Maximizing The Long-Term Value Of Influencer Marketing
Another strategy is to find out which influencers are already talking about your products. Also ask your customers, employees and stakeholders: Which blogs, Pinterest users and Instagrammers are your customers following? These are the influencers you …
Is interest targeting the future of marketing?
Some are already concerned that interest targeting will lead to a greater reliance on certain social media platforms, including social-bookmarking site Pinterest. Others have noted that while interest targeting doesn’t necessarily yield larger traffic …
Mondelēz International and iHeartMedia Kick-off Multi-Year Collaboration in North America
“We know our consumer looks to us to provide their favorite quality snacks,” said Stephen Chriss, Sr. Director, Marketing Activation & Media, North America, Mondelēz International. … Nabisco115Moments.com or follow Nabisco on Facebook and Pinterest.
Rakuten Marketing Launches Its Affiliate Technologies to Optimize Product Conversion
Rakuten Marketing, a digital marketing solutions provider, has announced that it will be launching Curate and Automate, the two affiliate technologies, which have been designed in a way to help marketers increase revenue and profit by optimizing …
Mondelēz International and iHeartMedia Kick-off Multi-Year Collaboration in North America
To further extend the ‘115 Moments of Joy’ campaign, the Nabisco portfolio of brands has also tapped into its close relationships with Facebook and Pinterest. From serving-up unique … In addition to the iHeartMedia collaboration, the ‘115 Moments of …
Generation App: Why Pinterest’s simple but powerful platform appeals to users, retailers, and advertisers
On this week’s episode of Generation App, incoming college student Hannah Berg, GeekWire marketing coordinator Cara Kuhlman and I share some of the surprising applications we’ve found for Pinterest with Todd Bishop, GeekWire’s co-founder and …
Marketers Need ‘Identity Graphs,’ but Are They as Accurate as Advertised?
Because Oracle has partnerships with credit card companies such as Visa and Mastercard, and because it works with more than 50 different retailers, it can use data from Pinterest to see whether someone bought a product after seeing an ad on the social …
Image search technology: Google Shop the Look vs Pinterest Camera Search
If and when Pinterest rolls out the camera search technology marketers and business owners alike will be interested in advertising on that platform to have a better chance of reaching their audience.
Deloitte: Holiday sales to grow by as much as 4%
Online, mobile activity and social media marketing are all expected to drive omnichannel sales this holiday season, Sides added.
Is interest targeting the future of marketing?
Some are already concerned that interest targeting will lead to a greater reliance on certain social media platforms, including social-bookmarking site Pinterest. Others have noted that while interest targeting doesn’t necessarily yield larger traffic …
These are the 10 most-pinned hairstyles on Pinterest
After hearing that the lob days are officially over we’re now all on the desperate hunt for our next fave hairstyle and what better place to look for hairspo than Pinterest? To save you the effort of sifting through a gazillion boards, here are the 10 …
This Month in Content Marketing: August 2016
I usually browse through Pinterest and Facebook for school must-have ideas and I’m just one of the million other moms who lovingly prepare the kids for school.
Dodging social media faux pas
… have its downsides, too. The U.S. Small Business Administration’s Wyoming District Office is set to host a presentation in Casper next month on the problems businesses can encounter when marketing themselves via apps like Facebook, Pinterest or …
The Fusion of Social and Programmatic
Coupled with the exponential opportunities for advertisers to engage audiences across Facebook, Twitter, Instagram, Pinterest and Snapchat with paid and owned media strategies, brands can amplify their presence using innovative ad formats to increase …
How content marketing works in the security and fire industry
Ahead of this year’s Technology for Marketing we worked with BuzzSumo.com to trawl through their massive database of social shares to see what we could learn from analysing 150,000 articles from 10 different markets.
Which Social Media Site Do You Use Most for Business? [POLL]
Social media has become a bigger part of a lot of small business’s marketing and customer engagement strategy since its infancy.
