Is it Time to Bring Back the Webring?
More recently, image and video sharing services like Instagram, Pinterest, SnapChat and Vine have captured marketers’ attentions, providing a means for consumers and companies to share rich content, their interests and their lives. So what is next?
Markerly Launches New Data-Driven Platform for Influencer Marketing Campaign Management
Using Influencer Search, brands can browse top profiles on YouTube, Pinterest, Instagram, Snapchat and Vine by keywords. The data can be filtered by engagement percentile, follower-count, location, and check-ins.
Flipboard and Pinterest drive interest-driven content and customized newsfeeds. Is it enough?
While Pinterest serves as a search and discovery service and Flipboard acts as a personal magazine, both have grown legions of users – 100 million and 82 million active users, respectively – who gravitate towards the applications because the content is …
IOT Thought Leader and Veteran Entrepreneur Joins Board of Performance Content Marketing Solution Ahalogy
We work with many of the world’s top brands and content creators to deliver meaningful marketing across content+social platforms.
Social Contests in 2016 – What’s Changed and Why You Can’t Ignore Them
2011 – Pinterest launches. This provides another social platform from which brands can launch a social contest. Pinterest, like Instagram, is all about visual content. 2012 – Facebook fan pages convert to Timeline. Businesses can no longer set a tab as …
IOT Thought Leader and Veteran Entrepreneur Joins Board of Performance Content Marketing Solution Ahalogy
Ahalogy has not only delivered ROI to its brand customers through Pinterest, but it also provides a great platform that can help marketers ‘reach’ and ‘listen’ to customers in any social network,” she says. In her new role, Chandra will serve as a …
Social Media Editor/Manager- Tailia
Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world.
Smile: The North Coast is online
The visitors bureau uses Facebook, where there are 9,000 “highly engaged” followers. Twitter is becoming a key channel for listening and media connections, Day said, while Instagram enables the organization to conduct marketing through images …
Markerly Launches New Data-Driven Platform for Influencer Marketing Campaign Management
Using Influencer Search, brands can browse top profiles on YouTube, Pinterest, Instagram, Snapchat and Vine by keywords. The data can be filtered by engagement percentile, follower-count, location, and check-ins.
Get A Little More Social With Personalized Domain Names
The simplest answer doesn’t require special content creation or a contract with a social media marketing firm (not that these are outside the realm of reasonable actions, but they do require more in-depth planning and budgeting).
Mod Farmhouse
Above: The white farmhouse, red barn, and white-fenced vegetable garden compose a rural archetype. The white farmhouse, with its swath of green lawn and bucolic countryside, is a Norman Rockwell-esque conception of a Midwestern farmstead.
Preserving Purpose Amidst the Noise in 2016
The way one uses Facebook or Twitter to promote a brand cannot be directly transferred to Pinterest or LinkedIn. A different approach is needed for successful marketing on different channels. Likewise, content marketing is an umbrella term for modes of …
The LaCroix guide to tapping ‘micro-influencers’
Lifestyle bloggers have pinned and shared their own customized LaCroix recipes on Pinterest. The brand has specifically turned to Instagram, Alma Pantaloukas, the brand’s former digital strategist, says on her LinkedIn profile.
Why Agencies Believe We Need Yet Another Video Platform: Because We Get Paid For Using Them
Citing reports that Microsoft is poised to announce a new video sharing platform called Huddle aimed at the business enterprise marketplace, moderator Ryan Hurley, Director of Performance Marketing,The Archer Group, asked the panel, “Do we need another …
UK Has Highest Programmatic Adoption Rate; Growing Investment in Retargeting
No wonder, then, that 38% would like to see retargeting applied to messaging apps, such as WhatsApp and Viber, as well as Instagram (37%) and Pinterest (32%). Programmatic advertising in general is met with a largely positive attitude: 58% of marketers …
Tumblr Taps Simonian To Head Marketing Partnerships
Put another way, Tumblr will have 23.2 million domestic users this year — less than half as many as Pinterest’s 54.6 million, and less than one-third as many as Instagram’s 89.4 million.
