Hispanicize Founder Manny Ruiz: Power In Unity At Upcoming 2016 Event
MIAMI, Fla –Latinos leading the worlds of digital content, marketing, journalism and film will soon be brainstorming and sharing ideas at what has become one of most influential Hispanic yearly events.
SEJ Insiders: Tools & Services for #SocialMedia
Over the past several years, we have broken down and rebuilt our social media tactics in order to be sure we are “helping marketers succeed with best-in-industry guides and breaking news while cultivating a positive community” (ICYMI, that’s from our …
Data Sheet—Monday, March 28, 2016
… a marketing team that isn’t increasing their social media budget—Forrester Research estimates spending for 2016 at $15.5 billion.
Social networks adding buy buttons, but do consumers actually want them? [study]
Buy buttons on social media can be a boon for small businesses that don’t have the capital or tech power to create their own mobile shopping app.
SMBs Still Favor Facebook
Twitter was a distant second, used by 49%, followed by LinkedIn at 42%, Pinterest at 31%, Instagram at 28%, Snapchat at 11%, Vine at 8%, Medium and reddit, both at 6%, and Periscope at 4%.
Moorpark, Ventura colleges will offer new degree programs in the fall
More information on the program is available at moorparkcollege.edu/departments/academic/game-design. The social media marketing program at Ventura will prepare students to use Twitter, Pinterest and similar sites to help business communicate with …
Packaged Facts: “Free From” Claims Help Drive Pet Food Market to $30 Billion
They affect many aspects of the industry, such as marketing messages, corporate philosophies, acquisition strategy, packaging and product attributes such as flavor and ingredients for pet food,” says David Sprinkle, research director, Packaged Facts …
Five Ways to Draw Traffic to a Blog Post
Does your B2C demographic hang out on Twitter, Facebook, Reddit, and/or Pinterest? Are you trying to find a B2B audience on LinkedIn or on message boards related to your niche?
When And How To Update Your Social Media [INFOGRAPHIC]
However, social media marketing isn’t as easy as posting updates to every platform and site. Depending on your target audience, marketing goals, and content, there are important factors that may affect the success of your strategy. To help individuals …
CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST
… of Instagrams and Tweets from their branded accounts, indicating they were dating despite a 31-year age difference, before revealing the images and video clips were part of a music video for Lowndes’ new song, Deja Vu, and an elaborate marketing stunt.
Too Few Companies Treat Social Marketing as a Conversation
But very few companies are encouraging two-way dialogues with their followers on Facebook, Instagram, Pinterest, Twitter, and YouTube.
With other social platforms ‘maxed out,’ InStyle magazine focuses on Pinterest
“The publishers we work with have seen continual traffic growth coming from Pinterest,” said Bob Gilbreath, president of marketing firm Ahalogy, which specializes in how brands and publishers can succeed on Pinterest. “On other platforms, you’re in …
DIY Weddings Made Easy with Epson Expression Premium XP-830 Small-in-One Printer
To plan a Pinterest-worthy wedding without letting loose the “bridezilla” within, couples are opting to take wedding planning and preparation matters into their own hands.
Will the addition of emoticons (emojis) to Facebook’s ‘Like’ button be a positive move for businesses?
Marketing campaigns need to consider other social channels too, so they’re not relying on one single source and placing all of their eggs in one basket.
NEPA Women’s Leadership Conference emphasizes workplace development
… CEO of Hospice of the Sacred Heart based out of Northeast Pennsylvania; Danielle Fleming, founder and CEO of NOTE Fragrances in Scranton and the Finger Lakes; Melissa Keklak, a University of Scranton graduate and founder of MMKpr; Susan E. Unvarsky …
ELR Media Group Is Seeking Graphic Design/Photography And PR/Social Media Interns In New York
Passionate about Fashion, PR, Marketing & Social Media. Exceptional knowledge of social media platforms including, but not limited to, Facebook, Twitter, Instagram, Pinterest, blogs, etc. A speedy writer with an eye for interesting fashion and …
The “brutally simple” world of Mandarin Oriental and Hobson’s views on digital
The consistency in messaging is clearly helped by the fact that the chief marketing officer, Michael Hobson, and his communications counterpart, Jill Kluge, have been with the group for more than 20 years.
