Shakers: Xaxis, Spotify, Turn, Signal, Playbuzz, AdCompass
The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is … Prior to joining Turn, Nemeth was COO of mobile search engine URX, which was recently acquired by Pinterest. In the 10 …
9 big small business social media no-nos
“The biggest mistake on social media that I see small business owners make is to set up a Facebook or Twitter [or Pinterest or Instagram] page and then [fail to update it] for months at a time,” says Stacy Erickson Edwards, owner, Home Key: Organized …
NASA Shares the Universe on Pinterest and GIPHY
2016 /PRNewswire-USNewswire/ — NASA now is sharing its best images on official Pinterest and GIPHY accounts, providing visitors an out-of-this-world journey through animated GIFs and images of Earth and beyond.
Chipmakers Are Racing To Build Hardware For Artificial Intelligence
“When you’re wearing a headset, you don’t want to be wearing something with a brick-sized battery on your head or around your belt,” says Jack Dashwood, director of marketing communications at the San Mateo, California-based machine learning startup …
Shoppers aren’t buying on Pinterest as much as Macy’s expected
While Macy’s Inc. is bullish on social media—and Pinterest in particular—this holiday season, so far it has found that few consumers are transacting via buyable pins.
NASA Shares the Universe on Pinterest and GIPHY
2016 /PRNewswire-USNewswire/ — NASA now is sharing its best images on official Pinterest and GIPHY accounts, providing visitors an out-of-this-world journey through animated GIFs and images of Earth and beyond.
Business Podcast: Boston for €65, but not everyone’s happy
… Podcasts · Executive Jobs; Search. Subscribe; My Account; Sign In. Companies · Media & Marketing · Financial Services · Agribusiness & Food · Energy & Resources · Health & Pharma · Manufacturing · Retail & Services · Transport & Tourism.
Pinterest revamps – time to gloriously revive your brand’s dead account
Let’s face it, browsing someone else’s Pinterest is not the same as browsing their Facebook or Instagram. Pinterest’s search and suggestion tools far outweigh their profile surfing, which hasn’t been great for businesses that cater in imagery and …
Walmart veteran becomes Pinterest’s marketing director
Brian Monahan, who took care of Walmart’s online marketing for years, will join Pinterest as its “chief vertical strategy”.
Christmas tree farms want in on millennials’ holiday traditions
A national Christmas tree marketing campaign launched last month that tree farmers hope will sway customers away from artificial trees.
Five Social Media Tips To Create A Focused Marketing Strategy
With rumors of Instagram incorporating live video streaming and Twitter’s surprise decision to shut down Vine, the six-second video capture app it acquired just four years ago, the social media platforms you choose to implement into your marketing …
12 Holiday Marketing Tips for a Festive Christmas
Spread some festive cheer on Pinterest by creating your very own, perfect Christmas board. Focus on your industry or think how you can relate a specific theme to add in some of your products or services in the boards you create.
Pinterest taps former Walmart executive Brian Monahan as head of vertical strategy
Pinterest has poached Brian Monahan, Walmart’s former head of marketing, to spearhead its efforts in developing marketing programs to increase brand awareness, user adoption and revenue. The industry luminary’s remit will include CPG. retail, …
How Content Marketing Can Help Your Brand Visibility
One way to overcome this is through fresh and remarkable content. This not only opens the door to new subscribers, but it also builds credibility online.
Pinterest rolls out a new way retailers can drive sales
… Pinterest rolls out a new way retailers can drive sales · Digital advertisers’ spending soars over the holiday weekend · Black Friday and Cyber Monday emails flood shoppers’ inboxes · All Marketing News. From The IR Blog. Timothy Seward / Internet …
CNW wins PR Daily’s 2016 Content Marketing Award for Best Content Series
“We are thrilled to receive this recognition from PR Daily,” said Laurie Smith, VP, Marketing Communications and Audience Relations, CNW.
Google gives developers access to its digital assistant
Latest Marketing News. Few consumers are buying on Pinterest, Macy’s says. But Macy’s is still bullish on Pinterest this holiday season—in particular, its … Read Now · Helping website newcomers find their way around can boost sales · Social media …
33 great things to do in London this weekend
Find locally made jewellery, art, clothing, cards, ceramics, artwork and plenty more alongside workshops in the art of origami. Crafty Fox Market, Bussey Building, Sat-Sun, free.
Think Your Social Media’s Ready for 2017? Read This First
It’s become perfectly acceptable to promote through social media (gently) via the visual ideas you share on Pinterest and Facebook and the artful pics you post on Instagram of the beautiful meals at your restaurant or the fashion products you sell.
Social Media News Roundup: Microsoft Buys LinkedIn for £21 billion
Sarah McCay Tams runs through the latest in social media marketing news, including the closure of the Microsoft acquisition of LinkedIn, tried and true pins on Pinterest, the top Twitter topics of 2016, and more.
CNW wins PR Daily’s 2016 Content Marketing Award for Best Content Series
CNW’s Meet the Press wins Best Content Series (CNW Group/CNW Group Ltd.) Facebook Twitter Pinterest … TORONTO, Dec 9, 2016 /CNW/ – CNW has won a 2016 Content Marketing Award from PR Daily for its Meet the Press blog series. “We are thrilled to …
Here Is The List Of The Top Stories That Trends Social Media This 2016
According to Marketing Profs, some 68% of all US adults (those with and without Internet access) say they are Facebook users; 28% use Instagram, 26% use Pinterest, 25% use LinkedIn, and 21% use Twitter. Some 79% of adults with Internet access in the …
Social Media News Roundup: Microsoft Buys LinkedIn for £21 billion
Sarah McCay Tams runs through the latest in social media marketing news, including the closure of the Microsoft acquisition of LinkedIn, tried and true pins on Pinterest, the top Twitter topics of 2016, and more.
‘Influencer marketing’: honest blogging or fake endorsement?
Defined by Forbes as a “form of marketing that identifies and targets individuals with influence”, influencer marketing is the phenomenon whereby brands pay people with large social media followings to plug their products on their channels, for …
How Content Marketing Can Help Your Brand Visibility
Taking the time to build your personal brand’s content marketing strategy will not only create a more trusted, and reputable persona, but also open the door for new opportunities, with greater visibility that eventually will lead your company to better …
Pinterest Adds Former Walmart Exec Brian Monahan
Monahan was VP of marketing for Walmart.com and helped launch the Walmart Exchange. Before that was a managing partner at Magna Global.
Consistency Remains Key on Social Media
I tell my agents that you have to have a storefront of sorts, or a hub, for all your social media marketing—it’s not only with Facebook, but LinkedIn, Twitter, YouTube, Pinterest, Google+, and all of the above. I have millennial kids myself. I know …
Marketing Strategies Today: Three critical keys when considering Pinterest for business
Pinterest is the latest social media craze. Its high volume of users, activity and resulting buzz have now ranked the social network in position three behind only Twitter and Facebook.
Few consumers are buying on Pinterest, Macy’s says
Latest Marketing News. Few consumers are buying on Pinterest, Macy’s says. But Macy’s is still bullish on Pinterest this holiday season—in particular, its … Read Now · Helping website newcomers find their way around can boost sales · Social media …
QMS launches new Specially Selected Pork website
“I am confident the new websites will increase exposure of our digital consumer-facing content, especially when it comes to social engagement, with options to share each of our tasty recipes on Facebook, Pinterest and Twitter,” said QMS marketing …
