MarketInk: Longtime Agency Head Scott Mires Retiring After 30 Years
Other IABC/San Diego board members include: Heidi Everly, senior corporate communications specialist, AMN Healthcare, as VP of marketing and social media; Alison Winkler, corporate communications partner, MedImpact Healthcare Systems, as VP of …
How marketers can drive engagement across social channels
As visual forms of communication become essential to grabbing consumers’ attention, we’re now seeing over half of Instagram consumers using the service to interact with brands, and a third of Snapchat users doing the same.
Other IABC/San Diego board members include: Heidi Everly, senior corporate communications specialist, AMN Healthcare, as VP of marketing and social media; Alison Winkler, corporate communications partner, MedImpact Healthcare Systems, as VP of …
Use Persona-Driven Marketing Tactics to Drive Buyer Engagement
In this webinar, Ken Wincko, SVP of Marketing at PR Newswire, stresses that as buyer behaviour changes, there are certain success factors you can include in your communications plan that can drive engagement.
Why Smart Social-Media Marketing Is Brilliant SEO Strategy
One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type of business to your address and phone number.
Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social Media
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses.
What do retailers have in common with APIs?
In the past few years there has been huge backlash over the marketing bombardment from ad-blockers and aggressive spam filters.
So many marketing execs from high-profile tech companies are speaking at this conference
Digital Summit 2015. (Courtesy photo). At this year’s Digital Summit Philadelphia, learn from MGM Resorts International’s VP of Social Media Marketing Beverly Jackson, plus marketing execs from Google, Pinterest, Adidas, Bit.ly and National Geographic.
The Ultimate List of Time Management Tips for Digital Marketers
Check out this post on 29 of the best PPC tools, or the PPC section of our list of 99 online marketing tools, and see if any of them could save you time and effort.
Glendon Bar and Kitchen to shut down after owner moves away
-Social Media Marketing: remotely promote store via Instagram, Pinterest, FB, Twitter. • Help Wanted. Watermen and waterwomen wanted!
Use Persona-Driven Marketing Tactics to Drive Buyer Engagement
In this webinar, Ken Wincko, SVP of Marketing at PR Newswire, stresses that as buyer behaviour changes, there are certain success factors you can include in your communications plan that can drive engagement.
So many marketing execs from high-profile tech companies are speaking at this conference
Digital Summit 2015. (Courtesy photo). At this year’s Digital Summit Philadelphia, learn from MGM Resorts International’s VP of Social Media Marketing Beverly Jackson, plus marketing execs from Google, Pinterest, Adidas, Bit.ly and National Geographic.
Graphic: UCLA researchers find BPS harmful to women’s eggs
2 positions: -EXPERIENCED (only) eBay sellers to create listing for a booming online Consignment Store. Knowledge of Designer Fashion a +. Hrs are flexible.
After 40 years, IKEA Canada continues to inspire Canadians with new product designs for a better everyday life
Stemming from the marketing campaign ‘It Starts With The Food’, IKEA challenges expectations that make our lives unnecessarily demanding.
Facebook, Instagram Are Influencers’ Favorite Social Platforms
… were considered to be among the best social media platforms for influencer marketing, especially given that most influencers use photo and video content when marketing on behalf of brands. What is surprising is that only 10% of influencers cited …
UCLA hosts National Diversity in Libraries Conference
-Social Media Marketing: remotely promote store via Instagram, Pinterest, FB, Twitter. • Help Wanted. Watermen and waterwomen wanted!
Millennial women and visual platforms
Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers. And in our work with influencer marketing campaigns, as well as our consumer research studies, we have particularly seen how visual …
Burberry reveals campaign it hopes will woo shoppers to first ‘straight-to-consumer’ collection
Burberry has revealed what could arguably be its most important marketing campaign to date as it looks hit the reset button on the brand with its first ‘straight-to-consumer’ collection following several challenging quarters.
Rio recap – Aug. 15
-Social Media Marketing: remotely promote store via Instagram, Pinterest, FB, Twitter. • Help Wanted. Watermen and waterwomen wanted!
A Money Making, Stress-Free Social Strategy
… much as possible. That includes other forms of media, like podcasts, Slideshare presentations, infographics, etc. Think of networks like YouTube and Pinterest as potential extensions of your social marketing strategy, and the primary tool you have …
Pinterest Adopts Auction Method for Ads– Here’s how it’ll affect you!
Unfortunately, creativity seems to have been running dry, as more and more web giants are blatantly copying from each other, and yet surprisingly, it all seems to be working; just fine!
4 Helpful Ideas to Boost Your Online Product Launch
Social media marketing has become an integral part of an organization’s corporate strategy that companies are now hiring students straight out of college to post about their products on various platforms (Yes, this is an actual job).
4 Helpful Ideas to Boost Your Online Product Launch
Social media marketing has become an integral part of an organization’s corporate strategy that companies are now hiring students straight out of college to post about their products on various platforms (Yes, this is an actual job).
A Money Making, Stress-Free Social Strategy
… much as possible. That includes other forms of media, like podcasts, Slideshare presentations, infographics, etc. Think of networks like YouTube and Pinterest as potential extensions of your social marketing strategy, and the primary tool you have …
Rio recap – Aug. 15
-Social Media Marketing: remotely promote store via Instagram, Pinterest, FB, Twitter. • Help Wanted. Watermen and waterwomen wanted!
These Are the 5 PR Metrics You Need to Enhance Your Digital Marketing Strategy
16, 2016 /CNW/ – If you work in public relations or digital marketing, you know that despite both falling under the umbrella of marketing, these disciplines couldn’t be more different. Traditionally, PR was difficult to link to the bottom line, whereas …
BostInno Approved: The Startup Events You Need to Know This Week (8/15 – 8/19)
Speakers include Spreadshirt CEO Philip Rooke, Pinterest Head of Commerce Michael Yamartino and Vitamin Shoppe Chief Digital Officer Rose Hamilton.