Why the Snapchat App Is Betting Big on Native Content
In that way, major content brands can now deliver video to interested users in a familiar place with a ‘choose-your-own’ feel that was pioneered by Pinterest, Stumble Upon, and other sites that tailor content after users click what they’re interested …
How to market across 300 channels? Find out at Mobile Summit
One such chair is Nicole DeMeo, chief marketing officer of Glispa, which helps big companies market across large numbers of channels.
5 Great Social Media Marketing Tips For Appealing To Millennials
It seems that everyone these days is fixated on how they can appeal to Millennials – and rightfully so. In the US alone, they make up about a quarter of the population and wield an annual spending power of $200 billion.
Why the Snapchat App Is Betting Big on Native Content
In that way, major content brands can now deliver video to interested users in a familiar place with a ‘choose-your-own’ feel that was pioneered by Pinterest, Stumble Upon, and other sites that tailor content after users click what they’re interested …
Hampton Roads businesses create online content to attract customers
Ferguson focuses on customer engagement by using all eight major social media platforms, including YouTube, Twitter, Pinterest and Facebook in addition to email marketing. The company has garnered more than 238,000 followers on both its customer …
Brands can now pin how-to guides on Pinterest, but not as ads
Since 2013 brands and publishers have been able to pin things on Pinterest that go beyond the traditional pic-and-text pins.
Pinterest is testing video ads
That said, video behavior is not an organic one on Pinterest, so I’d be interested to see how they end up performing,” Orli LeWinter, VP of strategy and social marketing at 360i, told Digiday. Video has proven wildly successful and a lucrative ad …
Digital decor: harnessing the riches of online design sites
Looking more for ideas to pass on to a contractor or designer? Head over to Houzz or Pinterest. Don’t overlook retailers though.
The Recording Academy ® to Honor Three-Time GRAMMY Winners Zac Brown Band and Reps. Joseph Crowley …
The band is also represented by CAA, public relations firm Shore Fire Media and strategic digital marketing agency Girlilla Marketing. In addition to their musical endeavors, members of Zac Brown … initiatives, please visit www.grammy.com/Advocacy …
Royal Caribbean CMO Jim Berra on Marketing the Mega Cruise Line
The CMO talks with CMO.com about the brand’s social strategy and how it plans to market to up-and-coming cruise customers, including Millennials and new cruisers, as well as the importance of “failing fast.
Don’t just rubber stamp this store in the West Village
Many shoppers who gravitate to The Ink Pad in the West Village aren’t just customers. They are what marketing insiders call evangelists; they are fans of this store and thrive on its products.
The Importance Of Having A Good Content Strategy For Small Businesses
A business owner, or marketing employee in a small business is likely to wear a lot of hats. In large companies, there are often teams of … Smaller content pieces are hard to use as a marketing tool individually, but once you add them together you …
MIAMI, Florida – Latinos leading the worlds of digital content, marketing, journalism and film will soon be brainstorming and sharing ideas at what has become one of the most influential Hispanic yearly events.
LinkedIn Has Audience, But Lacks Engagement for B2B Brands
March 29, 2016: B2B brands are able to develop large audiences on LinkedIn, but are not engaging those followers as much as on other social media platforms, a new study by TrackMaven finds.
B2B brands enjoy most engagement on Instagram
Instagram is the social platform where B2B brands see the most engagement, according to research from TrackMaven (link is external).
