Social media column: What’s your Instagram strategy?
For the first time in four years I’m not teaching social media marketing to MBAs over the summer. (Fear not – the class will be back this fall.
China Defines Online Advertising; Social Takes The Tech Talent
Snapchat has been on an ad tech tear in the past year, swiping top execs from Facebook and Google and filling out its ranks with talent from the social marketing firm Brand Networks, which Lara O’Reilly of Business Insider reports lost its product …
How To Turn Your Social Media Following Into Dollars
This is a lucrative platform, and with the right social media marketing plan you can make money. You’re going to … That’s not to say visuals aren’t valuable on Facebook and Twitter, but you can put them to better use on Instagram and Pinterest. Plus …
Plastic Resins Inc. Selects X-Rite Pantone for Color Formulation
“We work with injection molders to provide small batch custom colors and need the best color formulation solutions on the market to stay competitive,” said Paul Warnell, CEO, Plastic Resins, Inc. “Our …
How To Turn Your Social Media Following Into Dollars
This is a lucrative platform, and with the right social media marketing plan you can make money. You’re … If you are selling visual products, take advantage of platforms like Instagram and Pinterest.
Marketing opportunities abound as two thirds of Olympics viewers set to second-screen
We all do it; one eye on the screen while having the other strategically pointing toward a handheld device at all times, scanning Instagram/Pinterest/Twitter’s latest controversy. You would think an event …
10 Hot Media Companies You Should Work For
Media Jobs are constantly changing these days, so sometimes it’s difficult to keep up with which companies you should be looking at when you’re pursuing your dream job.
How Important Is Content Discovery in the Future of Search?
There’s no doubt that search engines like Google have become smarter. Gone are the days when link-building schemes and keyword spamming have brought websites to the top of search results.
Wentworth named Employee of the Month
COLDWATER – Ann Wentworth was recently named the Community Health Center of Branch County Employee of the Month. She has been an employee of CHC since June of 2014 when she began her career at CHC as a CT Technologist.
From SEALs to Startups: Special Ops Drawn to Silicon Valley
Faul — who served in a Force Reconnaissance company, which is similar to the SEALs — has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable technology startup. The military veterans fill a gap in … David, who spent …
Amid IPO Speculation, Pinterest Hangs a Target on Alphabet’s Back
… and a little less than a fifth the size of social media king Facebook. Of course, if it has any chance of reaching those lofty expectations, Pinterest is going to have to build out a robust ad platform that can challenge Alphabet and Facebook for …
Marketing opportunities abound as two thirds of Olympics viewers set to second-screen
We all do it; one eye on the screen while having the other strategically pointing toward a handheld device at all times, scanning Instagram/Pinterest/Twitter’s latest controversy. You would think an event such as the Olympics might make us put down the …
What’s The Changing SEO Landscape in 2016?
Gary Illyes, Standup Trends Analyst at Google, mentioned at the Search Marketing Summit in June 2016 that the page speed ranking signal will begin to look at the speed of your mobile website pages.
Azamara Club Cruises Embarks on Social Media Agency Review
Scope of the work includes development and execution of strategy across social media platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube, the optimization of platforms, reporting, community management and blog syndication. Azamara’s …
6 Essential Growth Hacks for the Frugal Entrepreneur
As a new marketing technique, growth hacking has been changing the way we brand, promote and sell our business offers in the online world, and all of that with one specific goal to significantly speed up the development process.
Trade Books Senior Marketing Manager
Spearhead social media efforts via Facebook, Twitter, Instagram and Pinterest to help authors grow their audience, create community-building and event campaigns, create paid social ads to drive awareness and preorders.
