… a business today without social media – but succeeding in social media has its challenges (understatement). Join VB’s Director of Marketing Technology Stewart Rogers and Smule CEO Jeffrey Smith in our upcoming webinar as they unpack the most …

5 Content Marketing Ideas for March 2016

In March content marketers should have plenty of options, thanks to holidays like St. Patrick’s Day, Ask a Question Day, Pi Day, and the onset of spring and everything it brings with it.

Aaron’s Announces Hometown Partnership with Clint Bowyer

“We’re excited to continue our legacy with NASCAR in our hometown by joining with Clint Bowyer, an established driver in the sport,” said Andrea Freeman, Aaron’s Vice President of Marketing. “We are welcoming Clint, a friend and former driver for …

Fossil Keeps Up with the Times through Shoppable Images

To reach today’s consumers, marketers need a savvy understanding of the various ways consumers communicate through photo-heavy platforms like Instagram and Pinterest. With more than 400 million monthly active users on Instagram and 100 million …

Ashley Global Retail Opens Award-Winning Facility in Ybor City

Ashley Global Retail LLC (“Ashley Global Retail”), a marketing, sales and e-commerce organization focusing on products manufactured by Ashley Furniture Industries, Inc. (“Ashley Furniture”) will welcome thousands of annual visitors, including retailers …

#Twitter10K, Facebook Instant Articles, and the Future of Native Social Content

Or when an image from the article is posted on Pinterest or sponsored on Instagram? By using links in all of your social content, you can discover the exact number of people coming from each channel, which content they’re clicking on most, what time of …

… a business today without social media – but succeeding in social media has its challenges (understatement). Join VB’s Director of Marketing Technology Stewart Rogers and Smule CEO Jeffrey Smith in our upcoming webinar as they unpack the most …

Ad of the Week: Like a bolt out of the blue

Bolt’s performance in the campaign so far has shown him to be really charming, and the marketing for the new brand – dubbed “Boltspeed” for Telkom’s fibre-to-the-home offering – has tons of originality and impact.

Digital and Social: The Emperor’s New Clothes of Marketing

Surely Mr. Zuckerberg and the social network revolution have been gifts sent straight from marketing heaven? You’d like to think so, but your faith might be misplaced.

FDA Targets CBD Products, Claims Made in Social Media

Last February, FDA issued three warning letters to companies marketing cannabidiol (CBD) products as dietary supplements. FDA reviewed the companies’ websites and concluded that claims that CBD products could treat post-traumatic … This time, however …