Pivot can provide marketing insights by analyzing up to 100,000 rows of aggregated data, unifying mobile attribution and marketing analytics data in the AppsFlyer dashboard. The analytics interface is incredibly user-friendly, and customers can easily …

Pinterest también quiere revolucionar el marketing digital ¿en qué consiste su estrategia?

Pinterest introdujo de manera oficial su herramienta Propel, el cual es un programa de apoyo personalizado de expertos en publicidad que ayudan a las marcas a crear presupuestos inteligentes para marketing digital, así como asesoría para crear …

Endemol Shine North America Names Marisa Hammonds SVP Digital, Marketing & Research

She has launched innovative partnerships with Facebook, Twitter, Spotify, Shazam, Tumblr, Pinterest, and Google Hangouts. “Marisa is that rare executive with both creative instincts and business acumen,” says Zigler.

Pinterest promoted app pins now suported by Bidalgo

Pinterest promoted app pins now suported by Bidalgo Bidalgo, a provider of ad automation software and services for app marketers, has announced the public availability of ad automation for Pinterest Promoted App Pins.

Utilizing Pinterest for Small Business Marketing

If you focus on creating quality, visual content, updating regularly, and tracking your analytics, Pinterest can be a fantastic marketing tool for small businesses. As more users move away from Facebook and Twitter but brands are still catching up …

Automakers, Pinterest show mutual attraction

Showing its commitment to the auto space, Pinterest hired John Gray from Ford agency GTB as its automotive vertical strategy lead in March.

SEO Improvements Link To AI; Strategies Still Too Complicated

A potential shakeup in search marketing and advertising comes after years of stagnation in the search industry and Google’s dominant position.

Interview with Steven Hartman, VP Global Marketing at Kenshoo

Invest significantly in native advertising formats. Most of the latest successful mobile advertising innovations are in the realm of native.

Why social media is zooming up in Silversea’s marketing strategy

‘Delivering the most amazing destinations in luxury’ sums up Silversea Cruises’ brand position, according to chief marketing officer Barbara Muckermann, who said baby boomers remain the target (millennials lack the dough), social media will become key …

Scaling your content without draining your budget

But scaling content marketing is not only expensive, it’s often mystifying. Most efforts tend to be campaign-based, copycat initiatives; and what’s equally surprising is that 63 percent of marketers are creating content without a documented strategy or …

New Features from Twitter, Pinterest, Plus More Small Biz Headlines

If you regard livestreaming as the undisputed “best” marketing tactic, you haven’t been in marketing long, especially if you think it’s a standalone strategy.

Pinterest Is Gaining The One Thing Facebook Is Losing

It has been going on for some time, but Web and social sites are required to attract and gain visitors to build on the number of page views and shares, which fuels targeting for advertising and marketing. The number of users on Pinterest continues to …

Use Facebook Ads to Grow Social Media Presence

Social media marketing is both becoming more lucrative and challenging for marketers. On the one hand, new social media platforms are launched every day and existing ones continue to grow.

Digital marketing drives hospitality industry, but personal connections are still vital

Pinterest, also driven by imagery, has been effective in hospitality digital marketing ROI. “Hotels can hook people in through images of what an ideal property, vacation or experience looks like,” explains Something New Media Partner James Lee …

Morpholio’s AVA squeezes every interior design tool into one app

These days our boards are filled more and more with inspiration images from Pinterest in addition to swatches and samples. What lies ahead for designers are tools like Ava that make it easy and pleasurable to move between the real and … Although the …

Branch raises $60M in Series C round led by Android Co-founder Andy Rubin’s venture fund

Some of the startup’s global clientele include Airbnb, Pinterest, Reddit, Tinder, Starbucks, and Slack. Coming to India, Govind noted that Branch has about 3,500 clients like Zomato, Goibibo, … Branch noted that it has enjoyed strong growth across …

Castleford Content Marketing Predictions that came true

Over the past few years at Castleford, we’ve gathered predictions from our team about what the trends will be for the following year, what new innovations will occur and how the content marketing space may change. We thought we would look back on these …

Types of Digital Marketing Services

Social Media Marketing – Digital marketing companies pay a lot of stress on this form of marketing. Social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google + helps in establishing direct contact with the user. A strong …

SMBs, Learn from these Easter Marketing Campaigns to Better Sales

The brands that do it best are those that engage with consumers not just through traditional channels like digital media or the Sunday circular, but also connect through emerging channels like Pinterest, Etsy, and Facebook, where consumers may engage …

Why Company Directors Should Conduct Their Own Content Marketing

I think the key to business success in the digital age is the ability to conduct your own form of content marketing, alongside that of the business.

Survey: Snapchat, Instagram, Facebook in dead heat for student use

PARSIPPANY – Snapchat, Instagram and Facebook are in a statistical deadhead when it comes to college and high school students and the social media networks they use, but Snapchat and Instagram jump to a solid lead when it comes to how often they …

10 Low-Hanging Fruit Ideas to Skyrocket Your Earnings This Year

… 79.66% of small businesses in the United States are self-employed. Look for areas that you can jump into immediately. Full-time marketing consultants can look to social media management and Pinterest campaign creation to get up and running quickly.

10 Low-Hanging Fruit Ideas to Skyrocket Your Earnings This Year

… 79.66% of small businesses in the United States are self-employed. Look for areas that you can jump into immediately. Full-time marketing consultants can look to social media management and Pinterest campaign creation to get up and running quickly.

Mailjet: Pinterest, LinkedIn on borrowed time, say consumers

“Whilst new platforms like Snapchat are creating buzz among certain demographics at the moment, email endures as a channel that consumers look to,” said Josie Scotchmer, Marketing Manager at Mailjet. “As email evolves to suit the needs of consumers …

Influencer Marketing Is Broken–But We Can Fix It!

Influencer marketing began with the promise of scaling the kind of authentic influence people experience offline – trusted conversations and recommendations between people.

Increase Your Audience Reach, Album Sales Using Pinterest

Marketing your new album or promoting upcoming gigs? Use Pinterest to inexpensively and effectively grow your audience, drive web traffic, and sell your music!

Hoe zet je Pinterest het best in als marketingkanaal?

Als je via Pinterest aan marketing wil doen, is mooi beeld natuurlijk de allereerste voorwaarde. Zorg liever voor minder en kwalitatief goed beeld dan dat je er zomaar zoveel mogelijk op zet. Blijf ook up-to-date. Het is zaak eerst een goede basis neer …

Michaels, Pinterest Team On Home Decor Project Kits

“Michaels is committed to making it easier, more accessible and most importantly, more fun for people to make,” said Carrie Walsh, svp/marketing, Michaels. “Pinterest helps people discover things they love, and our Make It Kit partnership is a perfect …

Pinterest, Michaels partner on trend-inspired DIY kits

Pinterest said it has seen more than 1.7 billion home décor Pins, and more than 27 million people saving home décor content.

Oracle Buys Moat Cloud for Marketing Data and Analytics

New York-based Moat provides ad measuring analytics to digital platforms, such as Facebook, Google, and Pinterest, that depend on advertising for their business models.

Content Marketing KPIs & Metrics: 15 Important Considerations

As a result, marketers are pushing harder to measure content – not just at the transactional level but also at touchpoints throughout the customer journey.

