The Author’s Three-Step Test for Sellability
When it comes to choosing a social media channel for marketing, how often do we consider the channel’s selling potential?
Americans basically agree that shopping is “a great cure for boredom”
… marketing and insights at internet research firm ComScore, told Quartz last year, a great deal of online shopping isn’t even purchasing.
Demandware Announces the 2016 Commerce Pacesetter Awards Winners
BURLINGTON, Mass.–(BUSINESS WIRE)–Demandware, Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced the 2016 Commerce Pacesetter Award winners.
PSE&G and PSEG Long Island Name Marketsmith Agency of Record
Marketsmith is a full service marketing agency that focuses on developing and executing data-driven campaigns designed to communicate precisely and succinctly.
Social Media Considerations for Real Estate Companies
Social media websites and apps, such as Facebook, Pinterest, Twitter, YouTube and LinkedIn, have become essential marketing tools for many businesses, including real estate companies. This is especially true as the small screen has replaced traditional …
What Instagram’s New Algorithm Could Mean for Agencies and Brands
According to a report from Forrester Research last year, Instagram engagement slipped significantly between 2014 and 2015, but the social platform still outperforms Twitter, Facebook, Pinterest, LinkedIn and Google+. “We’ve certainly seen times where …
Misonix Supports Belize Spine Surgery Mission
… risks involved in introducing and marketing new products, potential acquisitions, consumer and industry acceptance, litigation and/or court proceedings, including the timing and monetary requirements of such activities, the timing of finding …
ACD plugs participation, engagement at town hall
… spoke of the Visit Silver City social media efforts, highlighting the organization’s presence on Facebook, Instagram and Pinterest and pointing out the ACD’s target audience: local drive markets and “adventuresome” travelers craving soulful and …
CompTIA InfoTech Law Advocates Program Helps Verizon Solution Providers with their Legal Services Needs
“We’ve seen firsthand the manner in which CompTIA develops and delivers programs for the IT industry,” said Janet Schijns, vice president of global marketing for Verizon and a past member of the association’s Board of Directors. “They tap the expertise …
CMO’s top 10 martech stories for the week – 17 March
Google has taken the wrappers off its Google Analytics 360 Suite, a set of integrated data and marketing analytics tools. Six tools make up the new suite, four of them brand new.
People: Jack Volpi finds a sweet hobby in cookie blogging
Though he did land a job – with Nationwide Insurance’s marketing department – he’s kept up the baking. The 39-year-old finds inspiration from a variety of sources, searching for recipes online, via cookbooks or on Pinterest. He’s also starting to …
What Should You Sell in Your eCommerce Store?
You can import dozens of products into your store in minutes, but the tricky part is knowing which products you should use in your marketing campaigns, feature on the front page of your store, and include in your promotional emails. These main products …
New York Times Tries Boosting Its Social Media Influence by Buying HelloSociety
The New York Times is buying HelloSociety, a digital marketing agency that helps advertisers get their messages on social media platforms, from startup incubator Science Inc. A press release from the Times says HelloSociety works with companies …
CMO’s top 10 martech stories for the week – 17 March
Google has taken the wrappers off its Google Analytics 360 Suite, a set of integrated data and marketing analytics tools. Six tools make up the new suite, four of them brand new.
SXSW: 3 ways to strengthen tech diversity, and why it matters
It’s also inspired companies like Pinterest, Facebook, Yelp, and Cisco to start digging into why companies aren’t attracting and retaining diverse talent, and to identify persistent institutional barriers to opportunities.
CMO’s top 10 martech stories for the week – 17 March
Google has taken the wrappers off its Google Analytics 360 Suite, a set of integrated data and marketing analytics tools. Six tools make up the new suite, four of them brand new.
New York Times Tries Boosting Its Social Media Influence by Buying HelloSociety
The New York Times is buying HelloSociety, a digital marketing agency that helps advertisers get their messages on social media platforms, from startup incubator Science Inc. A press release from the Times says HelloSociety works with companies …
Social Media 2.0: 3 Key Predictions for the Future of Social Selling
One of the best places for visual selling is on Pinterest, and early adopters have found this to be a great channel to sell their products.
