Top 3 Marketing Automation Platforms for SMBs
There is a quote by David Raab explains that “Marketing Automation replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management and reporting with one solution that streamlines marketing processes and …
TechStyle Fashion Group Elevates Traci Inglis to General Manager & Chief Marketing Officer of JustFab and ShoeDazzle
EL SEGUNDO, Calif.–(BUSINESS WIRE)–TechStyle Fashion Group, the leading on-line global fashion membership company, has announced the appointment of Traci Inglis to General Manager and Chief Marketing Officer of TechStyle’s Fast Fashion …
Pinterest QR code scanner added to Lens object recognition feature
pinterest qr code For several years, many within the industry had scoffed at the use of QR codes in marketing and for other features.
People/Biz Nat Geo bolsters digital team with new hires
Prior to Vox Media, Hunt was the global marketing director at VICE, where he led digital strategies for the company’s portfolio of brands.
Sales of This L’Oreal Product Rose 51% After ‘Everyday Influencers’ Promoted It Heavily on Snapchat
… Facebook, Instagram, Pinterest, Twitter and YouTube. “They are regular people who are socially savvy,” said Brian Covali, global head of marketing at BzzAgent. “[Their] campaign activities emphasized Snapchat, which is where most of the activity …
Analysts Survey Snap’s First Earnings Report
“Marketers are demanding that all digital marketing channels be held more accountable for everything from ad fraud to ad delivery transparency to better measurement.
Looking for a product boost? Call it ‘unicorn’
Sites like Instagram and Pinterest have been havens for photos of brightly colored, pixie-dusted cookies, cakes, and ice creams.
The 5 Top Reasons You Should Be Using Infographics
If you’ve seen a great infographic recently, you might be wondering how you can use them in your own marketing. The answer is quite simple: You can use infographics virtually any way you want.
Sales of This L’Oreal Product Rose 51% After ‘Everyday Influencers’ Promoted It Heavily on Snapchat
… Facebook, Instagram, Pinterest, Twitter and YouTube. “They are regular people who are socially savvy,” said Brian Covali, global head of marketing at BzzAgent. “[Their] campaign activities emphasized Snapchat, which is where most of the activity …
Here Are 9 Interesting Digital Marketing Stats From This Week
In a case study that was first disclosed in the U.S. yesterday, L’Oreal ran an influencer campaign across Snapchat, Facebook, Instagram, YouTube, Twitter and Pinterest from August through October of last year. Its army of influencers pushed the company …
Lithium Finds Brands Still Stink at Social, More News
Adobe announced updates to its marketing and analytics solutions during its Adobe Summit EMEA at ICC ExCeL in London this week.
“I Have a Rendezvous with Death” But No Long-Form Fear: It’s Time for Digital Storytelling
You start opening tabs in your browser in some version of frenzy, your mind racing the way it typically does when you accidentally let yourself go on Pinterest unsupervised. All your … That’s where the Content Marketing Continuum comes into play …
Pepsi flaunts Snapcodes in summer giveaways
In general, there has been a resurgence in interest in QR codes as platforms like Snapchat, Facebook, Spotify, Pinterest and others embrace them.
The Collision of Technology & Creativity
Today, content marketing is a £5bn industry, in the UK alone. The discipline has become increasingly popular over the last five years, inline with the growth of content sharing platforms Facebook, Instagram, Pinterest, and Snapchat. However, the …
San Diego DJ Staci Nichols to Speak at Wedding Mega-Conference
DJ Staci, who is also a wedding business consultant, will be speaking about Pinterest marketing. Staci writes for the wedding industry’s most prominent marketing site, BookMoreBrides.
Close the Generational Gap with a Smarter Social Content Strategy
… and communicating on social with friends, family and even their favorite brands. In the case of marketing to different age groups, knowledge of the generational nuances that influence their audience’s purchasing behaviors, decisions and habits is …
Pepsi flaunts Snapcodes in summer giveaways
In general, there has been a resurgence in interest in QR codes as platforms like Snapchat, Facebook, Spotify, Pinterest and others embrace them.
Using Social Media to Step Up the Marketing Game this Mother’s Day
Personalize your messages on Facebook and Pinterest to the specific target audience. If you are targeting kids, it’s wise to speak their language.
5 practical tips to improve digital marketing
As I’ve become a self-professed D.M.G (Digital Marketing Geek) for my businesses over the last 10 years (my original company is Innovate Building Solutions), I know it’s entirely possible for an entrepreneur to drive leads and sales through digital …
SOCIAL MEDIA: 17 things you need to test regularly
This doesn’t mean create new products but testing new products, such as project management systems, social media marketing automation, email marketing programs and more. Stay on the cutting edge by regularly spending a small amount of …. The company …
Mezzetta: A Case of Influencer Engagement
In the age of content marketing, many small marketing departments are faced with the same challenge—they just don’t have the bandwidth to create enough content to keep up with the demands of a hungry audience.
Here Are 9 Interesting Digital Marketing Stats From This Week
In a case study that was first disclosed in the U.S. yesterday, L’Oreal ran an influencer campaign across Snapchat, Facebook, Instagram, YouTube, Twitter and Pinterest from August through October of last year. Its army of influencers pushed the company …
In search of the next Avocado Toast
CAC’s marketing team, including foodservice and retail professionals as well as California avocado brand ambassadors (registered dietitian nutritionists, chefs and bloggers), continually develops new recipes and usage ideas while scanning for avocado …
Using Social Media to Step Up the Marketing Game this Mother’s Day
As the paid social landscape becomes increasingly complex there are some core principles that marketers should bear in mind.