Why Pinterest Is About To Become An Integral Part Of Most Strategies
Pinterest’s next 10 million users are going to come from a mix of word of mouth (still the biggest traffic driver for Pinterest per Cooper) and a wide but simple consumer marketing campaign thanks to MediaCom. The UK has very different buying habits …
Poll: Niners QB Colin Kaepernick most disliked player in league
That’s at least according to a recent poll of Americans by E-Poll Marketing Research, which asked 1,100 people whose demographics were representative of the general population.
8 Reasons Your Social Media Marketing Strategy Is Underperforming (And How to Fix It)
Most marketers understand the potential power and reach a social media marketing strategy can offer a brand, but struggle to devise and execute their strategies effectively.
TV star Heidi Powell sues grandmother Heidi Powell over website
Powell the Grandmother, who first registered the domain name in 2005 and uses it to promote her web marketing business, filed a counter suit this month accusing Powell the Trainer of “trademark bullying” and “reverse trademark hijacking.
Strategies to Help Improve Your Social Media
Enrich your email marketing. Even if Pinterest does little to affect your bottom line directly, Petrucci says, it’s a great way to enhance your email marketing, which has three times higher conversion rates than social media. “What if a featured …
Strategies to Help Improve Your Social Media
Enrich your email marketing. Even if Pinterest does little to affect your bottom line directly, Petrucci says, it’s a great way to enhance your email marketing, which has three times higher conversion rates than social media. “What if a featured …
How to turn your Pinterest addiction into cash
PINTEREST is a fun, handy and free app that enables people to bookmark and share images which are related to their interests.
TV star Heidi Powell sues grandmother Heidi Powell over website
Powell the Grandmother, who first registered the domain name in 2005 and uses it to promote her web marketing business, filed a counter suit this month accusing Powell the Trainer of “trademark bullying” and “reverse trademark hijacking.
Strategies to Help Improve Your Social Media
Enrich your email marketing. Even if Pinterest does little to affect your bottom line directly, Petrucci says, it’s a great way to enhance your email marketing, which has three times higher conversion rates than social media. “What if a featured …
Strategies to Help Improve Your Social Media
Enrich your email marketing. Even if Pinterest does little to affect your bottom line directly, Petrucci says, it’s a great way to enhance your email marketing, which has three times higher conversion rates than social media. “What if a featured …
Strategies to Help Improve Your Social Media
Enrich your email marketing. Even if Pinterest does little to affect your bottom line directly, Petrucci says, it’s a great way to enhance your email marketing, which has three times higher conversion rates than social media. “What if a featured …
10 freelance skills which are in demand right now
Doing business today has become a lot more challenging than it was in the 20th century. The competition has risen to new levels, causing a lot of uncertainty among business owners.
Oracle is looking to play the long game in public cloud
“In terms of actual deployments, we’re barely out of the first inning,” Robert Shimp, Oracle’s vice president of technology marketing, told VentureBeat in an interview recently at company headquarters in Redwood Shores, California. … Johnson told me …
Strategies to Help Improve Your Social Media
Enrich your email marketing. Even if Pinterest does little to affect your bottom line directly, Petrucci says, it’s a great way to enhance your email marketing, which has three times higher conversion rates than social media. “What if a featured …
Pinterest for Self-Storage Operators: Using ‘Promoted Pins’ to Drive Business
The most valuable thing about posting a pin on Pinterest is it nearly always contains a link back to your website. The search engine optimization value alone makes it worthwhile.
8 Reasons Your Social Media Marketing Strategy Is Underperforming (And How to Fix It)
Most marketers understand the potential power and reach a social media marketing strategy can offer a brand, but struggle to devise and execute their strategies effectively.
Picture Power
On the face of it, Google’s Allo is simply just another tech company’s product aiming to muscle in on the territory in which image-based apps like SnapChat, Instagram and Pinterest have been extremely successful. But dig a little deeper, and you will …
Golf legend Arnold Palmer dead at 87
Beyond his golf, Palmer was a pioneer in sports marketing, paving the way for scores of other athletes to reap in millions from endorsements.