The State of Social Media Engagement and 3 Proven Ways to Boost It
Facebook and Pinterest – typically strongholds for B2C marketers – both went down. If you are a B2C marketer, you might want to take a look at another report TrackMaven did specifically for the B2C segment.
Companies Planning To Boost Mobile Ad Spend 38% This Year (Report)
Twitter and YouTube also figure prominently, though they are leveraged more by consumer-facing marketers, as are Instagram, Pinterest, and Snapchat. All effectiveness scores represent marketers who currently use these platforms. This year for the first …
Marketing Jobs Near Somerville
The Digital Marketing Associate will have exposure and assist with a wide range of Marketing activities including to varying degrees SEO, Facebook ad campaigns, Pinterest ad campaigns, search ad campaigns, comparison shopping ad …
How Fashion E-Commerce Brands Use Mobile Marketing Personalization
It’s a lot like a Pinterest for fashion. The website boasts over 20 million unique views per month and the app has over 3 million downloads.
How to allocate social media budgets as options grow
Facebook still commands social media ad budgets for most marketers, but as Pinterest, Instagram and Snapchat prove their worth, they are grabbing a bigger share.
Tumblr looks to repair ad biz with blogless ads, sales team’s return
“From a social platform perspective, it’s simply not on the radar for most of our clients once they get through Facebook, Twitter, Instagram, Pinterest, Snapchat. There’s not much left over for the folks … Tumblr had piqued marketers’ interest for …
How to allocate social media budgets as options grow
Facebook still commands social media ad budgets for most marketers, but as Pinterest, Instagram and Snapchat prove their worth, they are grabbing a bigger share.
Hispanicize and Prudential Name Four Winners for Positive Impact Awards
MIAMI, March 17, 2016 (GLOBE NEWSWIRE) — Hispanicize, the nation’s premier gathering of Latino digital content creators, marketers, journalists, musicians, filmmakers and tech entrepreneurs, announced this year’s honorees for the Positive Impact …
Insta-Star: How did this Charlotte 25-year-old grow a fashion blog/Instagram following of 370000 (and counting)?
When that didn’t pan out, she took a job at a marketing/public relations firm in Greenville, S.C. – and kept blogging and Instagramming on the side.
Growing Business and Customer Service Highlighted at Local Seminars
She listed the various platforms which included: Facebook, Twitter, Instagram, Pinterest, Youtube, LinkedIn, Periscope, Yelp, TripAdvisor and Angie’s List.
Marketers Still Eager to Increase Spending on Facebook and Google, Study Finds
Asked about “emerging” platforms where they might allocate budgets next, respondents cited Instagram (71%), Snapchat (45%), Pinterest (42%), Spotify (34%), Pandora (27%), Hulu (27%), Google+ (18%), Tumblr (16%), Reddit (15%) and StumbleUpon (5%).
Digital marketing, optimized
Social media marketing: This is the second most effective marketing channel to attract customers. Having a presence on high-traffic social media properties such as Facebook, Twitter, Houzz, Pinterest and others will help build brand awareness for your …
Insta-Star: How did this Charlotte 25-year-old grow a fashion blog/Instagram following of 370000 (and counting)?
When that didn’t pan out, she took a job at a marketing/public relations firm in Greenville, S.C. – and kept blogging and Instagramming on the side.
Scenario mapping and social media
“It’s about knowing your consumer deeply, it’s the timeless fundamentals of marketing,” says Blackshaw who flew into Dublin for the conference from his base in Switzerland, where he is vice-president of digital and social media for Nestle.
Cause & Effect: Why a Mobile Marketing Strategy Impacts Your Social Strategy
According to a Pew Research study, people are flocking to Instagram and Pinterest—this coming as no surprise, given the demand for visual content, Instagram’s close integration with Facebook, and Pinterest’s ever-growing suite of features to support …
Scenario mapping and social media
“It’s about knowing your consumer deeply, it’s the timeless fundamentals of marketing,” says Blackshaw who flew into Dublin for the conference from his base in Switzerland, where he is vice-president of digital and social media for Nestle.
