Google image search lead Randy Keller jumps to Pinterest
Pinterest is the most exciting opportunity in visual discovery today, and I look forward to contributing my expertise in image search quality and ranking to the team responsible for helping millions of people discovery billions of ideas every day …
Pinterest deepens retail integrations with new visual search tech
Brands have often struggled to measure and prove ROI for their social marketing efforts but deeper retail integrations from Pinterest could bolster these strategies, and the site has strong early partners like Target and Wayfair coming on board. The …
Sellers Choice 2017 Marketplace Ratings: Pinterest
Pinterest is the ultimate marketing tool. If you’re actively marketing you can greatly increase sales and traffic to your website or selling platform.
What is Pinterest Analytics and Why is it Important?
These questions, as simple as they might be, can govern the entirety of a marketing campaign of a brand. So, what can you do measure your business’s activities on Pinterest? Well a simple idea is to analyze your efforts and relate them directly with …
#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week
Covered in detail: using content marketing on social to gradually engage buyers, expanding beyond the LinkedIn Mecca, being unafraid of reusing content across different social media platforms, exploiting the importance of social media at industry …
Pinterest users can now jump to other products within an image …
Pinterest is looking to continually decrease the friction from finding something they’re interested in and drilling further into newer products and ideas, and it now …
#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week
Covered in detail: using content marketing on social to gradually engage buyers, expanding beyond the LinkedIn Mecca, being unafraid of reusing content across different social media platforms, exploiting the importance of social media at industry …
Socialbakers Announces Pinterest Collaboration to Enhance Content Sharing Experience
Socialbakers, a provider of social media analytics, has announced new provisions for integrated access to Pinterest Content Marketing API. Consequently, over 2500 brands will be able to make use of Pinterest to reach out to their audience by sharing …
The marketer’s next challenge: Seamless digital integration
Because of this difficulty, marketers need to avoid putting all their eggs in one basket; there is no “magic bullet” in digital marketing, and brands need to use overlapping techniques to form an effective strategy. Of course, no brand can make use of …
Cork lands 100 tech jobs with NGINX
US firm NGINX has announced plans to establish a new European base in Cork creating 100 new jobs. Over the next three years, it will be hiring staff in sales, marketing, finance, business development, software architecture, engineering, and R&D. The …
The Latest In Social Media Marketing: Pinterest Search Ads
We recently discussed how Pinterest is an untapped resource for small business marketing, as it serves as a tool for engaging your local community on social media.
Pinterest introduces Search ads with Keyword and Shopping campaigns
Michael Akkerman, head of marketing partnerships at Pinterest, said in a phone interview Tuesday, “Pinterest Search campaigns give marketers the opportunity to be there at the upper funnel decisioning point when users are initially looking to engage …
Progressive teams with Facebook for new marketing campaign
As Progressive Corp. was sizing up how to best use Facebook to reach potential customers, its marketing team figured it would go directly to the social media giant to find out how to best embrace the platform.
5 Influencer Marketing Trends That Will Dominate 2017
According to the gen.video, “There will be an uptick in investment in influencer marketing: 50% of brands will significantly increase their investment in 2017.
Free workshops to help small businesses ‘do it digital’
The session will look at apps and cloud solutions, will explore the latest website trends; look at Cyber Security and how to prevent or limit an attack and examine the rise of Instagram and Pinterest in 2017. • Cracking The Code To Marketing Success In …
5 Influencer Marketing Trends That Will Dominate 2017
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products.
Which 2017 Super Bowl Ads Won Video Marketing’s Big Game?
Pritchard said, “We spend enormous amounts of time trying to understand, analyze and explain the differences between Facebook, Instagram, Twitter, Snapchat, Pinterest, Pandora, YouTube and the dozens of different viewability standards claimed to be …
Making It Snappy
“We realized Snapchat is pretty goofy, and you can’t orchestrate a beautiful marketing campaign on it — once we embraced that aspect of the channel, we decided to hand it over to our employees,” she says.