Pinterest and Michaels partner for new DIY Make It Kits

“Michaels is committed to making it easier, more accessible and most importantly, more fun for people to make,” said Carrie Walsh, senior vice president of marketing for Michaels. “Pinterest helps people discover things they love, and our Make It Kit …

Smith-Cotton High School marketing students use creativity to invent products

“You’d be surprised about how many good ideas come from Pinterest, Twitter Marketing 101 and DECA teachers. “I have a file from my past class activities (that I use),” she added.

Andavo Launches New Social Media Solution for Independent Agents

Andavo Travel has announced the introduction of Compass, a new fee-based custom social media service that brings new capabilities to its independent contractors and home-based travel agents.

Pinterest and The Ad Council Are Taking Aim at Wasted Food

The series will begin with a public-service announcement promoting the “Save the Food” campaign from The Ad Council and the Natural Resources Defense Council, aimed at curbing food waste.

THE INNOVATORS A Houzz-like site for you party planners

While the site may owe a hat tip to Pinterest, the pioneer in aspirational marketing, PartySlate functions more like Houzz.

Pinterest and The Ad Council Are Taking Aim at Wasted Food …

Nonprofit organization The Ad Council is teaming up with Pinterest on a series of public-service campaigns. The series will begin with a public-service …

More Than Just SEO: Running Content Departments Like Newsrooms

Brands repeatedly invest in content creation for the sole purpose of SEO. This sometimes-myopic approach fails to generate journalistic content that can …

LinkedIn officially rolling out Matched Audiences targeting to all advertisers this week

That presentation was a draft document, so it had the wrong timeline, said Irina Skripnik, senior product marketing manager for LinkedIn’s Marketing Solutions division. Matched Audiences is an umbrella program that covers the Microsoft-owned, business …

Making the Most of Marketing Money

A lot of credit goes to successful marketing partnerships with companies like Banana Republic, Pottery Barn, Southern Living, Macy’s, Kellogg’s, Babies ‘R’ Us, FisherPrice, and McDonald’s and to participation in advertising programs from Facebook …

6 Interesting Social and Mobile Marketing Stats From This Week

As Social Pro Daily reported, 4C Insights looked at how more than 900 brands spend more than $130 million to advertise on Facebook, Instagram, Snapchat, Pinterest and LinkedIn. Overall, the advertising and data player found that social-campaign spend …

The 2017 Social Network Image and Video Size Guide [Infographic]

When you’re creating a marketing campaign, you’re thinking of the myriad assets you’ll need: Email headers and copy, landing page assets, maybe even direct mail pieces—and each of these parts of the campaign has its own specs.

Pinterest And Michaels Team Up For Limited Number Of Crafting Kits

She suspects the make-it kit partnership will pay off for both brands, bringing Pinterest to life and making social media more tangible, while helping Michaels stay relevant and allowing the brick and mortar to offer new solutions.

Toft Dairy dishes out 5 new ice cream flavors

“We like to bring out new flavors because it gets people excited for summer and ice cream,” Toft’s marketing director Morgan Meisler said.

Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT]

For the travel industry, consumer search ad clicks peaked during autumn, while impressions and spend reached their highest point over the summer.

6 Things You Must Do Before You Ever Accept Guest Posts

Guest posting can be an incredibly valuable marketing tactic. For most, guest posting is all about publishing your content on other websites.

6 Things You Must Do Before You Ever Accept Guest Posts

Guest posting can be an incredibly valuable marketing tactic. For most, guest posting is all about publishing your content on other websites.

#SocialSkim: LinkedIn’s Major New Milestones, Twitter’s Growth Rebound: 10 Stories This Week

The new features will let marketers show ads to users who’ve previously visited their websites, market to contacts included in their customer databases, and reach the decision-makers at the desired companies for account-based marketing strategies. With …

The Innovators A Houzz-like site for you party planners

While the site may owe a hat tip to Pinterest, the pioneer in aspirational marketing, PartySlate functions more like Houzz.

With new funding & a growing userbase, Quora makes its pitch to advertisers

… Facebook, Instagram, Twitter, Pinterest and LinkedIn – are significantly bigger than Quora is now. But its slow and steady, under-the-radar approach may be starting to pay off.

Pinterest is the most exciting opportunity in visual discovery today, and I look forward to contributing my expertise in image search quality and ranking to the team responsible for helping millions of people discovery billions of ideas every day …

Pinterest deepens retail integrations with new visual search tech

Brands have often struggled to measure and prove ROI for their social marketing efforts but deeper retail integrations from Pinterest could bolster these strategies, and the site has strong early partners like Target and Wayfair coming on board. The …

Sellers Choice 2017 Marketplace Ratings: Pinterest

Pinterest is the ultimate marketing tool. If you’re actively marketing you can greatly increase sales and traffic to your website or selling platform.

What is Pinterest Analytics and Why is it Important?

These questions, as simple as they might be, can govern the entirety of a marketing campaign of a brand. So, what can you do measure your business’s activities on Pinterest? Well a simple idea is to analyze your efforts and relate them directly with …

#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week

Covered in detail: using content marketing on social to gradually engage buyers, expanding beyond the LinkedIn Mecca, being unafraid of reusing content across different social media platforms, exploiting the importance of social media at industry …

Pinterest users can now jump to other products within an image …

Pinterest is looking to continually decrease the friction from finding something they’re interested in and drilling further into newer products and ideas, and it now …

#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week

Covered in detail: using content marketing on social to gradually engage buyers, expanding beyond the LinkedIn Mecca, being unafraid of reusing content across different social media platforms, exploiting the importance of social media at industry …

Socialbakers Announces Pinterest Collaboration to Enhance Content Sharing Experience

Socialbakers, a provider of social media analytics, has announced new provisions for integrated access to Pinterest Content Marketing API. Consequently, over 2500 brands will be able to make use of Pinterest to reach out to their audience by sharing …

The marketer’s next challenge: Seamless digital integration

Because of this difficulty, marketers need to avoid putting all their eggs in one basket; there is no “magic bullet” in digital marketing, and brands need to use overlapping techniques to form an effective strategy. Of course, no brand can make use of …

Cork lands 100 tech jobs with NGINX

US firm NGINX has announced plans to establish a new European base in Cork creating 100 new jobs. Over the next three years, it will be hiring staff in sales, marketing, finance, business development, software architecture, engineering, and R&D. The …

The Latest In Social Media Marketing: Pinterest Search Ads

We recently discussed how Pinterest is an untapped resource for small business marketing, as it serves as a tool for engaging your local community on social media.

Pinterest introduces Search ads with Keyword and Shopping campaigns

Michael Akkerman, head of marketing partnerships at Pinterest, said in a phone interview Tuesday, “Pinterest Search campaigns give marketers the opportunity to be there at the upper funnel decisioning point when users are initially looking to engage …

Progressive teams with Facebook for new marketing campaign

As Progressive Corp. was sizing up how to best use Facebook to reach potential customers, its marketing team figured it would go directly to the social media giant to find out how to best embrace the platform.

5 Influencer Marketing Trends That Will Dominate 2017

According to the gen.video, “There will be an uptick in investment in influencer marketing: 50% of brands will significantly increase their investment in 2017.

