On March 3, Amazon, Box, Cisco Systems, Dropbox, Evernote, Facebook, Google, Microsoft, Mozilla, Nest, Pinterest, Slack, Snapchat, WhatsApp, and Yahoo filed an amici curiae – or, “friends of the court” brief – with a California District Court in …

Diary of ‘Impossible Assignment’ journalist published by WVU Press

To learn more about WVU Press, visit wvupress.com. For updates on books and events, follow WVU Press on Twitter, Facebook, Instagram, and Pinterest or join our mailing list at wvupress.com. Abby Freeland is the sales & marketing director of West …

What’s the biggest martech myth you want to crush?

Brands have become obsessed with public social networks: Facebook, Twitter, Instagram, Pinterest etc. They’re effective marketing channels. But the result of this obsession is that brands are missing out on up to 80% of the total value that exists …

Meet The 14 Unicorn Startups That Have Created 25 Billionaires

An $11 billion valuation in May 2015 landed Pinterest cofounders Ben Silbermann and Evan Sharp on the Billionaires List for the first time this year.

Hip shopping app Spring is linking with Kim Kardashian’s mobile game

Spring CEO Alan Tisch believes the combination of easy checkout and engaging interface (a feed of Pinterest or Instagram like images) set it up for long-term mobile commerce success.

Outside the infographic: 5 other ways to engage audiences

Digital marketers today are on the fence regarding the use of infographics to engage online audiences. Some companies are beginning to jump off the infographics train in favor of other methods.

Has your business got a social presence?

Publishing social content across multiple platforms (Facebook, Twitter, Pinterest and Linkedin, to name a few) can be an arduous process for businesses.

Cutting Through the Millennial Noise

Millennials are the largest generation by population, and they have taken the marketing world by storm. Study after study has been written on how to engage best with this generation.

How to Master Your First Snapchat On-Demand Geofilter

Last week, Snapchat rolled out new Geofilter options that allow small businesses to create promotional filters for users. Geofilters are photo filters that can only be accessed in specific geographic locations.

Local and personal: the future of retail marketing

Meanwhile, Pinterest recently announced that users will be able to make phone calls and get directions to bricks-and-mortar locations from within their iOS app (with web and Android coming soon).

For InMobi, moonshots can wait but bottom-line focus can’t, says cofounder Naveen Tewari

“In a space where big players like Pinterest, Twitter, Facebook (which introduced the buy button) are struggling, InMobi does 1,500-2,000 transactions per day in India alone,” boasts Arun Kumar Pattabhiraman, global head of marketing, InMobi. Tough …

Meet The 14 Unicorn Startups That Have Created 25 Billionaires

An $11 billion valuation in May 2015 landed Pinterest cofounders Ben Silbermann and Evan Sharp on the Billionaires List for the first time this year.

Standard Motor Products Releases 197 New Parts for Standard® and Intermotor®

Phil Hutchens, Vice President Engine Management Marketing, SMP, commented on the release, stating, “Our latest new item release demonstrates our continued commitment to diesel and turbochargers.

Marketing Tools Are Dangerous in the Wrong Hands

My father was one of those people who could fix almost anything. Even though he was an executive by day, he was an electrician, plumber and car mechanic by night and on weekends.

Outside the infographic: 5 other ways to engage audiences

Digital marketers today are on the fence regarding the use of infographics to engage online audiences. Some companies are beginning to jump off the infographics train in favor of other methods.

Melbourne startup scores $10 million to build workplace culture and measure employee happiness

Holding down the fort at offices in Melbourne, Adelaide, San Francisco, New York and London, Culture Amp was co-founded by CEO Didier Elzinga, VP Marketing Jon Williams, VP Engineering Douglas English and VP Product Rod Hamilton. They boast 55 …

Mandrill Exit Strategies

MailChimp announced last week that its free Mandrill developer service would be folded into a paid-for MailChimp email marketing subscription service. To add further fuel to the … The company’s client roster currently includes Pinterest, LinkedIn and …

Social Media Certification Can Give You an Edge in a Competitive Field

The data that social media engagement and analytics provides is useful to companies seeking to tailor their marketing, their brand, and their products to an ideal customer audience.

SWOCC classes teach how Internet tools can help your business

From 8-11 a.m. on Wednesday, April 6, “Marketing with Facebook” will be offered. Learning how to … She has also been involved in helping small businesses with social media including Facebook, Twitter, Linkedin, and Pinterest. In addition to her …

Why Email Marketing Is Essential for Business [Infographic]

… email marketing was the primary channel, driving 25.1% of orders. Beyond email, 21.1% of sales originated through free search, and 16.3% through paid search.