FASTSIGNS consultants provide comprehensive visual marketing solutions and help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their …

8 ways to avoid fads, gimmicks and shiny martech toys

… media marketing as a big example. “We can get distracted by all sorts of interesting fads,” she admits. “I actually think some of the biggest violators are the fads on social media.

Malvertising – the hidden threat

Global social networks and search engines such as Google, Facebook, YouTube, Twitter and Pinterest as well as financial institutions and other organisations are already using HTTPS in an effort to better enable data privacy and security.

4 Questions Before Choosing a Visual Commerce Platform

Consequently, visual commerce—the emerging need to understand how images engage and convert consumers at every point of the purchase funnel—has become a prominent topic among marketers and brands. Sound familiar? Congratulations. You’re among the 77 …

Mashable chief marketing officer reveals the ins and out of Snapchat as a publisher platform

The Drum interviewed Stacy Martinet, chief marketing officer at Mashable, on how it is already using Snapchat and its future plans on the platform as it moves to understand and accomodate publishers.

4 Marketing Mistakes That Cost Your Startup Money

Growth hacking has been the winning strategy for a number of brands including Basecamp, Dropbox, Pinterest and Airbnb. A smart growth hack can easily leverage your business onto the new level.

Part Two of Two: How a trip planning startup can succeed

This is the most important long-term marketing strategy. This is sometimes overlooked but having a great product is what generates the digital word of mouth.

Starting Your First Social Campaign? Check These Best Practices First

And while your campaign is ultimately a part of your marketing plan, you shouldn’t treat it as just a platform for you to share whatever marketing messages you want. Instead, make it a two-way street where you genuinely interact with and provide value …