Lorraine Ball, marketing strategist for RoundPeg a social media consulting firm in Indianapolis that works with many travel agencies, says the very first step is to build a strong website that merchandises your special services, key suppliers, and …

Bikini Luxe Is Seeking Summer Interns In Miami Beach, FL

Bikini Luxe Is Seeking Summer Interns In Miami Beach, FL. We are now looking for summer interns with a variety of passions and talents, to assist with social media marketing, press relations, customer service, photoshop, web design and display, and …

Think Outside the Text: How to Diversify Content for Better Visibility

But have no fear; there are dozens of simple and affordable resources to help you develop high-quality video content, and there are several avenues to incorporate video marketing into almost any brand’s marketing strategy. Video content is the perfect …

Lorraine Ball, marketing strategist for RoundPeg a social media consulting firm in Indianapolis that works with many travel agencies, says the very first step is to build a strong website that merchandises your special services, key suppliers, and …

What to Do if You’re Absolutely Sick of Social Media

According to the State of the Online Marketing Services Industry, 83 percent of marketing agencies offer social media services.

New marketing declares avocados ‘California by Nature’

The Irwindale-based California Avocado Commission is running a new campaign that promotes the California avocado as a symbol of the California lifestyle.

How Major Brands Are Winning Through Episodic Content

Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. In fact, in a Content Marketing Institute study, 70 percent of B2B marketers said they created more content than a year ago. But with …

Fireball Explosion: The Completely Bizarre Rise Of An Insane Liquor

Pomes’ efforts represent the most old-fashioned type of marketing: word of mouth. His mission accomplished, he moved on in 2012, creating his own agency and serving such clients as the city of New Orleans itself.

New marketing declares avocados ‘California by Nature’

The new campaign will include digital ads, custom content on websites and recipes and imagery shared on Facebook, Twitter, Instagram, Snapchat and Pinterest. The avocado commission will support retailers with radio spots, mobile ads, social media and …

3 PR and marketing alternatives to ‘going viral’

For example, a cookbook recipe might be introduced on Youtube as a how-to video; expanded on Instagram as a series of visual steps; pinned as a board on Pinterest linking to the cookbook shopping cart; and posted on Facebook as video with an expanded …

Ecommerce Imperative for Today’s Luxury Brands

Maria del Carmen Fernández González: The biggest challenges are having a great brand, connecting with the target audience, being innovative and different, and having enough experience in online marketing. Specifically, a luxury brand must have a DNA …

7 Hacks To Get More Traffic And Leads From Social Media

As online marketing agencies are continually pushing the envelope to increase ROI, if you want to become a social media superstar in 2016, you need to make sure that you are using links correctly.

Tech City Voices What to consider when it comes to marketing your startup

Samantha Long, content marketing manager at Yoma, discusses how you can market your startup online. Marketing is all about building relationships with consumers to make your brand, products and services known, in order to grow your business.

13 Secrets for Becoming a Successful Freelancer

You might also realize that small businesses want a one-stop-shop for marketing—so maybe you team up with a local SEO person to offer that services as well.

California Avocado Commission launches new marketing campaign

“It’s a celebration of everything that is endemic to the Golden State, from a climate that’s unlike any other to its diverse people, ideas and interests,” Jan DeLyser, CAC vice president marketing, said in a press release. “Our new campaign … The new …

6 brands that have taken the cloud by storm

Pinterest provides one of the world’s largest visual bookmarking tools, with more than 100 million monthly active users and 50 billion pins, and refreshes its search index every single day – something which wouldn’t be possible without the cloud …

6 brands that have taken the cloud by storm

Pinterest provides one of the world’s largest visual bookmarking tools, with more than 100 million monthly active users and 50 billion pins, and refreshes its search index every single day – something which wouldn’t be possible without the cloud …

How to Get Your Enterprise Digitally Ready and Agile

Before starting their digital journey, organizations must clear their path of three obstacles, says Jerry (Yoram) Wind, a Wharton marketing professor and director of the SEI Center for Advanced Studies in Management. “One is an aversion to risk, and …

5 Benefits Of Visual Branding That Every Brand Should Know

In one of my previous posts, I discussed how a brand needs to appear sympathetic to audiences, so they can obtain the benefits of empathy marketing. Now, empathy is an emotion and a brand can never tickle its audience’s’ emotions with a straight face, …

Social Studies: 10 Strategies to Help Marketers Succeed

Yet successful brands know that it is not enough to simply establish a presence on platforms like Facebook, Twitter, Instagram and Pinterest. Your campaign must be inspirational and community focused, and built for mobile devices. “Social media …

Researchers Receive Grant to Improve Security of Online Social Networks

Online social networks such as Facebook, Instagram and Pinterest are susceptible to various types of fraud and attacks, like account impersonation, viral marketing and Sybil attacks, which forge identities across networks to subvert systems. Existing …

Influencer Marketing: Drafting the Perfect Outreach Email

My name is Meredith and I work in the marketing department at Nike Inc. I started following Young, Fit & Fabulous when I stumbled across your post on how to train for a 5k on Pinterest and have been hooked on your posts ever since! You definitely …

4 Ways Interactive Content Can Up Your Email Marketing Game

Want more email inspiration? From welcome messages and re-engagement campaigns to great uses of GIFs in email, we’ve got a whole Pinterest board full of beautiful email campaigns. How are you using interactive content in your emails? We want to know …

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The president and CEO of a Connecticut marketing firm made waves recently with an open letter posted on a conservative blog’s website.

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

The president and CEO of a Connecticut marketing firm made waves recently with an open letter posted on a conservative blog’s website.

How Social Engagement Skyrocketed at Western Union

O’Brien currently oversees a social media presence encompassing some 8.2 million followers on 10 platforms—Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn, Pinterest, Vine, WeChat and blogs—in more than 200 countries and territories, … and …

Miller Media Mastermind teaches online marketing

KAHULUI – Social media marketer Danielle Miller recently announced a new training topic, day and time for Miller Media Mastermind, a marketing program that combines the support of a business networking group with the training of a college course – just …

Pinterest targets UK for first ad campaign

Elie Donahue, the head of marketing at Pinterest, told Campaign: “The way you can showcase media in the UK is pushing the boundaries into a fresh space.

Every Baby Can Be a Model

Marketing executives at Pottery Barn Kids saw it and thought so, too. They re-shared the image on their Instagram feed, garnering more than 2,750 likes and 125 comments.

New customer data creates emerging roles in mobile (event)

The very nature of mobile’s continuous, location-based paradigm creates a distinct pattern shift for marketers who wish to do targeting – in what format, at what time and location, and why the engagement even occurs in the first place.

Wedding Brigade Gets ₹4 Crore In Pre-Series A To Tap Into India’s Colossal Wedding Celebrations Market

This round will be used to expand our team in Delhi and Mumbai spend on marketing to make sure that we reach more users. We don’t want to … Similar to Pinterest, users can pin their favorite content on boards and share the same with their family …

Pinterest debuts first ad campaign, partnering with Channel 4 to ‘focus on the flavour of British culture’

… campaign, we really want to inspire the UK audience around the broad range of locally relevant ideas they can find on Pinterest for both their everyday and maybe not so everyday life moments,” said Elie Donahue, head of global marketing at Pinterest.

Xola Lands Series A, Led By Rakuten, Takes On The $120 Billion Global Tours And Activities Market

“Rakuten Travel is excited to partner with Xola and we look forward to supporting Xola’s efforts to expand its global market position by providing an easy-to-use booking and marketing platform for diversified travel and tourism businesses,” said …

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The president and CEO of a Connecticut marketing firm made waves recently with an open letter posted on a conservative blog’s website.

California Avocado Commission launches new marketing campaign

“It’s a celebration of everything that is endemic to the Golden State, from a climate that’s unlike any other to its diverse people, ideas and interests,” Jan DeLyser, CAC vice president marketing, said in a press release. “Our new campaign … The new …

Miller Media Mastermind teaches online marketing

KAHULUI – Social media marketer Danielle Miller recently announced a new training topic, day and time for Miller Media Mastermind, a marketing program that combines the support of a business networking group with the training of a college course – just …

The New York Times Taps Ex-Pinterest Executive David Rubin as Head of Brand

Rubin, who most recently served as head of global brand marketing at Pinterest, joined The Times on Wednesday. He is responsible for leading enterprise-wide brand strategy, development and execution, and he reports to chief revenue officer Meredith …

Should your brand focus on Pinterest or Instagram?

Pinterest and Instagram both have the potential to electrify your business, but how can you tap into that revenue potential?

Platform Dependent and Independent Social Media Mistakes to Avoid

For all businesses that have a digital presence, social media marketing is a must. But mistakes lower the chances of being successful with it.

How to Make Money With Social Media

Related: How to Craft Your Social Media Marketing Plan. Many experts say that … products on social media. Instagram and Pinterest may seem like obvious places to hit, but Facebook, Twitter and Google+ are also great channels for sharing visual media.

Disengaged: Are CMOs Missing the Mark When it Comes to Engaging Millennials?

Pinterest, Instagram and Snapchat have all taken to market less intrusive promoted pins and posts, working both with the users’ interests and blending in with the platform layout.

Platform Dependent and Independent Social Media Mistakes to Avoid

For all businesses that have a digital presence, social media marketing is a must. But mistakes lower the chances of being successful with it.

4 Marketing Tools to Connect With Customers & Grow Your Business.

There are so many platforms out there—Facebook, Twitter, Pinterest, Instagram, Periscope, YouTube (plus much more)—that you have an excellent opportunity to interact with both current and prospective customers.

Twitter recategorized itself from “social networking” to “news” in Apple’s App Store

On April 26 Twitter ranked fifth among free apps in the App Store’s “social networking” category, trailing three Facebook-owned apps and Pinterest. Now it tops the “news” category’s list of free apps. How much of a difference the new ranking in the new …

Boost Your Recruiting on ‘Those Other’ Social Media Sites

In fact, there is a solid return on investment when it comes to social recruiting, content marketing and social advertising, which tends to be very targeted and low cost compared to traditional job board advertising, according to Craig Fisher, head of …

UK will host first Pinterest ads

“If you’re watching a programme that mentions brunch, we’re going to show you exciting ideas about brunch that relate to the UK – it’s something I haven’t seen done before,” Elie Donahue, Pinterest’s head of marketing, explained to Marketing Week.

ZICO Signs U.S. Athletes, David Boudia and Ali Krieger as Brand Ambassadors for Rio 2016 Olympic Games

EL SEGUNDO, Calif.–(BUSINESS WIRE)–In conjunction with the kickoff of the 100-day countdown to Rio 2016, ZICO, Official Coconut Water of the Olympic Games, is proud to announce two world-class athletes as our partners.

How To Do Video Marketing On A Budget In The Online World

According to Cisco, by 2017 video marketing will account for 69% of all online consumer traffic and businesses, both large and small, need to effectively utilise this marketing strategy to ensure they keep up with, and even stay ahead of, the rest of …

5 Content Marketing Ideas for May 2016

May is good for content marketers. The month includes many holidays and events, giving marketers compelling, timely topics to cover.