Free workshops to help small businesses ‘do it digital’

The session will look at apps and cloud solutions, will explore the latest website trends; look at Cyber Security and how to prevent or limit an attack and examine the rise of Instagram and Pinterest in 2017. • Cracking The Code To Marketing Success In …

5 Influencer Marketing Trends That Will Dominate 2017

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products.

Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?

Pritchard said, “We spend enormous amounts of time trying to understand, analyze and explain the differences between Facebook, Instagram, Twitter, Snapchat, Pinterest, Pandora, YouTube and the dozens of different viewability standards claimed to be …

Making It Snappy

“We realized Snapchat is pretty goofy, and you can’t orchestrate a beautiful marketing campaign on it — once we embraced that aspect of the channel, we decided to hand it over to our employees,” she says.

How to Chalk Out Your Content Marketing Strategies to Leverage Both Design and Technology

With speakers from Bloomberg, Reebok, Atlanta Hawks, Pinterest, Universal Music, United Nations & more, get set to acquire the knowledge to improve marketing campaigns and make some fantastic business connections. This event is also co-located with 3 …

Domino’s Wedding Registry Offers Pizza Before the Plunge

The anecdotes are driving Domino’s marketing campaign. The company built a Pinterest board to share the pictures and examples flooding their inbox, as well as the many examples to come from future registry users.

Say Yes to the Pin: Pinterest Users Save 900 Million Wedding-Related Pins Every Year

Their dress, of course. That makes Pinterest a crucial marketing tool for David’s Bridal, which uses Pinterest to reach people early when they’re seeking inspiration and open to new brands. David’s Bridal does much more than help brides say yes to a …

10 Influencer Marketing Examples That Prove Influencer Marketing is Digital Marketing’s Next Big Thing Now

They then widened their influencer campaign to cover Pinterest, Facebook, and Twitter. This ensured that an even wider audience shared the content.

Google, Facebook, Snapchat, Twitter: Who’s the strongest of them all?

Seems like yesterday when digital evangelists were pleading the case for online advertising before marketers. These days, every morning you wake up to the news of either a search-based platform announcing self-driving cars (Google); or an alleged …

5 Predictions For the Future of Digital Marketing

Current digital marketing costs are fairly low compared to other forms of traditional marketing like TV ads, which can cost you several thousand dollars if you’re lucky.

Supermarkets are not making friends on social

The report reveals that the social media sites most frequented by supermarket shoppers include Facebook (89%), YouTube (53%) Twitter (30%), Pinterest (29%) and Instagram (28%). However, while 87% of supermarket shoppers regularly follow one or more …

Pinterest goes after Google with new search ad product

“People don’t know exactly what they want, but there is high commercial intent in our search queries,” Jon Kaplan, global head of partnerships at Pinterest, told AdAge. “Search ads on Pinterest will enable our marketing partners to reach those …

Google, Facebook, Snapchat, Twitter: Who’s the strongest of them all?

Seems like yesterday when digital evangelists were pleading the case for online advertising before marketers. These days, every morning you wake up to the news of either a search-based platform announcing self-driving cars (Google); or an alleged …

Pinterest lancia gli annunci di ricerca

Dunque, se la vostra piccola impresa ha un budget da investire in marketing e pubblicità, questo potrebbe essere un investimento molto proficuo. Con oltre 2 miliardi di ricerche mensili e con più di 150 milioni di utenti attivi mensili, Pinterest è uno …

Pinterest Strategien: So steigerst du deine Sichtbarkeit & das Engagement

Lange Zeit war Pinterest im Marketing-Mix der meisten Unternehmen irrelevant. Nachdem die Userbase der Plattform im vergangenen Jahr um 50 Prozent anwuchs und auch jetzt kein Ende in Sicht ist, könnten Marketer den Wert des Trafficlieferanten endlich …

Pinterest Adds Search Ads With Keywords For Shopping Campaigns, Partners With Kenshoo

Pinterest is opening up its search advertising services through partnerships with brands that advertise through Kenshoo’s marketing platform. Since all results are visual,when searching on Pinterest, the social site created a method to use Google’s …

Four Marketing Action Items for Manufacturers

In today’s highly competitive marketplace, meeting customer demand isn’t enough. Small and mid-sized manufacturers must have a continuous pipeline of new sales in order to thrive and grow.

Pinpointing the Magic CX Metric That Drives Growth

Airbnb. Pinterest. Twitter. Slack. Apps and services like these make up a who’s who of today’s tech titans and have experienced truly exponential growth.

Pinpointing the Magic CX Metric That Drives Growth

Airbnb. Pinterest. Twitter. Slack. Apps and services like these make up a who’s who of today’s tech titans and have experienced truly exponential growth.

‘Cards Against Silicon Valley’ Is Gold For A Tech Industry That Doesn’t Take Itself Too Seriously

The downsides of downloading Cards Against Silicon Valley are that you get a paper copy (unless you get super crafty and Pinterest-y) as the boxed versions were marketing material for the company. Then again, Disrupt is charging $25 a set for a …

Pinterest Strategien: So steigerst du deine Sichtbarkeit & das Engagement

Lange Zeit war Pinterest im Marketing-Mix der meisten Unternehmen irrelevant. Nachdem die Userbase der Plattform im vergangenen Jahr um 50 Prozent anwuchs und auch jetzt kein Ende in Sicht ist, könnten Marketer den Wert des Trafficlieferanten endlich …

Il senso di Pinterest per il marketing

Spesso, quando si parla di social media marketing, le aziende si sentono più al sicuro con nomi come Facebook o Instagram, i quali mettono a disposizione strumenti dedicati alla comunicazione e all’advertising. In questo contesto Pinterest sembra più …

AdParlor Introduces First AI-Powered Technology to Enhance Social Media Advertising Effectiveness

Investing in social media is not a viral content marketing strategy anymore. Marketers are taking serious efforts to leverage … GIFs, cinema-graphs, canvas ads, and text. The technology is initially available for Facebook and Instagram campaigns but …

Top 5 Social Media Tools for 2017

Managing your social media marketing can be a full-time job. You need to do it, but you … Pinterest remains one of the major players in social media, but because of its unique platform, not a lot of the other social media tools support it.

Conductor’s Organic Market Share of Voice Report Reveals Missed Opportunity for Brands

NEW YORK, NY–(Marketwired – Feb 16, 2017) – Conductor, the leading global content intelligence platform, today released the first of its kind Organic Market Share report by industry for the 2016 holiday season.

5 Influencer Marketing Trends That Will Dominate 2017

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products.

The Pinterest Version of Suburbia Grows Outside Atlanta

“Sometimes it takes two hours to get the mail, I run into so many people,” says Monica Olsen, Serenbe’s vice president for marketing and communications, who moved to the development in 2009, five years after the Nygrens sold their first lot …

4 Ways Brands Should Use Native Advertising In 2017

With customers and online users opting for ad-blocking whenever they can, native advertising takes on an even more important role in 2017.

4 Ways Brands Should Use Native Advertising In 2017

With customers and online users opting for ad-blocking whenever they can, native advertising takes on an even more important role in 2017.

Here’s How Smartphone and Social Media are Merging to Change the Rules of Digital Marketing

Brands are constantly engaged in interacting with the consumers through images. The rising graph of Pinterest and Instagram’s popularity is the testimony to this trend.

