The biggest social media mistakes your company is making
Yes, it certainly depends on the industry, but as a rule of thumb, B2C businesses need to take a look at Pinterest, simply due to the sheer traffic that can be driven through that community to your website.
The mobile is the message
2016 will be a year when the advertising and marketing landscape at the year-end would be fundamentally different than it was going in.
25 Marketing Techniques and Leadership Trends for 2016
It’s amazing, for instance, the number of marketers that aren’t effectively using sites like Pinterest. 5 44 percent of us marketers have no interest in pinterest. Not only will testing provide you with an obvious increase in your market-reach if you …
25 Marketing Techniques and Leadership Trends for 2016
It’s amazing, for instance, the number of marketers that aren’t effectively using sites like Pinterest. 5 44 percent of us marketers have no interest in pinterest. Not only will testing provide you with an obvious increase in your market-reach if you …
A Week In Brooklyn On A $91k Salary
Welcome to Money Diaries, where we’re tackling what might be the last taboo facing modern working women: money. We asked a millennial woman how she spends her hard-earned money during a seven-day period – and we’re tracking every last cent.
Online Marketing Manager
We’re looking for an Online Marketing Manager to join our gang, & we’re wondering if that might just be you? Do you live, breathe and sleep all things party / party inspiration / party styling?
Visa closes product, marketing divide
… way that many consumers access content, so Visa has an opportunity to combine marketing messages with showing off its payments technology.
Can Facebook retain its appeal for marketers?
Managing director of Rakuten Marketing’s Australian managing director, Anthony Capano, notes that with Instagram and Pinterest now offering advertising opportunities for marketers, social ad budgets are shifting to take advantage of new platforms. “But …
He sold nail polish on push carts. Now he’s building the ultimate nail art app for women.
Daryl Chew wears many hats, but selling nail polish? Many people are surprised by this. Yet here we are, sitting in an office in Singapore, with a surplus of beauty products idling by the window.
10 Effective Social Media Management Tools For Startups
Social media managers have a challenge to drive visibility of their brands on the internet. They have to be creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content and doing community management…
The New York Times Buys HelloSociety to Boost its Content Marketing Division
HelloSociety started as an analytics platform launched by Science, Inc. exclusively for Pinterest. However, it gradually expanded to serve YouTube, Vine and Instagram as well.
BYOCup and Fill ‘er Up
“We know one of the things people love about Slurpee drinks is that they can make them their own,” said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. “On BYOCup Day, Slurpee fans can customize their experience even more …
Agent Shares Publishing Secrets With Aspiring Authors
By setting up Twitter and Pinterest accounts. By creating a PowerPoint presentation about the book. Even by filming and posting videos on YouTube.
Digital Ads Surge as TV Goes Down the Tubes
Facebook’s statement on fraud implies that other parts of the programmatic ecosystem may have significant issues related to fraud and bots, and we question whether this is in part clever marketing/messaging on Facebook’s part. We also note that …
How to Use Pinterest Analytics (the Right Way)
But no matter your business rationale for pinning, Pinterest analytics are essential to get more from your marketing efforts. Here I’ll examine the benefits (and limitations) of the Pinterest analytics platform, and identify the key metrics you should …
A Week In Brooklyn On A $91k Salary
Welcome to Money Diaries, where we’re tackling what might be the last taboo facing modern working women: money. We asked a millennial woman how she spends her hard-earned money during a seven-day period – and we’re tracking every last cent.
