Happy Returns looks to simplify online returns
Two former HauteLook executives are behind the returns project, which they pursued after their experience … Marketing. Pinterest takes its promoted pins international. Pinterest today launched promoted pins in the UK, which is a rapidly growing …
How personalization helped Z Gallerie boost engagement
Visual commerce platform Curalate and home goods retailer Z Gallerie teamed up for a marketing initiative that put personalization at the heart of the effort and achieved impressive engagement results from both prospects and existing customers.
Amazon dives deeper into AI with image analysis startup Orbeus
Two former HauteLook executives are behind the returns project, which they pursued after their experience … Marketing. Pinterest takes its promoted pins international. Pinterest today launched promoted pins in the UK, which is a rapidly growing …
10 Essentials Missing From Your Business Website
If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features.
The Daily Startup: Index Ventures Backs Intercom in $50 Million Series D
The San Francisco startup’s service offers products for enterprise customers’ sales, marketing, product and support teams to coordinate their communication with customers.
Forget $15 Per Hour — Retailers Must Revamp Everything Else
Recently, a group of writers at the content marketing site Contently – inspired by last month’s NCAA March Madness – put together its own “Social Media Championship Bracket.
Social Commerce Plays The Long Game
Recently, a group of writers at the content marketing site Contently – inspired by last month’s NCAA March Madness – put together its own “Social Media Championship Bracket.
9 Interesting Digital Marketing Stats From the Past Week
Mercedes-Benz has been kicking its Instagram game into fifth gear in recent months. For instance, the post below—seen on the car brand’s global account—on Thursday attracted 74,000 likes in its first three hours.
Recruiting Strategies for a Tight Talent Market
read the message targeted at Pinterest employees. “This place driving you mad? … Merijn te Booij, Genesys’s chief marketing officer, decided to stop waiting for the perfect candidate to appear though established channels. He partnered with HR to …
The Power of Thinking Small
For many people “getting on social media” and using it for marketing is huge task. In some cases, they’ve been resisting it for years but now that it’s 2016 see that’s no longer an option.
Don’t Diss Pre-Baby Dadchelor Parties
Doubters: look up the “Dadchelor Parties” Pinterest board, which now has over 13,000 followers, and according to a recent Pinterest stat, pins for “man showers” rose by 149% in 2015 (and the number continues to rise). Dads-to-be are wanting a piece of …
Save Time, Money, and Your Sanity With the 80/20 Rule in Marketing
What would happen if you kept just your successful Pinterest page and forgot about Twitter? Customer and client appreciation: Keep in mind that 80 percent of your revenue comes from 20 percent of your customers.
7 Tips to Help You Build a Strong Personal Brand Online
Jonathan Long is the Founder & CEO of Market Domination Media®, an online marketing agency that provides SEO coaching and online marketing consulting. Jonathan also created EBOC.co (Entrepreneurs & Business Owners Community), a private …
Recruiting Strategies for a Tight Talent Market
read the message targeted at Pinterest employees. “This place driving you mad? … Merijn te Booij, Genesys’s chief marketing officer, decided to stop waiting for the perfect candidate to appear though established channels. He partnered with HR to …
Brookville Area Chamber of Commerce presents awards
The mission of the Pennsylvania Great Outdoors is to develop and initiate programs and marketing strategies with the specific intent of increasing overnight travel related expenditures within Jefferson, Clarion, Elk, Forest and Cameron Counties, and to …
How 22-year-old Saman Pahwa achieved Rs 34 lakh revenue with his one-year-old startup
… (28) joined the business in April 2015 and they have invested Rs 1 lakh as seed capital. Simran, who also works in a FMCG company in Gurgaon, looks after the Digital Marketing, SEO, and New Product Ideas at Handmade Junction. … is in talks with …
How Made.com succeeds on Pinterest
Knowing that large purchases can take some time in the planning, MADE isn’t shy about directing customers to Pinterest, where their research may just convince them to make a purchase.
Olapic Acquires Piqora, Expands Visual Marketing Capabilities
Olapic, a marketing tech company that pulls images from social media to create sponsored ads, has announced the acquisition of Piqora, a visual analytics company.
How to Recycle Content: the 10 Best Ways
The “limbs” are the different social platforms, such as Twitter, Facebook, Pinterest, etc. You may be a starfish, with five arms, or an octopus with eight limbs.
5 Things Marketers Want to See in Pinterest’s Data-Heavy Advertising Business
Pinterest is playing the long game when it comes to working with brands. Since launching in 2010, the platform’s collected a trove of data on the products people search for and when they search for them.
Wedding bells ring at new University of Alberta exhibit
Clever marketing, it turns out, has a big influence on whether a bride’s dress will be white or cream, or how big of a diamond she’ll flash on her finger.
Olapic Acquires Piqora, Expands Visual Marketing Capabilities
Olapic, a marketing tech company that pulls images from social media to create sponsored ads, has announced the acquisition of Piqora, a visual analytics company.
How to Use Social Media to Accelerate Startup Success
A great social network for startups that are looking to find business partners, team members, and service providers. YouTube. Video content has become a powerful and productive marketing tool. Pinterest. An image sharing site that is especially …
The Brand Revolution: How the Housewares Industry Embraced Consumer Lifestyle Needs
Through blogs, as well as social platforms such as Facebook, Twitter, and more recently Instagram and Pinterest, consumers gained a voice in the marketplace.
Taking An Active Role In Social Shopper Marketing Activation
With almost 60% of Americans already actively using social media, brands and retailers recognize the important role that social platforms like Facebook, Pinterest and Instagram play in shoppers’ digitally enabled path to purchase. Brand and agency …
Why Your Business Needs a Strong Online Reputation and How To Build One
It needs to be a part of your broader marketing and branding strategy. Here are a few … For example, you must’ve seen brands with profiles on Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and every other social network in the world. But …
GoFanbase Offers Social Solutions at NADA 2016
Some opt to hire a social marketing manager for each location, but run into issues when that person leaves and still has access to social pages, or when they have complete control of the content with no editing or quality control.