The 7 Building Blocks of a Solid Content Marketing Plan
Every 60 seconds 277,000 tweets are produced, 216,000 new photos are posted on Instagram, Pinterest users pin 3,472 images, and 72 hours of new video is uploaded to YouTube.
How the Convergence of Marketing, Ad Tech Led to Richer Data Insights
Marketers spend most of their time on marketing strategy, budgeting and planning–processes that require collaboration across business groups to analyze consumer data and insights.
Tumblr Taps Simonian To Head Marketing Partnerships
Put another way, Tumblr will have 23.2 million domestic users this year — less than half as many as Pinterest’s 54.6 million, and less than one-third as many as Instagram’s 89.4 million.
Small biz webinar looks to make sites stickier
His popular online marketing video series is one of the most popular on the subject and thousands of fans follow his national video blogs.
The Ultimate List of Marketing Statistics You Need to Know for 2016
(source); Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. But YouTube, Google+ and LinkedIn drive the most engaged traffic.
FWV Selected by Teen Cancer America as Pro Bono Marketing Partner
French West Vaughan (FWV), one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, today announced a pro bono partnership with Teen Cancer America(TCA), the national non-profit founded by rock ‘n’ …
Food becomes key ingredient for digital media groups
Food content has seen “dramatic growth” on the back of a shift to social media sharing says Esme Williams, vice-president of brand marketing at Allrecipes.com, the most popular online recipes website that was launched in 1997. “Fifty per cent of …
Finding The Right B2B Social Network For Your Brand
… wisdom hol b2b social network ds that LinkedIn is the dominant B2b social network, and TrackMaven’s report supports that notion for B2B overall.
Hands-on With Adobe Spark: Social Graphics, Web Stories & Animated Videos
The web and mobile app hybrid lets users whip up images and videos for use on social media, or within their marketing campaigns.
The Unexpected Beauty Trend French Girls Love
“We’ve seen more and more [people] in France searching for new looks and embracing ‘the grotesque’ with fierce statements like the ‘double eyebrow’, ‘painted eyelash,’ and ‘painted eyebrow’,” says Lucie Marquet, marketing manager of Pinterest France.
Food becomes key ingredient for digital media groups
Food content has seen “dramatic growth” on the back of a shift to social media sharing says Esme Williams, vice-president of brand marketing at Allrecipes.com, the most popular online recipes website, which was launched in 1997. “Fifty per cent of …
The B2B vs. B2C Marketing Stereotypes That Are Stifling Our Creativity
On the surface, B2B marketing seems much more serious – and far less frivolous – than its consumer-oriented marketing cousin. B2C marketing, by contrast, is stereotypically creative-driven: glossy print ads, lifestyle-oriented Pinterest boards, and …
10 Ways to Use Social Media, Analytics to Improve CX at Events
… most out of an industry trade show or expo, you have to do more than show up on the convention center floor. Chalk it up to digital technologies that have transformed customer experiences to interactive adventures – and changed the way businesses …
Google, GoDaddy Announce New Online Services for Businesses
Back in November 2015, Google dove into the world of Pinterest-esque photo bookmarking, allowing users to save photos and organize them in folders directly from their mobile browsers.
Is Snapchat the Next Buzzy Platform for Alcohol Brands?
Historically, social media used by alcohol brands has been challenging to navigate, as marketing and advertising for the liquor industry is highly regulated.
The B2B vs. B2C Marketing Stereotypes That Are Stifling Our Creativity
On the surface, B2B marketing seems much more serious – and far less frivolous – than its consumer-oriented marketing cousin. B2C marketing, by contrast, is stereotypically creative-driven: glossy print ads, lifestyle-oriented Pinterest boards, and …
RE/MAX ADVISER: Social media and real estate
With more and more people using sites like Facebook, and applications like Twitter, Pinterest and Instagram, having a presence on social media is almost an absolute must.
