Burberry, Pinterest Launch Cat Lashes
The brand, which spent six months developing the campaign with Pinterest, is betting on the platform’s massive beauty audience to serve as the launch pad for Cat Lashes.
How Does Your Redding Business Go To Market?
Marketing has gone through a dramatic shift in the last two decades and now uses content marketing, social media, websites, and other online marketing methods, in addition to word-of-mouth referrals and printed advertisements. With so many ways to skin …
Lowdown: Using Soundwaves to Make Tequila Shake
The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.
How One Makeup App Took Over the Industry
That’s largely due to the social aspect of the app, called Beauty Circle, essentially a Pinterest-esque feed (called the “Look Salon”) where users can share the trends they “try on,” save tutorials and styles they want to attempt, get advice from …
Technical textiles and engaging experiences: talking the future of retail with Kit and Ace’s JJ Wilson
The company tackles all the standard digital marketing channels you’d expect from an international brand (think Facebook, Twitter, Pinterest, and Instagram) plus takes the idea of a brand blog to a whole new level: The Brief, their own magazine …
Marketing and the Media: Tips for Utilizing Social Media Marketing
It continues to flourish as more companies pop up and differentiate methods of social media marketing. Restaurants, brands, hotels, entrepreneurs, big and small companies, etc.
How One Makeup App Took Over the Industry
That’s largely due to the social aspect of the app, called Beauty Circle, essentially a Pinterest-esque feed (called the “Look Salon”) where users can share the trends they “try on,” save tutorials and styles they want to attempt, get advice from …
3 ways brands can reach millennial parents
Not only are they on track to become the most powerful generation to date, with nearly $1.3 trillion in direct spending power and an even greater indirect influence, they’re also experiencing one of the most impactful and life-changing events known to …
Visa’s story: When digital transformation begs for organizational change
The marketing leadership at Visa reinvented not just the way they engage consumers, amidst an onslaught of social channels, but also how the team is organized.
Two Shark Tank Entrepreneurs Fill A Niche Back-To-School Need Most Retailers Ignore
I know “viral” is thrown around everywhere nowadays, but back then, this is when Pinterest didn’t have ads and growth was organic for us.
How Startups Can Make Lead Generation Easy
When it comes to leveraging the latest digital marketing practices, owners of small and midsized businesses often feel left behind.
Pinterest adds impression-based buys to its ad auction
If Pinterest wants more brand advertisers to buy its ads – and it appears that it does – then it needs to make it easier for them to buy its ads the way they like to.
10 Commandments for Millennial Marketing
This means creating a presence for your company on all the channels the millennials you want to target are frequenting (most likely Facebook, Instagram, Twitter, Snapchat, Pinterest, Tumblr, and YouTube). Start following and engaging with your audience …
Pinterest Marketing: How to Make Your Site “Pinnable?”
Pinterest may not be as popular as Facebook, but it is considered as the second largest social referrer being used by online publishers.
Quaker Jumps On Instagram Stories
Quaker’s digital/social agency, VaynerMedia, helped the brand create a video quickly enough to debut it within a few hours after Stories went live, Elena Parlatore, Quaker’s director of digital marketing and social media, tells Marketing Daily …
Visa’s story: When digital transformation begs for organizational change
The marketing leadership at Visa reinvented not just the way they engage consumers, amidst an onslaught of social channels, but also how the team is organized.
The High Price of Low-Cost CPMs
Marketing is essential for companies. Throughout the customer journey, marketing both changes brand perception and awareness and drives sales.
Social Media – Putting It To Work For Your Solopreneur Biz
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
Grumpy cats and other sour joys
Social media is not the magic bullet to fix your marketing woes. Get back to basics, Mendelsohn says: encourage word-of-mouth and the … Community outreach! Old is new again! Tell them what they can do with their Pinterest! This is not official Grumpy …
Why those guilty of posting food pictures aren’t offended by IKEA’s viral ad
A still from the ad. When we were younger, we were taught to pray and ‘Thank God for the food we eat’ before digging into the plate.
Grumpy cats and other sour joys
Social media is not the magic bullet to fix your marketing woes. Get back to basics, Mendelsohn says: encourage word-of-mouth and the … Community outreach! Old is new again! Tell them what they can do with their Pinterest! This is not official Grumpy …
Quaker Jumps On Instagram Stories
Quaker’s digital/social agency, VaynerMedia, helped the brand create a video quickly enough to debut it within a few hours after Stories went live, Elena Parlatore, Quaker’s director of digital marketing and social media, tells Marketing Daily …
Why those guilty of posting food pictures aren’t offended by IKEA’s viral ad
A still from the ad. When we were younger, we were taught to pray and ‘Thank God for the food we eat’ before digging into the plate.
Social Superheroes Present Event Marketing [Infographic]
Whether it’s an event page on Facebook, personalized hashtag on Twitter or using the visual power of Pinterest, Instagram and Snapchat to share a story, you’ll soon have this team of social superheroes to have your back.
How to Get Started on Snapchat
A few years ago, that was Pinterest. Then we got Instagram. Now we have Snapchat. At first, Snapchat may have seemed like a tool for teenagers who wanted to get away with gossiping about friends without getting caught.
Why those guilty of posting food pictures aren’t offended by IKEA’s viral ad
A still from the ad. When we were younger, we were taught to pray and ‘Thank God for the food we eat’ before digging into the plate.
