Think The Wirecutter invented affiliate revenue? Meet the mom who’s been doing it since 2010

The post went viral (it was shared on Pinterest more than 230,000 times). “Pinterest really got us through those first couple of years,” she said.

Which Social Media Platforms Are Right For Your Business

Companies creating unique video content, releasing behind the scenes footage, new collections, or conducting interviews with prominent figures can capitalize on this free marketing opportunity and gain a loyal following. … or videos, but if you plan …

Which Social Media Platforms Are Right For Your Business

Companies creating unique video content, releasing behind the scenes footage, new collections, or conducting interviews with prominent figures can capitalize on this free marketing opportunity and gain a loyal following. … or videos, but if you plan …

Which Social Media Platforms Are Right For Your Business

Companies creating unique video content, releasing behind the scenes footage, new collections, or conducting interviews with prominent figures can capitalize on this free marketing opportunity and gain a loyal following. … or videos, but if you plan …

How to market to goldfish . . .

The problem with short attention spans and content marketing is that usually it takes more than eight seconds for the user to click through to the content and start reading.

/ON HOLD ON HOLD ON HOLD — Socialbakers/

Pinterest’s Marketing Developer Partners (MDP) build tools and services to help businesses scale their presence and marketing on Pinterest and create a richer experience for Pinners.

Tips for Developing a Social Media Marketing Schedule

If you are dealing with attire, cooking, baking, design or similar niches, Pinterest and Instagram will likely be a large source of traffic.

Tips for Developing a Social Media Marketing Schedule

This especially holds true for Twitter, Google Plus, and even Facebook. You can develop a schedule where you share a post after publishing, again a week later, and once again a month later.

28 great tactics for promoting online content

It’s also pushed to Facebook, Pinterest, LinkedIn and Google Plus the day it publishes. Same day —Twitter: I’ll use the Click To Tweet quotes to … If you have a marketing list (and you should), use it. Many people share weekly newsletters or several …

Supermarkets are not making friends on social

The report reveals that the social media sites most frequented by supermarket shoppers include Facebook (89%), YouTube (53%) Twitter (30%), Pinterest (29%) and Instagram (28%). However, while 87% of supermarket shoppers regularly follow one or more …

Realtors group launches TV campaign

On the heels of a yearlong poster campaign, a local real estate group is turning to TV to continue its regional marketing efforts.

28 great tactics for promoting online content

It’s also pushed to Facebook, Pinterest, LinkedIn and Google Plus the day it publishes. Same day —Twitter: I’ll use the Click To Tweet quotes to … If you have a marketing list (and you should), use it. Many people share weekly newsletters or several …

How VAYA Pharma used Facebook ads for its ADHD campaign

In 2016, VAYA Pharma met with Adaptly, a technology marketing company that enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest through tech and services. “Because we were targeting a niche group of …

YouAppi Research Shows That Mobile Marketers are Optimistic About the Future of Apps

Research from comScore in 2016 showed that 49% of US smartphone owners downloaded zero apps in the last month caused concern in the app marketing ecosystem. New research from Dimensional Research commissioned by YouAppi, a leading mobile …

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Say Yes to the Pin: Pinterest Users Save 900 Million Wedding-Related Pins Every Year

Their dress, of course. That makes Pinterest a crucial marketing tool for David’s Bridal, which uses Pinterest to reach people early when they’re seeking inspiration and open to new brands. David’s Bridal does much more than help brides say yes to a …

A pinteresting PR approach: How Barry Schnitt is elevating the virtual pinboard

Schnitt was Pinterest’s first communications and marketing person, but while Silbermann knew he needed it, he didn’t know what to expect.

3 Tips on Becoming a Pay-Per-Click Expert

Specifically, pay per click is not going anywhere, which means that every marketing and advertising professional knows that part of their recipe for success (and promotion) is building up their skills in online advertising and becoming a PPC expert.