How to Chalk Out Your Content Marketing Strategies to Leverage Both Design and Technology
With speakers from Bloomberg, Reebok, Atlanta Hawks, Pinterest, Universal Music, United Nations & more, get set to acquire the knowledge to improve marketing campaigns and make some fantastic business connections. This event is also co-located with 3 …
Domino’s Wedding Registry Offers Pizza Before the Plunge
The anecdotes are driving Domino’s marketing campaign. The company built a Pinterest board to share the pictures and examples flooding their inbox, as well as the many examples to come from future registry users.
Say Yes to the Pin: Pinterest Users Save 900 Million Wedding-Related Pins Every Year
Their dress, of course. That makes Pinterest a crucial marketing tool for David’s Bridal, which uses Pinterest to reach people early when they’re seeking inspiration and open to new brands. David’s Bridal does much more than help brides say yes to a …
10 Influencer Marketing Examples That Prove Influencer Marketing is Digital Marketing’s Next Big Thing Now
They then widened their influencer campaign to cover Pinterest, Facebook, and Twitter. This ensured that an even wider audience shared the content.
Google, Facebook, Snapchat, Twitter: Who’s the strongest of them all?
Seems like yesterday when digital evangelists were pleading the case for online advertising before marketers. These days, every morning you wake up to the news of either a search-based platform announcing self-driving cars (Google); or an alleged …
5 Predictions For the Future of Digital Marketing
Current digital marketing costs are fairly low compared to other forms of traditional marketing like TV ads, which can cost you several thousand dollars if you’re lucky.
Supermarkets are not making friends on social
The report reveals that the social media sites most frequented by supermarket shoppers include Facebook (89%), YouTube (53%) Twitter (30%), Pinterest (29%) and Instagram (28%). However, while 87% of supermarket shoppers regularly follow one or more …
Pinterest goes after Google with new search ad product
“People don’t know exactly what they want, but there is high commercial intent in our search queries,” Jon Kaplan, global head of partnerships at Pinterest, told AdAge. “Search ads on Pinterest will enable our marketing partners to reach those …
Google, Facebook, Snapchat, Twitter: Who’s the strongest of them all?
Seems like yesterday when digital evangelists were pleading the case for online advertising before marketers. These days, every morning you wake up to the news of either a search-based platform announcing self-driving cars (Google); or an alleged …
Pinterest lancia gli annunci di ricerca
Dunque, se la vostra piccola impresa ha un budget da investire in marketing e pubblicità, questo potrebbe essere un investimento molto proficuo. Con oltre 2 miliardi di ricerche mensili e con più di 150 milioni di utenti attivi mensili, Pinterest è uno …
Pinterest Strategien: So steigerst du deine Sichtbarkeit & das Engagement
Lange Zeit war Pinterest im Marketing-Mix der meisten Unternehmen irrelevant. Nachdem die Userbase der Plattform im vergangenen Jahr um 50 Prozent anwuchs und auch jetzt kein Ende in Sicht ist, könnten Marketer den Wert des Trafficlieferanten endlich …
Pinterest Adds Search Ads With Keywords For Shopping Campaigns, Partners With Kenshoo
Pinterest is opening up its search advertising services through partnerships with brands that advertise through Kenshoo’s marketing platform. Since all results are visual,when searching on Pinterest, the social site created a method to use Google’s …
Four Marketing Action Items for Manufacturers
In today’s highly competitive marketplace, meeting customer demand isn’t enough. Small and mid-sized manufacturers must have a continuous pipeline of new sales in order to thrive and grow.
Pinpointing the Magic CX Metric That Drives Growth
Airbnb. Pinterest. Twitter. Slack. Apps and services like these make up a who’s who of today’s tech titans and have experienced truly exponential growth.
Pinpointing the Magic CX Metric That Drives Growth
Airbnb. Pinterest. Twitter. Slack. Apps and services like these make up a who’s who of today’s tech titans and have experienced truly exponential growth.
