Social Media: Modern Day’s New Frontier for Businesses and Public Relations
In the advertising and marketing world, knowing who to target is an integral part of any strategy and choosing the wrong demographic can be seriously detrimental to the success of your campaign.
In the advertising and marketing world, knowing who to target is an integral part of any strategy and choosing the wrong demographic can be seriously detrimental to the success of your campaign.
Adobe Spark a new tool for smart marketing
There are Pinterest, Facebook advertisements, Facebook Cover photo, LinkedIn, and Twitter templates within the sytem and ready to use.
How to turn your Pinterest addiction into cash
PINTEREST is a fun, handy and free app that enables people to bookmark and share images which are related to their interests.
Adobe Spark a new tool for smart marketing
There are Pinterest, Facebook advertisements, Facebook Cover photo, LinkedIn, and Twitter templates within the sytem and ready to use.
Pinterest Is Using Machine Learning To Help You Find What You’ll Pin Next
Finding content they like naturally keeps them engrossed in the platform: The company says 30% of engagement and 25% of in-Pinterest purchases are driven by the platform’s recommendations of related content. To get those recommendations right, the …
Tapping into Asia-Pacific: utilising data and local connections to understand cultural nuance
Three industry experts took to the stage to discuss the opportunities and challenges of marketing in the Asia-Pacific region, with a focus on some of the most common mistakes brands are making and how to address the cultural complexities of the region …
Content Marketing: 10 Common Mistakes
With content marketing taking such a center stage role, guaranteeing that you design, develop and implement a successful content marketing campaign is of utmost importance. Let’s take a look at some of the most common mistakes content marketers make, …
Artificial Intelligence and Chatbots will top agenda at Apps World London 2016 as Facebook, Microsoft, Pinterest and …
In addition to Bot World, Apps World London 2016 – which takes place at the ExCeL London from October 19 to October 20 – will also explore three other themes, including Mobile Marketing, Developer and Start-ups. This year, the conference includes more …
Content Marketing: 10 Common Mistakes
With content marketing taking such a center stage role, guaranteeing that you design, develop and implement a successful content marketing campaign is of utmost importance. Let’s take a look at some of the most common mistakes content marketers make, …
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Wedding Bags: A marriage of a former Kroger bagger and a crafty, entrepreneurial business sense
A robust digital marketing plan through Facebook, Instagram and a bit of Pinterest contributed to the growth of Wedding Bags.
Three tips to ensure your company blog is an asset, not an anchor
By now you’ve probably read hundreds of articles about how essential a blog is to your business and for marketing it. You studied up on all the tricks before you went to work creating a blog for your firm, and you even made sure your posts were …
Martech News: The Week In Review
The mobile marketing attribution analytics company AppsFlyer, and Chinese internet giant Tencent have announced a partnership to make AppsFlyer’s analytics platform available for marketers to track the effectiveness of app install campaigns on Tencent …
Hochstedler named employee of the month
… of the Month award. CHC is proud to have Her as an employee. For more information about CHC, please call the CHC Marketing Department at 517-279-5254 or visit the CHC website at www.chcbc.com. Join us on Facebook, Pinterest, and LinkedIn.
‘Eyes Wide Open’ Approach to Evaluating New Marketing Technologies
Example: Can your platform execute social campaigns to Facebook, Twitter, and Pinterest? NOT: Can your platform execute social campaigns?