Social Media News Roundup: Promoted Pins Arrive In UK

James Allen runs through this week’s social media marketing news, including the arrival of Pinterest Promoted Pins in the UK, increasing revenue form Facebook mobile ads, and Sprout Social releases new report feature.

COLDWATER – Jennifer Colbeck was recently named the Community Health Center of Branch County Employee of the Month. She has been an employee of CHC since May of 1999.

Digital decor: Harnessing the riches of online design sites

“Having a theme and palette in mind really helps narrow down the infinite options on design sites and blogs,” says Patricia Leitao, marketing manager and blogger for the Boston-based site homeyou, which matches homeowners with area contractors.

Digital decor: Harnessing the riches of online design sites

“Having a theme and palette in mind really helps narrow down the infinite options on design sites and blogs,” says Patricia Leitao, marketing manager and blogger for the Boston-based site homeyou, which matches homeowners with area contractors.

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But the documents revealed by the House Select Investigative Panel on Infant Lives show that at least one procurement business used marketing materials to encourage abortion clinics to advance biomedical research in a way that would help them make a …

Spray and pray, smartphone neck, and the rise of mobile media consumption

Consider the efforts from social networks to increase in-platform action and attention, including Facebook Instant Articles; “shop now” and “buy it” buttons on Instagram and Pinterest; autoplay video content on Twitter and Facebook; and SnapChat …

Land of New Opportunity: 4 Lesser Known Social Media Platforms

Every digital marketing expert should be aware of the main and most popular social media platforms, such as Facebook, Twitter, Instagram, Pinterest, Snapchat, and YouTube, but what about those that are lesser known? There are platforms out there that …

Is that Begonia or Dishy Coral? Sherwin-Williams matches Pinterest colors to paints

This integration – developed with IBM-owned Resource/Ammirati – is the product of paying attention to basic consumer behaviors, said Meghan Vickers, director of e-business marketing for Sherwin-Williams. People use Pinterest boards – be they travel, …

PHOTO: Pinterest’s Jordan Skye Paul Shares How the Platform Helps Small Businesses Grow

“As a small business owner, Pinterest is actually a really incredible tool, because we’re really free marketing,” she said. “When you think about it, through images themselves, we’re telling your story, and we’re not charging you to do that. The …

21 SaaS Referral Marketing Examples

Typeform has placed a number of restrictions around their referral marketing program. Referrals can only be sent by PRO and PRO+ users ensuring that customers are getting value from their platform before asking for a referral.

MemSQL raises $36M Series C round for its in-memory database platform

Frenkiel tells me the company’s users currently include Pinterest, Comcast, Akamai and Kellogg’s. This new … The company says it plans to use the new funding to “accelerate growth across the company including engineering, sales, support, and marketing.”.

Just how antisocial is social media?

Social is a columnist in the Irish Examiner who focuses on social-media marketing, but we bet “she” never imagined that her world of Facebook, Snapchat, LinkedIn, Tumblr, Google+, Instagram, Pinterest and Twitter would become, well, so antisocial for …

Millennials & Teens Sound Off: Their Absolute Favorite Things to Eat & Drink

Rather than going to galleries or museums, Millennials are turning to Pinterest and Instagram to discover art. A recent study by Invaluable—an online … Instagram is continuing to influence marketing, even off the platform. E-commerce site Menlook is …

Baffled by digital marketing? Find your way out of the maze

A florist may use a visual channel such as Instagram or Pinterest to promote their business, or a video to show potential customers how to create the perfect bouquet.

S.F. based startup grabs $36M in ‘up round’ to take on Oracle and others

For Eric Frenkiel, CEO of San Francisco-based MemSQL, the opportunity to re-invent data management first became apparent when he was working as an engineer at Facebook, building out the social network’s platform, in 2011.

Putting a Price on Celebrity Plugs

Dana Bakich, a senior digital strategist with marketing agency DKC, says she might use the price filters and 7,000 search tags to find, say, a celebrity who plays basketball, appeals to college students, and, yes, fits her client’s budget.

Nikon Eyes Digital Push to Revenues

Nikon is aggressively using digital marketing strategy to capture market share. It uses Facebook, Twitter, Pinterest among other channels to reach out to consumers and youth. “…the digital marketing is the cheapest so far,” says Sajjan Kumar, Senior …

Nordstrom Turns to Snapchat to Win Over Millennials

Facebook hosts discussions, and Pinterest opens the door for some shopping. But Snapchat lets Nordstrom’s shoppers interact … H&M and Sephora have also done big marketing efforts with the platform. Nordstrom moved carefully so the effort didn’t come …

Master Lock Recognized With 2016 Edison Silver Award for Its Innovative Bluetooth Smart Padlocks

“We are honored to receive this award for our product innovation efforts tied to the strength of our core business to provide consumers with industry-leading security, convenience and peace of mind,” said Rebecca Smith, vice president, marketing for …

BERNINA of America Recognizes BERNINA Fashion Fund Recipient During Runways & Gallery Event at Austin …

“We are pleased to recognize Samantha with a BERNINA 330 sewing machine and the new BERNINA L 450 Overlocker that will be available at BERNINA Dealers this summer,” said Amy Gutierrez, Director of Marketing for BERNINA of America. “These entry-level …

JC Penney and Pinterest Team Up to Target Moms at a Mall Near You

JC Penney, which was founded 114 years ago, has been partnering with San Francisco-based Pinterest for years but this is the first time the pair have worked on a mall activation, noted Sheeba Philip, VP of marketing strategy and communication at the …

5 Marketers on Periscope You Need to Be Following

Kim Garst is the author of “The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest,” as well as the Founder and CEO of Boom! Social. She’s also been dubbed the the “First Lady of Periscope.” If you’re looking to …

Effective Branding: 4 Ways To Build a Brand Through Social Media

Instagram and Pinterest rely heavily on images and are effective if you’ve been running in clothing, or the fashion industry.

5 Marketers on Periscope You Need to Be Following

Kim Garst is the author of “The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest,” as well as the Founder and CEO of Boom! Social. She’s also been dubbed the the “First Lady of Periscope.” If you’re looking to …

What Happens In Coachella Stays In Coachella: The Friday Don’t Miss List

Last weekend the Coachella Valley Music and Arts Festival kicked off with plenty of brands looking to court the cool kid crowd. The Wall Street Journal described the three-day event as “filled with a marketer’s dream: throngs of influential, open …

Here’s how to better use your time online

Approach advertisers that sell products you love and start to promote them. Like a blog, advertisers will pay to get their products out there.

Alexa Chung Turns On Kelly Osbourne, Poppy Delevingne and Leigh Lezark at Her Villoid Fashion App Party

“She comes up with the creative ideas,” said Karin Kallman, chief marketing officer of the nine-person app maker that used to be known as So Bazaar.

JC Penney and Pinterest Team Up to Target Moms at a Mall Near You

JC Penney, which was founded 114 years ago, has been partnering with San Francisco-based Pinterest for years but this is the first time the pair have worked on a mall activation, noted Sheeba Philip, VP of marketing strategy and communication at the …

Two companies graduate from Wyoming Technology Business Center

By Jeff Truchot facebook twitter google_plus reddit pinterest linkedin mail. A company that wants to keep the nation’s trains running on safe tracks and another that helps thirsty cattle drink … Benson said that Gayle and Turner are currently …

¿Cuáles fueron los empleos online más demandados en 2015?

… pequeños emprendedores competir con las grandes marcas que poseen presupuestos de marketing más importantes. A su vez, ahora también permite usar cinco cuentas desde un mismo dispositivo (funcionalidad muy útil para los community managers).

Baffled by digital marketing? Find your way out of the maze

A florist may use a visual channel such as Instagram or Pinterest to promote their business, or a video to show potential customers how to create the perfect bouquet.

MADE.COM to spend more on paid social than TV in 2016

Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce. That’s why it was so fascinating to catch up with Hannah Pilpel, social project … The way social and ecommerce are integrating is …

4 Ways Data Can Increase Your Business Blog’s Reach

Everyone from students to content marketers look for numbers to supplement their writings. When your … Every blog you post should offer as many social media sharing options as possible, including Twitter, Facebook, Pinterest, and Google Plus. With …

JC Penney and Pinterest Team Up to Target Moms at a Mall Near You

JC Penney, which was founded 114 years ago, has been partnering with San Francisco-based Pinterest for years but this is the first time the pair have worked on a mall activation, noted Sheeba Philip, VP of marketing strategy and communication at the …

The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource

Each form of media also has numerous platforms or outlets. For example, deciding to have a social media presence might require content on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, Tumblr and others. The permutations of combinations of …

Why Local Beats Localized Content, Always

Many hobbyists have since moved to apps (YouTube, Instagram, Pinterest…). However, companies – with their digital transformation underway – still need to share longer pieces of … is a platform on which we share trends, best practice and comments on …

4 Tips For Successful Event Marketing

Your Facebook, Twitter, LinkedIn, Pinterest followers ‘follow’ you for a reason. The good thing about these social media channels is they followed you voluntarily (just like your email list).

5 Fabulous Ways To Market Your Business on A Budget

Social Media Marketing is a service that you can pay for BUT it’s also something you can easily do yourself! Start a Facebook business page, a Twitter Account and Pinterest Account, they’re all FREE. Now, I primarily use Facebook (because that’s one of …

Shoptalk unites retail and tech execs for big powwow in Las Vegas

They are expected to rub elbows with social media companies such as Pinterest, Facebook, Twitter and with e-commerce execs such as the heads of Amazon Prime Now and Google Express.

MADE.COM to spend more on paid social than TV in 2016

Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce. That’s why it was so fascinating to catch up with Hannah Pilpel, social project manager at MADE.

224 Apparel & Design: The company behind all that sorority gear

224 Apparel & Design can be found on Twitter, Pinterest and much more, but has the largest presence on Instagram. “We’re only a referral based company so that’s how we do our advertising,” Wessel says.

Everything you Need to Know About Why Social Media is Important for Hotels (Pt. 2)

Social media isn’t meant to be used as a single strategy to gain more bookings; when it comes to online marketing for your hotel, all of your efforts should be seen as a single ‘product’ that you are using to drive traffic and direct bookings.

How Chobani Turns Yogurt Searches Into Sales Effectiveness

One of these tactics includes marketing-effectiveness studies, such as a recent research initiative with Yahoo and Nielsen Catalina Solutions (NCS) to prove search ads drove in-store sales.

Hallmark Signature Cards Honor Extraordinary Moms This Mother’s Day

“Hallmark is here to help people emotionally connect with each other and Mother’s Day is one of the most important times of year to do so,” said John George, Hallmark vice president of marketing. … Connect on Facebook, Twitter, Instagram and Pinterest.

Repurposed, used items can lead to green lifestyle

… way to nail chairs in a wall and use the seat as a shelf, and the bar underneath as a hanger, according to BoredPanda. There are so many ways to repurpose items – websites like Pinterest and Google can help students lead a newly sustainable lifestyle.

Don’t miss the marketing and social media Masterclass at PCR Boot Camp 2016

Consultant and Tubblog owner Richard Tubb will be giving a Masterclass talk on marketing and social media at PCR Boot Camp 2016, which takes place at Emirates Stadium on Wednesday, May 18th.