Madeline Stuart: L.A.’s Delightfully Testy Tastemaker
MS: I wanted to go into advertising, or the music industry, on the marketing and promotion side. I insisted that my father buy me a business that sold … Just pull a few images off Pinterest and you’re ready to go. I call it scavenger decorating …
9 Technologies That Could Change the Game for Product-Based Businesses
Imagine marketing campaigns where people live broadcast opening, using and sharing a product. Soon customers will begin to demand to see products used and demo’ed in real life and with live broadcasts.
Madeline Stuart: L.A.’s Delightfully Testy Tastemaker
MS: I wanted to go into advertising, or the music industry, on the marketing and promotion side. I insisted that my father buy me a business that sold … Just pull a few images off Pinterest and you’re ready to go. I call it scavenger decorating …
Bridging a Tech And Talent Gap
By Shawn Herring, Chief Marketing Officer, Torchlite Marketing … Businesses with a successful web strategy maintain and execute promotion of their brand on multiple social media channels like Facebook, Twitter, Instagram, Pinterest, and the like.
Old Cosmetics Made New Again Through the Art of Digitization
“These images are things that I see everyone pinning on Pinterest and that sort of thing,” says Wendt. “There’s a lot that researchers and scholars would be interested in.
Madeline Stuart: L.A.’s Delightfully Testy Tastemaker
MS: I wanted to go into advertising, or the music industry, on the marketing and promotion side. I insisted that my father buy me a business that sold … Just pull a few images off Pinterest and you’re ready to go. I call it scavenger decorating …
Blais Real Estate welcomes Dianne Rossi as the new addition to local staff
Whether you are looking to list your home for sale or purchase a home you can trust that we have the marketing tools to complete the sale.
Blais Real Estate welcomes Dianne Rossi as the new addition to local staff
Whether you are looking to list your home for sale or purchase a home you can trust that we have the marketing tools to complete the sale.
The 3-Step Plan to Save Your Media Business
If you don’t let them express themselves, they will go to Facebook, Twitter, Instagram or Pinterest to do so. You must have your own platform.
The 3-Step Plan to Save Your Media Business
If you don’t let them express themselves, they will go to Facebook, Twitter, Instagram or Pinterest to do so. You must have your own platform.
Networking may be your best marketing strategy
It is important to figure out how LindedIn, Facebook, Twitter, Instagram, Pinterest and all the other dynamic digital platforms can play into your overall objective to extend your network as a business-building tool.
Social Media Growth Statistics
It is important that businesses stay on top of these numbers so they understand how they need to change their online marketing strategy, if at all. … Snapchat has become a serious contender with 200 million active users, and Pinterest has 100 million.
Redefining Modern Sales Enablement
For sales and marketing teams evaluating technology alternatives, understanding the evolution from legacy to truly modern is essential to making informed decisions.
How to Create a Social Media Measurement Plan
For instance, if you’re endeavoring to reach a female target market and your company translates well into images and pictures, you’ll want to consider using Pinterest. If you’re a B2B brand marketing an upcoming event, consider LinkedIn. That said …
4 Ways to Turn Employees Into Brand Ambassadors
Brand ambassadors have a word-of-mouth power that marketing dollars can’t buy and they really humanize your brand. Moving back to Apple, if you’re friends with any … the person represents the company’s brand. A marketing guru who breathes your brand …
The 7 Characteristics of a Profitable Instagram Strategy
As a result, you need to be focusing in rather than going generic with your Instagram marketing strategies. Creating content on Instagram which would be appealing to your target market just makes sense.
Galleri5 Aims To Disrupt The Visual Content Discovery Space By Unlocking The Potential Of User-Generated Photos
As a management consultant with Booz & Co and then as a senior strategist with Adani Group, Rahul Regulapati, an IIT Madras and IIM Ahmedabad alumnus, was engaged with brands in the digital space and used to run a lot of marketing campaigns, …
