And that business has been steadily growing thanks to Fiocca’s constant networking, marketing and promotion. Because there is no retail location, she keeps the CookieText.

A CMO’s View: Nestlé Waters CMO Aims To Connect Web, Mobile & Brick-&-Mortar

A graduate of Bocconi University in Milan, Sciuto began his career at Procter & Gamble, where he spent nine years in marketing and sales roles. Today, the Nestlé Waters CMO talks to Marketing Land about the role social and digital platforms play within …

“Little egg-shaped treasures”: Why teens online are obsessed with a lip balm brand

And not just any old lip balm: while other brands pop up on the Instagram feeds and Pinterest boards of fans from time to time, the vast majority of posts focus on EOS, a brand of organic lip balm sold in distinctive spherical packaging.

Lowdown: Coke Taps Marvel For Super Bowl Ad

Other brands sponsoring the 168 Super Bowl keywords in January included Pepsi.com with a 2.1% click share, Walmart.com (2%), KraftRecipes.

Indirect Data Is the Travel Industry’s Secret Weapon

The question for marketers in the travel and hospitality industry is: How do they capture more than their fair share of this potential market?

North American Spirits & Wine Brokerage Promotes Nick Grieder to Vice President, General Sales Manager, Virginia …

Additionally, prior to NASWB, he held various sales and marketing roles within Glazer’s of Iowa. “I am excited for Nick in this new opportunity,” said Pete Hammer, Senior Vice President-West Control, NASWB.

HiFi unveils plans to go beyond the social network

HiFi CEO Winder Hughes said people know who his company is; now it’s for them to know what it does. The Ponte Vedra-based app – whose name has popped up on the Jaguars’ scoreboards and as a sponsor of One Spark – is looking to drive the …

Visual commerce platform Curalate raises $27M, plans to hire for new Seattle office

Curalate, the Philadelphia-based startup that helps marketers connect visual content to commerce, has raised a $27.5 million Series C round and plans to hire up to 15 additional employees for its new Seattle office.