Influencers, from a content marketing standpoint, are people or organizations with a wide reach and are the outlet people turn to for opinions or information.

Caterpillar Announces Officer Retirement and Further Consolidation of Divisions

“Much of Steve’s career has been spent in marketing and commercial engines, and in his most recent position, he has provided critical leadership in strengthening and aggressively growing Caterpillar’s electric power business,” said Jim Umpleby …

Moving targets and the aim for greater diversity at work

Dan Brooke, the broadcaster’s chief marketing officer and diversity champion, says targets help to focus minds. “It makes the way people think more disciplined.

Google launches AMP project to speed up, streamline mobile content

Tech partners adopting the new format during the launch include San Jose-based Adobe, Mountain View-based LinkedIn, and San Francisco-based Pinterest and Twitter. Another key to Google’s AMP launch is the effect on data analytics. Facebook’s Instant …

Adaptly (Happy B’day!) on Autonomous Platforms, Pintrest & Facebook and Instagram

Thursday, Feb 25th, at 10:30am (TimesCenter, FWD Stage, 242 W 41st St.)– Pinterest: From Inspiration to Conversion. Adaptly President Sean O’Neal along with Michael Akkerman, Head of Marketing Developer Partnerships at Pinterest, and Brian Magida, …

Trovagene Enters into Preferred Provider Agreement with Three Rivers Provider Network

… results; uncertainties of government or fourth party payer reimbursement; limited sales and marketing efforts and dependence upon fourth parties; and risks related to failure to obtain FDA clearances or approvals and noncompliance with FDA regulations.

Active Real Estate Joins Coldwell Banker Real Estate Franchise Network

“We are very impressed with the unmatched resources and marketing power Coldwell Banker provides and look forward to increasing the value we currently provide to our clients.

The journey to in-moment advertising

This is further supported by the emergence of newer outlets that can be folded into marketing strategies, such as Snapchat, Pinterest, and Instagram. With all these new dimensions, the real challenge of digital advertising is getting the mix right …

5 Factors That Are Brewing the Perfect Storm for Social Shopping

We (marketers) have all been waiting for this moment for the last decade: The moment social media goes from being an engagement platform to a revenue generation tool.

MTSU advertising majors’ Fight Stereotypes in Murfreesboro and Beyond

Juniors Kate Benton of Smyrna and Haley Bartley of Ooltewah, Tennessee, and senior Jane McCaffrie of Portland, Tennessee, showcased their project, “Double Take,” earlier this month in Washington as part of a global competition sponsored by marketing …