MUMBAI: Under the International Food & Beverage Alliance (IFBA), major food companies had taken a global pledge a few years ago to stop advertising and promotional activities targeted at kids below 12 years of age.

Advocamp, the Customer Experience, Engagement, and Advocacy Conference, Kicks Off March 7

“Our mission is for all Advocamp participants to take away that the critical path to success lies in building advocates for their company and products, and mobilizing them,” says Mark Organ, founder and CEO of Influitive, the advocate marketing experts.

Astellas Announces Leadership Changes

Johnston will lead Sales and Marketing for urology and hospital markets. In addition, he will have responsibility for commercial operations.

Love social media? Love retail? There’s a $25000 scholarship available

Converting Facebook likes to customers or marketing with Instagram and Pinterest, determining just the right number of mobile alerts to entice not annoy are bold new lands that retails are stumbling over themselves to capture and capitalize on.

Adestra Named as One of Top ‘1000 Companies to Inspire Britain’

Adestra, a leading provider of innovative marketing technology software and services, has been identified as one of London Stock Exchange’s ‘1000 Companies to Inspire Britain’.

John Lee: Running a Wedding Photography Business

“As most full time photography studio owners without a large staff will tell you, shooting is only probably 25% of what you do.” says photographer John Lee about his business.

Major food companies like Mondelez India struggle to avoid preteens online

The Mondelez India Foods spokesperson said the company also does not engage in smartphone/mobile media marketing directed to children under 12.

How SparkPost plans to take on Mandrill by offering free developer email service

Don’t miss this opportunity to join VB analyst Jon Cifuentes and guest panelist Move Inc. CMO Nate Johnson as they drill down into the most important things you need from an email marketing platform – and which vendors are in greatest demand, and why.

Google, Microsoft, Others Rally Behind Apple Against FBI

On March 3, Amazon, Box, Cisco Systems, Dropbox, Evernote, Facebook, Google, Microsoft, Mozilla, Nest, Pinterest, Slack, Snapchat, WhatsApp, and Yahoo filed an amici curiae — or, “friends of the court” brief — with a California District Court in …

The Ecommerce Breakdown: Online Stores for Businesses

Etsy Pros: Simplicity, well-established audience, basic brand marketing (businesses can build their own “shop” page and shoppers can bookmark favorite shops), analytics supplied via Google Analytics.

Internet tools can help your business

Your website is the most powerful marketing tool available to you. It should have the ability to … She has also been involved in helping small businesses with social media including Facebook, Twitter, Linkedin, and Pinterest. In addition to her …

Google, Microsoft, Others Rally Behind Apple Against FBI

On March 3, Amazon, Box, Cisco Systems, Dropbox, Evernote, Facebook, Google, Microsoft, Mozilla, Nest, Pinterest, Slack, Snapchat, WhatsApp, and Yahoo filed an amici curiae — or, “friends of the court” brief — with a California District Court in …

#31Days of Feminism: Fierce Feminists Fighting for Equality Everyday

Tracy Chou is a software engineer at Pinterest whose work has brought attention to the need for more representation of women in tech.

The Ecommerce Breakdown: Online Stores for Businesses

Etsy Pros: Simplicity, well-established audience, basic brand marketing (businesses can build their own “shop” page and shoppers can bookmark favorite shops), analytics supplied via Google Analytics.

KitchenAid Introduces Most Powerful Home Blender

“Power is particularly important to those looking to quickly and easily incorporate healthful, nutritious foods into their diet,” notes Derek Ernst, global marketing director KitchenAid small appliances. “With the heavy-duty motor and advanced motor …

Major food companies like Mondelez India struggle to avoid preteens online

The Mondelez India Foods spokesperson said the company also does not engage in smartphone/mobile media marketing directed to children under 12.

Internet tools can help your business

Your website is the most powerful marketing tool available to you. It should have the ability to … She has also been involved in helping small businesses with social media including Facebook, Twitter, Linkedin, and Pinterest. In addition to her …

Todd Sampson invests in social media start-up Visual Amplifiers

Mr Sampson, who has more than 94,000 Twitter followers, said Vamp taps into the holy grail of marketing: word of mouth. “You have to say word of mouth has been and still remains arguably the most powerful form of marketing that exists,” he argues. “It …

The Sky’s the Limit for Facebook Inc.’s Instagram

Even upstarts including Pinterest and Tumblr can’t match Instagram’s growth rate, and given its ideal format for digital ads in general, and video spots in particular, it will be surprising if Instagram “only” adds $5.8 billion in revenue by 2020 …

Airbnb diversity chief: Tech should reflect ‘diverse tapestry of America’

David King III, director of the Office of Civil Rights & Diversity for the Peace Corps, is Airbnb’s new head of “diversity and belonging,” a nod to Airbnb’s marketing slogan: “Belong anywhere.” The hire signals a heightened commitment from Airbnb CEO …