Take the Lead! One Size Does Not Fit All
I want to focus in on what each category feels is their comfort zone of receiving marketing information; whether it is Facebook, Twitter, Pinterest, word of mouth referrals, in person snoozing, whatever it takes I need to full fill the needs of my …
Major media brand partners to launch ‘webi-soap’ featuring dogs in soap opera dramas
Meredith, a top US media and marketing company, has partnered with animal health company Merial to develop and distribute “As the Dog Barks,” an original video series that is meant to engage pet lovers across Meredith Digital’s network, the company …
Take the Lead! One Size Does Not Fit All
I want to focus in on what each category feels is their comfort zone of receiving marketing information; whether it is Facebook, Twitter, Pinterest, word of mouth referrals, in person snoozing, whatever it takes I need to full fill the needs of my …
Consumers More Likely To Shop In-Store This Holiday Season
These findings further signify the importance of personalizing communications both online and offline and creating a seamless customer journey across marketing channels, says Tom Edwards, chief digital officer, agency for Epsilon. “Where consumers are …
Content Marketing: 10 Common Mistakes
With content marketing taking such a center stage role, guaranteeing that you design, develop and implement a successful content marketing campaign is of utmost importance. Let’s take a look at some of the most common mistakes content marketers make, …
These are the 10 most-pinned hairstyles on Pinterest
After hearing that the lob days are officially over we’re now all on the desperate hunt for our next fave hairstyle and what better place to look for hairspo than Pinterest? To save you the effort of sifting through a gazillion boards, here are the 10 …
How to turn your Pinterest addiction into cash
PINTEREST is a fun, handy and free app that enables people to bookmark and share images which are related to their interests.
Social buy buttons slow to take off
SUMOHeavy’s survey of just over 1,000 Internet users in the U.S. (age 18 and older) found that many people know about buy buttons on social media sites such as Pinterest and Facebook, but few have ever used one. Just over a quarter (26.4%) of those …
Hochstedler named employee of the month
… of the Month award. CHC is proud to have Her as an employee. For more information about CHC, please call the CHC Marketing Department at 517-279-5254 or visit the CHC website at www.chcbc.com. Join us on Facebook, Pinterest, and LinkedIn.
The 3 Steps for a Great Snapchat Marketing Campaign
Snapchat is also on track to expand its active US user base to nearly 59 million by the end of 2016, putting its active user count ahead of both Twitter and Pinterest. With updates like Snapchat Partners and the acquisition of Vurb, promising to propel …
Five tips to maximise content ROI for every industry
For example, automotive companies rely almost exclusively on Facebook (97.6% of their social efforts), while the figure for the marketing industry in general is 25.4%. Moreover, fashion companies enjoy using Pinterest (24.9%), finding it more …
Hochstedler named employee of the month
… of the Month award. CHC is proud to have Her as an employee. For more information about CHC, please call the CHC Marketing Department at 517-279-5254 or visit the CHC website at www.chcbc.com. Join us on Facebook, Pinterest, and LinkedIn.
Markerly to Partner With Blissful Media Group’s One2One Network for Enhanced Influencer Marketing Campaigns
… leading technology platform. The collaboration will also give One2One Network the ability to white-label and access more than 2M influencers and their lookalikes across leading social networks including Instagram, Pinterest, Snapchat, YouTube, and …
Take the Lead! One Size Does Not Fit All
He said, she said … one size does not fit all. In today’s robust world of technology we all utilize its many paths differently.
Mark Organ, bad Kardashians, and the benevolence of Facebook – VB Engage
Episode 20. XX. Veinte. (Or Venti, if you’re in Starbucks). A score. Twenty. Yep – we’ve made it this far, and we’ve got a great episode for you today!
Take the Lead! One Size Does Not Fit All
I want to focus in on what each category feels is their comfort zone of receiving marketing information; whether it is Facebook, Twitter, Pinterest, word of mouth referrals, in person snoozing, whatever it takes I need to full fill the needs of my …
Markerly to Partner With Blissful Media Group’s One2One Network for Enhanced Influencer Marketing Campaigns
… leading technology platform. The collaboration will also give One2One Network the ability to white-label and access more than 2M influencers and their lookalikes across leading social networks including Instagram, Pinterest, Snapchat, YouTube, and …
8 Reasons Your Social Media Marketing Strategy Is Underperforming (And How to Fix It)
Most marketers understand the potential power and reach a social media marketing strategy can offer a brand, but struggle to devise and execute their strategies effectively.