3 Marketing Tips Small Business Can Learn from Online Dating
The same goes for marketing via social media. Your target customers may have profiles on Facebook, Twitter, Pinterest, Instagram and LinkedIn, but that doesn’t mean they are active or engaged users with each of these sites. For example, smartphone …
3 Marketing Tips Small Business Can Learn from Online Dating
The same goes for marketing via social media. Your target customers may have profiles on Facebook, Twitter, Pinterest, Instagram and LinkedIn, but that doesn’t mean they are active or engaged users with each of these sites. For example, smartphone …
How To Use The Internet To Build Your Business
Also if you’ll be doing a lot of the design of your site yourself, I definitely recommend searching Pinterest for page layout design examples.
Apple to launch iOS App Store Ads: An interview with Doubledown’s Brett Patterson
Apple’s move into app store ads is representative of the growing number of search-based paid media marketplaces (like Pinterest Ads for example). Brands will look more to search marketing experts, as your bidding and keyword expertise is much more …
UCLA named No. 12 overall in 2016 international ranking
-Social Media Marketing: remotely promote store via Instagram, Pinterest, FB, Twitter. • Help Wanted. Watermen and waterwomen wanted!
5 emerging trends in fragrance marketing strategy
The perfume market is ahead of the competition when it comes to embracing the “pindividualism” – pinterest/individualism – demanded by millennial consumers.
UCLA named No. 12 overall in 2016 international ranking
-Social Media Marketing: remotely promote store via Instagram, Pinterest, FB, Twitter. • Help Wanted. Watermen and waterwomen wanted!
Amobee Launches Triggers Digital Advertising Solution to Target Consumer Mindset
Amobee’s unified platform enables marketers to seamlessly plan and activate cross-channel, programmatic media campaigns using Brand Intelligence, and includes ads API integrations with Facebook, Twitter, Instagram, Pinterest and Snapchat. Amobee is a …
Credit Where Due: Unlocking Social Attribution
Consider a third-party technology providing advanced attribution capabilities: Some marketing technologies offer advanced attribution capabilities that adjust campaigns automatically, optimizing based on near-real-time input, but not every campaign …
CMO Today: Univision Wins Gawker Media Auction
It’s somewhat surprising that getting into video took Pinterest this long, given that competitors like Facebook, YouTube and Twitter are competing for a digital video ad market expected to reach nearly $13 billion in 2018.
Street Fight Daily: Ford’s Ride-Hail Ambitions, Yik Yak Shifts Focus to Local Connections
The app is part of a larger effort for more personalized, one-to-one marketing and enhanced CRM that moves Baskin-Robbins beyond a simple loyalty birthday program that offered a free scoop in exchange for customers’ birth dates and email addresses.
Pinterest joins the video ad battle
While on social networks such as Facebook video ads autoplay without sound as users scroll through their feeds, on Pinterest users are served an in-feed preview that they can scroll through both backwards and forwards. Clicking on a video opens a new …
Pinterest gets serious about video as it unveils new ad format with General Mills, bareMinerals and Kate Spade as …
“We’ve run several campaigns with Pinterest and consider video a natural evolution on how we want to connect with our Pinterest audience,” said Meredith Schaffner, Old El Paso’s marketing manager, adding that the brand’s customers were coming to …
Amobee Triggers activates campaigns based on a mix of online & offline signals
Marketing technology firm Amobee, a subsidiary of Singtel, has launched Amobee Triggers to enable advertisers to activate campaigns in real-time based on combination of online situational signals, offline data and brand engagement insights.
Social Media Matters—and Why Your Business Can’t Afford to Ignore It
Keep in mind that Twitter (TWTR) and Pinterest posts regularly show in search results. Having a presence on these and other social media platforms is a great way to be found, and in theory a great way to … If you’re able to hire a dedicated person …
Street Fight Daily: Ford’s Ride-Hail Ambitions, Yik Yak Shifts Focus to Local Connections
The app is part of a larger effort for more personalized, one-to-one marketing and enhanced CRM that moves Baskin-Robbins beyond a simple loyalty birthday program that offered a free scoop in exchange for customers’ birth dates and email addresses.
CMO Today: Univision Wins Gawker Media Auction
VIDEO PLAY: Pinterest is the latest company on the hunt for video advertising dollars. As WSJ reports, the image-discovery social network has rolled “promoted videos” in a beta program for advertisers, which plops videos from marketers in users’ feeds.
Credit Where Due: Unlocking Social Attribution
For all of the recent advancements in the industry, social marketers still struggle with attribution, and while that difficulty is understandable (can you explain your weighted attribution model and why you chose it?
Pinterest Marketing: How to Make Your Site “Pinnable?”
Pinterest may not be as popular as Facebook, but it is considered as the second largest social referrer being used by online publishers.
How Pinterest’s Timing Element Affects Your Marketing (and What You Can Do About It)
Imagine you’re watching the Indy 500. It’s lap two of the race and you’re thinking about placing a bet. The problem is all you know is how the drivers performed on lap one.
Amobee Triggers activates campaigns based on a mix of online & offline signals
Marketing technology firm Amobee, a subsidiary of Singtel, has launched Amobee Triggers to enable advertisers to activate campaigns in real-time based on combination of online situational signals, offline data and brand engagement insights.
Pinterest For Marketing & SEO
The majority of Pinterest users use the platform to buy stuff. That alone makes it a valuable marketing channel worth pursuing.
5 Must-Have Instagram Tools
With more than 60 million photos and 1.6 billion likes dished out per day, Instagram is a marketing goldmine, which all too often goes untapped.