4 Simple Steps That Can Help You Improve Your Social Media Game
The strategies, tactics, and platforms that’re going to make a job seeker in the food industry well versed in social media won’t necessarily be the same strategies, tactics, and platforms that make a marketing manager in the financial industry excel …
Special Ops Drawn to Silicon Valley
Faul — who served in a Force Reconnaissance company, which is similar to the SEALs — has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable technology startup. The military veterans fill a gap in … David, who spent …
How Lawyers Can Build A Fast and Safe Social Media Presence
LawFuel spoke with vastly experienced strategic branding and marketing expert Stuart Thompson whose LiveWireMedia group has launched a new social media app to help smaller companies, including law firms, as well as large corporates, to handle their …
Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence
We’ve got a media business, and we’ve got marketers, we’ve got consumer segments, and we bought the measurement product Attribution to help measure marketing effectiveness – so no matter what digital marketing you’re running, we can help you …
Snapchat has hired 3 people from a startup that was bought last year for $50 million
Over the past six months, Snapchat has made three hires from the same Los Angeles-based marketing tech startup, Shift – a move that likely signals the company is serious about turning its recently-launched advertising API (application programming …
Clipping, cutting and scanning: how to use coupons effectively
To her online following of 16,000 fans on Twitter and 38,000 on Pinterest, Tracie Fobes is the “Penny Pinchin’ Mom,” a wife, mother and coupon-clipping blogger.
Powerhouse Lineup of Marketing & Social Experts to Speak at Building Buzz
Marketing and social media gurus who are paving the way in the industry will speak on topics from “Being Pretty & Profitable on Pinterest” to “Amp Up Social: Getting Big Results from Small Spends” and much more. Emmy® Award winning designer Mark …
10 Tools You Need To Turn Your Mobile App Into A Revenue Generating Machine
6. AppLinks – An open source project designed to making linking content across mobile devices and platforms. It is supported by a lot of major tech companies, including Facebook (which offers easy API integration), Pinterest, Dropbox, Spotify, amongst …
Demonstrate Your American Pride by Exercising Your Right to Vote in the Duck® Brand REAL Vote Campaign
“Duct tape has deep American roots, beginning in World War II, when there was a need for a strong, flexible, durable, waterproof tape for the war effort,” said Bill Kahl, executive vice president of marketing at ShurTech Brands, LLC, the company that …
Simply Measured offers “first social measurement API” for marketers
Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, clients have received their social analytics via reports.
Mitch Carson Pinterest Marketing
If you’re using Pinterest on a daily basis, you’ve probably wondered if you could somehow boost your own marketing too. Well, actually, there are lots of techniques that helped other people increase traffic, attract a greater amount of clients …
Snapchat has hired 3 people from a startup that was bought last year for $50 million
Over the past six months, Snapchat has made three hires from the same Los Angeles-based marketing tech startup, Shift – a move that likely signals the company is serious about turning its recently-launched advertising API (application programming …
With Tim Duncan, the Spurs wrote the book on handling superstars; will the NBA read it?
There’s a closely guarded secret in the NBA, one that’s policed vigilantly by executives at the league office. Current team presidents and marketing people will whisper about it on background, but ask them to use their names on the record, and they …
Simply Measured offers “first social measurement API” for marketers
Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, clients have received their social analytics via reports.
Powerhouse Lineup of Marketing & Social Experts to Speak at Building Buzz
Marketing and social media gurus who are paving the way in the industry will speak on topics from “Being Pretty & Profitable on Pinterest” to “Amp Up Social: Getting Big Results from Small Spends” and much more. Emmy® Award winning designer Mark …
Amid IPO Speculation, Pinterest Hangs a Target on Alphabet’s Back
… its ad strategy and now plans to target keyword search as a key area of advertising growth, directly competing with Google. Is Google search ripe for disruption?
With Tim Duncan, the Spurs wrote the book on handling superstars; will the NBA read it?
