Pinterest marketing has steadily emerged as a powerful strategy for brands looking to connect deeply with their audience. As a visual discovery platform, Pinterest offers a unique marketing space that is entirely different from other social media platforms. However, the challenge faced by marketers today is understanding exactly how success is measured on Pinterest compared to other leading social media channels. Recent research by Digiday+ sheds critical light on this very topic, offering valuable insights for brands, marketers, and social media strategists.

Understanding Pinterest Marketing and its Unique Value

Pinterest is much more than a social media channel—it’s a visual search engine. Users flock to Pinterest seeking inspiration, ideas, and actionable content for their lives, homes, and hobbies. This positions Pinterest uniquely compared to platforms like Facebook, Instagram, or Twitter. For marketers, Pinterest marketing means tapping into users’ natural curiosity and desire for visual discovery, providing ample opportunities for brands to engage and convert interested consumers.

Yet, while Pinterest marketing can clearly deliver value, many marketers struggle to measure success effectively. Digiday+’s recent research, drawing from a proprietary audience of publishers, brands, agencies, and tech insiders, reveals exactly how industry experts are approaching metrics and benchmarks on Pinterest and other social platforms.

Key Insights: How Marketers Measure Success on Pinterest

Pinterest is often grouped among social media giants like Instagram, Facebook, and TikTok. But according to Digiday+’s comprehensive survey of leading marketers, success measurement on Pinterest tends to emphasize metrics more closely associated with engagement, website traffic, and conversions rather than the vanity metrics favored on other social media platforms.

Engagement Rates & User Interactions

Pinterest marketing effectiveness often starts with engagement metrics—pins, repins, saves, and clicks. Marketers appreciate Pinterest’s robust analytics tools that provide valuable data on what content resonates with their audience. Digiday+’s data reveals that marketers frequently rely on repins and click-through rates (CTR) as key indicators of success. High levels of repins or saves signal genuine interest, providing brands with valuable insights into which visuals and messages are driving genuine user interaction.

Website Traffic & Conversion Rates

Digiday+’s research shows that Pinterest marketers prioritize website traffic and conversions as primary indicators of campaign success. Unlike platforms that primarily focus on likes and shares, Pinterest marketing campaigns often measure success by the ability to drive users directly to brand websites or online stores. As Pinterest is inherently search-driven, businesses benefit from tracking conversions to see how pins translate into tangible sales and sign-ups. Marketers responding to Digiday+’s study highlighted Pinterest’s effectiveness in driving highly motivated, purchase-ready traffic.

Search Visibility & Keyword Performance

SEO optimization isn’t just for search engines like Google anymore. Pinterest is essentially an image-centric search engine, which means keywords matter greatly in Pinterest marketing. Digiday+’s findings underline the growing importance of Pinterest SEO, with marketers actively monitoring their pins’ visibility in Pinterest’s search results. Brands succeed by strategically selecting relevant keywords, crafting compelling descriptions, and optimizing pin boards. Search ranking and keyword visibility metrics were cited as highly valuable by marketers evaluating Pinterest performance.

Follower Growth and Community Building

Follower growth on Pinterest is often a secondary, but still relevant, metric for marketers. Digiday+ respondents indicated that follower count is a less critical metric compared to engagement and conversion rates. However, follower growth still matters—it’s a long-term strategy that helps maintain brand visibility, boosts organic reach, and ensures consistent engagement over time. Brands that invest in consistent Pinterest marketing strategies see gradual yet meaningful follower growth, enhancing overall campaign success.

Comparing Pinterest Marketing Success Metrics with Other Platforms

Digiday+ research highlighted some stark differences between Pinterest metrics and those of platforms like Instagram and TikTok. Instagram marketers frequently prioritize likes, impressions, and follower count. TikTok campaigns often prioritize views, comments, and viral reach. By contrast, Pinterest marketers focus on deeper metrics like click-throughs, conversions, and traffic quality, reflecting Pinterest’s role as a content discovery and search-driven platform rather than purely a social media engagement hub.

The Digiday+ study further reinforces that Pinterest is uniquely positioned among social channels to directly contribute to sales and conversions. This fact makes Pinterest marketing particularly appealing for brands in e-commerce, home décor, fashion, food, travel, and lifestyle sectors.

Leveraging Pinterest Marketing to Maximize Brand Success

To fully leverage Pinterest marketing, brands must clearly define their KPIs from the start. Whether your brand prioritizes website traffic, engagement, conversions, or follower growth, having clear goals is essential. Digiday+’s research underscores that Pinterest’s marketing strengths lie in driving meaningful user engagement, qualified website traffic, and measurable conversions.

Additionally, optimizing content for search visibility is crucial for Pinterest marketing success. Marketers should leverage Pinterest’s built-in analytics to regularly assess performance, refine strategies, and adapt to consumer interests. Ultimately, effective Pinterest marketing requires both creativity and strategic measurement—combining visually appealing, inspiring content with robust data-driven evaluation.