Annis: #hashtags in the workplace
Marketers use them as a way to engage your company’s brand with your market through social media (Twitter, Instagram, Google+, Pinterest and Facebook). Why do they matter? Hashtags are searchable, allowing you to become part of a larger conversation …
NYTCO Buys Digital Marketing Agency HelloSociety
Founded in 2012, HelloSociety combines a social marketing tech platform with a network of influencers across a number of social media channels, including Instagram, Pinterest, Vine, YouTube and blogs. The new acquisition will be integrated with NYTCO’s …
Otis Presents its Next Generation Connected Elevator: The New Gen2®
“Connecting everyday users to their elevator with digital tools and mobile apps customizes the individual experience and makes it more fluid,” said Christophe Maureau, Sales, Marketing and Communications director, New Equipment, Otis Europe, Middle …
The Go Fucking Work app is not fucking around
Go Fucking Work is an app that not only blocks productivity-sucking sites like Pinterest, Facebook, and The A.V. Club, but reminds you in no uncertain terms that you need to get back to work with messages like “Tick Tock.
Pando™ Platform, the Pageflex Local Marketing Automation for Distributed Channel Marketing, is Now Fully Integrated …
With the HP PrintOS and Pageflex Pando Platform integrated solution, PSPs will be able to apply various rules with variable data to automate the generation of branded content to a distributed channel, including field marketers, agents, brokers …
NYTCO Buys Digital Marketing Agency HelloSociety
Founded in 2012, HelloSociety combines a social marketing tech platform with a network of influencers across a number of social media channels, including Instagram, Pinterest, Vine, YouTube and blogs. The new acquisition will be integrated with NYTCO’s …
Niles Businesses Learn How To Boost Online Presence
Two events aimed at helping businesses learn more about their presence on the Internet have been scheduled by the Niles Chamber of Commerce.
The New York Times scooped up a digital marketing agency
HelloSociety was founded in 2012 specializing in marketing campaigns, particularly influencer campaigns, on Pinterest, according to Fortune. Publishers such as Forbes and Bloomberg have been going beyond simply offering traditional advertising options …
Booking.com and AccorHotels Announce Renewal of Partnership Agreement
“Booking.com has been a very important partner for us for many years,” said Vivek Badrinath, AccorHotels Deputy Chief Executive Officer in charge of Marketing, Digital Solutions, Distribution and Information Systems. … us on Twitter [http://www …
Brand Networks and Hologic Use Facebook to Mobilize Healthcare Advocates
Brand Networks is one of the few companies in the world formally recognized as a Facebook Marketing Partner, early Instagram Marketing Partner, Pinterest Marketing Developer Partner, LinkedIn Sponsored Updates and Custom Apps partner, and Twitter …
90 years of Reddy Kilowatt: An Alabama-created icon recognized around the world
To Alabamians of a certain age, a little man made of lightning bolts with a bulb for a nose was a familiar character who taught them about the safety around electric power.
The Laughing Cow® Introduces New On-The-Go Snacking Innovation: Cheese Dippers
“The release of Cheese Dippers ties perfectly into The Laughing Cow’s current Reinvent Snacking campaign, which aims to bring mindful satisfaction to consumers’ unique snacking experiences,” said Dan Waters, chief marketing officer at Bel Brands USA, …
Hair and beauty consumers buy what they see on Pinterest
Pinterest-focused marketing firm Ahalogy affirms that consumers who Pin refer to the site for reminders, recommendations, and inspiration while in store.
PLAYSTUDIOS Top-Ranked Casino Games Expand Resorts World Partnership with Introduction of New York and …
Brad Egnor, Vice President of Marketing for Resorts World Casino – New York City, said, “We’re big fans of the work that PLAYSTUDIOS does.
The New York Times acquires influencer marketing agency HelloSociety
It launched HelloSociety (which it fully owned) back in 2012 as an analytics platform for Pinterest marketers. Since then, it’s broadened beyond Pinterest to platforms like Instagram and YouTube, as well as turning into an agency that connects brands …
Roy Wilson students test out their entrepreneurial skills
Taking inspiration from pinterest and DIY projects, Nolah Reid and Tori Humphries created the company “Bath Grande” – selling bath bombs and other bath products.
