Top 10 social media marketing campaigns of 2016
Building off its word-of-mouth similarities, La Mer launched its first co-branded campaign with Pinterest. La Mer has been active on Pinterest, where it shared its skincare knowledge and curated content specific to its brand and product lines, since …
5 New Year’s resolutions for small ecommerce businesses | CIO
The beginning of the new year is a great time for the owners of small ecommerce businesses to take stock and note all they have accomplished the past 12 …
Four Advances in Email Technology to Benefit Marketers in 2017
What marketers may not know is that almost all major providers of email marketing functionality rely on email infrastructure software to actually deliver all that email, and report back metrics on not just delivery but also engagement i.e.
17 Overlooked Content Marketing Promotion Ideas To Try in 2017
Pinterest – Pinterest can be a great way to drive inbound links to your new content, especially for B2C brands, whether that be a recipe, blog post or content landing page.
Five ways consumers will eat even more cheese in 2017
As the Wisconsin Milk Marketing Board examines the top food trends for the coming year, one thing’s for sure: Americans really love cheese.
Dick Maggiore: Consumers positioned to rule in 2017
John Wanamaker was considered a pioneer in marketing, a merchandising genius and a proponent of the power of advertising. He built the first department store in Philadelphia.
Dick Maggiore: Consumers positioned to rule in 2017
John Wanamaker was considered a pioneer in marketing, a merchandising genius and a proponent of the power of advertising. He built the first department store in Philadelphia.
Increase Sales in 2017 with a Solid Marketing Plan
There are a plethora of social media platforms to choose from; Facebook is the most popular one, allowing access to 1.79 billion monthly active users, but Instagram, Twitter and Pinterest are also beneficial to use to connect to your target audience.
17 Overlooked Content Marketing Promotion Ideas To Try in 2017
Pinterest – Pinterest can be a great way to drive inbound links to your new content, especially for B2C brands, whether that be a recipe, blog post or content landing page.
Slack’s Head of Platform Jason Shellen Exits the Company
Before joining Slack, Shellen was a part of Pinterest, where he worked for 10 months. He has also led … Shellen’s exit is a huge loss for Slack, especially after the departure of Bill Macaitis, its Chief Revenue Officer and Chief Marketing Officer …
10 Digital Media and Marketing Predictions for 2017 | SocialTimes
2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and …
5 Ways the Advertising Industry Can Rebuild in 2017
It’s true that Pinterest is still female-dominant, but the fastest growing demographic on the network is men. Its true that a … So AdLand needs to make sure that technology continues to integrate with our marketing and advertising practices. AdLand …
Facebook Launches Live Video Chat, Pinterest Introduces Trending Topics
Live chat and live video streaming are likely to be big parts of marketing and communication strategies for many businesses in 2016.
TV3 appoints Mick McCaffrey as head of news
… Podcasts · Executive Jobs; Search. Subscribe; My Account; Sign In. Companies · Media & Marketing · Financial Services · Agribusiness & Food · Energy & Resources · Health & Pharma · Manufacturing · Retail & Services · Transport & Tourism.
9 ways to sell on social media
Kajabi makes sure to help you spread the word about your products through integrations with other marketing channels. This includes an area to add your Facebook pixel so you can retarget your customers via social media after they’ve checked out your …
Shane Martincik’s Rise as a Teenage Social Media Marketing Genius
He was able to replicate his success with other social media like Pinterest, Twitter, Facebook, YouTube, Tumblr, Vine etc. The saying goes that if you use it, Shane probably abuses it!
5 New Year’s resolutions for small ecommerce businesses
The beginning of the new year is a great time for the owners of small ecommerce businesses to take stock and note all they have accomplished the past 12 months.
Five Ways Consumers Will Eat Even More Cheese in 2017
What are the hot new flavors? Is toast on its way out? Will anything ever really be the new kale? As the Wisconsin Milk Marketing Board (WMMB) examines the top food trends for the coming year, one thing’s for sure: Americans really love cheese. In fact …
Social media behavior strong indicator of commercial intent, says Pinterest
“Our mission is to help people discover and do things they love,” said a spokesperson for Pinterest. “With that in mind, we use our trend data and insights as a great storytelling tool to expose people to new ideas, but our trends are also relevant for …
Gwen Stefani Just Landed a Major Beauty Gig
Grammy Award winning singer, songwriter, fashion designer, and human red lipstick Pinterest board Gwen Stefani has some major beauty news and–no surprises here–it involves makeup.
Roswell Business Academy Starts Jan. 19
19, covers tackling business growth barriers, leadership development, de-cluttering a workspace, crafting the perfect bio and social media marketing. Sessions are $10 each. Participants can register for each class individually or purchase a series pass …
You can grow your business through social media with this viral marketing bundle
Jump into this five-course collection, and you’ll learn the essentials behind advertising on Facebook, Twitter, Pinterest, and YouTube. Dive into cost-effective ways to increase your searchability, plus how to work with Google Ads to research effective …
How to Make Sure Your Marketing Visuals Are Synced Across All Channels
You can then associate the photos with your products and easily use them for for advertising, social media marketing, and “shoppable” content for Instagram.
Wisconsin Milk Marketing Board Shares Tips To Meet Growing Cheese Demand in 2017
Pinterest reports consumers now save 54,000 comfort food pins each day, a 140 percent increase from the last year. Wisconsin Cheese.
Celebrity trio spearhead £1m egg marketing campaign for 2017
A social media campaign, including recipe videos, will encourage the sharing of the recipes by high-profile bloggers, as well as on the British Lion eggs Instagram, Pinterest and YouTube social media channels. The recipe campaign will continue to be …
Shane Martincik’s Rise as a Teenage Social Media Marketing Genius
He was able to replicate his success with other social media like Pinterest, Twitter, Facebook, YouTube, Tumblr, Vine etc. The saying goes that if you use it, Shane probably abuses it!