Mexican Sparkling Water Is The Essential Mixer You Never Knew You Needed
A few decades later, Topo Chico is still pretty low-key in its marketing, and that non-corporate mindset only seems to add to its charm.
9 Small Business Content Marketing Success Examples
Content marketing isn’t about written content only; images form a part of the equation too. Panera Bread curates their own and crowdsourced content on their Pinterest channel. They share ‘bread stories’ on their channel and it has gathered massive …
What marketers can learn from governments on social
We mined public-facing government accounts from Facebook, Twitter, YouTube, Instagram and Pinterest from a collection of countries (USA, France, Canada, UK, Australia, Germany) to find high-level patterns and superstars creating great content.
How content marketing works in the security and fire industry
Ahead of this year’s Technology for Marketing we worked with BuzzSumo.com to trawl through their massive database of social shares to see what we could learn from analysing 150,000 articles from 10 different markets.
Selling to the selfie generation: how to build brands with retail influence
The findings of the research were supported at last week’s event, held in partnership with the Marketing Agencies Association, which featured speakers from the media, startup, and marketing communities. … Much of the talk was about the rise of video …
OneSoci Bonus – the one-stop social media marketing and advertising platforms – OneSoci Review walk thru video
Just set and forget it. It autoposts and shares content to Facebook, Twitter or Pinterest immediately or scheduled in the future.
Millennials Aren’t Shopping on Social Media (Infographic)
An infographic from visual social intelligence and marketing firm GumGum examines how millennials use social sites. Of the millennials surveyed by GumGum, 42 percent accessed Instagram more than five times per day, and 38 … Most users prefer to lurk …
In a Year of Phone Addiction, Some Digital Marketing Agency’s are Bringing Back Handmade
It’s this mix of digital eCommerce and handmade items that some digital marketing agencies are now learning to thrive in – helping handmade product companies grow beyond the constraints of these sites and into their own web properties and marketing …
Selling to the selfie generation: how to build brands with retail influence
The findings of the research were supported at last week’s event, held in partnership with the Marketing Agencies Association, which featured speakers from the media, startup, and marketing communities. … Much of the talk was about the rise of video …
Microsoft expands Lowe’s HoloLens design scope
A notable upgrade to the experience is the ability for users to select appliances or material samples saved on their Pinterest accounts, which are then matched to similar goods sold by Lowe’s and appear in the user’s field of view as holograms …
Picture Power
On the face of it, Google’s Allo is simply just another tech company’s product aiming to muscle in on the territory in which image-based apps like SnapChat, Instagram and Pinterest have been extremely successful. But dig a little deeper, and you will …
15 Free Social Media Marketing Tools for Small Businesses
Tailwind for Pinterest and Instagram. Getting good results on Pinterest? Loving Instagram? A lot of small businesses are.
Social and Live Video Are Increasingly on the Radars of Marketers, Agencies
The TMB/Advertiser Perceptions study cited earlier showed that majorities of US agency and marketing executives were considering investing in live streaming ads.
In a Year of Phone Addiction, Some Digital Marketing Agency’s are Bringing Back Handmade
… country in welcome new handmade startups that are starting to find maturity in their handmade product efforts – and helping them market them digitally through things like ‘Search Engine Optimization’ and Pinterest marketing, which are ripe for …
Getting Up to Speed on Social Media Marketing
Among those respondents, 89 per cent use Twitter; 71 per cent, Facebook; 57 per cent, LinkedIn; 18 per cent, Instagram; 7 per cent, Google+; 2 per cent, Pinterest; and 9 per cent, other channels such as YouTube. Successfully employing social media …
Landy Awards 2016: AOD Marketing is Proud to Represent Canada in an International Competition
2016 /CNW Telbec/ – AOD Marketing has been named as one of the finalists in the 2016 Landy Awards – presented by Search Engine Land – that takes place on September 28th in New York City. Nominated in the Best Retail Search Marketing Initiative, the …