Everything you need to know about content marketing episode 3: ‘Great content is nothing if it can’t be found’
The Drum has partnered with programmatic platform PulsePoint for a series of short video primers and accompanying features in print exploring the meaning and value of content marketing. In the second of the series, PulsePoint head of sales Ben Pheloung …
How Pinterest’s Timing Element Affects Your Marketing (and What You Can Do About It)
Imagine you’re watching the Indy 500. It’s lap two of the race and you’re thinking about placing a bet. The problem is all you know is how the drivers performed on lap one.
Put That Instagram Obsession To Work As A Certified Social Media Expert
Optimizing social media selling campaigns: Master how to create marketing strategies for any of today’s most popular social media platforms (we’re talking everything from Facebook to Reddit to Pinterest). With 9 other topics covering additional course …
CMO’s top 10 martech stories for the week – 18 August
Singtel/Optus owned marketing tech firm, Amobee, has launched Triggers, a new solution it says provides marketers with the ability to target and deliver digital campaigns at key consumer moments.
This is the most-pinned engagement ring on Pinterest and she’s a …
So Pinterest might be a bride-to-be’s best friend with all the cool wedding trends you can take inspo from, not to mention trying to find the dress itself.
An Analysis of All The Promotional Emails I Received Before Noon
I didn’t buying anything, especially considering it was just four o’clock in the morning, but I did pin the William-Sonoma recipe to my Pinterest board. Again, the email felt a bit lengthy on a mobile device. 4:19 A.M.: Fifteen minutes later I received …
Pinterest rolls out video ads at online bulletin board
SAN FRANCISCO: Pinterest introduced video ads as it moved to cash in on a growing appetite for videos at the popular online bulletin board.
More (Harry) Pottermore
Nevertheless, a marketer’s mouth must water at the potential of a Harry Potter-esque eCommerce empire. Never mind eBooks—why not create new, original Harry Potter content via Tweets, Snapchats, Instagram Stories, Facebook updates, or even Pinterest …
BERNINA of America Recognizes Top 20 Fashion X BERNINA Design Challenge Fashion Designers
“BERNINA is pleased to offer Fashion X BERNINA Design Challenge, an opportunity for designers to unleash their creativity in fashion design and be rewarded for their creative garments,” said Amy Gutierrez, Director of Marketing for BERNINA of America …
This is the most-pinned engagement ring on Pinterest and she’s a beauty alright!
So Pinterest might be a bride-to-be’s best friend with all the cool wedding trends you can take inspo from, not to mention trying to find the dress itself.
An Analysis of All The Promotional Emails I Received Before Noon
I didn’t buying anything, especially considering it was just four o’clock in the morning, but I did pin the William-Sonoma recipe to my Pinterest board. Again … Marketers only have consumers attention for a few seconds—if they manage to capture it …
Pinterest bets on video
“This is just one video so we can only draw so much from it, but we were excited to see that people were engaging and spending time with the pin differentially,” Michelle La Berge, senior marketing manager at Old El Paso, told the Wall Street Journal.
ONLINE VIDEO ROUND-UP: Lotame, Headway, Rio 2016 and More
Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.
Why Are We Still Classifying Companies by Industry?
Today, technology is just a standard part of corporate infrastructure, like operations or marketing. It’s not an industry in itself.
Rio recap: Aug. 17
-Social Media Marketing: remotely promote store via Instagram, Pinterest, FB, Twitter. • Help Wanted. Watermen and waterwomen wanted!
Why Are We Still Classifying Companies by Industry?
Today, technology is just a standard part of corporate infrastructure, like operations or marketing. It’s not an industry in itself.
What Is Visual Content Marketing
Just take a quick look at Pinterest and you’ll quickly see how effective these pieces of visual content are for growing your influence and catching peoples attention.
TODD SMITH — What sources do journalists trust most?
While public relations, advertising and marketing all have their place in building credible brands, survey after survey shows that editorial coverage generates better trust between a brand and consumers.
What Is Visual Content Marketing
Just take a quick look at Pinterest and you’ll quickly see how effective these pieces of visual content are for growing your influence and catching peoples attention.
The Weirdest Trend: Garage Makeovers
Part of the marketing started with a website redesign to soften the image, and make it more design-oriented and approachable.
What to Automate
Content Marketing – to automate your content marketing is to develop an editorial calendar and program a consistent approach to broadcasting and publishing your content to various social outlets.
ONLINE VIDEO ROUND-UP: Lotame, Headway, Rio 2016 and More
Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.
The Weirdest Trend: Garage Makeovers
Part of the marketing started with a website redesign to soften the image, and make it more design-oriented and approachable.
What to Automate
Content Marketing – to automate your content marketing is to develop an editorial calendar and program a consistent approach to broadcasting and publishing your content to various social outlets.
Pinterest expande su publicidad en vídeos | Noticias marketing digital
Pinterest tomó la decisión de ampliar la oferta publicitaria que trabaja en su plataforma. Ahora sus vídeos también incluirán anuncios nativos. La red social hasta hace poco se había enfocado únicamente en mostrar pins (publicaciones promocionadas).
