After organic success on TikTok, more DTC brands are diversifying their budget

It’s been removed from Instagram three times for cannabis-related content, but the THC-infused beverage Cann has been posting TikToks this year with what cofounder Luke Anderson describes as interest…

How Do Retargeting Ads Work, Anyway? via @sejournal, @brookeosmundson
Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold.
It’s no longer a question of whether you should use retargeting; it’s how you should use it.

Better Content Management Using Your Online Calendar
Whenever marketers talk about marketing, there’s a phrase they like to throw out. And that phrase is “content is king.” It’s believed that Bill Gates coined the phrase back in…

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