IM News Round Up Including ”Anti-Piracy Code to Be Implemented by Google”

Referral marketing, also known as word-of-mouth marketing, is one of the oldest (and still most effective!) marketing strategies out there. It’s basically about people buying your products and services … research from the world of search marketing …

A pinteresting PR approach: How Barry Schnitt is elevating the virtual pinboard

Schnitt was Pinterest’s first communications and marketing person, but while Silbermann knew he needed it, he didn’t know what to expect.

How retail marketing will adapt to the always-on consumer

From a marketer’s perspective, the notion that brands will become interchangeable or automated by the likes of Amazon heralds the start of a hugely disruptive force in marketing. Alongside the Dash buttons, Amazon is rolling out its Dash Replenishment …

The future of retail marketing as it adapts to always-on consumers

From a marketer’s perspective, the notion that brands will become interchangeable or automated by the likes of Amazon heralds the start of a hugely disruptive force in marketing. Alongside the Dash buttons, Amazon is rolling out its Dash Replenishment …

7 DIY SEO Tactics for Companies Not Ready to Hire a Consultant

If your budget isn’t quite there yet, or you would rather have more control over your website’s marketing, these seven do-it-yourself SEO tactics may help you.

Ecommerce Social Media Marketing Trends to Focus on in 2017

Facebook, Instagram, Twitter and Pinterest already enable users to purchase products directly through their mobile apps, with Snapchat intending to follow suit very soon.

Pinterest Visual Discovery Tool Has Revolutionized Search Forever

The Pinterest Visual Discovery Tool update really marks 2017 as the year for visual, and video marketing online. I am really impressed with the way Pinterest has revolutionised search forever, by making it much easier for business to sell their …

Amobee Expands Digital Marketing Technology with Acquisition of Turn

SINGAPORE and FOSTER CITY, CA–(Marketwired – Feb 22, 2017) – Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus, today announced it has signed an agreement to acquire Turn, a …

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Socialbakers Announces Pinterest Collaboration to Enhance Content Sharing Experience

Socialbakers, a provider of social media analytics, has announced new provisions for integrated access to Pinterest Content Marketing API. Consequently, over 2500 brands will be able to make use of Pinterest to reach out to their audience by sharing …

SparkPost Launches Service For SaaS Industry

Oracle, Marketo, HubSpot and Iterable are just a few of SparkPost’s clients in the marketing services realm, and the company also works with notable technology companies like Twitter and Pinterest. SparkPost service provider customers will gain a …

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Ecommerce Social Media Marketing Trends to Focus on in 2017

Facebook, Instagram, Twitter and Pinterest already enable users to purchase products directly through their mobile apps, with Snapchat intending to follow suit very soon.

Behr Design expands service offerings

Each post needs to coincide with the overall sales and marketing strategies/goals of the organization. Whether it is Facebook, Linkedin, Twitter, Instagram, Pinterest or any other social media platforms, Behr Design helps our clients reach their target …

Amobee Expands Digital Marketing Technology with Acquisition of Turn

SINGAPORE and FOSTER CITY, CA–(Marketwired – Feb 22, 2017) – Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus, today announced it has signed an agreement to acquire Turn, a …

Your Small Business Should Outsource These Marketing Tasks

… to consider this as one of the things to outsource this year. Between making pins, actually pinning your stuff, sharing other people’s pins, finding group boards to pin to and then actually pinning on the group boards, Pinterest could easily be a …

Amobee Expands Digital Marketing Technology with Acquisition of Turn

SINGAPORE and FOSTER CITY, CA–(Marketwired – Feb 22, 2017) – Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus, today announced it has signed an agreement to acquire Turn, a …

How To Prioritize Social Media Efforts

These are the questions that plague marketers who struggle with prioritizing what they should be doing relative to their industry and overall marketing goals. And with hundreds (or even thousands) of social “gurus” popping up on what seems to be a …

How Brands Can Still Win the Oscars Without a $2 Million TV Spot

Extend your marketing campaign beyond the day of broadcasts to maximize reach. Oscar-related video viewing on Facebook alone jumps significantly the day after the show: in 2015, it rose 72 percent globally.