MADE.COM to spend more on paid social than TV in 2016

Though social is now recognised as an integral part of the marketing mix, many still question its place in commerce. That’s why it was so fascinating to catch up with Hannah Pilpel, social project manager at MADE.

Updated Analysts Rating Report: Gilead Sciences, Inc. (NASDAQ:GILD) , Celgene Corporation (NASDAQ:CELG)

Gilead Sciences, Inc. (GILD) reported that the European Commission has granted marketing authorization for two doses of Descovy® (emtricitabine and tenofovir alafenamide 200/10 mg and 200/25 mg; F/TAF), a fixed-dose combination for the treatment of …

Finding Your Brand’s Personality—And Voice

One Kings Lane has managed to effectively utilize social channels like Pinterest and Instagram, something that many companies struggle with.

5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Today, it boasts over 100 million monthly active users, predominantly women.

Learn to be a Digital Entrepreneur for only $19

In this course, you’ll follow a real life case study that can help you turn Pinterest into a marketing dynamo for a digital business.

… Sachs’ investment-management division. Marketing startup Olapic has acquired California marketing firm Piquora.

Fashion Week NYC propels local barefoot sandal designer

In order to gain new customers, Snead is constantly on social media such as Facebook, Instagram and Pinterest to update her inventory, which she sells online on the artisan site Etsy at HappiFeet.

Glasser: On licensing challenges, opportunities

Many brands provide the retailer with visuals for advertising/marketing support, assistance with social media optimization, and licensed product visibility and dealer locator links on the brand’s website.

SCORE, Elkhart Chamber workshop to focus on social media marketing

SCORE, Elkhart Chamber workshop to focus on social media marketing. Growing leads and sales using Facebook, Twitter, Linkedin, Pinterest, Google+ and Instagram will be covered. Elkhart%2520Chamber%2520of%2520Commerce. (Image Supplied).

What happened to the Beef Checkoff ads?

They use social media sites like Facebook, Twitter, Pinterest and Instagram to get beef recipes and information about beef and the beef industry, the research shows.

Social media strategy: As sites throttle pageviews to gain more advertising, social media savvy is more important …

Though social media can no longer be used as effective free promotion, it continues to be a vital and important venue for marketing and advertising, and experts believe room should be made for it in the budget. Jamie Barnwell, project manager at …

On-Demand Delivery Jobs, Social Media Freelance Gigs Rise

On the social media front, the report found Instagram-related work grew by 1,328 percent (to 1,870 jobs) in 2015, and while its growth pales in comparison to that of Instagram, Pinterest still makes it onto the list, with 152 percent growth (to 8,439 …

Adaptly President Sean O’Neal’s Overview of Social Advertising

For instance, consumer packaged goods and retail are core brand categories on Pinterest, which is like a visual search engine people use to plan for the future–things to cook, buy, etc.

Facebook and LinkedIn share the load for B2C and B2B marketers

Although Pinterest is not really favorable for B2B marketers, the report illustrates that certain, straightforward infographics can be very effective on Pinterest. One infographic was a yearly homeowner’s maintenance checklist by AmeriFirst Home Mortgage.

8 common blog missteps

The most common question for PR pros and content marketers creating a blog is a simple one: How do I get started? The simple answer … This applies across all platforms, from old favorites like Facebook and Twitter, to new trends like Pinterest. Just …

This VR Camera Comes With YouTube 360 Integration

According to Mark Sherengo, vice president of marketing at ALLie Home Camera, the 4K camera was designed to be always on and will not overheat or be limited to battery life.

PURPLE PR IS HIRING A SOCIAL MEDIA COMMUNITY MANAGER (NYC)

You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience.

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Despite his low profile, Campbell was a behind-the-scenes power broker at Apple, where he was most closely identified. He joined the company in 1983 when then-CEO John Sculley recruited him to head marketing and served on Apple’s board for 17 years …

Facebook and LinkedIn share the load for B2C and B2B marketers

Although Pinterest is not really favorable for B2B marketers, the report illustrates that certain, straightforward infographics can be very effective on Pinterest. One infographic was a yearly homeowner’s maintenance checklist by AmeriFirst Home Mortgage.

HolidayMe: A New Approach to Travel Planning Is Here

If you enjoy fantasizing about your next holiday, you aren’t alone. It’s fun to think about and plan vacations in our minds.

CONNECT TWEET PINTEREST

Despite his low profile, Campbell was a behind-the-scenes power broker at Apple, where he was most closely identified. He joined the company in 1983 when then-CEO John Sculley recruited him to head marketing and served on Apple’s board for 17 years …

Alumnus brings startup to St. Louis, UMSL’s Midwest Digital Marketing Conference

The conference, now in its fourth year, offers insight and workshops to marketers and techies in the innovative industry of digital marketing. Experts and speakers from numerous companies including Buzzfeed, Google, LinkedIn, Pinterest and Yahoo will …

Pinterest Checklist for Success: Hotel Edition.

Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest, with over 100 million active monthly users, the channel is simply too large to ignore. According to a recent blog by …

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Despite his low profile, Campbell was a behind-the-scenes power broker at Apple, where he was most closely identified. He joined the company in 1983 when then-CEO John Sculley recruited him to head marketing and served on Apple’s board for 17 years …

Alumnus brings startup to St. Louis, UMSL’s Midwest Digital Marketing Conference

The conference, now in its fourth year, offers insight and workshops to marketers and techies in the innovative industry of digital marketing. Experts and speakers from numerous companies including Buzzfeed, Google, LinkedIn, Pinterest and Yahoo will …

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

The lawsuit accuses West of duping listeners into buying Tidal subscriptions by promising that Pablo would only be available on the allegedly-failing streaming service, calling it a “deceptive marketing ploy” that “fraudulently [induced] millions of …

HolidayMe: A New Approach to Travel Planning Is Here

If you enjoy fantasizing about your next holiday, you aren’t alone. It’s fun to think about and plan vacations in our minds.

Job hunting? This will help get your social media profiles recruiter-ready.

But Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat? You can barely remember all the passwords, let alone what and when you should be posting.

Content Marketing: How to Find Topics

Having spent less than a minute paying attention to what’s popular on Pinterest, I was able to generate four different content marketing topics for an imagined knitting supply retailer. In your particular industry segment, pay attention to what …

The Bon-Ton Stores, Inc. Launches Mother’s Day Campaign to Benefit March of Dimes

MILWAUKEE, WI–(Marketwired – Apr 19, 2016) – Today, The Bon-Ton Stores, Inc., together with HelloWorld, Inc., the leading provider of marketing solutions to the world’s best brands, launched Celebrate Mom! Love. Gift. Repeat, a days-of-giving …

Nestle Waters’ CMO Answers 4 Questions For Marketing Innovators

All of these initiatives are still relevant, but we need to shift our mindset toward understanding that the best databases are ones that are available at our fingertips (e.

Google, the Source and Antidote to Bad Medical Advice on the Internet

The authors of the vast trove of health information on the Internet are not trained medical professionals. Rather, they are “content marketers” hired to produce articles to rank high on Google searches. That means that much of Google’s highest ranked …

Tips to Simplify Inbound Marketing and Eliminate Overwhelm

If you are a visual business, Pinterest and Instagram are also a good choice. And don’t forget YouTube for posting and optimizing your videos.

Skift CMO Interviews: Etihad and the Advantages of Building an Airline From Scratch

Etihad has had the advantage of a clean slate to work on and–some ague–a generous budget to work with. But, when we look back at airline history, other airlines also had these advantages at some point or other.

CONNECT TWEET PINTEREST

On every recent occasion that a superstar has emerged on the back of a marketing juggernaut and begun to appear invincible, that cloak has been brutally, and often bloodily, ripped away.

Offline: A rare approach to business

In this March 22, 2016, photo, Sonny Zeigler works outside at his Baltimore Pike shop as his cat, Buddy, strolls by in Littlestown, Pa.

Offline: A rare approach to business

In addition, 31 percent of adult internet users are on Pinterest, which consists of digital bulletin boards that people can categorize into their favorite online findings.

3 Ways To Advertise Your Business Without Spending a Dime

Watch free videos on how to use Pinterest effectively, join group boards, and regularly pin every day to find the marketing plan that works best for you. The best part is that this strategy will only cost you your time, not your money, and it can …

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

On every recent occasion that a superstar has emerged on the back of a marketing juggernaut and begun to appear invincible, that cloak has been brutally, and often bloodily, ripped away.

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

On every recent occasion that a superstar has emerged on the back of a marketing juggernaut and begun to appear invincible, that cloak has been brutally, and often bloodily, ripped away.

Offline: A rare approach to business

In addition, 31 percent of adult internet users are on Pinterest, which consists of digital bulletin boards that people can categorize into their favorite online findings.

Beyond the Buy Button: Using Shoppable Content as a New Revenue Stream

Article Image Last year, the buy button hit big, with Facebook, Pinterest, and Instagram adopting more enticing ecommerce solutions in an effort to alter the consumer experience on social media and increase revenue opportunities.

Penn State Pinterest highlights community

Penn State’s Pinterest boasts 26 boards and over 2,500 followers that pin and post anything from animals on campus to dorm life to tailgates and discoveries.

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

The company’s first quarter earnings report out Wednesday points to the steady shift taking place within its customers’ diets as they increasingly opt to sip on water, tea, coffee and energy drinks over carbonated sodas.

3 tips for restaurant owners to master user-generated content

Pictures of food are ubiquitous, dominating photo-driven networks like Instagram and Pinterest and prominent across mainstays Facebook and Twitter.

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

The company’s first quarter earnings report out Wednesday points to the steady shift taking place within its customers’ diets as they increasingly opt to sip on water, tea, coffee and energy drinks over carbonated sodas.

7 Tips To Step Up Your Social Media Marketing Strategy

If your brand doesn’t have a social presence yet, set-up business accounts on Facebook, LinkedIn, Twitter, Instagram, Pinterest, and Google Plus. Every social network caters to a different audience and should be treated accordingly. Focus on platforms …

Report: 74% of B2B content marketers have a strategy; only 22% rate it effective

According to Content Marketing Institute’s latest B2B enterprise content marketing report, 74 percent of the content marketers surveyed said they have a content marketing strategy in place, but only 22 percent rated their content marketing efforts …

Humans are far more predictable than you think, if only you’d ask them

Equally staggering is why more brands and organisations don’t have an active panel of customers who they regularly poll. At Asda six or seven years ago, Rick Bendel, the then chief marketing officer, oversaw the introduction of the Pulse of the Nation …

3 tips for restaurant owners to master user-generated content

Pictures of food are ubiquitous, dominating photo-driven networks like Instagram and Pinterest and prominent across mainstays Facebook and Twitter.

imre Wins Social AOR Duties for California Pizza Kitchen

California-based restaurant chain California Pizza Kitchen appointed Baltimore-based marketing communications agency imre as its social media agency of record for 2016 following a review.

Bikini businesswoman skillfully handles outraged LinkedIn community

After talking with Candice and reflecting on her story, I realized just how difficult it can be to ride the wave of viral marketing. At BodeTree … Bikini Luxe’s website traffic from LinkedIn now rivals that coming from Pinterest, and sales have …

Digital decor: Harnessing the riches of online design sites

“Having a theme and palette in mind really helps narrow down the infinite options on design sites and blogs,” says Patricia Leitao, marketing manager and blogger for the Boston-based site homeyou, which matches homeowners with area contractors.