Essential mobile marketing trends making an impact in 2016
For example, digital marketers are increasingly working on campaigns that tie in platforms like Pinterest with the ability to buy the products seen there, in an on-demand way.
Pinterest introduces auctions for impression-based ads
The latest move by Pinterest is part of a wider trend of performance-based advertising on social media, with performance marketing agency Performics revealing that there is now a move away from social purely being a branding tool to promote awareness …
Chile avocados get new logo
The association’s website, social media and marketing materials have been updated to incorporate the new logo. The association also offers merchandising materials for the trade through avocadosfromchile.
Google beats Dropbox as small retailers’ top favorite technology
Google Plus was more popular than Snapchat, Instagram, Twitter and Pinterest, and LinkedIn and Facebook were found to be more useful than Twitter or Snapchat.
Pinterest to launch native video tool
Of all the social media platforms, Pinterest seems to align most naturally with e-commerce: Its predominantly female user base often uses the platform for shopping inspiration and product discovery.
Pinterest to launch native video tool
Of all the social media platforms, Pinterest seems to align most naturally with e-commerce: Its predominantly female user base often uses the platform for shopping inspiration and product discovery.
Four sure ways to e-commerce shop success
Many small and medium sized businesses are ready to open an online retail business to secure a valuable and sustainable source of revenue.
WWCC trustees: Don’t forget nontraditional student when making changes
By WyoBizReport Staff facebook twitter google_plus reddit pinterest linkedin mail … Some areas in the articulation process that still need some work are marketing to high school students so they receive guidance prior to graduating and integrating …
Women in business
“Jamie is good with numbers and strategies, and I like working with people, so I focus more on management, marketing, PR, and sales while he’s taking care of Finance and IT.
How to Get Started on Snapchat
A few years ago, that was Pinterest. Then we got Instagram. Now we have Snapchat. At first, Snapchat may have seemed like a tool for teenagers who wanted to get away with gossiping about friends without getting caught.
WWCC trustees: Don’t forget nontraditional student when making changes
By WyoBizReport Staff facebook twitter google_plus reddit pinterest linkedin mail … Some areas in the articulation process that still need some work are marketing to high school students so they receive guidance prior to graduating and integrating …
3 Ways to Create Extraordinary Content
You’ve probably heard many marketing experts praise the power of storytelling. But have you employed this essential tactic into your content marketing yet? There are several ways to leverage storytelling to create more compelling, memorable, and …
No One Cares How Many Followers You Have – How To Properly Measure Your Social Media Success
… social media has become a core marketing channel for businesses of all shapes and sizes, with many of us spending hours every single day scheduling Tweets, finding content for Facebook, editing pictures for Instagram and filling up our Pinterest …
3 Ways to Create Extraordinary Content
You’ve probably heard many marketing experts praise the power of storytelling. But have you employed this essential tactic into your content marketing yet? There are several ways to leverage storytelling to create more compelling, memorable, and …
How Family Circle Leverages Print to Reach Millennials
Fears: For the past year, our entire Family Circle team from edit to marketing to sales has been working in tandem to make our redesign happen and conduct comprehensive, ongoing consumer research to elevate all of the things we already do well—in …
Pinterest is Social Media’s Best Kept Secret
While it’s true that Facebook is the definitive leader of advertising in the social space, Pinterest remains the best-kept secret for getting a return on your marketing dollars. What sets Pinterest apart from its social competitors has always been its …
No One Cares How Many Followers You Have – How To Properly Measure Your Social Media Success
… social media has become a core marketing channel for businesses of all shapes and sizes, with many of us spending hours every single day scheduling Tweets, finding content for Facebook, editing pictures for Instagram and filling up our Pinterest …
How Family Circle Leverages Print to Reach Millennials
Fears: For the past year, our entire Family Circle team from edit to marketing to sales has been working in tandem to make our redesign happen and conduct comprehensive, ongoing consumer research to elevate all of the things we already do well—in …
Pinterest launches new performance-based ad pricing model
Pinterest is fundamentally changing its advertising model, moving away from fixed-price ads and launching a new process for marketers to bid on ad inventory via auction, according to Ad Age. The auction model has undergone testing with brands such as …
Pinterest to launch native video tool
Of all the social media platforms, Pinterest seems to align most naturally with e-commerce: Its predominantly female user base often uses the platform for shopping inspiration and product discovery.
Pinterest Launches Auction-Based Pricing to Take on Google’s Ad Business
U.S. and U.K. advertisers can use the new tool through Pinterest’s self-serve platform (dubbed Ads Manager) or through its marketing developers program, where ad-tech companies that help brands create content can buy ads on the site. The self-serve …
Screened-in rooms are cool again
Judging on the number of images of the airy structures shared or saved on sites like Pinterest and Houzz, the screened-in room is enjoying a popularity not seen since the early 20th century, when sleeping porches were de rigueur for new homes.
The Top Dos and Don’ts in Effective Social Media Management
Social media has become the pillar of the online experience. With over 1.55 billion monthly active users, hundreds of millions of people are interacting and engaging on Facebook.
Pinterest to launch native video tool
Of all the social media platforms, Pinterest seems to align most naturally with e-commerce: Its predominantly female user base often uses the platform for shopping inspiration and product discovery.