Pinterest lancia gli annunci di ricerca

Dunque, se la vostra piccola impresa ha un budget da investire in marketing e pubblicità, questo potrebbe essere un investimento molto proficuo. Con oltre 2 miliardi di ricerche mensili e con più di 150 milioni di utenti attivi mensili, Pinterest è uno …

IM News Round Up Including ”Has Amazon outgrown its ‘e-commerce giant’ label?”

Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike.

A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs

LM: Right now we have strategies across all social channels, certainly Facebook, Snapchat, Instagram, and Pinterest. We’re finding that our students, in all of our research, want their messaging, or their relationship with the bookstore, to be more …

Do consumers want to follow grocers on social media?

However, Interactions Marketing’s 2015 report, “Social Media: Invest to Impress,” found that 50 percent of respondents were following grocers, second only to restaurants, at 63 percent.

3 Examples Of Great Virtual Reality Marketing

The experience will feature enhanced capabilities, powered by Microsoft Cortana, such as the capacity to capture a customer’s Pinterest board to predict their tastes for home renovation. “It will also compile data from feedback given by customers …

Pharma Company Succeeds Using Social Media

In 2016, VAYA Pharma met with Adaptly, a technology marketing company that enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest through tech and services. “Because we were targeting a niche group of …

One way Pinterest earns its stripes as a social media marketing tool is through its capability to connect with local audiences.

What marketers need to know about Pinterest’s new search ads

Initially, search ads are available to advertisers who are using the marketing software suite offered by Kenshoo, which is used by many search advertisers.

As Weddings Get Less Traditional, David’s Bridal Takes New Ad Direction

David’s Bridal is saying yes to a new campaign. On Feb. 3, the Conshohocken, Penn.-based bridal chain will debut a new marketing effort focused on individuality and the modern bride. The campaign, which includes TV, print and digital offerings, is the …

Q&A with Nescafé’s Community Manager: Melody Meacher-Jones

E: Do you collaborate with wider teams within the company? MMJ: In my role, I sit in digital marketing and work closely with brand teams and external agencies to ensure our earned strategy is aligned with theirs.

Marketers’ Most Wanted: Teachers

Preferred Channels: Of the teachers who participated in Agile Education Marketing and SheerID’s 2016 Understanding Teacher Spending and Loyalty survey, a full 66% said they trusted email newsletters and offers for product information, behind only word …

MarTech Landscape: What is influencer marketing?

Besides video viewing, other techniques for disseminating preferences to your readers or followers include blog posts, links to the products, podcasts, and images on social networks like Instagram or Pinterest. Many influencers receive some kind of …

Tech Giants File Legal Action Opposing US Entry Ban

Giants of the tech industry, including leading companies in the marketing tech and adtech spaces, filed a legal brief opposing the U.S.

Ocean Mist Farms Ramps Up Consumer Marketing Efforts for 2017

CASTROVILLE, CA – Looking to deepen its ties with shoppers, Ocean Mist® Farms announced plans to connect directly with consumers through a year-long marketing push that will include digital and permission-based marketing, public relations, and social …

Ocean Mist Farms Ramps Up Consumer Marketing Efforts for 2017

CASTROVILLE, CA – Looking to deepen its ties with shoppers, Ocean Mist® Farms announced plans to connect directly with consumers through a year-long marketing push that will include digital and permission-based marketing, public relations, and social …

Why brands should be making more use of Pinterest

When it comes to social media marketing, many brands stick to the major players. With unrivalled reach and advertising revenue, Facebook and Instagram reign supreme.

Choosing the right CMS for your business: A best practice guide

As spending on digital real estate and marketing grows, businesses must adapt their traditional models to make sure that their investment is worthwhile.

The Pinterest Version of Suburbia Grows Outside Atlanta

“Sometimes it takes two hours to get the mail, I run into so many people,” says Monica Olsen, Serenbe’s vice president for marketing and communications, who moved to the development in 2009, five years after the Nygrens sold their first lot …

NECCOG To Aid Local Tourism Marketing Efforts

Connections to Facebook, Twitter, Pinterest, Youtube, and Instagram accounts promise to drive numbers through the roof, Fiveash said.

/ON HOLD ON HOLD ON HOLD — Socialbakers/

Pinterest’s Marketing Developer Partners (MDP) build tools and services to help businesses scale their presence and marketing on Pinterest and create a richer experience for Pinners.

/ON HOLD ON HOLD ON HOLD — Socialbakers/

Pinterest’s Marketing Developer Partners (MDP) build tools and services to help businesses scale their presence and marketing on Pinterest and create a richer experience for Pinners.

Global Launch Of Social Studio FX Creates Excitement, As Exclusive Agency Released by Jimmy Kim

Recently Launched Social Studio FX Tool Creates Buzz In Web Marketing Review Circles, As Premium Review Released by Jimmy Kim.

Three paid social features you need to try in 2017

The three that I would personally recommend testing in Q1 include updated features to Facebook Dynamic Ads, Pinterest’s addition of Promoted App Pins and Snapchat’s first- and third-party audiences. In this post, I’ll go into details of each to explain …

Toy Industry & Licensing Veteran Simon Waldron Named Senior Vice President, Marketing & Licensing For LEVEL-5 …

7, 2017 /CNW/ — Toy industry and licensing veteran Simon Waldron has joined LEVEL-5 abby Inc. in the newly created position of Senior Vice President, Marketing and Licensing, it was announced today by Yukari Hayakawa, Chief Operating Officer. Waldron …

Small businesses use some marketing tools, some of the time, survey finds

A majority of small business owners now embrace the use of online marketing channels like websites and social media to grow their company’s reputation and their revenue, but many have not harnessed the full potential of their online presence and may be …

The Pinterest Version of Suburbia Grows Outside Atlanta

“Sometimes it takes two hours to get the mail, I run into so many people,” says Monica Olsen, Serenbe’s vice president for marketing and communications, who moved to the development in 2009, five years after the Nygrens sold their first lot …

Kapos: Pinterest CEO’s jab at Trump draws cheers in Chicago

As a Q&A with Pinterest CEO Ben Silbermann wound down, J.B. Pritzker asked the question everyone at the Economic Club gala was wondering: How does President Donald Trump’s executive order about immigration affect the Silicon Valley company?

Kapos: Pinterest CEO’s jab at Trump draws cheers in Chicago

As a Q&A with Pinterest CEO Ben Silbermann wound down, J.B. Pritzker asked the question everyone at the Economic Club gala was wondering: How does President Donald Trump’s executive order about immigration affect the Silicon Valley company?

Prepare For Pinterest Search Ads

“People are coming to the platform with a large degree of commercial intent, and there’s a big focus of being able to connect with brands, products and services,” Michael Akkerman, Pinterest’s head of marketing partners, tells Search Insider. He adds …

Unique Digital Marketing Tactics: 1 Hour a Day

Social media is one of the best ways to connect with consumers. You should have a presence on Facebook, Twitter, and, for good measure, throw in another one that makes sense to your business and industry (LinkedIn, Pinterest, Instagram). Then, each day …

Digital Content Specialist

The Digital Content Specialist is a key member of the Marketing Team and plays a pivotal role in the development of creative and compelling content that increases awareness and brand visibility, drives demand generation and enhances audience …

Kapos: Pinterest CEO’s jab at Trump draws cheers in Chicago

As a Q&A with Pinterest CEO Ben Silbermann wound down, J.B. Pritzker asked the question everyone at the Economic Club gala was wondering: How does President Donald Trump’s executive order about immigration affect the Silicon Valley company?