Digital decor: Harnessing the riches of online design sites

“Having a theme and palette in mind really helps narrow down the infinite options on design sites and blogs,” says Patricia Leitao, marketing manager and blogger for the Boston-based site homeyou, which matches homeowners with area contractors.

Hillary Kerr kicks off SMU’s Fashion Week

The most important career lessons come from getting the lunch order at the office. The minor task requires you to use different skill sets, such as communication, problem solving and attention to detail.

So whenever any of the three ‘biggies’ have a developer conference, we as marketers have to sit up and take notice.

3 Essentials to Successfully Optimize Your Website for Social Media Marketing

Connections to Facebook and Twitter are a must, but integration with other social media platforms such as Instagram and Pinterest can also give your business a major boost. And if you need help, there are plenty of tools available online that can …

Your Step-By-Step Guide To Choosing A Blogging Platform And Starting Your Blog

A lot of “marketing gurus” have been preaching that “blogging is dead.” The truth is that it’s not: blogging has simply morphed and changed into a much broader category.

Asos hints at buy button trials on Instagram and Pinterest

Beighton acknowledged that Asos spends less on marketing than rivals, saying that its extensive social media presence often did the legwork for the brand in terms of reaching its millennial audience.

Olapic Acquires Pinterest-Focused Piqora to Expand Its Visual Content Marketing Platform

He praised Piqora’s technology and its relationship with Pinterest. In an official release, he said, “The acquisition of Piqora merges two best-in-class technologies and creates the industry’s most powerful visual content marketing platform designed to …

So whenever any of the three ‘biggies’ have a developer conference, we as marketers have to sit up and take notice.

PR Seeks Social Media: a Match for the Digital Age

With publishers now operating countless social media pages and accounts that target a variety of audiences – BuzzFeed has 90 different Facebook pages, while The Huffington Post counts 79 – the PR and social amplifications of teachable, shareable …

CONNECT TWEET PINTEREST

The iconic singer and designer later opened up about the line in a rare cover story for Elle, sharing that she presented Green with “the idea, the mission statement, the purpose, the marketing strategy—all in the first meeting.” Fast forward 17 months …

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

The iconic singer and designer later opened up about the line in a rare cover story for Elle, sharing that she presented Green with “the idea, the mission statement, the purpose, the marketing strategy—all in the first meeting.” Fast forward 17 months …

Facebook partners with Ticketmaster to sell on platform

New buy and action buttons on retailer posts should make Pinterest an even stronger referral and revenue engine for brands.

Free-From gets social

This past fall, the chain included several social media components in a gluten-free marketing campaign, including a Twitter party and a gluten-free Pinterest board where Sprouts and several of its supplier partners posted gluten-free recipes. “On our …

Gilt Groupe founder launches new image-based shopping app

That happens a lot, as Maybank and Park’s experience at Gilt Groupe also showed, and, despite social media’s visual strengths and retailers’ marketing efforts, it can be frustrating to track something down to actually buy it. And even when it is found …

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

The iconic singer and designer later opened up about the line in a rare cover story for Elle, sharing that she presented Green with “the idea, the mission statement, the purpose, the marketing strategy—all in the first meeting.” Fast forward 17 months …

Gilt Groupe Founder Launches Project September As Social App Dedicated To Fashion E-Commerce

Alexis Maybank, co-founder of pioneering e-commerce site Gilt, saw the power of social media early on as millions of visitors arrived from Instagram and Pinterest to browse luxury products they saw there. “It would account for huge surges in products …

Pinterest launches Promoted Pins internationally, starting with the UK

While it has only been offered to U.S. businesses so far, the San Francisco-based company is now opening things up to other markets, starting with the U.K.

Amobee among the First to Receive Pinterest Marketing Developer Partner Status in the UK

Amobee, a major provider of marketing technology globally, has announced that it has joined Pinterest Marketing Developer Partner (MDP) program.

6 Niche Marketing Ideas from Some of the Most Competitive Industries

Sites like Pinterest have led to apps such as Wanelo, which give users a place to save photos of items they want. This is ideal for gift giving, but it also lets consumers express their personal tastes through the items they post in their collections …

Greater Miami Convention & Visitors Bureau Appoints Two New Sales Hires

Pam Payano Prior to joining the GMCVB, Pam was Marketing Project Manager at TURKEL Brands where she worked with the GMCVB’s Convention Sales Department on campaigns to attract meetings and conventions to Miami.

The Growing Economy of Salvaged Urban Wood

I see that in the same way that marketing and distribution hubs are being created to assist the success of small farmers, and local wood being the next “local food”, there is needed support for the growing number of independent sawyers.

What Are the Properties of an Addictive Product?

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait.

This Is The Early Growth Goal That Every Startup, From LinkedIn To Facebook, Has

It’s worth noting that these early chapters at Facebook involved very little true “viral marketing” or “growth hacking” and the early growth at Thefacebook was more linear than exponential as a function of the limitations on who could sign up.

Network Revolution: Creating Value Through Platforms, People and Technology

… Megan Beck and Jerry (Yoram) Wind explore why companies whose business models involve leveraging networks generate more value than traditional firms.

The only way to benefit from the digital age is to study it [Deals]

These days, being an entrepreneur means being a master of the digital marketplace. Savvy use of social media, search engine optimization, and developing effective work habits make the difference between thriving or floundering.

Restaurant Marketing Ideas for May

You can also take advantage of National Photography Month by posting great food photos on Pinterest, Facebook and Twitter. For more menu marketing ideas, take advantage of special food days devoted to Apple Pie, Blueberry Cheesecake, Brisket …

13 Social Media Mistakes That Can Tarnish Your Brand

For a marketer, conversion is key. When a platform like Facebook or Twitter starts to deliver consistent and sustained results, it’s an exhilarating moment, and those benefits rightfully lead to greater investment and focus.

3 step content marketing formula that always work for startup growth

You can distribute your content on Facebook, WhatsApp, Twitter, Pinterest, LinkedIn, Medium, Quora, Reddit, Blogger’s network, and discussion forums (find some in your niche).

Newport Harbor team taking restaurant management plan to national contest

“We had to know our marketing tactics, floor plan, interior design and menu items. We even know every … The team drew inspiration from upscale locations such as The Winery Restaurant and even some concepts the members saw on Pinterest. The Newport …

Infographic of the week: 7 steps to brilliant B2B marketing

According to the infographic, the most popular content marketing tactics are social media content (93 per cent), eNewsletters (80 per cent), website articles (78 per cent) and illustrations/photos (75 per cent).

7 Intriguing Digital Marketing Stats From the Past Week

The median social media audience for a B2B brand is as follows: 109,000 on LinkedIn; 34,000 on Facebook; 18,000 on Twitter; 3,000 on Instagram; and 420 on Pinterest. 5. Instant success. Back at F8, Facebook said its users are opening Instant Articles …

Seeing something new

One such theme, which is less a distinct theme and more a series of disparate ideas all blended together, is the Brookfield DIY Pinspirational concept, said Charlene Barrett, senior marketing and communications manager with Brookfield Residential …

Millennials Are Discovering Art by Ditching Museums for Instagram and Pinterest

“As millennials continue to age, and their income continues to rise, we can anticipate that they will continue to purchase art online,” Invaluable’s vp of marketing O’Neal Rowe told Adweek. “This [survey] shows a lot of opportunity for our business to …

A Sneak Peek Into SnapChat’s Advertising Revolution

… marketing, the field was barely a thought for most companies. Now, new major players are stepping in to try their hand at breaking the advertising norms and opening better ways for brands to communicate and engage with consumers.

Seeing something new

One such theme, which is less a distinct theme and more a series of disparate ideas all blended together, is the Brookfield DIY Pinspirational concept, said Charlene Barrett, senior marketing and communications manager with Brookfield Residential …

Are Blogging Courses “Predatory”?

The first was a Google Hangout webinar on Pinterest she signed up for one weekend. “I joined the newsletter and watched the webinar and it was great.

Millennials Are Discovering Art by Ditching Museums for Instagram and Pinterest

“As millennials continue to age, and their income continues to rise, we can anticipate that they will continue to purchase art online,” Invaluable’s vp of marketing O’Neal Rowe told Adweek. “This [survey] shows a lot of opportunity for our business to …

Top Hacks For Maximizing Your Decorating Budget

Pinterest is a great place to start for inspiration and you can start to create and track your wish list online. Once you have your list in place … Sari Friedman is the Marketing Director of Ebates Canada and resident shopping expert. Ebates.ca is …

Social Editor (Pinterest & Instagram)

Content strategy: Establish a unique platform specific content strategy for Pinterest and Instagram that will make PureWow stand out in a crowded space.

Humblee Proves the Power of Video

Video is still an emerging force in corporate marketing and culture. When the founders of Humblee decided to get into the game, they also followed another growing economic trend – young entrepreneurs who founded their own company.

No boys allowed: 8 super girls’ nights

Singh, a fashion marketing student at the Art Institute of Philadelphia, says she and her friends discuss problems and seek advice on their outings, too.

Fashion Week NYC propels local barefoot sandal designer

In order to gain new customers, Snead is constantly on social media such as Facebook, Instagram and Pinterest to update her inventory, which she sells online on the artisan site Etsy at HappiFeet.

Restaurant Marketing Ideas for May

You can also take advantage of National Photography Month by posting great food photos on Pinterest, Facebook and Twitter. For more menu marketing ideas, take advantage of special food days devoted to Apple Pie, Blueberry Cheesecake, Brisket, …

Why don’t I see more beef checkoff ads?

They use social media sites like Facebook, Twitter, Pinterest and Instagram to get beef recipes and information about beef and the beef industry, the research shows.

Offline: A rare approach to business

In addition, 31 percent of adult internet users are on Pinterest, which consists of digital bulletin boards that people can categorize into their favorite online findings.

7 Activities Super Successful People Do on the Weekends

Instagram and Pinterest: For some, staying connected is the best part of weekends. Fashion designer Rebecca Minkoff, Tory Burch and Lauren Conrad all love to post photos to Instagram on the weekends.

DankStop’s Ads Are Banned On Social Media, But Its Audience Is Still Growing Like Crazy

Affiliate marketing, where other company or personal web pages link to DankStop and earn a commission on any sale is another way the company sells its products using SnapChat, Tumblr, Pinterest and other platforms. Because national companies …

Embracing Controversy: How This Bikini Startup Went Viral On LinkedIn In All The Right Ways

Bikini Luxe does much of its marketing via traditional social media platforms, including Facebook FB -1.06% and Pinterest. However, it was Candice’s decision to focus on LinkedIn LNKD -0.93% that turned heads. Now, LinkedIn isn’t typically the venue …

Pinterest-Strategie Wie wir Pinterest fürs Marketing nutzen

20 Pinnwände, 4558 Pins – “Gusti Leder” setzt auf das soziale Netzwerk Pinterest als Marketing-Kanal. Denn es hat Potenzial – auch für den Vertrieb. Gründer Christian Pietsch über seine Strategie. Wer an Pinterest denkt, denkt automatisch an Bilder …

Facebook is actually out to kill the web as we know it

… announcements actually mean for you and for the world. So let me try to connect the dots. Before doing that, though, the usual disclaimer: I’m the cofounder and COO of AdEspresso, which is a Facebook Marketing Partner, and we do have privileged …

Is that Begonia or Dishy Coral? Sherwin-Williams matches Pinterest colors to paints

This integration – developed with IBM-owned Resource/Ammirati – is the product of paying attention to basic consumer behaviors, said Meghan Vickers, director of e-business marketing for Sherwin-Williams. People use Pinterest boards – be they travel, …

B2B marketing versus B2C

In the case of business to consumer marketing, social media is used to broadcast information to the consumer about the product or brand, or even provide customer service to the consumer via social media in the form of user groups.