The Online Marketing Plan That Will Take You Global in a Heartbeat

Here’s what you might be dealing with: a website, blog, and Facebook page; LinkedIn, Google+, Twitter, Pinterest, Instagram, and Periscope accounts; and an app and mobile site.

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Killer eCommerce Sales with the “Everywhere” Strategy

Building an ecommerce website is no small undertaking. When your go-to-market research is complete and your site is finally up, though, don’t delude yourself into thinking that your work is done.

This company makes influencers out of everyday people

“It’s very different from the kind of influencer marketing that is represented by the buzzword today,” said the company’s chief marketing officer, Kevin Knight. “These …. Knight joined the company from Pinterest last fall as it looked to beef up its …

Podcast: Digital Marketing Tools with Dr Kyle Fagala

Learn what digital marketing tools are an orthodontist’s best friend. Hint: Facebook, Google, and YouTube; Learn what social media tools orthodontist’s aren’t maximizing in their practice.

Amobee Expands Digital Marketing Technology with Acquisition of Turn

SINGAPORE and FOSTER CITY, CA–(Marketwired – Feb 22, 2017) – Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus, today announced it has signed an agreement to acquire Turn, a …

Amobee Expands Digital Marketing Technology with Acquisition of Turn

SINGAPORE and FOSTER CITY, CA–(Marketwired – Feb 22, 2017) – Singtel subsidiary Amobee, a global digital marketing technology company serving brands such as Airbnb, Dell EMC and Lexus, today announced it has signed an agreement to acquire Turn, a …

Strickland logging out this summer

Since Hannah Strickland ’14 started as Hillsdale College’s social media manager two years ago, the college’s social media platforms have grown to reach more than 1.8 million people per month, according to Brad Lowrey, director of digital marketing and …

Marketers are optimistic about apps

SAN FRANCISCO: Some 60% of mobile marketers are not concerned about app overload, or have never heard of it, according to a new global survey that suggests the industry can be optimistic about the future of app marketing. YouAppi, a start-up that …

Killer eCommerce Sales with the “Everywhere” Strategy

… (UGC) marketing. With Yotpo, you can automate emails asking your customers to submit photos and reviews of your products, and you can build collections of visual assets curated from around the social web.

US marketers are optimistic about apps

SAN FRANCISCO: Some 60% of mobile marketers in the US are not concerned about app overload, or have never heard of it, according to a new survey that suggests the industry can be optimistic about the future of app marketing. YouAppi, a start-up that …

The 5 pillars that support any successful online business

As a result, online business holders have to determine the kind of marketing model they wish to imbibe, which includes factors like digital advertising, SEOs, online referrals (via links), social media, and more.

Out of Marketing Luck? 6 Lessons from ‘Schitt’s Creek’

For example, a company’s marketing dollars would be better spent on LinkedIn or a business blog if they are trying to reach business professionals, while a company selling beauty products might do better on Instagram, Pinterest, Facebook or YouTube …

Here’s how Instagram’s albums might improve engagement

Album posts bring Instagram in closer contention with other social apps that include a photo album functionality, as with Pinterest’s Boards and Facebook’s Albums. This feature can help suffocate Pinterest’s growth, in terms of users and ad spend …

Creating the Right Connection for Conversion and Engagement on Social Media

The most common pitfalls of social media marketing are engaging with a guest you don’t know and posting the wrong assets, posting content that’s not professional enough or posting content that simply does not resonate.

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3 Essential Tools to Utilize When Starting a Company Blog

In today’s world of online marketing, having a company blog is key. Blogs may sound old-school, but without one, you’ll be leaving a lot of traffic out of the picture.

Promoted Pins Are Now Also Available In Ireland, Australia, And New Zealand

Also, you can use Promoted Pins for any marketing objective – Awareness, Engagement, or Traffic. Only last December Pinterest also made Promoted Pins available in Canada, and now businesses in three more countries will be able to use them as well.

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