The former boss of Cosmopolitan and Good Housekeeping launched an app that helps you live like an Instagram star

The duo have also appointed former Pinterest marketing boss Jo Lavender as their CMO and Alexandra Cappy, former head of operations at Uber, as managing director.

Pinterest users can now jump to other products within an image

… Pinterest go for its sweet spot with searches for products within images. And if Pinterest can continue to build those new advertising products and decrease the amount of effort it takes to get to a new product, it’ll be able to make a better sell …

Marketers Push Pinterest to Ramp Up Advertising

The company clearly has its fans in the marketing sector who seem want it to succeed. Hayley Diamond, senior vice president and head of digital strategy, partnerships and marketplace solutions at the ad buying firm Mediavest|Spark, said that while …

Unique Digital Marketing Tactics: 1 Hour a Day

Social media is one of the best ways to connect with consumers. You should have a presence on Facebook, Twitter, and, for good measure, throw in another one that makes sense to your business and industry (LinkedIn, Pinterest, Instagram). Then, each day …

Pinterest users can now jump to other products within an image

… Pinterest go for its sweet spot with searches for products within images. And if Pinterest can continue to build those new advertising products and decrease the amount of effort it takes to get to a new product, it’ll be able to make a better sell …

Why companies can’t keep their marketing on track

Social marketing. Choose and nurture the social platforms that work best for your business. Don’t dilute your efforts by trying to be everywhere.

The Art of Marketing: 5 Lessons We Can Learn From Communicating Through Design

And with visual-heavy marketing platforms like Instagram and Pinterest securing their spots in the marketer’s toolbox, brands are reconstructing their three-legged milking stools to encompass content, tone, and visuals into one solid strategy.

2017’s sexiest marketing topics

P&G, he said, spends too much time comparing the contrary viewability metrics of Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube and others. Take a squizz at the table below and you can see his point: the definition of what constitutes a …

ADEXT Acquires MyCampaign / MiCampaña.com

MyCampaign / MiCampaña is an artificial intelligence (AI) sales and marketing automation platform formerly based in Mexico City, seeking to repurpose talent by eliminating all human intervention within the sales and marketing process thus eliminating …

Pinterest users can now jump to other products within an image

… Pinterest go for its sweet spot with searches for products within images. And if Pinterest can continue to build those new advertising products and decrease the amount of effort it takes to get to a new product, it’ll be able to make a better sell …

Gwynnie Bee Built Its Own Trading Desk To Tailor Its Marketing

Pinterest also hasn’t been effective, because women can’t easily buy a dress they see and like on the platform. They must go the extra step to sign up for the entire service.

Socialbakers Joins Pinterest Marketing Partners Program

Socialbakers, the world’s leading social media analytics provider, announced today that its platform will offer integrated access to the Pinterest Content Marketing API, which allows Socialbakers more than 2500 brands to use Pinterest to engage their …

Pinterest apresenta três novos recursos de descoberta visual

O Pinterest coloca no ar três novos recursos de descoberta visual, que prometem reinventar a maneira de descobrir e encontrar ideias na plataforma e no mundo real. Ideias Relacionadas, Busca pela Câmera e Shop the Look. Além de simplificar a busca de …

Socialbakers Joins Pinterest Marketing Partners Program

Socialbakers, the world’s leading social media analytics provider, announced today that its platform will offer integrated access to the Pinterest Content Marketing API, which allows Socialbakers more than 2500 brands to use Pinterest to engage their …

Sending Valentine’s Day love to kids in the hospital

There’s a lot of pressure to be in blissful, besotted love on Valentine’s Day, but there’s also a bit of pressure to be a Pinterest mom. Red and pink craft supplies beckon, promising adorable creations for your child to bring to school plus the … “We …

Conde Nast Buying Social Data Startup CitizenNet

Condé Nast plans to buy social data and marketing platform CitizenNet for an undisclosed amount. “The deal is meant to deepen Condé’s data-science talent and expertise, in order to enrich Condé Nast Spire, the data group it formed last year,” WWD reports.

Friday recap: Making money from YouTube live streaming, Pinterest camera search function and Google Maps real …

Pinterest has come through with the goods and officially announced its camera search technology which is bound to have a huge impact on any brands using the site for sales and marketing. YouTube has opened up its live streaming feature to certain users …

InfoGraphic Design Team Celebrate Success of Smart Infographic use in Pinterest Online Marketing Campaigns

(PRLEAP.COM) February 10, 2017 – It’s agreed that the top online marketers and business who make the most out of their online marketing efforts stay on top of trends and opportunities in that ever fluid world. Leading team of creative designers and …

Expert column | Why companies can’t get marketing right

Social marketing. Choose and nurture the social platforms that work best for your business. Don’t dilute your efforts by trying to be everywhere.

New to Business? Solution: The Path to Building the Sales Funnel You Need.

As a new entrepreneur, you need to understand the importance of marketing. Successful marketing is what drives customers to keep on coming in your business.

Google image search lead Randy Keller jumps to Pinterest

Pinterest is the most exciting opportunity in visual discovery today, and I look forward to contributing my expertise in image search quality and ranking to the team responsible for helping millions of people discovery billions of ideas every day …

InfoGraphic Design Team Celebrate Success of Smart Infographic use in Pinterest Online Marketing Campaigns

(PRLEAP.COM) February 10, 2017 – It’s agreed that the top online marketers and business who make the most out of their online marketing efforts stay on top of trends and opportunities in that ever fluid world. Leading team of creative designers and …

How to select the right social media site for marketing your business

… than on Facebook. It’s important to remember that you don’t have to restrict yourself to only one site. Fashion-related businesses, for example, should target Pinterest, since most of its users are frequent online shoppers, along with Instagram and …

#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week

Covered in detail: using content marketing on social to gradually engage buyers, expanding beyond the LinkedIn Mecca, being unafraid of reusing content across different social media platforms, exploiting the importance of social media at industry …

Consequently, word of mouth, peer recommendation and review culture are powerful and are here to stay: we look to each other and to our favourite digital personalities on Youtube, Instagram, Snapchat, Pinterest and other social platforms to be informed …

JM Internet Group Announces 2017 Social Media Marketing Workbook for Small Businesses

In this scenario, the business owner gains detailed, technical knowledge on platforms as diverse as Facebook or Twitter, YouTube or Pinterest, but lacks a conceptual framework on social media marketing. The new Social Media Marketing Workbook 2017 …

Seen&Heard: Resignation letters requested in return for business loans

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Voices: Ira Gostin | Likes, Clicks and Shares don’t move the needle

Now before you label me a Luddite, consider that all the social media platforms (Google Plus, Twitter, Facebook, Pinterest, LinkedIn, Instagram, You Tube, Yelp, Foursquare, Vimeo, etc.

Likes, Clicks and Shares don’t move the needle

Now before you label me a Luddite, consider that all the social media platforms (Google Plus, Twitter, Facebook, Pinterest, LinkedIn, Instagram, You Tube, Yelp, Foursquare, Vimeo, etc.