There’s a closely guarded secret in the NBA, one that’s policed vigilantly by executives at the league office. Current team presidents and marketing people will whisper about it on background, but ask them to use their names on the record, and they …
Demonstrate Your American Pride by Exercising Your Right to Vote in the Duck® Brand REAL Vote Campaign
“Duct tape has deep American roots, beginning in World War II, when there was a need for a strong, flexible, durable, waterproof tape for the war effort,” said Bill Kahl, executive vice president of marketing at ShurTech Brands, LLC, the company that …
Entrepreneurs sought for Start Up Intensive course
She has taught at Harvard, Tufts University and U. Miami Ohio and has been a successful entrepreneur and marketing professional.
Snapchat has hired 3 people from a startup that was bought last year for $50 million
Shift was a social advertising platform that hooked into all the major sites – Facebook, Twitter, LinkedIn, Pinterest, Instagram, and so on – and let marketers serve content across them and analyze those … It has seen the company partner with more …
Simply Measured offers “first social measurement API” for marketers
Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, …
L.C. Williams and Associates Honored at Two Chicago PR Award Ceremonies
The Onelink by First Alert Launch also won a Silver Trumpet in the Marketing – Consumer category for its successful approach to introducing the new Onelink brand to tech and media influencers.
Pucker up: Shiseido gets millennials to kiss through their smartphones
They can then customise and share this image on various social media platforms, including Twitter, Pinterest, Facebook and Whatsapp.
How to Use Pinterest to Build Your Online Brand
Since presentation is everything when it comes to marketing, your first steps after setting up an account are putting up your logo as your profile image and kick-starting a few boards with your best images.
10 Ways To Disconnect From Your Phone And Actually Enjoy Your Summer
The fact that Kylie and Kendall Jenner are representations of today’s teenage icons (for none other than being super stellar at social media/marketing) speaks for itself ― teenagers are embedded into online smartphone culture. While addiction may …
Olapic and SocialCode Partner to Maximize Creative Production and Performance for Leading Brands
SocialCode decodes human needs to deliver actionable insights from consumer data on advertising platforms like Facebook®, Twitter, Instagram and Pinterest. SocialCode is the only major social marketing platform that combines automation with a strategic …
Pinterest has made changes that encourage people to shop, not just dream
Like many other competitor sites, Pinterest has implemented a shopping cart feature so that users can purchase a collection of items in one checkout.
Special Ops Drawn to Silicon Valley
Faul — who served in a Force Reconnaissance company, which is similar to the SEALs — has worked at Google Inc., Facebook and Pinterest, and now is COO of Athos, a wearable technology startup. The military veterans fill a gap in … David, who spent …
Kinetic Social Names Former Merkle Exec Matt Gilbert CEO as Company Grows Ad Business Across Both Social and …
NEW YORK, NY–(Marketwired – Jul 13, 2016) – Kinetic Social, a leading social marketing services and technology company, today announced the appointment of digital marketing veteran Matt Gilbert as CEO as well as to the company’s Board of Directors …
Olapic and SocialCode Partner to Maximize Creative Production and Performance for Leading Brands
SocialCode decodes human needs to deliver actionable insights from consumer data on advertising platforms like Facebook(R), Twitter, Instagram and Pinterest. SocialCode is the only major social marketing platform that combines automation with a …
With Tim Duncan, the Spurs wrote the book on handling superstars; will the NBA read it?
There’s a closely guarded secret in the NBA, one that’s policed vigilantly by executives at the league office. Current team presidents and marketing people will whisper about it on background, but ask them to use their names on the record, and they …
Estudo do Pinterest ressalta vocação da rede social para mercado de beleza
O relatório também aponta a conversão para marcas e lojistas que fazem da rede social uma de suas ferramentas de marketing. No caso, 42% dos usuários já efetuaram uma compra de beleza após …
Pinterest has made changes that encourage people to shop, not just dream
The issue with Pinterest, however, was that there were many pins that led to nowhere. You’d be scrolling through, find an item of clothing or an accessory that you just had to have, but there would be no …
How to Use Pinterest to Build Your Online Brand
Creating naturally pinnable content is also key to market your brand on Pinterest. Etsy, a popular and still growing brand on Pinterest, generates about 66 percent of its pins from the Pinterest …