‘Cards Against Silicon Valley’ Is Gold For A Tech Industry That Doesn’t Take Itself Too Seriously
The downsides of downloading Cards Against Silicon Valley are that you get a paper copy (unless you get super crafty and Pinterest-y) as the boxed versions were marketing material for the company. Then again, Disrupt is charging $25 a set for a …
Pinterest Strategien: So steigerst du deine Sichtbarkeit & das Engagement
Lange Zeit war Pinterest im Marketing-Mix der meisten Unternehmen irrelevant. Nachdem die Userbase der Plattform im vergangenen Jahr um 50 Prozent anwuchs und auch jetzt kein Ende in Sicht ist, könnten Marketer den Wert des Trafficlieferanten endlich …
Il senso di Pinterest per il marketing
Spesso, quando si parla di social media marketing, le aziende si sentono più al sicuro con nomi come Facebook o Instagram, i quali mettono a disposizione strumenti dedicati alla comunicazione e all’advertising. In questo contesto Pinterest sembra più …
AdParlor Introduces First AI-Powered Technology to Enhance Social Media Advertising Effectiveness
Investing in social media is not a viral content marketing strategy anymore. Marketers are taking serious efforts to leverage … GIFs, cinema-graphs, canvas ads, and text. The technology is initially available for Facebook and Instagram campaigns but …
Top 5 Social Media Tools for 2017
Managing your social media marketing can be a full-time job. You need to do it, but you … Pinterest remains one of the major players in social media, but because of its unique platform, not a lot of the other social media tools support it.
Conductor’s Organic Market Share of Voice Report Reveals Missed Opportunity for Brands
NEW YORK, NY–(Marketwired – Feb 16, 2017) – Conductor, the leading global content intelligence platform, today released the first of its kind Organic Market Share report by industry for the 2016 holiday season.
5 Influencer Marketing Trends That Will Dominate 2017
Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products.
The Pinterest Version of Suburbia Grows Outside Atlanta
“Sometimes it takes two hours to get the mail, I run into so many people,” says Monica Olsen, Serenbe’s vice president for marketing and communications, who moved to the development in 2009, five years after the Nygrens sold their first lot …
4 Ways Brands Should Use Native Advertising In 2017
With customers and online users opting for ad-blocking whenever they can, native advertising takes on an even more important role in 2017.
4 Ways Brands Should Use Native Advertising In 2017
With customers and online users opting for ad-blocking whenever they can, native advertising takes on an even more important role in 2017.
Here’s How Smartphone and Social Media are Merging to Change the Rules of Digital Marketing
Brands are constantly engaged in interacting with the consumers through images. The rising graph of Pinterest and Instagram’s popularity is the testimony to this trend.
Pinterest lancia gli annunci di ricerca
Dunque, se la vostra piccola impresa ha un budget da investire in marketing e pubblicità, questo potrebbe essere un investimento molto proficuo. Con oltre 2 miliardi di ricerche mensili e con più di 150 milioni di utenti attivi mensili, Pinterest è uno …
IM News Round Up Including ”Has Amazon outgrown its ‘e-commerce giant’ label?”
Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike.
A CMO’s View: How Barnes & Noble College builds its marketing around Gen Z & Millennial needs
LM: Right now we have strategies across all social channels, certainly Facebook, Snapchat, Instagram, and Pinterest. We’re finding that our students, in all of our research, want their messaging, or their relationship with the bookstore, to be more …
Do consumers want to follow grocers on social media?
However, Interactions Marketing’s 2015 report, “Social Media: Invest to Impress,” found that 50 percent of respondents were following grocers, second only to restaurants, at 63 percent.
3 Examples Of Great Virtual Reality Marketing
The experience will feature enhanced capabilities, powered by Microsoft Cortana, such as the capacity to capture a customer’s Pinterest board to predict their tastes for home renovation. “It will also compile data from feedback given by customers …
Pharma Company Succeeds Using Social Media
In 2016, VAYA Pharma met with Adaptly, a technology marketing company that enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest through tech and services. “Because we were targeting a niche group of …