Will You Be ‘Trending’ In 2017?

Ironically, in digital and social media marketing, a “trend” can be both a direction in which something is changing or developing AND a popular topic, such as “the hurricane damage is ‘trending’ on Twitter right now.

2017 The Year of Consumer Content Experts

Since the term Attention Marketing was coined, social media has continued to grow and platforms like Facebook, Instagram, Twitter, Snapchat, Pinterest grow and new ones are developing like Music.ly. But what all of these platforms have in common is …

Amobee hires global innovations head

Chu will be in charge of the solutions architecture team, delivering marketing and advertising technology stack services, while developing the product map for Amobee’s data relationships with service providers.

Need To Promote Your Crowdfunding Campaign? Here’s How.

Both platforms have powerful sharing features but Google+, Reddit and Pinterest should not be overlooked. You can use Google+’s groups and Reddit’s subreddits to promote your project.

Amobee Appoints Data & Technology Expert Todd Chu as Senior Vice President, Global Operator Innovation

SINGAPORE–(Marketwired – Dec 12, 2016) – Amobee, a global leader in marketing technology, today announced the appointment of data and technology expert Todd Chu to the position of Senior Vice President, Global Operator Innovation.

Trustees to meet Pensions Authority over INM plan to wind up scheme

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Marketing toolkit for Start-ups

Pinterest focused on its small group of passionate users and incentivised influencers to spread their product. They started holding meetups for these users, where they could get feedback and help get the word out.

Amobee Appoints Data & Technology Expert Todd Chu as Senior Vice President, Global Operator Innovation

SINGAPORE–(Marketwired – Dec 12, 2016) – Amobee, a global leader in marketing technology, today announced the appointment of data and technology expert Todd Chu to the position of Senior Vice President, Global Operator Innovation.

Chicago Auto Show Partners With Word Of Mouth Marketing Association For A Fifth Year To Present The 2017 Driving …

13, 2016 /PRNewswire-USNewswire/ — For a fifth consecutive year, the Chicago Auto Show has partnered with Word of Mouth Marketing Association (WOMMA) to present the Driving Engagement Award to an auto manufacturer with the most outstanding social …

The Key to Marketing to Millennials Is Passionate Influencing

In the email, provide the subscriber with a link that allows them to post a pre-crafted message to their Facebook, Twitter, Instagram, or Pinterest account. Once clicked and successfully shared, your landing page can direct them to a page containing a …

The Top 7 Online Marketing Trends That Dominated 2016

We’re also seeing more opportunities for conversions in different applications; for example, Google is offering more shopping options for advertisers, and even social platforms like Pinterest are working harder to hybridize “social media” and …

8 Powerful Ways to Market Your Business on a Limited Budget

Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. Here some … Popular social media channels include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat. Each of these …

Pinterest Unveils 100 Ideas to Try in 2017

The Pinterest insights team analyzed the search and save activity from the past year to identify the emerging trends on Pinterest. The final result is our official trend report, the Pinterest 100. It features the top 100 trends across key categories …

8 Powerful Ways to Market Your Business on a Limited Budget

Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. Here some … Popular social media channels include Facebook, Twitter, Instagram, Pinterest, Reddit, LinkedIn, Google Plus and Snapchat. Each of these …

Why is Influencer Marketing the Next Big Thing?

For DSW, the rules required contestants to follow the brand on Pinterest and create a board, especially for the contest. And then they need to pin some shoes and outfits from the brand’s pin board.

Why is Influencer Marketing the Next Big Thing?

For DSW, the rules required contestants to follow the brand on Pinterest and create a board, especially for the contest. And then they need to pin some shoes and outfits from the brand’s pin board.

There’s Still Time! Last Minute Search Ideas

There are fewer than two weeks left in the 2016 holiday shopping season, and while many – if not most – marketers are deep into their search marketing plans, there’s still time to make adjustments and get those last-minute customers. By quirk of the …

Few consumers are buying on Pinterest, Macy’s says

Latest Marketing News. Amazon goes on an email blitz this holiday season. Amazon sent out 56% more email campaigns from Nov. 29-Dec. 10 than … Read Now · Few consumers are buying on Pinterest, Macy’s says · Helping website newcomers find their …

Global Launch Of Humalytics Creates Excitement, As Exclusive Bonus Released by HQuentino

There are now new measurements available and new data companies are joining the Marketing Partners program that Pinterest has been developed. This program was first introduced in April 2015 to make automated tools available to advertisers.

Vivendi’s Bollore turns up heat on Berlusconi over Mediaset

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Yes, Some Social Media Platforms Are Better for Your Brand than Others

The company also takes time to produce content specifically for LinkedIn’s platform and how its users engage with content, which is a luxury its marketing team likely wouldn’t have enjoyed if they were still trying to find success on Pinterest and Tumblr.

Chicago Auto Show Partners With Word Of Mouth Marketing Association For A Fifth Year To Present The 2017 Driving …

13, 2016 /PRNewswire-USNewswire/ — For a fifth consecutive year, the Chicago Auto Show has partnered with Word of Mouth Marketing Association (WOMMA) to present the Driving Engagement Award to an auto manufacturer with the most outstanding social …

10 Tips to Improve Your Pinterest Campaigns

It is important that you don’t follow only one niche and focus on a variety of pins that attract the general public. If you have an internet marketing business, then you might want to go through these Pinterest marketing tips and pin out the marketing …

Social Media Marketing for Local Business Today

With the coming of platforms like Facebook or myspace, Twitter, LinkedIn, Pinterest and Instagram businesses today, we have received an opportunity to promote their businesses with almost no costs.

Five Social Media Tips To Create A Focused Marketing Strategy

With rumors of Instagram incorporating live video streaming and Twitter’s surprise decision to shut down Vine, the six-second video capture app it acquired just four years ago, the social media platforms you choose to implement into your marketing …

Yes, Some Social Media Platforms Are Better for Your Brand than Others

The company also takes time to produce content specifically for LinkedIn’s platform and how its users engage with content, which is a luxury its marketing team likely wouldn’t have enjoyed if they were still trying to find success on Pinterest and Tumblr.

Social networks’ Buy buttons aren’t working

Facebook, Instagram, Pinterest and other social networks have spent more than a year rolling out Buy buttons that enable consumers to buy directly on their platforms.

Pinterest brings “Promoted Pins” service to Canada

“That’s why Promoted Pins help businesses reach their marketing goals.” The U.K. version of Pinterest became the first outside the U.S.

JOHN GRAHAM: No magic to marketing, but it works

Social marketing. Choose and nurture the social platforms that work best for your business. Don’t dilute your efforts by trying to be everywhere.

Pinterest Unveils 100 Ideas to Try in 2017 | SocialTimes – Adweek

Head of category insights Stephanie Kumar described how Pinterest curated the list in a blog post. The Pinterest insights team analyzed the search and save …

3 Awesome Examples of Lifestyle Content Marketing

Whole Foods also has an extensive social media presence, where they actively engage their customers on platforms including Facebook, Pinterest, or Instagram. Covering all aspects of health and fitness, Whole Foods serves not only to provide customers …

NASA and Sony PlayStation embrace visual content with Giphy partnerships

On Pinterest, NASA is posting new and historic images and videos, known as pins, to collections called pinboards. This social media platform allows users to browse and discover images from across NASA’s many missions in aeronautics, astrophysics, Earth …

How Instagram’s New Bookmarking Feature Will Change the Way You Market

While Instagram’s new feature sounds similar to a Pinterest board, it’s important to keep in mind that the two platforms are still different in many ways.