I leaned heavily on websites like Pinterest and OfficeLovin.com for inspiration. If you go through our Instagram, you’ll see that I actually pinned the Coolest Offices edition of the Milwaukee Business Journal paper up at my desk in our prior space.

UK users can now buy Pinterest ads

The company generated approximately $100 million in revenues using its self-serve marketplace last year, according to a source referenced by WSJ.

What it says in the papers

Smart advertising tailored to the online behaviour of individual readers is the way forward for newspapers, according to UCD Professor of Marketing Mary Lambkin, who says that newspapers can’t compromise on quality or they will drive their audience …

The Most Successful B2B Industries on Social Media

How do audience size and engagement level on social media vary among various B2B industries? To find out, TrackMaven examined full-year 2015 data from 316 leading B2B brands on five social networks (Facebook, Instagram, LinkedIn, Pinterest, and …

Time to embrace social media

But even if you’re a social media newbie, you can be blogging, tweeting and marketing in just a few key strokes with the help of two online courses offered by the Oshawa college.

Tackling Gender Bias In Tech And Beyond — Evolving Towards Equality

Gender bias (both conscious and unconscious) remains a critical problem in today’s workforce, especially in tech, with many complex influences and factors sustaining the problem.

Digital decor: Harnessing the riches of online design sites

“Having a theme and palette in mind really helps narrow down the infinite options on design sites and blogs,” says Patricia Leitao, marketing manager and blogger for the Boston-based site homeyou, which matches homeowners with area contractors.

Google Search Is To Text As Image Recognition Is To Pictures

With AdWords, Google was able to directly use its search engine platform to advertise to its users, thus creating a whole new industry of search engine marketing (SEM), which has since grown to be worth more than 25 billion dollars. Today, the Web is …

Turkey goes digital

Traditional media is still valid in a marketing strategy, Koosmann said, but it is not the only avenue open to companies. Koosmann presented research that showed 50 percent of its consumers are spending at least 20 hours a week online.

How to Master Social Media Marketing For Business in Five Steps

Sixty-three percent of small businesses surveyed in Social Media Examiner’s Social Media Marketing Trend Report spend more than five hours each week on social media marketing, with 22 percent devoting between 11 and 20 hours a week.[1]. In a 40-hour …

What it says in the papers

Smart advertising tailored to the online behaviour of individual readers is the way forward for newspapers, according to UCD Professor of Marketing Mary Lambkin, who says that newspapers can’t compromise on quality or they will drive their audience …

Anatomy of Sales-Driving Product Pages for Web Stores

Happy customers or potential buyers will gladly share their wishlists and bits of information about you and your goods on their pages on Facebook, Pinterest etc. This kind of marketing works all the time without investments of time and money. Amazing …

How to Master Social Media Marketing For Business in Five Steps

Sixty-three percent of small businesses surveyed in Social Media Examiner’s Social Media Marketing Trend Report spend more than five hours each week on social media marketing, with 22 percent devoting between 11 and 20 hours a week.[1]. In a 40-hour …

Chta Launches Strategic Plan To Guide Collaborative Efforts With National Hotel & Tourism Associations, Public Sector

… among members, NHTAs, partner organizations and stakeholders, encouraging members to adopt an Omni-channel marketing approach utilizing every vehicle available including social media platforms such as Facebook, Instagram, Twitter, Pinterest and …

Amazon Web Services build a UK cloud data center – Topeka Daily Science

Its cloud unit, Amazon Web Services or AWS, claims more than a million active customer accounts, including high-profile start-ups like Uber, Airbnb.

Not Investing in Mobile Deprives You of a Major Source of Advertising Effectiveness

Cross-device, or the advertising art of touching the right person at the right time with the right message, appears to be the holy grail for marketers. Faced with the difficulty of … Fifty-four percent of marketers say they want to target and track …

Jennie-O Turkey goes digital

… that adds value,” Koosmann said. Social media has quickly become a very important part of a company’s marketing strategy. There are also an every growing number of social media platforms from which to choose, such as Twitter, Snapchat and Pinterest.

How to Select Shareable Curated Content [Infographic]

Pinterest’s pin technology is a great way to have your content shared widely. Pins with text overlay can receive 300% more engagement.

Social Media Marketing Trends to Help Marketers Dominate In 2016

Facebook and Pinterest, the two most renowned social media brands have adopted the concept of social commerce. With the “buy” button offered by both of these platforms, advertisers can sell their products through social media.

Branch in the PCMag Start-Up Spotlight

“With a lot of the large apps out there, a Macy’s or a Pinterest, these guys send hundreds of millions or billions of emails every year, and they almost always use a third-party email marketing provider,” said Molinet. “The problem is, each one of …

The Best Way To Start Blogging

A lot of “marketing gurus” have been preaching that “blogging is dead.” The truth is that it’s not: blogging has simply morphed and changed into a much broader category.

CCDC hosts social media sessions for business

After 10 years of tweeting, posting, pinning and more, has the business world seen a benefit to social media marketing? Or do business owners still think platforms like Facebook, Twitter, YouTube and Pinterest – with user populations ranging from tens …

Millennials Trashed Abercrombie & Fitch. Victoria’s Secret May Be Next.

Last week, Victoria’s Secret announced a blip – an adjustment to its marketing approach, in which its iconic catalog will be “de-emphasized” and 200 people were laid off as the company reorganized to focus on lingerie, cosmetics, and the Pink brand …

Top Social Media Marketing Trends to Help Marketers Dominate In 2016

Facebook and Pinterest, the two most renowned social media brands have adopted the concept of social commerce. With the “buy” button offered by both of these platforms, advertisers can sell their products through social media.

Differentiate Your Health Club by Adopting a Customer Experience Strategy

Pinterest, Google+, etc. – and that these companies want to make sure they look good. Although improving social commentary is a nice outcome, it isn’t the main driver.

Millennials Trashed Abercrombie & Fitch. Victoria’s Secret May Be Next.

Last week, Victoria’s Secret announced an adjustment to its marketing approach, in which its iconic catalog will be “de-emphasized,” and 200 people were laid off as the company reorganizes to focus on lingerie, cosmetics, and the Pink brand.

Westerners appreciate messages while on hold

Generic ‘please hold’ messages are perceived as a major irritant for customers, but research has found people in the West actually feel more valued if they hear customized voice and music messages while on hold.

Lindt Makes Spring The Sweetest Season Yet As The Official Chocolate Of The “Mother’s Day” Movie

“Lindt is excited for the iconic LINDOR truffle to make its Hollywood debut as the Official Chocolate of the ‘Mother’s Day’ movie,” said Danielle O’Neil, Vice President of Marketing at Lindt USA. “Mothers play an important role in our lives, and we …

Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell

But again, marketers seem less concerned about last-click analysis and more focused on long-term effect—which is good news for Pinterest. “People who are pinning are building for the future, whether the future is a baby shower four weeks from now [or …

Westerners appreciate messages while on hold

Generic ‘please hold’ messages are perceived as a major irritant for customers, but research has found people in the West actually feel more valued if they hear customized voice and music messages while on hold.

Pinterest-Strategie Wie wir Pinterest fürs Marketing nutzen

20 Pinnwände, 4558 Pins – “Gusti Leder” setzt auf das soziale Netzwerk Pinterest als Marketing-Kanal. Denn es hat Potenzial – auch für den Vertrieb. Gründer Christian Pietsch über seine Strategie. Wer an Pinterest denkt, denkt automatisch an Bilder …

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

Facebook and Google tout their 360 cameras because “they need to stake their ground,” and showcase their expertise in VR, says Danny Sullivan, founding editor of the Marketing Land blog. However, he thinks Facebook developers would be more …

Why don’t I see more beef checkoff ads?

They use social media sites like Facebook, Twitter, Pinterest and Instagram to get beef recipes and information about beef and the beef industry, the research shows.

Amobee Joins the Pinterest Marketing Developer Partner Program in the UK

LONDON, UK and FOSTER CITY, CA–(Marketwired – Apr 13, 2016) – Amobee, a leading global marketing technology company, announced it is among the first providers in the UK to be appointed a Pinterest Marketing Developer Partner (MDP). Integrating …

College entrepreneurs grow Chesapeake-themed line of preppy apparel

At the same time, online sales “cannot yet deliver the level of impulse purchasing that in-store shopping can,” according to a report by NPD Group Inc., a marketing data and advisory firm, and Chesapeake Collection needs bricks-and-mortar and sidewalks …

Video: Turkey spreads its wings, goes digital

Traditional media is still valid in a marketing strategy, Koosmann said, but it is not the only avenue open to companies. Koosmann presented research that showed 50 percent of its consumers are spending at least 20 hours a week online.

How Snapchat Killed the Homepage

So far, it has earned 9,200 followers on Instagram; 4,100 on Pinterest; 2,400 on Facebook; 1,910 on Twitter. Still in incubation mode, the publication has yet to bring on advertisers.

8 frank tips for dads on raising a confident girl

This week’s blog post is by The Paternity Test co-host Matt Boresi, who lives in the Edgewater Glen neighborhood of Chicago with his wife (“Professor Foster”) and their 4-year-old daughter Viva, who is confident she can best your kid in a battle of …

First-year draws her own path through the field of graphic design

She helped with social media marketing and window displays. Soon after … She then decides which quote speaks to her the most, often asking friends for input and gathering design inspiration from her previous sketches or Free People’s Pinterest board.

Meet the Admissions Counselors

In my spare time I love cooking, working on my house, and up-cycling through Pinterest. Why Work at Hartwick? I believe in the value of a liberal arts education combined with … I was also involved in Marketing Club and Student Athlete Mentors (SAMs …

Hippily raises $250000 in seed funding from angels across India, US and Singapore

To increase the user-base, we will adopt both organically and targeted marketing. For seller-base, we’ll physically reach out to them,” … Facebook and Pinterest are also reportedly launching similar buttons. In addition to Hippily, a number of …

Morristown Women in Business Luncheon & Networking

She has executed successful campaigns utilizing Facebook, Pinterest & twitter. Kim Pearlstein, owner of Pearlmark LLC, helps businesses build connections, increase visibility and get more business, using Social Media, Email Marketing and greeting cards.

CONNECT TWEET LINKEDIN GOOGLE+ PINTEREST

Facebook and Google tout their 360 cameras because “they need to stake their ground,” and showcase their expertise in VR, says Danny Sullivan, founding editor of the Marketing Land blog. However, he thinks Facebook developers would be more …

The Big Eight Social Media Apps for Accounting Firms

We live in a world of visual entertainment and the businesses who embrace that will succeed faster with lower marketing costs and better clients.