Olapic Expands Its Visual Content Marketing Platform With Acquisition of Piqora
Piqora’s technology, including content scheduling for Instagram and Pinterest, measurement, analytics and reporting tools, and its shoppable Instagram solution Tapshop, will be integrated into the Olapic visual content marketing platform. Piqora’s …
Mugler taps into consumer vices for Angel Muse fragrance effort
“Luxury brands create a lifestyle around their fragrances, and this campaign is no different,” said Brittany Mills, director of digital marketing services at Mobiquity. “It is portraying a lifestyle and ‘obsession’ around certain things – so why not …
Olapic Expands Its Visual Content Marketing Platform with Acquisition of Piqora
Visual marketing platform integrates new content management & scheduling feature, adds shoppable Instagram solution Tapshop, and becomes a Pinterest Marketing Developer Partner (MDP) for content publishing. Olapic, a visual content marketing …
Digital decor: Harness the riches of online design
Head over to Houzz or Pinterest. Don’t overlook retailers though. Paint company websites are an underutilized home-design resource, said New York designer Karen Gray Plaisted.
L’Oréal’s success with video on Pinterest is good news for beauty advertisers
“Our audience is there to shop and discover new beauty products—not just scroll for fun—enabling us to capture them in a consideration mindset when they are further down the marketing funnel,” Kristen Comings, VP and president of integrated consumer …
RhythmOne Releases Full Year 2015 Influencer Marketing Benchmarks Report
SAN FRANCISCO, CA–(Marketwired – Mar 30, 2016) – RhythmOne (“1R”), a media technology company that connects audiences with brands through premium content across devices, today released its Full Year 2015 Influencer Marketing Benchmarks Report. The …
Where College Admissions Went Wrong
Another topic of focus is social media: “How do we use things like Pinterest, Instagram, Facebook … How do each of these things fit together and integrate into a more … In a National Association for College Admission Counseling survey that asked …
mRELEVANCE Creates Pinterest Campaign for Traton Homes
“In addition to promoting our new model homes, we wanted to take the opportunity to increase activity on our social sites,” explained Kimberly Garwood, director of marketing for Traton Homes. “(P)interact with Traton Homes did just that! Plus …
How to Create an Instant Connection with Influencers
Another great social media for connecting with your influencers are Pinterest and Instagram. There you can post pictures relevant to the topics you blog mostly about or the products/services you offer.
Learn cutting-edge strategies & tactics in earned, owned and paid social media marketing at SocialPro
Whether you practice earned, owned or paid social media marketing, SocialPro has tactic-packed sessions and an incredible speaker lineup from companies, agencies and brands like MMI Agency, Avalaunch Media, BMC, Pinterest, Allrecipes, E! Online, …
CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST
“Apple’s current refusal to comply with the court’s order, despite the technical feasibility of doing so, instead appears to be based on its concern for its business model and public brand marketing strategy,” the department says. Later in the day …
Pinterest Gets Its First President as It Eyes International Revenue
Kendall, who joined Pinterest in 2012 as its head of product, will now be responsible for revenue, partner marketing, partner product and operations, and commerce globally as the company doubles down its focus on international markets. A year ago …
Digital decor: Harnessing the riches of online design sites
In this photo provided by Decor Aid, co-founder and designer Sean Juneja used home design blogs and other online resources to help design a clutter-free, serene retreat from the bright lights and busy streets of New York City in a high-rise apartment …
Fine Furniture Design releases new sales materials, revamps website
HIGH POINT – Upper end case goods and upholstery resource Fine Furniture Design has announced further changes to its corporate branding, including a website redesign and new sales and marketing materials. Fine Furniture Design logo NEW The new styling …
Meet the Twenty-Something Irish Brothers Silicon Valley Can’t Stop Talking About
As has marketing: Ipsy co-founder Michelle Phan built a brand and a huge audience at minimal cost, thanks to her savvy use of online platforms such as YouTube.
Digital decor: harnessing the riches of online design sites
Looking more for ideas to pass on to a contractor or designer? Head over to Houzz or Pinterest. Don’t overlook retailers though.
Pinterest is testing video ads
That said, video behavior is not an organic one on Pinterest, so I’d be interested to see how they end up performing,” Orli LeWinter, VP of strategy and social marketing at 360i, told Digiday. Video has proven wildly successful and a lucrative ad …
Pinterest party for safety, fun
“Social media and integrating it with UC’s campus is very important,” said Howard Lee, a fourth-year marketing and information systems student, who took advantage of the opportunity to get professional headshots.