New grant to offer training and advising assistance to small biz
By Jeff Truchot facebook twitter google_plus reddit pinterest linkedin mail. Small businesses in Wyoming hit hard by the state’s economic downturn are being offered … Training opportunities will be in business planning; innovative strategies in an …
Burberry crée des tableaux de maquillage personnalisés sur Pinterest
La marque de luxe britannique Burberry personnalise l’expérience des consommatrices sur Pinterest, à l’occasion du lancement de son mascara Burberry Cat Lashes (lequel sera distribué via le site web de la marque ainsi que dans les magasins Sephora).
Is the ‘impression’ a dying digital ad currency?
Pinterest’s UK and Ireland country manager Adele Cooper appears to be in agreement with Glenne. The social media giant is … previous campaigns. It’s just not practical for a large company to run a measurement study on every single marketing campaign …
5 Things to Know About Pinterest Promoted Videos
Pinterest has announced the launch a new type of video advertising called Promoted Video Ads. The new ads are designed as another way to help brands drive more sales on Pinterest. Here are five things marketers need to know about Pinterest’s Promoted …
Burberry crée des tableaux de maquillage personnalisés sur Pinterest
La marque de luxe britannique Burberry personnalise l’expérience des consommatrices sur Pinterest, à l’occasion du lancement de son mascara Burberry Cat Lashes (lequel sera distribué via le site web de la marque ainsi que dans les magasins Sephora).
Is the ‘impression’ a dying digital ad currency?
These sorts of figures have rightfully made many marketers nervous. To counter this publishers, including the Financial Times and The Economist, have created attention minutes packages.
Pinterest Video Ads; Lotame Unlocks Data
In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP brings behaviour-centric cross-channel solution; and OpenX simplifies …
The Bootstrapper’s Guide To Content Marketing for Startups
No matter how weird or “boring” your niche is there’s always a community out there interested in it. You can market your content in relevant Facebook or LinkedIn groups, pin it to Pinterest group boards or mention it in your replies on Quora. Don’t …
#SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This Week
Social was all about getting down to business this week, as Facebook refreshed the rules and regulations for its Messenger bots, and Instagram made headway in the deployment of its business accounts for brands.
#SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This Week
Advertising on Pinterest just became a little more like Google’s Display Network for those in the US, UK, and Canada, with marketers even outside of the social network’s brand partners now able to bid on inventory on a case-by-case basis. The digital …
HelloSociety Launches New Pets Division WAGSociety To Connect Brands With Furry Influencers
LOS ANGELES–(BUSINESS WIRE)–HelloSociety, the leading marketing and analytics agency that connects marquee brands with the world’s most influential and engaging social creators for strategic campaigns it guides from start to finish, today announced …
10 free marketing tools for early stage entrepreneurs
Being an entrepreneur is not easy, especially on the monetary part. If you are an entrepreneur and bootstrapping your startup then you know the importance of every buck you spend.
Forget What You Think You Know: Text Sells
There is certainly evidence that today’s consumers are drawn to images; the success of services like Instagram and Pinterest are a testament to that. However, while discussions of banner ads often tend to focus on the idea of banner blindness and the …
Create an Explainer Video Script to Delight Your Visitors
The difference is that once you’ve written this brilliant copy, you need a great animator to bring those words to life. The very first Pinterest video did a nice job of explaining the product, and then finishing with a call to action – “get your …
Job market: Simple tips to get a bitchin’ resume
Don’t turn your cover letter and resume into a mass marketing exercise. Don’t turn your cover letter and resume into a mass marketing exercise. Get personal. Get revenge. (No, wait, skip that last part.) (Lewis Geyer / Staff Photographer). Craft …
Is the ‘impression’ a dying digital ad currency? | Marketing Week
With The Guardian revealing this week it is trialling a time-based advertising model, the attention minutes currency is gaining ground as marketers question the …
Pinterest is Social Media’s Best Kept Secret
While it’s true that Facebook is the definitive leader of advertising in the social space, Pinterest remains the best-kept secret for getting a return on your marketing dollars. What sets Pinterest apart from its social competitors has always been its …
Pinterest expande su publicidad en vídeos | Noticias marketing digital
Noticias marketing digital: Pinterest amplió su oferta publicitaria en videos ¿en que consisten estos cambios?, descubrelo en IIEMD marketing digital.
Parents, Kimberly and Brad Moore, Use Pinterest to Make Their Daughter a Wheelchair for $100
Moore enlisted her husband Brad to help build their own version of the Pinterest chair for Evelyn. It took Brad an evening to attach a …. I am doing my best to understand it all with my marketing and television background: Marjorie was diagnosed with …
Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015.
Forget What You Think You Know: Text Sells
There is certainly evidence that today’s consumers are drawn to images; the success of services like Instagram and Pinterest are a testament to that. However, while discussions of banner ads often tend to focus on the idea of banner blindness and the …
Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015.
Incoming Bruin doubles pair wins women’s tennis national championship
-Social Media Marketing: remotely promote store via Instagram, Pinterest, FB, Twitter. • Help Wanted. Watermen and waterwomen wanted!
Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015.
Pinterest is Social Media’s Best Kept Secret
While it’s true that Facebook is the definitive leader of advertising in the social space, Pinterest remains the best-kept secret for getting a return on your marketing dollars. What sets Pinterest apart from its social competitors has always been its …
