Industry Leaders Unite at the Digital Marketing Innovation Summit
… Digital Marketing Innovation Summit, a two-day event taking place in New York. Over the course of the summit, attendees will hear insight from industry leading digital marketing executives, including speakers from PepsiCo, Bloomberg, Microsoft …
P.F. Chang’s Recognized for Award-Winning Farm to Wok™ Food Philosophy Campaign
“Farm to Wok™ means we make our dishes from scratch and hand-roll our dim sum daily using clean, wholesome ingredients and purposeful recipes,” said Dwayne Chambers, chief marketing officer for P.F. Chang’s. “It’s our platform for making sure guests …
DIGITAL CASE STUDIES Q & A: McCoy’s Building Supply
As LBM dealers continue to search out best practices for utilizing social media to their business’s advantage, many are looking to early adaptors who are experienced and willing to share to help others in the industry.
5 Ways To Repurpose Your Blog Content
With Pinterest, your uploaded piece can then be shared across hundreds of individuals in the active community. This gives you more ways to get in front of a thriving audience that will then know about your brand and visit your website.
5 ways to customize your newsroom for global audiences
Other popular social media sites have global reach outside the U.S.: 75 percent of Instagram users, 79 percent of Twitter accounts and 45 percent of Pinterest users. Be mindful of other social networks popular in a given country or region. Make it easy …
Gadgets Need Active, Not Passive, Voice Activation
may well be answered by Instacart, Seamless, Pinterest, or a smart refrigerator proactively making recommendations. We’re not too far off from a smart freezer paging one’s flying, Roomba-like home drone, shuttling the food to the smart microwave, and …
AppsFlyer Raises US$56 Million to Advance Marketing Measurement in the Mobile Era
In addition to their existing measurement partnerships with major industry players including Facebook, Google and Twitter, AppsFlyer was recently selected as a measurement partner by Pinterest, Tencent, Adobe, Yahoo! and IBM. “AppsFlyer has proven its …
Unmetric adds Pinterest to branded content search
To do this, it offers a branded content search engine, a rundown of the latest hashtags that are trending and a content collaboration tool to improve marketing teams’ workflows. Discover is capable of filtering through a growing database of real-time …
Dominion Dealer Solutions Releases Additional Marketing Modules for its Digital Dashboard
Dominion Dealer Solutions has released new equity mining and dealership fixed operations advertising modules in its dealer-facing Dominion Dashboard®.
AdStage launches API, gets Integration with Salesforce and Hubspot
AdStage V2 will soon support a greater number of channels such as Snapchat, Pinterest and DoubleClick and integrate with third-party applications such as Salesforce, HubSpot, Google Analytics and more.
Snapchat Advertisers Can Now Target the App’s Users Based on Offline Sales Data
Snapchat parent Snap Inc. now has 15 such partnerships with measurement firms, but the Oracle deal is noteworthy since it’s the first time Snapchat has opened up its platform for third-party data.
AdStage launches API, gets Integration with Salesforce and Hubspot
AdStage V2 will soon support a greater number of channels such as Snapchat, Pinterest and DoubleClick and integrate with third-party applications such as Salesforce, HubSpot, Google Analytics and more.
Guest Blogging: The Winning SEO Strategy Most Bloggers Miss
For a social media marketing article, you could reference Jini Maxin’s advice for how to handle Facebook Instant Articles or Rohan Ayyar’s tutorial on Pinterest marketing tactics. Adding these links will not only boost the SEO of your host – but you …
Pinterest Adds Ad Groups to Campaign Structure
Align campaign budgets with marketing initiatives: Want to set a budget for a certain geographic region, product line or audience target?
Stand Out on Social with These Visual Acrobatics
Pins are the lifeblood of Pinterest, but brands and marketers may want to take a fresh look at their value. As the Pinterest 100 2017 notes, “People save things on Pinterest for themselves, not for other people.” This means Pinterest gives you a direct …
Snapchat Advertisers Can Now Target the App’s Users Based on Offline Sales Data
Snapchat parent Snap Inc. now has 15 such partnerships with measurement firms, but the Oracle deal is noteworthy since it’s the first time Snapchat has opened up its platform for third-party data.