Kinetic Social Expands Leadership Team with Digital Media Veterans
Kinetic Social, the data and technology-enabled social marketing services company, announced today that digital media sales veterans, Jeff Shioya and Spencer Janis have joined the company as Senior Vice President of Sales, West and Vice President of …
In search of the next Avocado Toast
CAC’s marketing team, including foodservice and retail professionals as well as California avocado brand ambassadors (registered dietitian nutritionists, chefs and bloggers), continually develops new recipes and usage ideas while scanning for avocado …
In search of the next Avocado Toast
CAC’s marketing team, including foodservice and retail professionals as well as California avocado brand ambassadors (registered dietitian nutritionists, chefs and bloggers), continually develops new recipes and usage ideas while scanning for avocado …
Six ways brand marketers can bring the funny without being cringeworthy
So here are a few thoughts on what make things funny in marketing, with examples from brands that have personally made me, if not laugh, then at least smile broadly.
Market your business like a boss on a budget
Marketing your business can be tough, especially if you are just a small upstart looking to make a splash in the pond where the big boys swim.
The Most Important Social Network for Influencers
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses.
Twitter Co-Founder Biz Stone Returns to Company
The move comes two months after Stone sold Q&A app Jelly to Pinterest. “It’s important that everyone understands the whole story of Twitter and each of our roles in that story,” reads the blog post.
Targeting Summer Travelers Through Social Media
For instance, many people frequently publish updates and photos on Facebook, Instagram, Snapchat, Pinterest, and Twitter. With so much time spent on social media by travel buyers, summer is an excellent time to reach them with marketing messages.
Schooled in Social Media Spring 2017: Back to Basics
The secondary platforms: Google+, Facebook Like Page, and Business Pinterest or a YouTube Channel. The tools: Hootsuite (certification required), Klout, Feedly, Canva, and Adobe Spark Post.
Pinterest brings its visual discovery tech to advertising
The photo-sharing platform will bring Promoted Pins to the ‘over 250m visual searches a month’ it sees. When a user spots a product they like the look of and runs it through an image search, Pinterest’s machine learning technology identifies the object …
12 Questions With Tala Byrne
So, not all related to social media funny enough, but I wanted to do an internship in marketing and I got a part time internship, a small social media agency in Glasgow that I did a couple of days a week.
12 Questions With Tala Byrne
So, not all related to social media funny enough, but I wanted to do an internship in marketing and I got a part time internship, a small social media agency in Glasgow that I did a couple of days a week.
With many social media options, small businesses need focus
Facebook is the most widely used social media service, with a 2016 study by the Pew Research Center finding that nearly 80 percent of adults who use the internet are on Facebook.
Where to Find Free Online Digital Marketing Training
There are separate training modules for each platform, including Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube and Snapchat.
12 Questions With Tala Byrne
So, not all related to social media funny enough, but I wanted to do an internship in marketing and I got a part time internship, a small social media agency in Glasgow that I did a couple of days a week.
With Many Social Media Options, Small Businesses Need Focus
Fisher’s company, which creates art installations using nylon string, lights, images and videos, posts about its work on social media and gauges the reaction, in effect, test-marketing the art it sells to companies and organizations. Prospective …
How Homepolish Changed The Interior Design Game
Whether you’ve at any point created a Pinterest page or have perhaps fallen down the rabbit hole of Instagram’s #interiordesign pages, you understand the impetus behind Homepolish.
What Google Lens means for advertisers
Pinterest showed how the camera could eliminate friction to product identification and purchase and now Google, with Lens, is looking to power so much more of our life.
Miller Media Mastermind now accepting applications for summer program
KAHULUI – Small business enthusiast and social media marketer Danielle Miller last week announced a new coed edition of Miller Media Mastermind, a marketing program that combines the support of a business networking group with the training of a …
What Google Lens means for advertisers
The advantage Google may have over Pinterest, said Dollete is that its Lens is available across other Google products such as Google Translate, so advertisers can see more layers of data associated with each.
With Many Social Media Options, Small Businesses Need Focus
“They need to think about where their audiences are, what they are reading, what they are doing,” says Kenneth Hitchner, public relations and social media director for Creative Marketing Alliance, which is based in Princeton Junction, New Jersey. “If …
Burberry rethinks how it markets product launches
… as Burberry looks to communicate innovation through marketing, not just products. For example, Burberry is testing out mobile commerce with WeChat in China and has made early moves onto social platforms including Pinterest, Instagram and Snapchat.
Thi Bui’s The Best We Could Do Already Among Comics’ Best Memoirs
I think that has to do not with marketing but with being an educator. I wanted to make it accessible to a wide audience. I thought a lot about who the readers would be and I tried to give each part of that audience an access point.
Logan: Jackman Was ‘Skeptical’ Of His X-24 Role
While there were twists and turns aplenty in Logan, the reveal of X-24 – which was kept out of the marketing materials – was shocking for many viewers.
Facebook, Instagram & Pinterest: Nicht jedes soziale Netzwerk eignet sich für …
Zudem könnten auch Mode- oder Beautymarken Youtube erfolgreich für ihr Marketing nutzen, wenn sie ihre Produkte ästhetisch präsentieren wollen – allerdings eher als Add-on zu anderen Social Networks. Als erfolgreiches Beispiel führt UM das Format …
What Google Lens means for advertisers
Pinterest’s “Lens” also lets users snap a photo of an object like food or a piece of clothing and the platform will direct them to related items or recipes.