The secret rules of the internet

Facebook officials Monika Bickert and Ellen Silver, head of Facebook’s Community Support Team, responded to questions regarding their current moderation practices, and Pinterest made safety manager Charlotte Willner available for an interview. However …

Morristown Women in Business Luncheon & Networking

She has executed successful campaigns utilizing Facebook, Pinterest & Twitter. Kim Pearlstein, owner of Pearlmark LLC, helps businesses build connections, increase visibility and get more business using Social Media, Email Marketing and greeting cards.

3 Essentials to Successfully Optimize Your Website for Social Media Marketing

Connections to Facebook and Twitter are a must, but integration with other social media platforms such as Instagram and Pinterest can also give your business a major boost. And if you need help, there are plenty of tools available online that can …

Why Don’t I See More Beef Checkoff Ads?

Checkoff-funded consumer market research shows us that the key generation for beef marketing – millennials – practically live on their computer devices.

5 Channels For Being A Digital Rock Star

Recommendations cover image sizes, best times to share, shortcuts, and tools for each of 5 marketing channels – Facebook, Twitter, Pinterest, YouTube, and Instagram. Your market may respond in each of these channels, only a few of them, or require …

CONNECT TWEET PINTEREST

Facebook and Google tout their 360 cameras because “they need to stake their ground,” and showcase their expertise in VR, says Danny Sullivan, founding editor of the Marketing Land blog. However, he thinks Facebook developers would be more …

Two former HauteLook executives are behind the returns project, which they pursued after their experience … Marketing. Pinterest takes its promoted pins international. Pinterest today launched promoted pins in the UK, which is a rapidly growing …

How personalization helped Z Gallerie boost engagement

Visual commerce platform Curalate and home goods retailer Z Gallerie teamed up for a marketing initiative that put personalization at the heart of the effort and achieved impressive engagement results from both prospects and existing customers.

Amazon dives deeper into AI with image analysis startup Orbeus

Two former HauteLook executives are behind the returns project, which they pursued after their experience … Marketing. Pinterest takes its promoted pins international. Pinterest today launched promoted pins in the UK, which is a rapidly growing …

10 Essentials Missing From Your Business Website

If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features.

The Daily Startup: Index Ventures Backs Intercom in $50 Million Series D

The San Francisco startup’s service offers products for enterprise customers’ sales, marketing, product and support teams to coordinate their communication with customers.

Forget $15 Per Hour — Retailers Must Revamp Everything Else

Recently, a group of writers at the content marketing site Contently – inspired by last month’s NCAA March Madness – put together its own “Social Media Championship Bracket.

Social Commerce Plays The Long Game

Recently, a group of writers at the content marketing site Contently – inspired by last month’s NCAA March Madness – put together its own “Social Media Championship Bracket.

9 Interesting Digital Marketing Stats From the Past Week

Mercedes-Benz has been kicking its Instagram game into fifth gear in recent months. For instance, the post below—seen on the car brand’s global account—on Thursday attracted 74,000 likes in its first three hours.

Recruiting Strategies for a Tight Talent Market

read the message targeted at Pinterest employees. “This place driving you mad? … Merijn te Booij, Genesys’s chief marketing officer, decided to stop waiting for the perfect candidate to appear though established channels. He partnered with HR to …

The Power of Thinking Small

For many people “getting on social media” and using it for marketing is huge task. In some cases, they’ve been resisting it for years but now that it’s 2016 see that’s no longer an option.

Don’t Diss Pre-Baby Dadchelor Parties

Doubters: look up the “Dadchelor Parties” Pinterest board, which now has over 13,000 followers, and according to a recent Pinterest stat, pins for “man showers” rose by 149% in 2015 (and the number continues to rise). Dads-to-be are wanting a piece of …

Save Time, Money, and Your Sanity With the 80/20 Rule in Marketing

What would happen if you kept just your successful Pinterest page and forgot about Twitter? Customer and client appreciation: Keep in mind that 80 percent of your revenue comes from 20 percent of your customers.

7 Tips to Help You Build a Strong Personal Brand Online

Jonathan Long is the Founder & CEO of Market Domination Media®, an online marketing agency that provides SEO coaching and online marketing consulting. Jonathan also created EBOC.co (Entrepreneurs & Business Owners Community), a private …

Recruiting Strategies for a Tight Talent Market

read the message targeted at Pinterest employees. “This place driving you mad? … Merijn te Booij, Genesys’s chief marketing officer, decided to stop waiting for the perfect candidate to appear though established channels. He partnered with HR to …

Brookville Area Chamber of Commerce presents awards

The mission of the Pennsylvania Great Outdoors is to develop and initiate programs and marketing strategies with the specific intent of increasing overnight travel related expenditures within Jefferson, Clarion, Elk, Forest and Cameron Counties, and to …

How 22-year-old Saman Pahwa achieved Rs 34 lakh revenue with his one-year-old startup

… (28) joined the business in April 2015 and they have invested Rs 1 lakh as seed capital. Simran, who also works in a FMCG company in Gurgaon, looks after the Digital Marketing, SEO, and New Product Ideas at Handmade Junction. … is in talks with …

How Made.com succeeds on Pinterest

Knowing that large purchases can take some time in the planning, MADE isn’t shy about directing customers to Pinterest, where their research may just convince them to make a purchase.

Olapic Acquires Piqora, Expands Visual Marketing Capabilities

Olapic, a marketing tech company that pulls images from social media to create sponsored ads, has announced the acquisition of Piqora, a visual analytics company.

How to Recycle Content: the 10 Best Ways

The “limbs” are the different social platforms, such as Twitter, Facebook, Pinterest, etc. You may be a starfish, with five arms, or an octopus with eight limbs.

5 Things Marketers Want to See in Pinterest’s Data-Heavy Advertising Business

Pinterest is playing the long game when it comes to working with brands. Since launching in 2010, the platform’s collected a trove of data on the products people search for and when they search for them.

Wedding bells ring at new University of Alberta exhibit

Clever marketing, it turns out, has a big influence on whether a bride’s dress will be white or cream, or how big of a diamond she’ll flash on her finger.

Olapic Acquires Piqora, Expands Visual Marketing Capabilities

Olapic, a marketing tech company that pulls images from social media to create sponsored ads, has announced the acquisition of Piqora, a visual analytics company.

How to Use Social Media to Accelerate Startup Success

A great social network for startups that are looking to find business partners, team members, and service providers. YouTube. Video content has become a powerful and productive marketing tool. Pinterest. An image sharing site that is especially …

The Brand Revolution: How the Housewares Industry Embraced Consumer Lifestyle Needs

Through blogs, as well as social platforms such as Facebook, Twitter, and more recently Instagram and Pinterest, consumers gained a voice in the marketplace.

Taking An Active Role In Social Shopper Marketing Activation

With almost 60% of Americans already actively using social media, brands and retailers recognize the important role that social platforms like Facebook, Pinterest and Instagram play in shoppers’ digitally enabled path to purchase. Brand and agency …

Why Your Business Needs a Strong Online Reputation and How To Build One

It needs to be a part of your broader marketing and branding strategy. Here are a few … For example, you must’ve seen brands with profiles on Facebook, Twitter, Google+, Pinterest, LinkedIn, Instagram and every other social network in the world. But …

GoFanbase Offers Social Solutions at NADA 2016

Some opt to hire a social marketing manager for each location, but run into issues when that person leaves and still has access to social pages, or when they have complete control of the content with no editing or quality control.

Recruiting Strategies for a Tight Talent Market

read the message targeted at Pinterest employees. “This place driving you mad? … Merijn te Booij, Genesys’s chief marketing officer, decided to stop waiting for the perfect candidate to appear though established channels. He partnered with HR to …

Do’s & Don’ts When Using Blogging for Personal Branding & Job Search

Thus, fill your Feedly folders with RSS subscriptions to the best: Problogger, Copyblogger, and others at AllTop (topics: blogging, content Marketing, and writing. Then, go one step further and find these favorite bloggers on Twitter, Pinterest …

Peter Fougerousse

Peter Fougerousse is a serial Internet entrepreneur and an expert in digital marketing and new media with 18-plus years of experience launching and working with domestic and international companies.

Conversational Commerce And The Mobile Experience

Josh Engroff is taking the week off, but offers this (slightly updated) reposting of a previous commentary he wrote for Mobile Marketing Daily. It’s timely, especially in light of next week’s F8 conference, he notes. For any brand trying to tighten up …

3 soon-to-be social media trends you can profit on

This is already in the works in some moderate ways, on sites like Pinterest, Instagram, and Facebook. Pinterest has a “Buy It” option on iPhone, iPad, and Android devices, where you can buy Pinned products directly from Pinterest. Available products …

Increasing Floral Sales Through Generational Selling

At a recent PMA webinar on floral marketing, social media guru Vincent Ng offered strategies to help leverage visuals to grow floral customer audiences.

Google Adwords gets a Material Design Makeover

Google is making big visual design changes to it’s incredibly successful Google AdWords platform, citing the need for major changes to accomodate a more mobile-first world.

5 tools savvy marketers — and consumers — should know

Now, another galaxy of solutions can guide consumers and marketers to each other, including digital platforms such as Facebook, Twitter, LinkedIn, Instagram, SnapChat, Pinterest, blogs, YouTube channels, email and more. 3. A compass and a map.

Your local megastore could help with your home decor

… their towns, they might be surprised to know that Sears Home Services is the nation’s largest provider of residential services, such as appliance repair and home improvement,” says Chip Smith, chief marketing officer of home services and appliances …

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Jerry Peters is the marketing manager for Southern Eagle Budweiser, located just down the street from the stadium. “Some charities are in here helping with concessions,” Peters said.

5 Slick Tips for Webshops to Build Customer Loyalty Through Social Media

Social media is a valuable tool in the marketing sphere, that’s a given. … Pinterest is a must if a good chunk of your demographic consists of females, especially millennials and the younger generation that are more likely to be active social media …

Your local megastore could help with your home decor

… towns, they might be surprised to know that Sears Home Services is the nation’s largest provider of residential services, such as appliance repair and home improvement,” says Chip Smith, chief marketing officer of home services and appliances at …

Cresent Fine Furniture Redesigns Website, Enhances POP Materials

… easy social media sharing,” said Richard Tomkins, director of sales and marketing for the company. “We’ve designed the new site to integrate with the dominant social media platforms including Facebook, Twitter, Instagram, Pinterest, Houzz and YouTube.”

Your local megastore could help with your home decor

… towns, they might be surprised to know that Sears Home Services is the nation’s largest provider of residential services, such as appliance repair and home improvement,” says Chip Smith, chief marketing officer of home services and appliances at …

Design websites friendly to homeowners, professionals

Head over to Houzz or Pinterest. Don’t overlook retailers, though. Paint company websites are an underutilized home-design resource, says New York designer Karen Gray Plaisted.

M&A roundup – week ending 4/9/16

Smartling is going to fully integrate the Jargon technology into it Global Fluency Platform, which will let the company’s brand clients, which include British Airways, InterContinental Hotels Group, Uber, AdRoll, Shinola, Spotify, Pinterest, Hasbro and …

Content Cheat Sheet: Quick Tips To Keep Your Readers Attention

This is a huge waste since a blog can be one of the best marketing tools available to the marketing department even if it is just a small company.