Omnichannel Retail in 2017: Why The Future of Selling Everywhere is Now
The ability to target your customer more precisely means that every marketing message hits closer to home, and an increase in your conversion rates should naturally follow.
Snapchat no longer opposed to “creepy” ad targeting, will tap into users’ offline data
This will then allow the company to determine whether your offline activity is influenced by the ads on its platform, allowing it to theoretically attract more marketing dollars. The third-party data aggregator claims that it has information on …
How Visual Advertising Will Change Marketing In 2017
That’s a long way from when Advertising.com—then known as TeknoSurf—announced (what is credited with being) the first cost-per-click (CPC) model for digital advertising, in 1998, virtually inventing performance-based marketing. Prior to this, most …
Go Live or Go Home
“You can broadcast to the world from the camera in your pocket,” the social media marketing expert told a standing-room-only class of about 60 people at ASI Show Orlando on Wednesday.
Dominion Dealer Solutions Releases Additional Marketing Modules for its Digital Dashboard
NORFOLK, Va.–(BUSINESS WIRE)–Dominion Dealer Solutions has released new equity mining and dealership fixed operations advertising modules in its dealer-facing Dominion Dashboard®.
The year ahead in marketing and digital: Part 3 – digital
Every year I pick out digital and marketing trends and developments which I think will shape the industry and its planning and thinking in the year ahead.
No longer against ‘creepy’ ad targeting, Snapchat will tap users’ offline data
This will then allow the company to determine whether your offline activity is influenced by the ads on its platform, allowing it to theoretically attract more marketing dollars. The third-party data aggregator claims that it has information on …
Snapchat will target ads based on what people buy off Snapchat
Following the footsteps of Google, Facebook, Twitter, Pinterest and Pandora, Snapchat will start targeting and measuring ads on its platform based on what people buy outside of Snapchat, the company announced on Thursday.
Why infographics will be hotter than ever in 2017
You wouldn’t post a research report on Pinterest, but you would share an infographic. Want to add infographics to your communications strategy, but don’t know where to start?
9 Particularly Interesting Digital Marketing Stats From This Week
The Social Times reported that figure while also stating that Pew found 86 percent of 18- to 29-year-olds patronize Facebook, Instagram, Snapchat, Twitter, Pinterest or other social platforms. That number slips to 80 percent for people between 30 and …
Marketing Matters: Five ways to recharge
Social media platforms such as Facebook, Twitter and Pinterest are not just for staying in touch with friends. They’re becoming mainstay marketing tools to announce new products and offer exclusive deals to followers. Similarly, blogs, a form of online …
Boost Your Business: Email v social media
Pinterest, Instagram, Twitter, Facebook, and all the rest have created new means of communication and enabled companies to connect organically with users whose interests are already vetted.
How Visual Advertising Will Change Marketing In 2017
That’s a long way from when Advertising.com—then known as TeknoSurf—announced (what is credited with being) the first cost-per-click (CPC) model for digital advertising, in 1998, virtually inventing performance-based marketing. Prior to this, most …
Global Launch Of Social Media Marketing Agency Creates Excitement, As Exclusive Agency Released by Tai Lopez
Recently Launched Social Media Marketing Agency Tool Creates Buzz In Web Marketing Review Circles, As Premium Bonus Package Released by Tai Lopez.
Boost Your Business: Email v social media
Pinterest, Instagram, Twitter, Facebook, and all the rest have created new means of communication and enabled companies to connect organically with users whose interests are already vetted.
Soci Hub: The Privilege Of Managing Six Social Media Accounts
Soci Hub is a unique one-click software allows users to easily take control of many their marketing campaigns in six of the top Social Media platform – Facebook, Twitter, Instagram, LinkedIn, Youtube and Pinterest from one easy to use Dashboard UI.