Recruiting Strategies for a Tight Talent Market
read the message targeted at Pinterest employees. “This place driving you mad? … Merijn te Booij, Genesys’s chief marketing officer, decided to stop waiting for the perfect candidate to appear though established channels. He partnered with HR to …
Do’s & Don’ts When Using Blogging for Personal Branding & Job Search
Thus, fill your Feedly folders with RSS subscriptions to the best: Problogger, Copyblogger, and others at AllTop (topics: blogging, content Marketing, and writing. Then, go one step further and find these favorite bloggers on Twitter, Pinterest …
Peter Fougerousse
Peter Fougerousse is a serial Internet entrepreneur and an expert in digital marketing and new media with 18-plus years of experience launching and working with domestic and international companies.
Conversational Commerce And The Mobile Experience
Josh Engroff is taking the week off, but offers this (slightly updated) reposting of a previous commentary he wrote for Mobile Marketing Daily. It’s timely, especially in light of next week’s F8 conference, he notes. For any brand trying to tighten up …
3 soon-to-be social media trends you can profit on
This is already in the works in some moderate ways, on sites like Pinterest, Instagram, and Facebook. Pinterest has a “Buy It” option on iPhone, iPad, and Android devices, where you can buy Pinned products directly from Pinterest. Available products …
Increasing Floral Sales Through Generational Selling
At a recent PMA webinar on floral marketing, social media guru Vincent Ng offered strategies to help leverage visuals to grow floral customer audiences.
Google Adwords gets a Material Design Makeover
Google is making big visual design changes to it’s incredibly successful Google AdWords platform, citing the need for major changes to accomodate a more mobile-first world.
5 tools savvy marketers — and consumers — should know
Now, another galaxy of solutions can guide consumers and marketers to each other, including digital platforms such as Facebook, Twitter, LinkedIn, Instagram, SnapChat, Pinterest, blogs, YouTube channels, email and more. 3. A compass and a map.
Your local megastore could help with your home decor
… their towns, they might be surprised to know that Sears Home Services is the nation’s largest provider of residential services, such as appliance repair and home improvement,” says Chip Smith, chief marketing officer of home services and appliances …
CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST
Jerry Peters is the marketing manager for Southern Eagle Budweiser, located just down the street from the stadium. “Some charities are in here helping with concessions,” Peters said.
5 Slick Tips for Webshops to Build Customer Loyalty Through Social Media
Social media is a valuable tool in the marketing sphere, that’s a given. … Pinterest is a must if a good chunk of your demographic consists of females, especially millennials and the younger generation that are more likely to be active social media …
Your local megastore could help with your home decor
… towns, they might be surprised to know that Sears Home Services is the nation’s largest provider of residential services, such as appliance repair and home improvement,” says Chip Smith, chief marketing officer of home services and appliances at …
Cresent Fine Furniture Redesigns Website, Enhances POP Materials
… easy social media sharing,” said Richard Tomkins, director of sales and marketing for the company. “We’ve designed the new site to integrate with the dominant social media platforms including Facebook, Twitter, Instagram, Pinterest, Houzz and YouTube.”
Your local megastore could help with your home decor
… towns, they might be surprised to know that Sears Home Services is the nation’s largest provider of residential services, such as appliance repair and home improvement,” says Chip Smith, chief marketing officer of home services and appliances at …
Design websites friendly to homeowners, professionals
Head over to Houzz or Pinterest. Don’t overlook retailers, though. Paint company websites are an underutilized home-design resource, says New York designer Karen Gray Plaisted.
M&A roundup – week ending 4/9/16
Smartling is going to fully integrate the Jargon technology into it Global Fluency Platform, which will let the company’s brand clients, which include British Airways, InterContinental Hotels Group, Uber, AdRoll, Shinola, Spotify, Pinterest, Hasbro and …
Content Cheat Sheet: Quick Tips To Keep Your Readers Attention
This is a huge waste since a blog can be one of the best marketing tools available to the marketing department even if it is just a small company.
How homebuilders translate likes to clients
“Everyone is hitting the Web before any option when they research, and consumers are extremely well educated,” said Colleen Meloro, vice president of marketing at JM Weichert Group. “They are coming from all different parts of the state. It’s the first …
Digital decor: Harnessing the riches of online design sites
Decor Aid, co-founder and designer Sean Juneja used home design blogs and other online resources to help design a clutter-free, serene retreat from the bright lights and busy streets of New York City in a high-rise apartment on the Upper East Side.
3 Steps To A Stronger Personal Brand
Conversely, I can post long, in-depth articles in Pulse for followers on LinkedIn (and in GooglePlus as well), but would get very little traction with that kind of approach on Instagram or Pinterest. This might sound like a basic point, but lots of …
Any agency can think of an idea, but very few can execute that idea.
The case studies of how Pinterest came up with its predictive shopping and how Youtube provides 100 per cent shoppable videos were also briefly discussed by Lin.
5 Ways to Ace Influencer Marketing
Charles also has more than 6,000 followers on Instagram and 2,600 followers on Pinterest. Through Collective Bias, a marketing platform that connects brands with influencers, Charles says she only works with brands whose products can be “weaved into” a …
Why Pinterest forces you off its mobile site and into its app
We did it because people activated better and got more value from Pinterest.” Ever had services like Yelp and Pinterest mercilessly boot you off their mobile site and force you to download a native app whether you want it or not? Pinterest’s product …
