Everyday people are logging into social media sites such as Facebook, Twitter, LinkedIn and Pinterest. Pinning, tweeting, watching amateur videos, blogging and updating your status is just as common as turning on the television.

Bloglovin’ Acquires Influencer Marketing Tech Platform, Sverve, To Create ‘Activate By Bloglovin’

On the brand side, “Activate by Bloglovin'” will help companies to express key messages to target audiences through social networks including Instagram, Twitter, Facebook, YouTube and Pinterest. Through partnership building with major bloggers and …

Bostik and Artaic Team Up to Offer Global Mosaic Design Contest

According to Scott Banda, Director of Marketing of Bostik’s Consumer and Construction Business Unit, “We’re requesting that every top mosaic design virtuoso in the United States consider entering our upcoming contest.

Why a Successful Entrepreneur Needs UGC in 2016

In 2013, I wrote a Dutch blog about user-generated content (UGC). The past three years, UGC has only become a more and more important part in the sales process.

Things You Need to Tweak in Your SEO Campaign for the Rest of 2016

… forcing them to consider their SEO (search engine optimization) approach. For enterprise companies, SEO is more important than ever.

How Influence Has Changed in the Digital Age

Influencer marketing is all the rage right now, and according to a Tomoson study, it has become the fastest growing customer acquisition method online.

B2B PR Tips: How to Use Earned, Owned, Paid, and Shared Media

You’re always looking for positive ways to promote your B2B company. In your search, you’ve likely come across the following terms: earned media, owned media, shared media, and paid media.

Beans in a cake? It’s delicious say Hemsley + Hemsley sisters

Foodie sisters Hemsley + Hemsley are looking forward to meeting fans when they visit Nottingham next week. They talk to LYNETTE PINCHESS about their quest to make food nutritious and delicious.

Artists spark creativity off-the-clock

By 5:45, Boyle is in her car and headed into Baltimore, where she is employed as a promotions artist with the Baltimore Sun Media Group, helping design advertising and marketing pieces. Boyle’s situation is perhaps less common than most: She’s a …

Shopify vs WooCommerce – Which is Better For Your Online Store?

To help you make that decision we’ve had the eCommerce, online marketing, and web dev pros from Optim Media Group give their feedback on both Shopify and Woocommerce.