How homebuilders translate likes to clients

“Everyone is hitting the Web before any option when they research, and consumers are extremely well educated,” said Colleen Meloro, vice president of marketing at JM Weichert Group. “They are coming from all different parts of the state. It’s the first …

Digital decor: Harnessing the riches of online design sites

Decor Aid, co-founder and designer Sean Juneja used home design blogs and other online resources to help design a clutter-free, serene retreat from the bright lights and busy streets of New York City in a high-rise apartment on the Upper East Side.

3 Steps To A Stronger Personal Brand

Conversely, I can post long, in-depth articles in Pulse for followers on LinkedIn (and in GooglePlus as well), but would get very little traction with that kind of approach on Instagram or Pinterest. This might sound like a basic point, but lots of …

Any agency can think of an idea, but very few can execute that idea.

The case studies of how Pinterest came up with its predictive shopping and how Youtube provides 100 per cent shoppable videos were also briefly discussed by Lin.

5 Ways to Ace Influencer Marketing

Charles also has more than 6,000 followers on Instagram and 2,600 followers on Pinterest. Through Collective Bias, a marketing platform that connects brands with influencers, Charles says she only works with brands whose products can be “weaved into” a …

Why Pinterest forces you off its mobile site and into its app

We did it because people activated better and got more value from Pinterest.” Ever had services like Yelp and Pinterest mercilessly boot you off their mobile site and force you to download a native app whether you want it or not? Pinterest’s product …

These organizations protect the interests of the industry, deal with PR crises, lobby the government, and arrange marketing campaigns. But at its core, their goal is rather simple: make sure Americans buy as much chicken, beef, and …. To encourage …

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Because of this, we are re-evaluating her association with the brand and are pulling content that individually features Abby from our marketing,” the company said in a statement. “We will continue to assess the situation and weigh our options.” Wambach …

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Harness the riches of online design sites so you don’t get overwhelmed

In these photos provided by Decor Aid, co-founder and designer Sean Juneja used home design blogs and other online resources to help design a clutter-free, serene retreat from the bright lights and busy streets of New York City in a high-rise apartment …

Digital marketing minds connect in Squamish for CIMC

Inexperienced digital marketing people try to do everything for the sake of doing everything, and they end up being on Pinterest three hours a day – with little to show for it. Using general marketing principles – looking at someone buying a home, or …

MasterCard May Team up With Social Giants Twitter and Facebook

Instagram reviews, Pinterest’s Gifts Feeds, Twitter buy buttons, Facebook buying and selling features are extremely helpful for both vendors and marketers. Just take a look at some of these findings in the last year or so when looking at social commerce:.

Why Contextual Commerce Is The Next Big Thing

But it’s not the game changer that contextual commerce could really be. Pinterest, as the advertising platform it has become, is certainly driving lots of interested consumers to merchant websites to explore what they see pinned on Pinterest, and then …

Sprinklr acquires visual marketing platform Postano

Postano’s software helps brands aggregate images and videos across multiple social networks including Instagram, Twitter, Facebook and Pinterest to gauge the impact of marketing campaigns. Postano’s software also has a feature called Shoppable Links …

Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks

With a heavily skewed female user base, Pinterest continues to grow not just in the US, but internationally. 93 percent of pinners use Pinterest to plan or make purchases, a stat that’s pushing brands from all over the world to join Pinterest and …

Digital decor: Harnessing the riches of online design sites

And of course, the granddaddy of all online decor depositories – Pinterest. It’s easy to get overwhelmed by online resources when remodeling or redecorating.

Social Media Marketing Plan Workshop to be Held May 19

Two instructors from the Maui Social Media School will hold “Creating a Social Media Marketing Plan,” a full-day social media training workshop for startup entrepreneurs and small business owners, on Thursday, May 19, 2016, from 9 a.m.

Editorial: Moorpark, Ventura offer creative new degree programs

The program will help students understand how to use Twitter, Facebook, Snapchat, YouTube, Google+, LinkedIn, Pinterest, Instagram and whatever the newest social media platform of the day might be, to help businesses create specific marketing plans to …

3 Ways to Survive Instagram’s Algorithm Update

… such as asking followers to double tap, comment and tag friends on posts. Similarly, to increase followers and engagement on Instagram, businesses should also leverage other marketing channels – such as Snapchat, Facebook and Pinterest – with …

Is social commerce dead in the water?

And even on an ROI measure, three quarters of those marketers using social as part of their strategy in a recent 2016 State of Marketing report from Salesforce, said that social media was delivering a “significant” or “some” return on their investment …

Olapic Acquires Piqora

Piqora was founded in 2012 with a focus on marketing and data analytics for Pinterest. Since launch, the company expanded its strategy to include marketing, commerce, and analytics tools for other image-based networks such as Tumblr and Instagram to …

3 Ways to Survive Instagram’s Algorithm Update

… such as asking followers to double tap, comment and tag friends on posts. Similarly, to increase followers and engagement on Instagram, businesses should also leverage other marketing channels – such as Snapchat, Facebook and Pinterest – with …

Why Contextual Commerce Is The Next Big Thing

Making Pins buyable inside of Pinterest (Private:PINIT) is something that I called Contextual Commerce 1.0. Inserting buy buttons inside of a marketplace – in this instance a marketplace of ideas and inspiration – is interesting.

Digital marketing minds connect in Squamish for CIMC

Inexperienced digital marketing people try to do everything for the sake of doing everything, and they end up being on Pinterest three hours a day – with little to show for it. Using general marketing principles – looking at someone buying a home, or …

11 Effective Ways to Use Social Media to Promote Your Content

Every marketer and social media user is competing to catch the user’s eye, so the more optimized your post is for a particular platform, the more effective your social media promotion will be.

Viraltag: A Visual Marketing Tool Review

NOTE: Whenever Viraltag grabs an image that’s not your own, the process works very similarly to the Pinterest “Pin” – all imported images will link back to the original source of the image automatically.

Championing Digital Storytelling – It’s Not About You, You, You. Make your brand relevant to the lives of your audience.

Understanding the target audience and offering them something useful, personal, relevant, entertaining or intelligent is still extremely difficult for marketers and business owners to get right. So, how do companies keep consumers’ attention – what …

Will social media play a legitimate role in marketing for small businesses?

Many small business CEOs ask about the likelihood that social media will play a major part of the marketing efforts for companies.

Catonsville interior designer Laura Hodges elevates customers’ style

She knew that if she said yes, she’d be in marketing for the rest of her life. “I’ve always wanted to do … to get a feel for a person’s style.

Pinterest hopes new features will help it fetch fresh ad dollars

In terms of driving sales within that 1.5%, Facebook is far and away the leading platform at 81%, with Pinterest lagging far behind in second at 10.8%.

Olapic Buys Pinterest Analytics Specialist Piqora

Pau Sabria (pictured), co-founder and CEO of Olapic, comments: ‘The acquisition of Piqora merges two best-in-class technologies and creates the industry’s most powerful visual content marketing platform designed to help brands, CMOs, and social (media) …

Kalamazoo Social Media Week is April 11-15

Dan Moyle from AmeriFirst Home Mortgage will share how AmeriFirst uses Pinterest to build and engage an audience through helpful content.

How a Photographer’s Project Is Highlighting Diverse ‘Techies’

… its ranks has gained increasing attention. Major companies like Facebook, Twitter, Pinterest, Google, and others have begun to release annual reports that detail the demographic breakdown of their workforces.

SBDC to offer free social media seminars

The Umpqua Community College Small Business Development Center partnered with Constant Contact, an online marketing company, to provide free social media marketing seminars. Though the classes are geared toward small businesses and … It’s meant to …

Running a Social Contest in 2016: What’s Changed

I’ve been doing online marketing for years now, and I still haven’t found a better way to gather a large volume of new leads in a short amount of time.

Harnessing the riches of online design sites

Head over to Houzz or Pinterest. Don’t overlook retailers though. Paint company websites are an underutilized home-design resource, says New York designer Karen Gray Plaisted.

Pinterest hopes new features will help it fetch fresh ad dollars

In terms of driving sales within that 1.5%, Facebook is far and away the leading platform at 81%, with Pinterest lagging far behind in second at 10.8%.

Will This New Pinterest Pin Type Benefit Content Creators?

I don’t know that Rich Pins have ever been named as an official ranking signal in Pinterest’s search algorithm, but a while back, we talked to Vincent Ng, a marketer who has been engaging in Pinterest marketing since 2010, and runs a Pinterest …

UK users can now buy Pinterest ads

This was primarily done through Pinterest’s self-serve marketplace, which enables any marketer of any size business to purchase ads through an automated system, bypassing the need to work with a human at the company, and making it easy for smaller …

5 Ways to Optimize a Small Marketing Budget

In the aftermath of the 2008 economic downturn I was the Marketing Manager for a 250-storefront buying and marketing group of independent in-car electronics and accessories retailers. We learned a crucial lesson from the recession and its eventual …

Engine Group Launches ‘co/star’ With Kevin Jonas

NEW YORK, NY–(Marketwired – April 06, 2016) – Engine Group has officially launched ‘co/star,’ a content-first influencer marketing solution in partnership with entrepreneur and investor Kevin Jonas. … collaborative solution that facilitates and …

How one bikini startup scored a viral hit on LinkedIn

As a startup entrepreneur, Candice Galek, founder and CEO of online swimwear retailer Bikini Luxe, is building a presence on every popular social network: Pinterest, Facebook, Twitter, Instagram and even LinkedIn, where the majority of users wear …

Startup Lessons From a First-Time Entrepreneur Who Raised $25 Million

For one, thanks to the popularity of social media sites like Pinterest and Instagram, “all of the sudden, people were being flooded with beautiful images of what their spaces could look like,” she says.

Snapchat Marketing 101: How to Use Snapchat for Business

The social network has been making headline news for it’s unfathomable valuation of $16 billion, which has also helped make it a household name with better recognition than Pinterest or LinkedIn. As we shared recently on the BuzzPlant Blog (where we …

Why Native Works

Whether it’s Facebook with its Canvas mobile ad unit launched last month; Pinterest launching promoted pins in the UK (today); brands being offered the ability to target micro-influencers – people with 10,000 followers – programmatically on Instagram …

Kalamazoo Social Media Week is April 11-15

Dan Moyle from AmeriFirst Home Mortgage will share how AmeriFirst uses Pinterest to build and engage an audience through helpful content.

News Bulletin: Coke remasters ‘Mad Men’ ad; Gucci ad banned for ‘unhealthily thin’ model

An ad tech startup which creates automated copywriting for marketing campaigns has started a 30 million financing round led by Goldman Sachs.

Startup Lessons From a First-Time Entrepreneur Who Raised $25 Million

For one, thanks to the popularity of social media sites like Pinterest and Instagram, “all of the sudden, people were being flooded with beautiful images of what their spaces could look like,” she says.