Conclusion: Pinterest Marketing Offers Measurable Value

Brands that master Pinterest marketing can unlock a world of engagement, inspiration, and measurable results. Digiday+’s recent research provides valuable context, showing how marketers measure Pinterest’s success compared to other social platforms. As brands increasingly recognize Pinterest’s value in driving conversions and qualified traffic, those who strategically approach Pinterest marketing stand to gain significant competitive advantages.

In the ever-evolving landscape of social media marketing, Pinterest clearly offers unique opportunities to connect with consumers at critical moments of discovery and inspiration. By clearly defining your brand’s success metrics, employing robust measurement tools, and optimizing strategically for Pinterest search, you can maximize the impact of your Pinterest marketing strategy.

3 Must-Have Skills Every Freelancer Needs To Make Money In 2025: Mastering Pinterest Marketing and More

As we rapidly approach the year 2025, the freelance economy is not just growing—it is booming. Experts predict that more than half of the U.S. workforce will be freelancing within a couple of years, signifying a major shift in the traditional employment landscape. With this surge in freelance professionals, competition will inevitably become tougher, requiring freelancers to refine their skills, stay ahead of market trends, and adopt modern marketing strategies to thrive.

Among the most essential digital skills, Pinterest marketing stands out as a powerful yet often under-utilized tool that freelancers can leverage to boost their businesses. This article dives deeply into three critical skills every freelancer must have in 2025, with a special focus on mastering Pinterest marketing to increase visibility, engagement, and revenue.

Why Pinterest Marketing is Crucial for Freelancers

Pinterest isn’t just another social media platform; it’s a visual search engine used by millions of people actively looking for inspiration, ideas, and solutions. Unlike Instagram or Twitter, Pinterest users visit the platform primarily to discover and save content that aligns with their future goals or projects. This consumer mindset makes Pinterest marketing highly effective for freelancers who want to showcase their portfolio, services, and creative work to a targeted audience ready to take action.

According to Pinterest’s internal analytics, over 400 million active users search and save content monthly. Leveraging Pinterest can significantly increase traffic to a freelancer’s website or online portfolio, leading to higher conversion rates and ultimately more clients.

Skill #1: Strategic Pinterest Marketing for Brand Visibility

To effectively tap into Pinterest marketing, freelancers need to master strategic content creation and optimization. Unlike other platforms, Pinterest thrives on visually appealing pins that capture the eye and speak directly to the user’s interests. Freelancers must become skilled in creating high-quality graphics and videos that clearly communicate their services, brand personality, and unique selling propositions.

Optimization is also a key element in Pinterest marketing. Freelancers need to understand and utilize relevant keywords throughout pin titles, descriptions, and boards. By adopting an SEO-friendly approach on Pinterest, freelancers can dramatically enhance visibility, placing their content in front of users actively seeking related services.

Consider a freelance graphic designer who strategically creates Pinterest boards around popular design trends or branding tips. By optimizing the content with relevant keywords like “logo design tips” or “brand identity inspiration,” their pins will appear higher in search results, effectively reaching potential clients who need graphic design services.

Skill #2: Data-Driven Pinterest Marketing Analytics

Pinterest marketing isn’t just about pinning beautiful images—it’s also about continually analyzing your performance. As Pinterest evolves, so do its analytics tools. Freelancers should familiarize themselves with Pinterest Analytics and third-party tools such as Tailwind or Later to track their pin performance, audience engagement, and website clicks.

By consistently analyzing metrics, freelancers can identify what type of content resonates most with their target audience. This empowers freelancers to refine their Pinterest marketing strategy over time, pinpointing exactly what their audience wants and delivering targeted content that converts. For instance, if analytics show that tutorial-style pins have higher engagement rates, freelancers can create more of this content to capitalize on the trend and drive increased traffic to their sites.

Skill #3: Diversified and Adaptable Digital Skills

While Pinterest marketing is a powerful and effective skill, freelancers in 2025 must also maintain a diversified and adaptable skill set to stay competitive. Digital skills such as content marketing, SEO, and video marketing are highly complementary to Pinterest marketing. Freelancers who can seamlessly combine these skills will find themselves far ahead in the freelancing landscape.

Content marketing, for example, provides valuable and relevant content that freelancers can share on Pinterest, driving interest and trust among potential clients. Video marketing complements Pinterest’s visual nature, allowing freelancers to produce dynamic content that keeps their audiences engaged and interested. Understanding SEO beyond Pinterest will also ensure freelancers’ websites or blogs rank well in Google searches, further amplifying their visibility online.

Preparing for the Future of Freelance Work with Pinterest Marketing

As the workforce continues shifting towards freelancing, becoming proficient in Pinterest marketing is no longer optional—it’s essential. Pinterest marketing enables freelancers to tap into a powerful visual platform that connects them directly to audiences actively searching for their services. Mastering strategic content creation, data-driven analytics, and a diverse digital skill set are the keys to success in 2025 and beyond.

By embracing Pinterest marketing today, freelancers can position themselves as industry leaders, enhancing their visibility and opening doors to endless opportunities. The future of freelancing is visual, targeted, and data-driven—and it begins now with mastering Pinterest marketing.