4, 2016 /PRNewswire/ — Enterprise B2B marketers are still struggling to create marketing content that is relevant and effective, according to a recent study by ANNUITAS®, a demand generation strategy and change management firm.

Influencer Selection: 6 Overlooked Questions

While understanding the kind of engagement an influencer’s content drives, as well as the level of quality content an influencer produces, are two of the first questions typically asked by brand marketers, when selecting an influencer, many critical …

Get your brand closer to your potential custom…

Every major social network, from Facebook to Pinterest, has recently developed their own native video services and/or promoted video ads.

Curalate Secures $27.5 Million in New Funding to Re-Wire How Brands and Consumers Connect

Curalate is the only visual commerce platform to be a part of the Pinterest Marketing Developer Partner Program, Instagram Partner Program, and Tumblr A-List Partner Program.

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Nearly 13 million people signed up for health insurance ahead of the Jan. 31 deadline for 2016 on the state and federal exchanges, federal health officials said Thursday.

Dallas Fort Worth International Airport Board of Directors Elects Officers and Swears In New Board Member

She is a nationally recognized businesswoman with more than three decades of experience in sales, marketing and management.

10 Steps To Social CRM Success

Most company social media channels will be managed by members of the marketing team, but it’s not always a great idea to have your marketing manager doubling up as a customer care agent. Your social media channels will be bombarded with various …

Are You Using Social Media Effectively For Your Ecommerce Business?

Would you believe us if we say that social media spending for majority of businesses is as low as 9 percent of their overall marketing budget? This is exactly what a 2014 Duke University survey … When it comes to social media marketing, the first …