Why Truly Customer-Centric Organizations Can’t Do It Alone
… marketing strategies. Daily updates keep you informed of the latest marketing technology knowledge. …. Some examples: Cole Haan partnering with Uber, Pinterest and ApplePay to control distribution and own the customer experience. Department …
5 Tips to Land a Role in Social Media Marketing
Facebook, Twitter, and LinkedIn have firmly established a foothold in the digital world, with Snapchat and Pinterest starting to gain ground and innovation happening quickly.
How to Use Pinterest to Supercharge Your Social Media Presence
Social media is one of the cornerstones of modern content marketing. Not only does it give brands a direct line of communication with their target audience, it also provides them with a solid content distribution channel – making them capable of …
5 Tips to Land a Role in Social Media Marketing
Facebook, Twitter, and LinkedIn have firmly established a foothold in the digital world, with Snapchat and Pinterest starting to gain ground and innovation happening quickly.
Introducing AdStage V2 and the Universal Data API
Expanding beyond integrations with Google AdWords, Facebook, LinkedIn, Twitter and Bing to include advertising sources like Snapchat, Pinterest, and DoubleClick, and relevant sales and marketing data sources like Salesforce and HubSpot. “Imagine …
28 Pinterest Marketing Tips
So I spent a lot of time combing the Internet to come up with a good list of solid Pinterest marketing tips to share with you today.
5 Tips to Land a Role in Social Media Marketing
Facebook, Twitter, and LinkedIn have firmly established a foothold in the digital world, with Snapchat and Pinterest starting to gain ground and innovation happening quickly.
A real estate online marketing showdown
Social media marketing can mean Twitter, Facebook, Instagram, Pinterest or a smattering of other social networks. Your goal is to build your following to as large as you can, engage your audience and get clients from your social media posts.
5 Social Media Campaigns That Businesses Should Learn from
Pinterest is usually where most brands curate content but Nike creates original content just for Pinterest. In fact, they even have separate Pinterest accounts for different customer segments. According to Marketing Land, 80% of Pinterest users are women.
Global Launch Of Social Media Marketing Agency Makes Excitement, As Exclusive Agency Released by Tai Lopez
Recently Launched Social Media Marketing Agency Tool Creates Buzz In Web Marketing Review Circles, As Premium Bonus Package Released by Tai Lopez.
Get social to sell
Social media offers many opportunities for retailers and is often considered a ‘free’ marketing tool. However, anyone who has used … Take a look at the latest stats – Pinterest is currently over twice as popular as Instagram worldwide. Choose the …
How to Use The Pinterest Analytics Tool to Your Advantage
… also measure the effectiveness of Pinterest posts using the Analytics tool. The Analytics tool helps you find out whether your Pinterest promotion activity has been able to benefit your online business which is the essential quotient for any sort …
How to Use Pinterest to Supercharge Your Social Media Presence
Social media is one of the cornerstones of modern content marketing. Not only does it give brands a direct line of communication with their target audience, it also provides them with a solid content distribution channel – making them capable of …
Global Launch Of Social Media Marketing Agency Creates Excitement, As Exclusive Agency Released by Tai Lopez
Pinterest is making some changes to the analytics available to advertisers. There are now new measurements available and new data companies are joining the Marketing Partners program that Pinterest has been developed. This program was first …
FullTilt’s Melinda Goodman Weighs In on What Pinterest Trends Tell Us For 2017 Marketing Opportunities
If you aren’t already considering a plan for Pinterest in your 2017 marketing plans, you might want to re-consider.
A Quick Guide to Pinterest Ads in 2017
When used correctly, Pinterest ads make marketing more effective by leveraging the impact of images to bring your products to an interested and relevant audience.
Global Launch Of Social Media Marketing Agency Makes Excitement, As Exclusive Agency Released by Tai Lopez
There are now new measurements available and new data companies are joining the Marketing Partners program that Pinterest has been developed. This program was first introduced in April 2015 to make automated tools available to advertisers.
Think Tank: Finding Beauty Everywhere — and Earning Authenticity
… Pinterest, WhatsApp and Snapchat every second speak volumes: consumers are creating and sharing content at ever-increasing rates, and brands have taken notice.
