This is why you crave beef: Inside secrets of Big Meat’s billion-dollar ad and lobbying campaigns
These organizations protect the interests of the industry, deal with PR crises, lobby the government, and arrange marketing campaigns. But at its core, their goal is rather simple: make sure Americans buy as much chicken, beef, and …. To encourage …
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Because of this, we are re-evaluating her association with the brand and are pulling content that individually features Abby from our marketing,” the company said in a statement. “We will continue to assess the situation and weigh our options.” Wambach …
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Harness the riches of online design sites so you don’t get overwhelmed
In these photos provided by Decor Aid, co-founder and designer Sean Juneja used home design blogs and other online resources to help design a clutter-free, serene retreat from the bright lights and busy streets of New York City in a high-rise apartment …
Digital marketing minds connect in Squamish for CIMC
Inexperienced digital marketing people try to do everything for the sake of doing everything, and they end up being on Pinterest three hours a day – with little to show for it. Using general marketing principles – looking at someone buying a home, or …
MasterCard May Team up With Social Giants Twitter and Facebook
Instagram reviews, Pinterest’s Gifts Feeds, Twitter buy buttons, Facebook buying and selling features are extremely helpful for both vendors and marketers. Just take a look at some of these findings in the last year or so when looking at social commerce:.
Why Contextual Commerce Is The Next Big Thing
But it’s not the game changer that contextual commerce could really be. Pinterest, as the advertising platform it has become, is certainly driving lots of interested consumers to merchant websites to explore what they see pinned on Pinterest, and then …
Sprinklr acquires visual marketing platform Postano
Postano’s software helps brands aggregate images and videos across multiple social networks including Instagram, Twitter, Facebook and Pinterest to gauge the impact of marketing campaigns. Postano’s software also has a feature called Shoppable Links …
Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks
With a heavily skewed female user base, Pinterest continues to grow not just in the US, but internationally. 93 percent of pinners use Pinterest to plan or make purchases, a stat that’s pushing brands from all over the world to join Pinterest and …
Digital decor: Harnessing the riches of online design sites
And of course, the granddaddy of all online decor depositories – Pinterest. It’s easy to get overwhelmed by online resources when remodeling or redecorating.
Social Media Marketing Plan Workshop to be Held May 19
Two instructors from the Maui Social Media School will hold “Creating a Social Media Marketing Plan,” a full-day social media training workshop for startup entrepreneurs and small business owners, on Thursday, May 19, 2016, from 9 a.m.
Editorial: Moorpark, Ventura offer creative new degree programs
The program will help students understand how to use Twitter, Facebook, Snapchat, YouTube, Google+, LinkedIn, Pinterest, Instagram and whatever the newest social media platform of the day might be, to help businesses create specific marketing plans to …
3 Ways to Survive Instagram’s Algorithm Update
… such as asking followers to double tap, comment and tag friends on posts. Similarly, to increase followers and engagement on Instagram, businesses should also leverage other marketing channels – such as Snapchat, Facebook and Pinterest – with …
Is social commerce dead in the water?
And even on an ROI measure, three quarters of those marketers using social as part of their strategy in a recent 2016 State of Marketing report from Salesforce, said that social media was delivering a “significant” or “some” return on their investment …
Olapic Acquires Piqora
Piqora was founded in 2012 with a focus on marketing and data analytics for Pinterest. Since launch, the company expanded its strategy to include marketing, commerce, and analytics tools for other image-based networks such as Tumblr and Instagram to …
3 Ways to Survive Instagram’s Algorithm Update
… such as asking followers to double tap, comment and tag friends on posts. Similarly, to increase followers and engagement on Instagram, businesses should also leverage other marketing channels – such as Snapchat, Facebook and Pinterest – with …
Why Contextual Commerce Is The Next Big Thing
Making Pins buyable inside of Pinterest (Private:PINIT) is something that I called Contextual Commerce 1.0. Inserting buy buttons inside of a marketplace – in this instance a marketplace of ideas and inspiration – is interesting.
Digital marketing minds connect in Squamish for CIMC
Inexperienced digital marketing people try to do everything for the sake of doing everything, and they end up being on Pinterest three hours a day – with little to show for it. Using general marketing principles – looking at someone buying a home, or …
11 Effective Ways to Use Social Media to Promote Your Content
Every marketer and social media user is competing to catch the user’s eye, so the more optimized your post is for a particular platform, the more effective your social media promotion will be.
Viraltag: A Visual Marketing Tool Review
NOTE: Whenever Viraltag grabs an image that’s not your own, the process works very similarly to the Pinterest “Pin” – all imported images will link back to the original source of the image automatically.
Championing Digital Storytelling – It’s Not About You, You, You. Make your brand relevant to the lives of your audience.
Understanding the target audience and offering them something useful, personal, relevant, entertaining or intelligent is still extremely difficult for marketers and business owners to get right. So, how do companies keep consumers’ attention – what …
Will social media play a legitimate role in marketing for small businesses?
Many small business CEOs ask about the likelihood that social media will play a major part of the marketing efforts for companies.
Catonsville interior designer Laura Hodges elevates customers’ style
She knew that if she said yes, she’d be in marketing for the rest of her life. “I’ve always wanted to do … to get a feel for a person’s style.
Pinterest hopes new features will help it fetch fresh ad dollars
In terms of driving sales within that 1.5%, Facebook is far and away the leading platform at 81%, with Pinterest lagging far behind in second at 10.8%.