8 Reasons Your Social Media Marketing Strategy Is Underperforming (And How to Fix It)
Most marketers understand the potential power and reach a social media marketing strategy can offer a brand, but struggle to devise and execute their strategies effectively.
Inside Wrangler’s digital strategy in Europe
Wrangler is synonymous with cowboys. In the U.S., the jeans icon has a long history supporting rodeos and their stars – and selling its famous “cowboy cut” jeans.
Talley Farms opens Midwest office
Totta will work to expand the company’s marketing. … Totta is spreading the word with Twitter, Facebook and Pinterest accounts, and putting together materials for retailers to encourage them to promote peppers and that outline ways to reduce shrink.
Five ideas to help spice up blog content
… your own or not. Here is a snapshot of a nice infographic example on Why Pinterest Matters to Marketing from Social Media Today, which clearly displays helpful information in easy to digest chunks.
Ahalogy Releases 2016 Pinterest Media Consumption Study
CINCINNATI–(Business Wire)–Ahalogy, an official Pinterest Marketing Developer Partner, has released its third annual Pinterest Media Consumption Study, a follow-up to its first-of-its-kind research from 2014—which has been downloaded by thousands of …
This Co-Founder of BaubleBar’s Secret for Inspiration? Always ‘Keep Your Eyes Peeled.’
She seeks it out on Pinterest and Twitter and while window shopping, and finds it in sports and cars. Yakobvsky finds inspiration pretty much … Usually by 7:00 am the marketing emails have started to hit. I like to browse through those, see what …
Inside Wrangler’s digital strategy in Europe
Here, the brand is looking to digital to grow its audience not on its heritage but on its product. “Awareness is high, but we’re trying to change the perception of the brand and communicate what it stands for today,” explained Ilaria Pasquinelli …
The Science of Content: New research from TFM and BuzzSumo
London, UK: 21st September 2016 – New content research from Technology for Marketing and BuzzSumo analyses the DNA of top performing content in different markets.
Why Pinterest Is About To Become An Integral Part Of Most Strategies
Pinterest’s next 10 million users are going to come from a mix of word of mouth (still the biggest traffic driver for Pinterest per Cooper) and a wide but simple consumer marketing campaign thanks to MediaCom. The UK has very different buying habits …
Pinterest Is Using Machine Learning To Help You Find What You’ll Pin Next
“A lot of what I”m doing here is trying to shape what direction we go in approaching the discovery problem,” says Pinterest’s lead discovery science engineer Mohammad Shahangian. “We launch hundreds of experiments that actually make small changes to …
Strategies to Help Improve Your Social Media
Enrich your email marketing. Even if Pinterest does little to affect your bottom line directly, Petrucci says, it’s a great way to enhance your email marketing, which has three times higher conversion rates than social media. “What if a featured …
Paid Advertising Making Dramatic Shifts, Study Finds
Despite the hype surrounding programmatic, more than 50% of advertisers still do not include it in their media-buying strategy. Among the ones who do, about 30% found it was not an effective marketing channel for them, according to survey results …
Global Digital Advertising and Marketing Industry
21, 2016 /PRNewswire/ — This report analyzes the worldwide markets for Digital Advertising and Marketing in US$ Million in terms of Spending (Wired Internet as well as Mobile Internet) by the following formats – Search, Display, and Other Modes …
My Pinterest Marketing Strategy with the New Pinterest Changes
It seems like every month there’s something new on Pinterest. Something changed, something moved and something has disappeared.
8 Reasons Your Social Media Marketing Strategy Is Underperforming (And How to Fix It)
Most marketers understand the potential power and reach a social media marketing strategy can offer a brand, but struggle to devise and execute their strategies effectively.
These are the 10 most-pinned hairstyles on Pinterest
After hearing that the lob days are officially over we’re now all on the desperate hunt for our next fave hairstyle and what better place to look for hairspo than Pinterest? To save you the effort of sifting through a gazillion boards, here are the 10 …
