4 tips for enhancing communication with your patients

Although it can work well as a marketing tool, it can work even better as an avenue to have valuable patient and practice communication.

County of Los Angeles Fire Department Receives Sikorsky Rescue Award for Life-Saving Mission

“Our founder, Igor Sikorsky, envisioned the helicopter as a life-saving tool,” said Nathalie Previte, Sikorsky Vice President, Sales & Marketing. “LA County is on the front lines each and every day as custodians of Igor’s vision, meeting the critical …

Chris Rock and Franklin Graham add to a wild year for Girl Scout cookies

Elena’s super-selling techniques involve a personalized sales pitch and detailed marketing plan – she tracks her sales data —ringing hundreds of doorbells, using a dedicated email address and a “cookie hotline” phone number to take orders.

Retail store system is broken: Luxury Institute

In addition, this group favors experiences over things, making for a tougher sell for those marketing hard luxury. One of the engagement tools that managers feel is underused is social media.

BMC Selects SAVO As Sales Enablement Platform To Drive Enhanced Productivity And Access To Content As Part Of …

BMC has chosen SAVO sales enablement for its entire, geographically dispersed sales and marketing organization. The technology will enable BMC to drive new levels of content access to those who are selling and supporting customer-facing activities.

Focus on Culinary Travel

Our growing food obsession has taken on new vigor in the social media, food-porn era, where a meal doesn’t go by that isn’t splashed across Twitter, Facebook, Instagram, Pinterest and Flickr, shared with millions of followers around the world …

3 Things You Can Do Immediately to Improve Your Social Media Presence

These likely include Facebook, Twitter and LinkedIn and possibly Pinterest and Instagram as well. These sites can all be excellent tools for reaching and engaging customers, but they’re probably not all a fit for your business.

Chris Rock and Franklin Graham add to a wild year for Girl Scout cookies

Elena’s super-selling techniques involve a personalized sales pitch and detailed marketing plan – she tracks her sales data —ringing hundreds of doorbells, using a dedicated email address and a “cookie hotline” phone number to take orders.

Canadian Tech Unicorn Hootsuite Gets Written Down by Fidelity

The Boston asset manager wrote down its investment in Hootsuite, maker of social media marketing software, by 18 percent. Fidelity was the lead investor when Hootsuite raised $60 … Fidelity marked down its stakes in several corporate software …

3 Things You Can Do Immediately to Improve Your Social Media Presence

These likely include Facebook, Twitter and LinkedIn and possibly Pinterest and Instagram as well. These sites can all be excellent tools for reaching and engaging customers, but they’re probably not all a fit for your business.

ZICO Debuts New Look with Larger Clear PET Bottle Design

“We think our new packaging is absolutely beautiful, but what we’re even more proud of, is what’s inside the bottle,” said Lorna Peters, ZICO Chief Marketing Officer. “At ZICO, we go to work every day with the goal of making the best coconut water on …

Discover Los Angeles Launches New Domestic Advertising Campaign and Invites Millennials to “Get Lost” in Los …

“Following a series of focus groups in our key U.S. markets, we learned that millennials in particular embody an ‘anything is possible’ sentiment about Los Angeles,” stated Don Skeoch, chief marketing officer for Discover Los Angeles. “These unscripted …

Will Snapchat’s high engagement rates pull ad spend away from Facebook?

“Snapchat is gaining market share quite quickly which is cause for concern for social media platforms like Facebook, Pinterest and Twitter,” said Carrie Middlemiss, U.S. director of marketing at Metia. “Facebook attempted to buy Snapchat a few years ago.

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Canadian tech unicorn Hootsuite gets written down by Fidelity

The Boston asset manager wrote down its investment in Hootsuite, maker of social media marketing software, by 18 per cent. Fidelity was the lead investor when Hootsuite raised … Fidelity marked down its stakes in several corporate software startups …

21 Marketing Tricks for Tumblr (and Other Social Sites)

Well, when you make friends with 10 top Tumblr marketers, you are able to work together on repost each other blog posts. This allows you to build viral traffic within each other business.

2016 Official Spring/Summer Connecticut Visitors Guide Is Unveiled, Taking New Consumer Marketing Approach

“With this type of experiential storytelling, the new Connecticut visitors guide is revolutionary in state destination marketing,” said Randy Fiveash, director of Connecticut Office of Tourism. “Through these stories, Connecticut destinations come …

Wilbraham officials support marketing director position at Wilbraham Public Library

Publicizing programs now includes posting on social media such as Facebook, Twitter and Pinterest, Demers said. She said there is now no one person charged with publicizing the programs.

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Brooke Gladney, a 22-year-old marketing and business management major, said: “The only reason we were given was that Mr. Trump did not want us there.

Treasure Valley business calendar, March 7-31

Social Media and Web Marketing: 2 to 4 p.m. at Caldwell Chamber of Commerce, 704 Blaine St. Seminar provides a closer look at the popular social media networks including Facebook, Twitter, Pinterest, G+ and others. Free. Call 334-9004 or go to …

Cold Stone Creamery Teams Up With Reese’s to Create New Peanut Butter Ice Cream Flavor And Creation

“What could be better than the combination of Reese’s Peanut Butter Cups and Cold Stone Creamery Ice Cream?” said Kate Unger, senior vice president of marketing for Cold Stone Creamery. “Reese’s Peanut Butter Cups are one of our most popular mix-ins, …

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