From phone to store, the entire customer experience is the key

And now, social media is finally helping unlock more mobile purchases in the U.S., thanks to “shoppable” ads from Facebook, Pinterest, and other platforms that enable buying without leaving a site or app, Bauer says. “There has been a significant …

Dublin Tech Summit aims to return city to the top table

A number of speakers have been confirmed including Uber’s lead engineer, Rafi Krikorian; Pinterest president, Tim Kendall; and Irish woman Jules Coleman, co-founder of London-based startup, Hassle.

Startup Lessons From a First-Time Entrepreneur Who Raised $25 Million

For one, thanks to the popularity of social media sites like Pinterest and Instagram, “all of the sudden, people were being flooded with beautiful images of what their spaces could look like,” she says.

Should you Pay for Social Media Marketing?

Pay for SMM Facebook, Twitter, Google+, Pinterest and the many other social media sites have changed the face of the internet.

Pinterest launches Promoted Pins internationally, starting with the UK

While it has only been offered to U.S. businesses so far, the San Francisco-based company is now opening things up to other markets, starting with the U.K.

Union alums reinvent social media in the app market

They had their logo designed by the artist that designed Pinterest’s logo, Juan Carlos Pagan and the company was now in full motion.

Union alums reinvent social media in the app market

They had their logo designed by the artist that designed Pinterest’s logo, Juan Carlos Pagan and the company was now in full motion.

Since marketing for the gun began, Kjellberg admits he’s seen a range of feedback, including concerns raised about those who might be carrying a weapon indistinguishable from a cell phone.

Meet the Twenty-Something Irish Brothers Silicon Valley Can’t Stop Talking About

As has marketing: Ipsy co-founder Michelle Phan built a brand and a huge audience at minimal cost, thanks to her savvy use of online platforms such as YouTube.

These Android apps, developed in the Microsoft Garage, help entrepreneurs achieve more

Zainab also uses other social media channels like Instagram, WhatsApp, and Pinterest to keep her customers updated. But, she had always felt that unlike the big brands, her presentations … Sprightly has been developed by Microsoft employees to help …

How SMBs Are Using Social Media

More than two-thirds (67%) of small and midsize businesses are are already using social media as part of their marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch.

Millennial Consumers Love These 3 Food Stocks

Millennials, or Generation Y, are simply defined as persons born in the 1980s and 1990s. Their economic impact, however, is not so simple.

How Empathy Can Take Your Marketing To The Next Level

What is the value of emotion? In marketing, it’s substantial, especially when you use empathy to appeal to your prospects in ways that have a lasting impact.

Why You Can’t Ignore Social Media

For more niche channels like Pinterest, only five percent of marketers felt it was a very effective platform and 36% felt it was not effective.

Still, some folks just had to make this about Jamal’s sexuality. Cookie teases Jamal to “choose a side” and gay marketing exec Jameson Henthrop (William Fichtner) tells him conservatives will only use this to reinforce their argument that being gay is …

Websites harness a treasure trove of design ideas

Looking more for ideas to pass on to a contractor or designer? Head over to Houzz.com or Pinterest.com. And don’t overlook retailers.

Dominion Dealer Solutions Implements Significant Updates for its Market Center Digital Dashboard

NORFOLK, Va.–(BUSINESS WIRE)–Dominion Dealer Solutions has released significant updates in email marketing analytics and vendor-agnostic enterprise-level digital reporting for its dealer-facing Market Center Digital Dashboard (MCDD).

March News and Product Briefs

The Series C financing will be used to support marketing and sales of the GemCode and recently introduced Chromium products.

Hispanicize names CNN en Espanol Presenting Media Partner of the Third Annual Positive Impact Awards

… Lechera, Dominican Republic Tourism, MSNBC, NBC News, NBCUniversal Telemundo Enterprises, Comcast, Savings.com, JCPenney, Microsoft Corporation, Pinterest, USA Network, The Miami Herald Media Company, CNN en Español, Discovery U.S. Hispanic …

What Lilly Pulitzer Learned About Marketing to Millennials

Our marketing team thus understood that trying to target a monolithic “ideal millennial” shopper exclusively would alienate a large portion of our loyal fans and inevitably miss the mark.

Luminaries to debate distribution trends at Mobile Summit

They represent a who’s who of the mobile giants, including Google, Uber, Amazon, Pinterest, Machine Zone, GrubHub, Pandora, Tinder, Yahoo, Adobe, Runtastic, AOL, Zynga, Pocket Gems, LinkedIn, Yelp, and many more.

75% of marketers say social media marketing is paying off

Social media is generating better returns on investments this year than it did last year, according to Salesforce’s new “2016 State of Marketing Report.” The report finds that 75% of retailers and other marketers say that social media delivers either a …

SBDC to offer free social media seminars

The Umpqua Community College Small Business Development Center partnered with Constant Contact, an online marketing company, to provide free social media marketing seminars. Though the classes are geared toward small businesses and … It’s meant to …

Content Curation: 5 Killer Reasons It’s Your New BFF

The best Facebook page or Pinterest board unlocks your imagination. Sometimes you get a lot more than you expected, when you go to a beautifully curated account.

4 tendencias de marketing para Pinterest e Instagram

Esta fusión entre Olapic y Piqora (la primera, fue la startup compradora), recuerda la importancia de las redes sociales Pinterest e Instagram para campañas de marketing de las marcas. Debido a esta fusión, es importante hacer un repaso a las ideas que …

Websites harness a treasure trove of design ideas

Looking more for ideas to pass on to a contractor or designer? Head over to Houzz.com or Pinterest.com. And don’t overlook retailers.

There are some fine online design sites for remodeling

Looking more for ideas to pass on to a contractor or designer? Head over to Houzz or Pinterest. Don’t overlook retailers though.

The Basics of B2B Social Media Marketing Strategy

… one of the best places to find and answer questions related to your industry and expertise. Pinterest, Tumblr, Instagram: All are visually-oriented networks, primarily of value (so far) to B2C and consumer product marketers. Again, across all …

10 examples of great IKEA marketing creative

The website is smart, showing the brand’s commitment to multimedia and design. There are product features (corresponding to particular makeovers), design tutelage (e.

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However, if you are insistent on leveraging Pinterest, then publishing Pins that angle your product as something women can buy for the men in their lives might increase interaction and sharing.

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Use Pinterest to Market Your Small Business explores why having a “Pin it” button will improve your website visibility.

Will This New Pinterest Pin Type Benefit Content Creators?

I don’t know that Rich Pins have ever been named as an official ranking signal in Pinterest’s search algorithm, but a while back, we talked to Vincent Ng, a marketer who has been engaging in Pinterest marketing since 2010, and runs a Pinterest …

Sleep Number Innovations Featured in HGTV® Smart Home 2016

“Sleep Number believes that a great night’s sleep is the foundation of your family’s health and wellness, and we are happy to be featured in the HGTV Smart Home 2016,” said Kevin Brown, chief marketing officer at Select Comfort. “This home was designed …

3 Reasons Why Automation Is A Must For Your Digital Marketing

Companies need to manage social media content and customer interaction on Facebook, Twitter, Pinterest, Instagram, and LinkedIn.

Official Media Guide for Journalists Covering Hispanicize 2016 (April 1st Daily Media Digest Edition)

HispanicizeEvent.com), the iconic annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship, is taking place April 4-8, 2016 in downtown Miami’s InterContinental …

How Do You Say Yes to the Dress in Hebrew?

It was a look that intoxicated Allie Wildstein, a 25-year-old social media and marketing manager who chose a Berta gown for her upcoming wedding at The Bellevue.

Digital decor: harnessing the riches of online design sites

Looking more for ideas to pass on to a contractor or designer? Head over to Houzz or Pinterest. Don’t overlook retailers though.

Will This New Pinterest Pin Type Benefit Content Creators?

I don’t know that Rich Pins have ever been named as an official ranking signal in Pinterest’s search algorithm, but a while back, we talked to Vincent Ng, a marketer who has been engaging in Pinterest marketing since 2010, and runs a Pinterest …

Olapic Acquires Pinterest-Focused Piqora to Expand Its Visual Content Marketing Platform

He praised Piqora’s technology and its relationship with Pinterest. In an official release, he said, “The acquisition of Piqora merges two best-in-class technologies and creates the industry’s most powerful visual content marketing platform designed to …

Harness the riches of online design sites before remodeling

There’s Houzz. Remodelista. Home design Twitter feeds. Tumblr accounts. And of course, the granddaddy of all online decor depositories – Pinterest. It’s easy to get overwhelmed by online resources when remodeling or redecorating. Where should you …

Luminaries to debate distribution trends at Mobile Summit

They represent a who’s who of the mobile giants, including Google, Uber, Amazon, Pinterest, Machine Zone, GrubHub, Pandora, Tinder, Yahoo, Adobe, Runtastic, AOL, Zynga, Pocket Gems, LinkedIn, Yelp, and many more.

Evaluate your social media strategy for business success

Although social tactics and platforms such as WeChat, Pinterest, and Tumblr create significant business value for marketers, not many use them. Overvalued: high adoption but low satisfaction. While social tactics and platforms such as Twitter are …

How to Attract Customers in the Crisis of Attention

As a marketer you must have felt the effects of the phenomenon that has developed in recent years, the so-called crisis of attention.

10 examples of great IKEA marketing creative

The website is smart, showing the brand’s commitment to multimedia and design. There are product features (corresponding to particular makeovers), design tutelage (e.

Digital decor: harnessing riches of online design sites

Looking more for ideas to pass on to a contractor or designer? Head over to Houzz or Pinterest. Don’t overlook retailers though.

Digital decor: harnessing riches of online design sites

Looking more for ideas to pass on to a contractor or designer? Head over to Houzz or Pinterest. Don’t overlook retailers though.

Harnessing the riches of online design sites

And of course, the granddaddy of all online decor depositories – Pinterest. It’s easy to get overwhelmed by online resources when remodeling or redecorating.

3 Digital Marketing Trends Impacting Small and Medium Businesses

Website, SEO, SEM, Facebook, text, email, Pinterest, Instagram. In 2015, small business owners were overwhelmed with marketing options, all designed to allow them to quickly get online and reach new customers. Spurred on by the introduction of Google …

Content Sutra: What Happens When the Algorithms Take Over? [Podcast]

… Instagram rolled out an algorithm for its feed, and joined Twitter, Pinterest, LinkedIn, and others in attempting to figure out what we, as users, want.

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Amazon Web Services build a UK cloud data center – West Valley City Tech Part

Its cloud unit, Amazon Web Services or AWS, claims more than a million active customer accounts, including high-profile start-ups like Uber, Airbnb.

Digital decor: Harnessing the riches of online design sites

In this photo provided by Decor Aid, co-founder and designer Sean Juneja used home design blogs and other online resources to help design a clutter-free, serene retreat from the bright lights and busy streets of New York City in a high-rise apartment …

Even in a Mobile World, Retailers Aren’t Convinced Social Media Can Sell

But again, marketers seem less concerned about last-click analysis and more focused on long-term effect—which is good news for Pinterest. “People who are pinning are building for the future, whether the future is a baby shower four weeks from now [or …

Digital decor: Harnessing the riches of online design sites

Home design Twitter feeds. Tumblr accounts. And of course, the granddaddy of all online decor depositories – Pinterest. It’s easy to get overwhelmed by online resources … do you notice about architectural elements like windows, doors, fireplaces and …