In that regard, the fashion industry may have been its own worst enemy. Brands have been very effective in showcasing their latest styles and products by leveraging certain technologies, particularly social media platforms like Pinterest, Instagram …

Forrester: Marketers using an average of 5 social channels for marketing

The new Benchmarking Social Marketing Efforts in Asia-Pacific in 2015 report, found B2C brands are using an average of five social platforms, with Facebook the most adopted (100 per cent), followed by Twitter (81 per cent) and LinkedIn (78 per cent).

TapClicks Announced as Finalist of Ad-to-Action Awards by Local Search Association

TapClicks, Inc., a marketing technology company that delivers complete digital marketing reporting and analytics, has been listed as a finalist of the Ad-to-Action Awards in the Attribution & Analytics category.

Explore Minnesota efforts generate $337 million in spending

“These impressive results mark exciting times for Minnesota tourism, and along with a rising economy, indicate that our innovative marketing efforts and #OnlyinMN campaign are working,” said Explore Minnesota Director John Edman, who was named 2015 …

Twitter is ‘over-valued’ by APAC marketers and ‘least satisyfying’, finds Forrester study

Meanwhile, WeChat – which is relatively nascent outside of China – Pinterest and Tumblr prove to be satisfactory from a business perspective, but not many marketers in the region use them. Facebook and LinkedIn are both widely used and deliver for …

Forrester: Marketers using an average of 5 social channels for marketing

The new Benchmarking Social Marketing Efforts in Asia-Pacific in 2015 report, found B2C brands are using an average of five social platforms, with Facebook the most adopted (100 per cent), followed by Twitter (81 per cent) and LinkedIn (78 per cent).

Keep Lead Generation On Track – Marketo’s Tips for the B2B Marketer

B2B lead generation is a huge topic with content marketing, in-person connections and referrals considered to be the three most important tactics in lead generation marketing. However, for those just starting to nurture new business relationships, or …

Twitter to invest heavily in Periscope to capitalize on social video trend

Twitter also talked up Periscope, saying it began a pilot with a handful of marketers on Twitter to allow them to promote Tweets with Periscope broadcasts within the Promoted Video campaign objective.