To the marketers trying to reboot milk as a sports drink for Generation Z, Yvonne Zapata seemed like the perfect ambassador. An exuberant 24-year-old marathoner from Brooklyn, she describes herself a…

As AI attention builds, so does the tension with how to handle it
The backlash was bound to happen.After months of tech companies racing to roll out various artificial intelligence tools, the sector now finds itself coming under increased scrutiny. But that doesnt …

Cross-Channel Marketing: Improve Paid Social Ads With PPC Keywords
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Social media has become an essential market for paid and organic strategies. Since brands from every industry push out content, channels can quickly become p…