5 Essentials for Connecting With Your Ideal Target Market on Social Media
Now, as a busy sole entrepreneur, or even as a digital marketing manager who’s faced with time and budget constraints, where do you invest those resources?
How 2017 will pan out for the media in Ireland
Caution crept in to the boardrooms of big household goods companies that decide their Irish marketing budgets out of London.
SocialCode buys predictive marketing co MentAd
US media and analytics company SocialCode has acquired Israeli startup MentAd. Based in Tel Aviv, MentAd has developed a predictive marketing technology platform to deliver additional scale and performance to social, mobile and video advertising for …
Pushing the Limits of Advertising With Paid Social, Mobile and Video
At Percolate’s Transition 2016 conference, Karl Meinhardt, vice president of social and digital marketing at Albertsons, and I discussed the ways new advertising opportunities are pushing the limits of advertising.
TV presenter Helen Skelton joins chef and fitness guru to lead £1m egg marketing effort
British Lion Eggs are looking to lay the groundwork for a profitable 2017 by recruiting TV presenter Helen Skelton as one prong of a triumvirate of celebrity backers that includes fitness guru Lucy Mecklenburgh and chef Simon Rimmer.
10 Tech Tools to Boost Productivity in The New Year
This automation and CRM software is a great tool for lead generation and marketing ROI measurement. Hubspot has everything all in … This scheduling tool works with Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram. What makes Buffer great …
5 Ways You Can Promote Infographics on Social Media
For example, Flipsnack designed an infographic about the digital publishing checklist and they included it in a blog post, but also on Pinterest to with a link to their homepage instead. And did … At least, you do if you want your content marketing …
U.S SocialCode Buys Israeli Predictive Marketing Startup MentAd
US media and analytics company SocialCode has acquired Israeli startup MentAd, the developer of a predictive marketing technology platform to deliver additional scale and performance to social, mobile and video advertising for leading brands.
How to Make Pinterest Part of Your Marketing Strategy
A good Pinterest marketing strategy is necessary for business expansion and brand awareness. The first thing, however, is that you need to set up an account and get a lot of followers.
Can Your Small Business Benefit From Pinterest?
Pinterest advertising is the perfect tool for businesses to create a strong online presence. You can use the tool to showcase your products in the best light to online customers.
Personalization and Optimization Will Be the Focus for Email Marketers in 2017
Despite the infusion of several Team and Project management, social media customer interactions, email marketing will remain the ubiquitous and overriding medium that marketers will continue to rely on for their outreach.
Marketing/Social Media 6 marketing trends to boost member engagement in 2017
Facebook, Instagram and Pinterest are considered growth platforms to reach consumers as the advertising format is both engaging and interactive.
TODD SMITH — Leverage your content marketing strategy in 2017
You can upload your videos to Vimeo or YouTube, submit infographics to Visual.ly, post slide decks to Slideshare, or upload images to Snapchat, Instagram, and Pinterest. Users can share the other forms of visual content via social media, which can …
What is the ideal online video ad experience?
Linked perhaps to the length of the source content, respondents named YouTube as the social media platform that they would be most willing to watch an ad in front of (63%), while Pinterest (42%) and Snapchat (16%) are the platforms on which they are …
John Lewis poaches Snow & Rock marketing boss
From Pinterest ads to Pokémon Go!, 2016 was a year packed full of technology innovations. More analysis · Stores · Store design … John Lewis has poached Snow & Rock’s marketing chief to help drive its brand strategy. Becky Brock will join John Lewis …
Communications Specialist
Do you love working in Marketing and PR? Do you regularly stay up-to-date on new social media platforms, marketing techniques, and PR strategies?
TODD SMITH — Leverage your content marketing strategy in 2017
You can upload your videos to Vimeo or YouTube, submit infographics to Visual.ly, post slide decks to Slideshare, or upload images to Snapchat, Instagram, and Pinterest. Users can share the other forms of visual content via social media, which can …
Guest Column: Trust is the secret ingredient of content marketing: Manesh Swamy, Hungama Digital Services
Like images, video is core to the internet experience and entire platforms like Facebook, Snapchat, Instagram, Pinterest, (RIP, Vine) have evolved from their old format with Facebook Live being a recent example of video integration.
Marketing/Social Media 6 marketing trends to boost member engagement in 2017
According to business.com, Pinterest has a highly active and targeted user-base that can be a direct link to a purchase. Try a “promoted pin” this year, which are Pinterest ads by your credit union with fun informative imaging and a CTA. You can even …
How To Give Your Content the Push It Needs This Year
Giving things like location-based marketing a try is a great way to give your content the push it needs. By using relevant data from your leads … Or, it could be designing infographics or making boards or pins to Pinterest. Don’t limit yourself to …
The Future of Email Marketing Is Already Here: Five Tactics You Can Implement Now
We looked to one of the most innovative and exciting social media networks: Pinterest. Pinterest did away with batch-and-blast emails earlier this year and replaced them with emails that are 100% tailored to the user.
Adaptly Execs Share Their 2017 Predictions
Something that has less obvious marketing implications is the evolution of the car. … As a result, digital marketers are likely to increase their focus on paid social initiatives while continuing to explore platforms such as Instagram, Pinterest, and …
Why visual marketing should be a 2017 focus
The first big finding is quite how much the main visual sites – Instagram, Pinterest and Snapchat – feature in the lives of young consumers.
Why advertisers should bid adieu to the “perfect mom” trope this year
The image of women as innate nurturers, always going that extra mile for their families is one that dominated advertising and marketing for decades, showing up in all kinds of ads, from cleaning products, to food, beauty products and everything in …