Tips on Building a Huge Email List
Last, I’d like to mention Pinterest. Having in mind that it’s specialty are pictures only, here you can present images of the things you write about or sell, but limit the viewing by an email sign-up.
Cause & Effect: Why a Mobile Marketing Strategy Impacts Your Social Strategy
According to a Pew Research study, people are flocking to Instagram and Pinterest—this coming as no surprise, given the demand for visual content, Instagram’s close integration with Facebook, and Pinterest’s ever-growing suite of features to support …
The inbox laboratory: How email can thrive on empirical experimentation
… revenue, and relationship growth.” In an era of immediacy, modern marketing is about real-time reactivity to each individual user and fresh tools that are fashioned to capture, analyze and leverage data at the 1:1 level for each and every consumer …
Becoming a Surfer In the Business of Change
The speed of technology is shifting markets and categories at an astounding speed. Is Pinterest in the commerce business? Is Facebook a virtual reality company?
Insta-Star: How did this Charlotte 25-year-old grow a fashion blog/Instagram following of 370000 (and counting)?
When that didn’t pan out, she took a job at a marketing/public relations firm in Greenville, S.C. – and kept blogging and Instagramming on the side.
Video ads are coming to Pinterest
Your Pinterest experience is about to get richer and more interactive–with video ads, that is. Video ads has been a consideration for the company for almost a year, with the launch of Cinematic Pins in May of 2015.
Top Tips for Being Successful on Pinterest in 2016
But like with every year, new features and changes to the target audience warrant some tweaks to your marketing strategy. If you want to get started on Pinterest in 2016, or you simply want to refine your strategy, these are our top tips. The …
Bunker Hill Community College Looks at Racial Inequality with Maria Hinojosa
Karen M. Norton, Executive Director of Integrated Marketing and Communications Bunker Hill Community College, Boston, MA 02129.
5 Must-Have Tools for Every Startup
Buffer– From creating a posting schedule to different social media accounts including Facebook, Twitter, LinkedIn, Pinterest and G+ pages, Buffer is a all-in-one social media marketing tool. IFTTT– Another all-in-one tool that has recipes for your …
Coldwell Banker reporting strong real estate sales
The Coldwell Banker brand closed 6,807 total units from 1/1/15-12/31/15, out-producing the next nearest company by over 8%*. Achieved by employing cutting-edge technologies, bespoke marketing strategies, and global connections, no one sells more …
Oregonian Voice Defines Travel Oregon’s New Marketing Campaign
PORTLAND, Ore., March 18, 2016 /PRNewswire/ — The Oregon Tourism Commission, dba Travel Oregon, is launching a new marketing campaign, “We Like it Here. You Might Too.” On the heels of the highly successful and award-winning “7 Wonders of …
Insta-Star: How did this Charlotte 25-year-old grow a fashion blog/Instagram following of 370000 (and counting)?
When that didn’t pan out, she took a job at a marketing/public relations firm in Greenville, S.C. – and kept blogging and Instagramming on the side.
Hodag goes digital in new mobile game
The Hungry Hodag app was created by Pilch & Barnet, a Madison-based destination marketing firm that has provided marketing services to the Rhinelander Area Chamber of Commerce since 2006. “The Hodag is an important part of our community here in …
Why Content is the New SEO
Still, the biggest players in the space (such as Facebook, their subsidiary Instagram, LinkedIn, and Pinterest) are likely to remain independent, meaning that Google will make itself vulnerable to their willingness to play fair if they make a bet on …
CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST
Maria Samuels, marketing and materials specialist at InStyle Modern furniture supplier in Brooklyn, N.Y., also recommends choosing natural flooring over man-made.
5 Reasons You Need to Embrace Creative Visual Content
Adding color and imagery to your CTA’s is also a great way to increase the attention they’re given. Just take Pinterest’s CTA below. Not only is the CTA within an image, but the images in the background are all associated with the theme of using …