TapInfluence to Open Silicon Valley Office
The firm’s software automates the creation, management and measurement of online influencer marketing programs. Social media contributors with audiences on blogs, Facebook, Twitter, Pinterest, Instagram, YouTube and Vine use TapInfluence to connect …
Best practices for managing multiple social channels
Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social …
CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST
That advice to manage patients’ pain was accompanied by “misleading marketing of prescription opioids by manufacturers, who minimized the risks of misuse and addiction,” Olsen wrote.
Best practices for managing multiple social channels
Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social …
CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST
That advice to manage patients’ pain was accompanied by “misleading marketing of prescription opioids by manufacturers, who minimized the risks of misuse and addiction,” Olsen wrote.
Top Tips for Being Successful on Pinterest in 2016
But like with every year, new features and changes to the target audience warrant some tweaks to your marketing strategy. If you want to get started on Pinterest in 2016, or you simply want to refine your strategy, these are our top tips. The …
TELEMUNDO star Jorge Bernal and Actress Julissa Bermudez set to host the 2016 Tecla Awards during Hispanicize …
… media, marketing and those who create it, the 2nd Annual Tecla Awards will reflect the growing state of original Latino programming native to YouTube, Facebook, Vine, Instagram, Periscope, Pinterest, Twitter and live broadcasting, blogging and …
6 Ecommerce Email Marketing Campaigns for Q2 2016
The months of April, May, and June are full of email marketing possibilities centered on traditional retail events like April Fools’ Day, Mother’s Day, and the beginning of summer.
How to allocate social media budgets as options grow
Facebook still commands social media ad budgets for most marketers, but as Pinterest, Instagram and Snapchat prove their worth, they are grabbing a bigger share.
Asia Cruise Cooperation Formed to Grow Asia Cruise Tourism
ACC provides a one-stop platform to support cruise lines’ strategies in Asia including facilitating itinerary development, sharing industry and market insights, enhancing cruise lines’ marketing efforts with funding support and creating consumer demand …
How to allocate social media budgets as options grow
Facebook still commands social media ad budgets for most marketers, but as Pinterest, Instagram and Snapchat prove their worth, they are grabbing a bigger share.
New ‘Shopper on the Street’ Research Reveals Expectations and Buying Behaviors of Today’s Modern Consumers
In fact, more of the Shopper on the Street surveyed use Amazon for research and inspiration than Facebook, Pinterest, Twitter, Instagram and blogs combined.
Fluent Survey Reveals Method to GenZ’s Social Media Madness
BOSTON, MA–(Marketwired – Mar 16, 2016) – According to Fluent, a leading college marketing and insights agency, the mosaic of social platform use and preferences among the demographic of digital natives (current college students or GenZs) comes into …
3 B2B Marketing Strategies to Create Content in “Boring” Industries
On Pinterest, email marketing company Constant Contact targets small business owners with a board filled with pithy, inspiring quotes from famous voices.
How to allocate social media budgets as options grow
Facebook still commands social media ad budgets for most marketers, but as Pinterest, Instagram and Snapchat prove their worth, they are grabbing a bigger share.
DealActivator Empowers Dealers with Onsite Performance Booster Consultants
NORFOLK, Va.–(BUSINESS WIRE)–Dominion Dealer Solutions, a division of Dominion Enterprises, announced today that its equity data mining solution, DealActivator, now includes in-dealership instruction using Performance Booster.
App Advertising, Optimised by Location and Context to reach $44bn by 2020
Hampshire, UK – March 16, 2016 (Investorideas.com newswire) New data from Juniper Research has found that app advertising, using context and location targeting, will exceed $44 billion by 2020, up from an estimated $13 billion last year.
YKK AP America Adds New Director of Marketing and Product Management
AUSTELL, Ga., March 16, 2016 /PRNewswire/ — YKK AP America, Inc. (YKK AP) is excited to announce the hiring of Jamilla Walcott as Director, Marketing and Product Management. In her role, Walcott will oversee all marketing team members and functional …
