… drive engagement making them a must for digital marketers. If the results of your marketing efforts have been less than stellar this year, try incorporating more visual content, and consider expanding to visual platforms like Instagram, Youtube …

Why Clayton Christensen Is Wrong About Uber And Disruptive Innovation

In New York City, this shift happened very obviously in the summer of 2014, around the same time Uber launched a nearly ubiquitous marketing campaign around the city. The ads all declared that UberX rides were now cheaper than taxis. Today, in most …

News Bulletin: Seafolly names Ogilvy as first agency of record

Seafolly chief marketing officer Mathew Hayward says: “Ogilvy were challenged with a very unorthodox call for an agency ‘approach’ and how they would work with a team that has internally created some of the swim industry’s most defining images globally …

Pitch Watch: Westpac leaving Mediacom; Seafolly’s new creative; Braintree gets media

Seafolly chief marketing officer Matthew Hayward said the appointment of the agency was a first for the brand, which has traditionally handled all its creative in-house.

How Living Proof is selling haircare to older women

It features women between 45 and 75 looking their age in videos and in non-touched up photographs that will run on paid social media platforms including Pinterest, Instagram and Facebook. The videos feature older women in black and white with minimal …

Review: Gary Vaynerchuk’s new book taught me 369 lessons about business

Along with his successful wine business, he’s also the cofounder of VaynerMedia, a company that consults with brands like Budweiser, Sonic, Dove, MasterCard, and Mountain Dew to implement non-traditional marketing campaigns. He’s also a venture …

Social media crisis management: Have a policy in place

Before your business starts engaging on the social web and before you start your social media marketing campaign, it is important to make sure that you have a social media policy in place.

Artists spark creativity off-the-clock

By 5:45, Boyle is in her car and headed into Baltimore, where she is employed as a promotions artist with the Baltimore Sun Media Group, helping design advertising and marketing pieces. Boyle’s situation is perhaps less common than most: She’s a …

Pitch Watch: Westpac leaving Mediacom; Seafolly’s new creative; Braintree gets media

Seafolly chief marketing officer Matthew Hayward said the appointment of the agency was a first for the brand, which has traditionally handled all its creative in-house.

Luxury online retail market to reach $41.8B by 2019: report

It also monetized social media with the launch of Pinterest commerce and has linked its Instagram to the Like2Buy platform (see story).