17 Marketing Trends To Watch Out For In 2017

Influencer marketing is on the rise, because people tend to trust recommendations from people they see as thought leaders. The right influencers establish credibility through each social media post or advertisement.

2017 Marketing Trends to Keep An Eye On

More and more web traffic is coming from mobile devices, Facebook and Pinterest continue to grow, and those trend are not likely to change.

JC Decaux signs €30m national bus shelter contract

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Optimizing Video Marketing On YouTube

Driven by consumer’s voracious appetite for video content, video marketing has become an important part of social media marketing. With platforms like Twitter, Facebook, Pinterest, and Instagram launching their own video application, videos can be …

Openings and New Hires at Foursquare, Pinterest and Verve

Pinterest has hired Brian Monahan as Head of Vertical Strategy. Most recently, Monahan was running his own event platform startup and was Vice President of Marketing at Walmart. While at Walmart running the marketing team he also spearheaded user …

What Is Social Media Marketing? [Guide]

On other networks, such as Pinterest or Twitter, organic reach is less relevant since engagement is not the key determinant of who will see your content at any given time.

Optimizing Video Marketing On YouTube | IMSoup

Video Marketing on YouTube is one of the search marketing trends to look forward to in 2017. Even experts say that visual content, including video, will go big in …

Buy buttons fail to show return on investment

With social platforms moving away from direct purchases, online merchants should focus on marketing via social media. Until recently, social commerce referred largely to making purchases on a platform – like Facebook or Pinterest. But as consumer …

Traffic & Conversion Summit

Every year, thousands of the worlds smartest marketers descend on San Diego, California to learn what’s new, what’s hot, and what’s actually working RIGHT NOW in digital marketing. Here’s what you can expect to learn at this year’s Traffic & Conversion …

#SocialSkim: Facebook vs. Netflix; Instagram Live Video; Twitter Livestreaming: 12 Stories This Week

The company is teaming up with the likes of Snopes, ABC News, and the Associated Press, along with an international fact-checking organization, to let users report misleading or fake stories until those stories are confirmed by the third-party fact …

Global Launch Of Humalytics Creates Excitement, As Exclusive Bonus Released by HQuentino

Mr. Quentino suggests that Humalytics users take advantage of Pinterets latest marketing updates. Pinterest is making some changes to the analytics available to advertisers.

Trinity Mirror sees fall in print advertising revenue

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In fact, 63% of retailers have plans to make investments in areas of social media marketing and advertising in 2016, according to a survey conducted by TimeTrade.

Unlock The Secret Potential of Every Social Network

These are Instagram, Snapchat, Pinterest and a few others that you can consider using. Each of these … Unlock their potential and you’ll be able to boost your social marketing campaign. Anyone can …

Viralwoot for iOS Enables Pinterest and Instagram Post Scheduling

Viralwoot is the newly released iOS app that’s helping marketers, bloggers and brands to schedule Instagram and Pinterest posts. The app also allows users to manage and promote Pinterest content, monitor Pinterest growth, increase their following and …

Meet the Woman Behind Apple’s Icons

Kare now works at Pinterest, where she’s a product-design lead. … The original Macintosh group had many women in key roles: CFO Debi Coleman, controller Susan Kelly Barnes, engineering documentation manager Linda Wilkin, international marketing …

From one Windy City to another

By Tim Monroe facebook twitter google_plus reddit pinterest linkedin mail. Willie Nelson’s “On the Road Again” might not be his … Tinker has no clients yet, but is just starting to do some marketing. “Rates are negotiable but I’ll offer lower rates …

Social Media Editor/Manager

The Social Media Editor/Manager will be responsible for audience development and brand presence across all PUNCH social media platforms, and will be embedded within the Editorial team.

Julia’s Butterfly Foundation announces two additions to Board of Directors

Melissa Shiel, Keller Williams sales associate, and Eva Smith, head of integrated marketing at Pinterest, joined Julia’s Butterfly Foundation’s Board of Directors.

‘We were wasting time churning out tweets’: The Economist guide to quality over quantity

As the Economist’s social media team matures, it has moved away from playing a volume game to posting fewer posts of more quality.

Chilean avocado crop larger, but limited US supplies expected

While this year’s crop is predicted to be up about 10 percent, exports to the United States are not expected to grow tremendously, but there could be some marketing opportunities especially on the early end of the deal. Karen Brux, the U.S.-based …

5 Signs You’re At A Millennial Wedding

“I knew I was at a millennial wedding when my cousin had flyers all around the wedding telling everyone to post their photos on social media,” says 21-year-old Peter Phraner, a fashion marketing student in Manhattan who dutifully used the wedding …

How to Maximize Social Media: Be Human

When Paradiso started his agency 10 years ago, he went a different route. Paradiso Insurance, as well as his marketing firm, Paradiso Presents, both have big Twitter personalities.

10 mobile statistics marketers will love

With the YouTube app appearing on 59.4 percent of all smartphones (with native mobile web usage probably bringing that number to closer to 85 to 90 percent) and Instagram (38.4 percent) and Pinterest (25 percent) bringing up the rear in ComScore’s top …

Search Marketing Is The Future, Right?

Hello Society increased referral traffic from 3,952 to 16,592 in one month on Pinterest. All of this is how I now understand search will work in the future.

How your old content can help with SEO

Content marketing is about quality, and if something isn’t helping you, there is no need to have it live. You don’t need anything unnecessarily slowing down your website and turning off readers.

Search Marketing Is The Future, Right?

Hello Society increased referral traffic from 3,952 to 16,592 in one month on Pinterest. All of this is how I now understand search will work in the future.

10 Disruptive Marketing Trends All Marketers Should Consider

These graphs are growing by leaps and bounds owing to mobile, broadband, and high-quality content on platforms like Facebook, Instagram, Twitter, Tumblr, LinkedIn, Pinterest and Snapchat. 6. Brands will act as their own multimedia, bypassing press and …

Be Original Fellows Wrap Up Whirlwind Summer Fellowship with Visits to Bernhardt, Design Within Reach, and Ligne …

We rounded out our manufacturing leg of the summer by visiting Bernhardt’s manufacturing facilities in North Carolina, followed by Design Within Reach, Ligne Roset, and Herman Miller who showed us the ropes in the marketing and sales side of things.

Pinterest is losing to Snapchat in the battle for digital ad dollars

A March 2016 online marketing survey conducted RBC Capital Markets shows that advertisers were interested in both Snapchat and Pinterest, but Snapchat passed Pinterest for the first time. “A record high 45% of respondents indicated an interest in …

For Maximum Benefit Marketers Must Combine Email and Social Media

Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now ».

Trump vs. Clinton battle goes digital

She also makes use of two digital platforms— Medium and Pinterest— that Trump does not appear to use. Jason Mollica, the president of JRM Comms, a public relations and marketing firm, said that in general, it makes sense for a brand— or a political …

Inside the Agency: In a former print shop, Protein plots its future growth

Will Rowe, who founded insights agency Protein in 1997, describes his company’s marketing strategy as “onion love”: “With every layer you peel back you find out a little bit more,” he said.