Olapic Buys Pinterest Analytics Specialist Piqora
Pau Sabria (pictured), co-founder and CEO of Olapic, comments: ‘The acquisition of Piqora merges two best-in-class technologies and creates the industry’s most powerful visual content marketing platform designed to help brands, CMOs, and social (media) …
Kalamazoo Social Media Week is April 11-15
Dan Moyle from AmeriFirst Home Mortgage will share how AmeriFirst uses Pinterest to build and engage an audience through helpful content.
How a Photographer’s Project Is Highlighting Diverse ‘Techies’
… its ranks has gained increasing attention. Major companies like Facebook, Twitter, Pinterest, Google, and others have begun to release annual reports that detail the demographic breakdown of their workforces.
SBDC to offer free social media seminars
The Umpqua Community College Small Business Development Center partnered with Constant Contact, an online marketing company, to provide free social media marketing seminars. Though the classes are geared toward small businesses and … It’s meant to …
Running a Social Contest in 2016: What’s Changed
I’ve been doing online marketing for years now, and I still haven’t found a better way to gather a large volume of new leads in a short amount of time.
Harnessing the riches of online design sites
Head over to Houzz or Pinterest. Don’t overlook retailers though. Paint company websites are an underutilized home-design resource, says New York designer Karen Gray Plaisted.
Pinterest hopes new features will help it fetch fresh ad dollars
In terms of driving sales within that 1.5%, Facebook is far and away the leading platform at 81%, with Pinterest lagging far behind in second at 10.8%.
Will This New Pinterest Pin Type Benefit Content Creators?
I don’t know that Rich Pins have ever been named as an official ranking signal in Pinterest’s search algorithm, but a while back, we talked to Vincent Ng, a marketer who has been engaging in Pinterest marketing since 2010, and runs a Pinterest …
UK users can now buy Pinterest ads
This was primarily done through Pinterest’s self-serve marketplace, which enables any marketer of any size business to purchase ads through an automated system, bypassing the need to work with a human at the company, and making it easy for smaller …
5 Ways to Optimize a Small Marketing Budget
In the aftermath of the 2008 economic downturn I was the Marketing Manager for a 250-storefront buying and marketing group of independent in-car electronics and accessories retailers. We learned a crucial lesson from the recession and its eventual …
Engine Group Launches ‘co/star’ With Kevin Jonas
NEW YORK, NY–(Marketwired – April 06, 2016) – Engine Group has officially launched ‘co/star,’ a content-first influencer marketing solution in partnership with entrepreneur and investor Kevin Jonas. … collaborative solution that facilitates and …
How one bikini startup scored a viral hit on LinkedIn
As a startup entrepreneur, Candice Galek, founder and CEO of online swimwear retailer Bikini Luxe, is building a presence on every popular social network: Pinterest, Facebook, Twitter, Instagram and even LinkedIn, where the majority of users wear …
Startup Lessons From a First-Time Entrepreneur Who Raised $25 Million
For one, thanks to the popularity of social media sites like Pinterest and Instagram, “all of the sudden, people were being flooded with beautiful images of what their spaces could look like,” she says.
Snapchat Marketing 101: How to Use Snapchat for Business
The social network has been making headline news for it’s unfathomable valuation of $16 billion, which has also helped make it a household name with better recognition than Pinterest or LinkedIn. As we shared recently on the BuzzPlant Blog (where we …
Why Native Works
Whether it’s Facebook with its Canvas mobile ad unit launched last month; Pinterest launching promoted pins in the UK (today); brands being offered the ability to target micro-influencers – people with 10,000 followers – programmatically on Instagram …
Kalamazoo Social Media Week is April 11-15
Dan Moyle from AmeriFirst Home Mortgage will share how AmeriFirst uses Pinterest to build and engage an audience through helpful content.
News Bulletin: Coke remasters ‘Mad Men’ ad; Gucci ad banned for ‘unhealthily thin’ model
An ad tech startup which creates automated copywriting for marketing campaigns has started a 30 million financing round led by Goldman Sachs.
Startup Lessons From a First-Time Entrepreneur Who Raised $25 Million
For one, thanks to the popularity of social media sites like Pinterest and Instagram, “all of the sudden, people were being flooded with beautiful images of what their spaces could look like,” she says.
From phone to store, the entire customer experience is the key
And now, social media is finally helping unlock more mobile purchases in the U.S., thanks to “shoppable” ads from Facebook, Pinterest, and other platforms that enable buying without leaving a site or app, Bauer says. “There has been a significant …
Dublin Tech Summit aims to return city to the top table
A number of speakers have been confirmed including Uber’s lead engineer, Rafi Krikorian; Pinterest president, Tim Kendall; and Irish woman Jules Coleman, co-founder of London-based startup, Hassle.
Startup Lessons From a First-Time Entrepreneur Who Raised $25 Million
For one, thanks to the popularity of social media sites like Pinterest and Instagram, “all of the sudden, people were being flooded with beautiful images of what their spaces could look like,” she says.
Should you Pay for Social Media Marketing?
Pay for SMM Facebook, Twitter, Google+, Pinterest and the many other social media sites have changed the face of the internet.
Pinterest launches Promoted Pins internationally, starting with the UK
While it has only been offered to U.S. businesses so far, the San Francisco-based company is now opening things up to other markets, starting with the U.K.
Union alums reinvent social media in the app market
They had their logo designed by the artist that designed Pinterest’s logo, Juan Carlos Pagan and the company was now in full motion.
Union alums reinvent social media in the app market
They had their logo designed by the artist that designed Pinterest’s logo, Juan Carlos Pagan and the company was now in full motion.
