… forcing them to consider their SEO (search engine optimization) approach. For enterprise companies, SEO is more important than ever.

The Barking Lot-America’s Finest Dog Blog (02/27/16)

I blame Pinterest, actually. Why come up with your own great idea when 25 other people have thought the same thing but done all the research, trial & error work, and posted their final and do-able item on social media?

B2B PR Tips: How to Use Earned, Owned, Paid, and Shared Media

With new changes to social platforms coming in almost daily, it can be hard to keep up. However, there are a few good rules of thumb that remain unchanged.

How Twitter Justifies Its Decline in Active Users

According to Twitter, the decline in active users was offset by the marketing spending in Q4. During 4Q15, the ….. Companies like Facebook (FB), Google (GOOG), and Pinterest are now focusing on e-commerce and the mobile shopping market. Google has …

Startups set for new showcase at DMX Dublin

Marketing Institute boss Tom Trainor said the organisers wanted to provide “a platform for some of the hottest new marketing and advertising technology players in this great startup city. We have carefully selected some of Ireland’s most promising …

Why Clayton Christensen Is Wrong About Uber And Disruptive Innovation

In New York City, this shift happened very obviously in the summer of 2014, around the same time Uber launched a nearly ubiquitous marketing campaign around the city. The ads all declared that UberX rides were now cheaper than taxis. Today, in most …

Startups set for new showcase at DMX Dublin

Marketing Institute boss Tom Trainor said the organisers wanted to provide “a platform for some of the hottest new marketing and advertising technology players in this great startup city. We have carefully selected some of Ireland’s most promising …

SEO Off Page and On Page Insights for 2016 [Infographic]

Do not forget social media networks like Pinterest, Instagram, Twitter, Facebook and others have their own search engines built into their own platforms.

B2B PR Tips: How to Use Earned, Owned, Paid, and Shared Media

With new changes to social platforms coming in almost daily, it can be hard to keep up. However, there are a few good rules of thumb that remain unchanged.

Review: Gary Vaynerchuk’s new book taught me 369 lessons about business

Along with his successful wine business, he’s also the cofounder of VaynerMedia, a company that consults with brands like Budweiser, Sonic, Dove, MasterCard, and Mountain Dew to implement non-traditional marketing campaigns. He’s also a venture …