Coke sees social media gold at Rio Games

Coke has a presence across every social media platform, from Pinterest to Tumblr to apps on iPhone and Android. … “Being relevant has always been important to marketing,” said Peter Callaro, group director of integrated marketing content for Coke.

Chilean avocado crop larger, but limited US supplies expected

While this year’s crop is predicted to be up about 10 percent, exports to the United States are not expected to grow tremendously, but there could be some marketing opportunities especially on the early end of the deal. Karen Brux, the U.S.-based …

5 Digital, In-Demand Jobs That Didn’t Exist 10 Years Ago

Many of these newly created jobs may sound foreign to some, but they do serve traditional marketing and communication needs in companies, just in different ways.

Tag, You’re It

You have just added cranial remolding services to your list of O&P services and you need help marketing it. Don Draper would tell you that babies and puppies are two of the most “awwww”-inducing subjects you can use in advertising so you are off to a …

Success online: Like everyone, GoNOMAD in South Deerfield periodically updates to stay relevant

The business makes money by running display advertisements on its website, and promoting businesses through online marketing campaigns. GoNOMAD makes a commission on each ad click, and charges for ad … During a recent six month promotion for a …

How HiSmile founders Nik Mirkovic and Alex Tomic used social media to turn teeth whitening into a $10 million business

HiSmile’s marketing is done entirely on social media, which Mirkovic and Tomic say allowed them to take a scattergun marketing approach in the first six months, promoting the brand to anyone and everyone aged 15 to 35, before discovering their niche …

Social media is drug and we’re all under the influence!

“We simply can’t get enough of their Instagram accounts or Pinterest boards, their Tweets, recipes and moving Facebook posts.

J.McLaughlin’s Social Party Is In Full Swing

It has also moved marketing dollars from traditional paid advertising to the digital side and now not only has a “fully responsive” site but also a very interactive presence on Facebook, Instagram, Twitter, Pinterest, Google Plus and LinkedIn, as well …

‘Bad Moms’ and taking the shame out of motherhood on screen

With an empathetic view on modern motherhood, these films and shows often reflect the anxieties of women stretched to the limits by an era of helicopter parenting, tiger moms and Pinterest-ready perfectionism. Hoping that moms just want to have fun …

Social Media News Roundup: Twitter Struggles With Video Ad Pricing

James Allen brings you the latest in social media marketing news, including Twitter’s struggle with video ads, Facebook’s semi-secret targeting tools, Pinterest’s latest shopping update, and more.

Facebook Successfully Tests Drone, Pinterest Adds Buyable Pins to Web, More

“Email marketing is dead.” If you’ve been involved in the world of marketing over the last few years, you’ve likely heard that declaration more than once.

Why data science can make applications smarter

With current polls indicating that user generated content is trusted by 50% of consumers and that it is 20% more influential on purchases [Ipsos MORI, 2014], using UGC is an obvious step and some marketing platforms have succeeded in making it easy to …

#SocialSkim: Why Social Media Satisfaction Is Falling, Plus 11 More Stories This Week

In terms of rankings, Wikipedia ranked first with 78% satisfaction, with YouTube (77%), Google+ (76%), and Pinterest (76%) following closely.

Lex and Cozad hosting marketing workshops

In an effort to address a pressing area for the local business community, the Lexington and Cozad Chamber of Commerce collaborated to sponsor a monthly workshop series titled “Demystify Marketing” led by Judy Pederson, owner of ProPrinting and Graphics …

6 Social Media Tips And Tricks To Get Your Online Sale

With my 25+ years experience in sales and marketing, and 7+ years experience in social media, I have learnt the difficult art of making a sales from the strategic use of social media and digital marketing. Here are 6 of my social media tips and tricks …

Momentous Entertainment Group, Inc. (MMEG) Video Content Streaming Deal with Poolworks Germany Social Network …

July 29, 2016 (Investorideas.com Newswire) The deal with 10 million-plus subscriber Poolworks Germany is a perfect fit for an acquisitive and already diversified entertainment and direct response marketing company like Momentous Entertainment Group …

Pinterest is losing to Snapchat in the battle for digital ad dollars

A March 2016 online marketing survey conducted RBC Capital Markets shows that advertisers were interested in both Snapchat and Pinterest, but Snapchat passed Pinterest for the first time. “A record high 45% of respondents indicated an interest in …

The one size fits all method in marketing should be put to rest

With the rise of platforms such as Instagram, Pinterest and Snapchat, internet users now have on average 5.54 social media accounts each.

Furniture of America launches catalog at Vegas Market

“Since the company’s inception in 2006, the mission has always been to offer an extensive selection of home furnishings with outstanding value,” said Michael Genrich, senior vice president of sales and marketing. “And, as a full-line furniture resource …

The Effectiveness of Search

With so much of our time being spent optimizing for user experience and so much of our work measured on conversions, SEM has become a major part of our marketing roadmap – a new way to optimize your brand without leaving your desk. Understanding the …

Inside A Content Hit: PopSugar’s Fruity Pebbles No-Bake Cheesecake

PopSugar also knew from Adobe Analytics that “no bake” searches trend during the summer, said Chris George, SVP of product marketing for PopSugar. “Viewers like shortcuts,” he said. “That made it appealing to our audience. The idea of using childhood …

Don’t Waste Time! Distribution Is Key To Content Marketing Success

Pinterest combines images with videos and your unique keywords to bring an idea to life for your audience. Make use of your content with pics to illustrate it as well as a link to the content that inspired it.

Sugar-Coating Change: Supermarkets Finding Healthier Future in Better Nutrition

H-E-B also owns a “healthy and delicious” Pinterest board, with recipes that appeal to its more aspirational shoppers. Marsh Supermarkets: This Midwestern chain employs an in-house dietitian, Mary … The cereal giant Kellogg, for example, has launched …

Real Estate: High-tech tools to sell your home

These days nearly everyone is on at least one social media platform, whether it be Facebook, Instagram, Twitter or Pinterest, so including a social media strategy in your home’s marketing plan is becoming par for the course. “A well-placed post on …

The Effectiveness of Search

With so much of our time being spent optimizing for user experience and so much of our work measured on conversions, SEM has become a major part of our marketing roadmap – a new way to optimize your brand without leaving your desk. Understanding the …

The county fair is a longstanding, 70-year tradition

And that’s the best part about it for me, connecting with people I haven’t seen in months and having a good time,” said Kandi Pendleton, marketing and events manager at the Sweetwater Events Complex. “They draw people together and give everyone a …

The county fair is a longstanding, 70-year tradition

And that’s the best part about it for me, connecting with people I haven’t seen in months and having a good time,” said Kandi Pendleton, marketing and events manager at the Sweetwater Events Complex. “They draw people together and give everyone a …

3 Ways to Get Your Own Digital Platform

Network businesses have always been around, from matchmakers to real-estate brokers. Digital platforms, like Airbnb, Pinterest, Snapchat and Uber, add another dimension. They operate quite differently from traditional product and service providers.

Getting up early for yoga, breakfast and creative time? Yeah, you’re probably doing the same as the rest of us

Thanks to clever marketing, we all know that there is a perfect way to start your mornings, and thanks to social media we all know that we aren’t doing it right.